Chapter 526 The most important female market

In front of the Matsumoto Kiyoshi drugstore, a new poster of Kimura Takuya was posted.

On the poster, Kimura Takuya is holding a new beauty device in his hand, which is exactly the new product of Puppy Electric: Micro-Current Face Slimming Device.

For those ladies who love beauty in later generations, the face-lifter is almost a beauty device for each hand. The simple one is a physical face-lifter with one handle and two rollers, and the more complicated one is the so-called micro-current face-lifter.

When Li Weidong asked Kimura Takuya to shoot an advertisement, because many products had not yet been developed, he only made the outer shell of the product and dealt with it urgently.

This includes this micro-current face-lifting instrument.

Now that the micro-current face-lifting instrument has been developed and put into production, the advertisements shot in the past will naturally be taken out.

When the advertisement poster of Kimura Takuya holding a micro-current face-lifter appeared at the door of the drugstore, Obasan, who was passing by, would walk into the drugstore involuntarily, wanting to know about this new product.

The salesman of the drugstore, holding a micro-current face-lifting device in his hand, kept selling to customers.

Guest, this micro-current face-lifting device uses the most advanced technology, the micro-current contained in it can stimulate the growth of collagen and elastic fibers, making the skin more elastic.

Under the action of micro-current massage, the contour of the face will be tightened and the lines of the face will be improved. If used for a long time, it can resist the sagging of the facial skin and can have an anti-wrinkle effect.

After some introduction, Obasan suddenly had the desire to buy.

Finding that Obasan was interested in buying it, the salesman immediately said, This new product has just been launched, and there are not many arrivals. If you like it, please buy it as soon as possible?

What's the price of this face-lifter? Obasan asked.

15,000 yen. The salesman replied.

It's so expensive! Obasan hesitated. Such a small thing, to sell for 15,000 yen, is indeed beyond Obasan's budget.

Guests, beauty is priceless! It's definitely worth it to spend 15,000 yen to become more youthful and beautiful! the salesman said with a smile.

One sentence hits the spot!

For women, the importance of beauty is self-evident. If you can become beautiful, then 15,000 yen is really nothing.

After a moment of contemplation, Obasan still did not resist the temptation to become beautiful, so he obediently bought a micro-current face-lifter.

...

After the micro-current face-lifter was launched on the market, it was immediately sold.

If nothing else, just the word slim face is enough to make Japanese Obasan very interested.

In East Asia, women's aesthetics generally prefer a small face, and the Japanese are even more ashamed of a big face and proud of a small face.

The general aesthetic in Japan is to like girls with petite bodies and petite faces, which are considered cute. It would be even better if combined with fair skin and bumps. And Japanese people often use small face to praise women on weekdays.

But unfortunately, most of the Japanese are actually big-faced genes. When walking on the street, ordinary amateurs are basically very big-faced.

This is caused by national genes.

The facial features of the Japanese nation are that the mandible is more obvious, which makes the face look more square, which is what we often call a square face.

Therefore, many Japanese plastic surgery, the first is to cut the chin, so that their square face becomes a melon face.

Originally a nation with a big face, but aesthetically like a small face. Therefore, products with a face-lifting effect will inevitably have a huge market in Japan!

From this point of view, a new type of face-lifter is indeed very suitable for the Japanese market.

This kind of face-lifter is also effective for facial puffiness or facial muscle relaxation.

When many people wake up, they will feel that their face has become larger. In fact, when they sleep, their metabolism slows down, blood circulation is poor, and their face is edema. Generally, if you rub it with your hands, it will have the effect of reducing swelling.

The special face-lifting device must be stronger than hand rubbing in terms of massage effect, so the face-lifting device can eliminate the edema of the face, which makes people think that the face-lifting device really has the effect of thinning the face.

As for improving facial relaxation, it is better understood. The process of using a face-lift is actually a process of exercising facial muscles and promoting metabolism. The newly grown skin will definitely be more compact than the original old skin.

The face-lifter can only do that. If the masseter muscle is hypertrophic, or the bones are long and square, the face-lifter will definitely have no effect.

As for the so-called microcurrent, it's basically a gimmick.

In daily life, static electricity is everywhere, rubbing a sweater on your face is probably stronger than this microcurrent.

But the propaganda is still to promote, adding such a micro-current gimmick, can sell several times the price.

