Chapter five hundred and forty second best advertisement

In the Focus Talk program group, in the office, most of the people went out to work, leaving a few editors discussing in a low voice.

Our Director Wang's face doesn't look very good!

Nonsense, look at the reports from the south, no one has a good taste!

This flood is really too serious. Anyway, I have grown up so much, and I have never seen such a powerful flood.

Director Wang's face is not good-looking, not only because of this, but also because of Lao Huang. You don't know yet, do you? Lao Huang went to the disaster area to interview, and encountered a mudslide on the road!

Debris flow! How is the old yellow man?

My life was saved, but one arm and one leg were broken, and there were multiple fractures on the body. He is being treated at the local hospital.

The man sighed and continued, If it was in our capital, it would be fine. It's just a broken bone, and it can definitely be cured. But other places don't have such good medical conditions as our capital.

Moreover, the medical resources in the disaster-stricken areas are the most tense. Lao Huang is there, and he does not know whether he can get effective treatment. If the luck is not good, there may be sequelae.

Lao Huang has done several in-depth reports over the years. It would be a pity if he couldn't be interviewed on the front line because of the sequelae.

It seems that it's not just because of the old Huang. This morning, our director was called to a meeting by the leader. I think it should be a new task assigned by the leader, which is not easy to complete, so the director is worried!

At this time, Director Wang was indeed sitting in the office with a bad expression on his face.

Lao Huang is a capable man under his command, but now he has encountered an accident during the interview. Although he has been treated in a timely manner, as a boss, it is inevitable that he will feel a little uneasy in his heart.

Moreover, the situation of Lao Huang is not a unique case. There are many reporters in the Focus Talk program group, and they are all interviewing on the front line, and they are also facing danger.

For journalists, the dangers of interviewing man-made events are predictable. Sometimes interviews are interfered with, and there can be beatings, or even the destruction of interview equipment.

But as long as you show your CCTV press card, your life will basically not be in danger, and those who dare to do bad things are not fools. They know that CCTV reporters are not easy to mess with, and the reporters of Focus Talk can't be offended.

The dangers of interviewing natural disasters, however, are unknown. Natural disasters are a matter of God, and it is impossible to predict when God will dislike him and come to take care of him in a calamity.

In the face of natural disasters, it is useless to take out a press card. God will not give you special mercy because you have a press card.

Director Wang is worried about the personal safety of his subordinates. In addition, the leaders above have also assigned new tasks.

The leaders demanded that the direction of the next report should be adjusted, the content of the report should be more in-depth, more positive reports should be made, and the typical and advanced deeds should be highlighted in depth, and the role should be to unite the people and enhance confidence.

Most of the interviews sent back by the reporter before this were mostly about the situation of flood fighting and disaster relief and the resettlement of the affected people, and there was no in-depth report on typical and advanced events.

This made Director Wang feel a little disturbed. Although he really wanted to implement the requirements of the leader, it was difficult for a clever woman to cook without rice.

Browsing the interview content manuscripts sent back by the reporter, I read one after another but didn't have the content I wanted. An anxious and irritable mood poured into Director Wang's mind.

Suddenly, Kong Zhenlong's interview manuscript came into Director Wang's sight.

The water purifiers donated by the kind-hearted enterprises have allowed the people in the temporary resettlement sites to drink clean drinking water and solved the drinking water health problems of the affected people.

Director Wang was taken aback for a moment, secretly thinking that the focus of this report seemed to be a little different.

Go to the studio for a while to see what Lao Kong has interviewed.

...

In the studio, the content of Kong Zhenlong's interview is being played on the device.

In the picture, after the yellow dirty water mixed with sediment enters the water purifier, clear and clean water comes out.

According to the product description of this water purifier, the purified water can be directly consumed. However, most of them are still used to drinking warm water, so the resettlement site finally boiled the water.

In addition, the boiled water can also facilitate the affected people to make milk powder, run instant noodles, or take medicines such as cold granules. Next let me taste how this purified water tastes.

As Kong Zhenlong spoke, he drank the glass of water he had just received.

This water does not have any peculiar smell, it is exactly like our usual drinking water. With this equipment, the health of the drinking water at the resettlement site will be fully guaranteed!

After fast-forwarding and watching what Kong Zhenlong filmed, Director Wang couldn't help feeling a little overwhelmed.

Director Wang is well aware of the drinking water situation in the disaster-stricken areas. In those heavily guarded areas, the flood water contaminates most of the water sources, and clean drinking water cannot be found at all. Even after filtration and long-term precipitation, the water still remains. It's yellowish, and has a peculiar smell.

In the reports from the front, there are too many pictures of PLA soldiers drinking mud soup and eating steamed buns. Many of these pictures will make people feel a kind of unforgettable sting.

Water is the source of life. If there is no way out, who would drink this dirty water mixed with soil?

Now the report sent by Kong Zhenlong is obviously a so-called positive report.

These water purifiers were donated by kind-hearted companies. I remember that this kind of water purifier is used by many families abroad. It is connected to the water pipe, and the water that comes out can be drunk directly. The price seems to be quite expensive. More than five hundred dollars!

Thinking of this, Director Wang looked back at the screen of Kong Zhenlong's interview.

From the picture, there are more than 100 water purifiers in this resettlement site, which is more than 50,000 US dollars, which is equivalent to more than 400,000 yuan!

These water purifiers are all donated by Puppy Electric. I don’t know how many such water purifiers have been donated by Puppy Electric. Don't donate money and materials for the disaster area, isn't it a prominent example? Someone should be sent to the puppy group to interview!

...

After the interviewed reporter came back, Director Wang learned that Puppy Electric donated a total of 12,000 household water dispensers to the disaster-stricken areas.

Director Wang quickly calculated that this was equivalent to 6 million US dollars, or 50 million RMB.

This was definitely a huge donation in 1998.

The so-called truth be seen in adversity, at that time many domestic enterprises actively donated money. However, at that time, the country's economy was not as strong as it is now, and companies were not as wealthy as they are today. Most of the well-known companies donated one million yuan, and those who can donate two or three million are considered too many.

The glass king donated 3 million, which is regarded as the leader among private enterprises; Changhong donated 10 million, which is the largest donation among state-controlled enterprises.

Of course, there are also some very prominent companies, such as Huawei, which has just been established for a few years, donated 40 million yuan, and has 25 million worth of emergency communication equipment, which is definitely the ceiling of a conscientious company.

After all, it was 1998. At that time, donating 10 million yuan was probably even more powerful than donating 100 million yuan now.

What's more, the puppy group donated a water purifier, which is urgently needed in the disaster area.

For a natural disaster of this level, donating ready-made