Moreover, a developed country like Japan has always advocated high technology. If a product does not add some technological gimmicks, it is embarrassing to sell it in Japan.

Historically, the micro-current face-lifting device was originally invented by the Japanese, and once it was launched, it immediately swept the entire Japanese market. So this product is absolutely in line with the positioning of the Japanese market.

What's more, there is also the promotion and blessing of Kimura Takuya.

In 1997, the most popular star in Japan was still Takuya Kimura, and the most popular TV series in Japan was Century of Love starring Takuya Kimura.

Century of Love, Tokyo Love Story and Long Vacation have become the three major love classics in Japanese dramas. In Century of Love, the pair of Kimura Takuya and Matsu Takako are also known as the best screen partners in Japan. .

This is another top hit drama in the history of Japanese dramas. With this drama, Kimura Takuya also won the Best Actor Award from the Japanese Drama Academy for the second time.

For this kind of love movie, the audience of women is definitely higher than that of men, especially Obasan, who loves this kind of handsome men and beautiful women the most.

Therefore, Kimura Takuya once again consolidated the status of the Obasan killer with the movie Century of Love.

With Kimura Takuya's endorsement, even ordinary products can have relatively good sales, not to mention the micro-current face-lifter, which was originally born for the Japanese market.

As a result, once the micro-current face-lifting device was launched, it became the best-selling beauty device in the Japanese market.

Li Weidong also made a lot of money because of this.

The production cost of the micro-current face-lifter is only tens of dollars, but the price in the Japanese market is as high as 15,000 yen.

Although the yen at that time had depreciated significantly compared to its peak, the retail price of 15,000 yen was still equivalent to 100 US dollars, which was about 840 yuan in RMB.

After deducting tariffs, transportation costs, Japanese dealer profits, etc., Li Weidong can still get a profit of 400 yuan for each micro-current face-lifter sold.

In the female consumer market, price has never been the most sensitive factor. Female consumers are most interested in beauty and shaping. As long as these two effects can be achieved, it is acceptable to be a little more expensive.

Therefore, in the market of cosmetics and beauty equipment, there are many products with high price, low efficiency, and even high price ineffective. Many products only need a prominent gimmick to become a hit.

Li Weidong originally chose to use beauty equipment as a breakthrough to enter the Japanese market, which is also for this reason.

Making beauty equipment does not require a certain amount of word-of-mouth accumulation like traditional home appliances. As long as there is a publicity gimmick and a certain effect, it can produce explosive models.

More importantly, the profit of beauty equipment is much higher than that of traditional home appliances. By selling beauty equipment, you can quickly accumulate funds and lay the foundation for entering traditional home appliances in the future.

...

Kimura Takuya successfully brought the micro-current face-lifting device on fire, and when Love Century closed with an average high rating of 30.6%, the storm of the Asian financial crisis also burned to Japan.

The hidden dangers of puncturing the real estate bubble that year caused widespread thunderstorms in Japanese financial institutions, detonating a financial crisis in Japan.

In particular, the fraud of Yamaichi Securities also made investors realize that Japanese banks and securities institutions are not trustworthy at all, and ghosts know how much debt problems they have hidden!

And there were many investment channels in the world at that time, such as hedge funds that were harvesting wealth in Asia, such as the booming Internet industry in the United States. There is absolutely no need for capital to stay in Japan, which has debt risks and is not profitable.

As a result, there has been a large-scale capital flight. These capitals are not only foreign capital, but also Japanese domestic capital.

The development of the past four decades has made Japan the richest country in the world, with a per capita GDP that is even 1.5 times that of the United States. In the process, Japan has also accumulated a lot of wealth.

Now that these wealth are starting to flee Japan, the blow to the Japanese economy is immediate.

Japan's financial system only began to experience thunderstorms in November. However, in 1997, Japan's GDP fell by 10%, which means that the debt storm in just two months caused Japan to lose 10%. GDP.

In Japan's GDP, consumption accounts for more than 60%, and the rest is exports and government spending. Investment basically has no effect.

Throughout 1997, the yen has been depreciating, which is beneficial to Japan's exports; and the government's investment budget, which was set last year, will not change.

There is no problem with exports and government spending, so the 10% GDP loss is obviously from consumption.

From the data analysis, after the outbreak of the Asian financial crisis, the Japanese people's consumption dropped sharply, which most directly led to Japan's lost 30 years.

The Japanese government also understands this very well, so successive Japanese prime ministers will propose some policies to stimulate consumption, and even use means that will induce inflation.

But unfortunately, neither the Koizumi New Economy nor the Abe Three Arrows ultimately failed to stimulate Japan's consumer market.

...

At Yamada Electric Headquarters, Director Kuangye looked at the financial report in his hand with a livid expression.

Mr. Kuwano is the executive director of Yamada Denki. In Japan's corporate system, the post is second only to the president.

In the past two months, Yamada Denki's sales have been very bad. After statistics, it was found that almost all stores were in a state of loss.

The weakening of the consumer market has the greatest impact on the traditional home appliance industry.

Such as food, textiles, etc., are the necessities of life. However, this is not the case with home appliances.

Japan is already a developed country, and the domestic home appliance market is basically saturated. For Japanese families, the home appliances that should be bought have already been bought. When Japanese people buy appliances, they are not for additions, but for replacements.

This is like a lot of people changing their mobile phones now. In fact, their mobile phones can continue to be used, but the new mobile phones have higher configuration and better performance, so they change to a new one.

If you are wealthy, you can change a new mobile phone every year, but when you are tight, it is estimated that you will not change a new mobile phone every year.

The same is true for the Japanese. They originally planned to replace their home appliances with new ones, but when they encountered the Asian financial crisis, they would not replace them and continue to use the old ones. If the appliance is replaced, repair it.

The common people stopped buying new home appliances, which led to a sharp decline in Yamada Electric's sales, and a large number of stores suffered losses.

In the conference room, Specialist Sang Ye put down his hand and ordered the report.

The sales in the past two months have completely fallen off a cliff. How can I explain such data to the board of directors! Director Sang Ye looked at his subordinates, and finally his eyes fell on Section Chief Xiaolin.

Xiao Lin-kun, I have high hopes for you. Originally, I planned to apply to the board of directors next year to promote you as the head of the sales management department. Now it seems that you can't take on this important task!

Section Chief Xiaolin is a top student at Dongda University. With this status, Section Chief Xiaolin can win at the starting line. And his ability is indeed outstanding, and in just a few years, he has grown steadily.

In the Japanese enterprise system, the director is the superior of the section chief. Before that, Kobayashi had acted as the chief of the Yamada Electric Sales Department. If nothing else, the next sales manager of Yamada Denki will be Kobayashi.

However, with the matter of the plummeting sales volume, the promotion of Section Chief Xiaolin to Minister is likely to hang!

I just listened to the head of Kobayashi and immediately explained: Deputy Kuangye, Japan's economy has been in a recession recently. Not only us, but other home appliance retailers, sales are also plummeting!

What I want to hear is not an explanation, what I want is a solution. Specialist Sangye snorted coldly.

Hi! Section Chief Xiaolin nodded quickly, he knew that if he didn't come up with a solution, the position of the head of the sales department would definitely fly away.

So Section Chief Kobayashi immediately said: Mr. Sangye, the current economic outlook is not optimistic, and it is difficult for traditional home appliances to recover in a short period of time, so I think we should look for new growth points.

New growth point? What exactly? Specialist Sang Ye said.

New varieties of home appliances are new growth points. Section Chief Kobayashi continued: Recently, I have done some market research and found that there are several types of beauty equipment in the market. Even in the current economic downturn, However, sales are still very good.

Moreover, the profits of beauty equipment products are generally relatively large. So I think we, Yamada Denki, should also introduce these beauty equipment to make up for the losses in the field of traditional home appliances, at least to allow us to survive this downturn.

Specialist Sang Ye frowned slightly and asked, We Yamada Denki, don't we always have beauty equipment for sale?

These new beauty devices I'm talking about are currently mainly sold in drugstores. As far as I know, they have not been sold in home appliance chain stores. The reason for this... Section Chief Kobayashi became hesitant.

Xiao Lin-kun, speak directly! Specialist Sang Ye said.

Section Chief Xiaolin sighed and said, The reason why I didn't enter the home appliance chain store is because these beauty devices are all from a Chinese company and are a Chinese brand!

You mean, put Chinese brands on the shelves of our Yamada Denki?

Specialist Sang Ye suddenly became angry, and he continued: Absolutely impossible! How can we, Yamada Denki, be reduced to this level? Selling Chinese brands, it is better for me to kill myself!

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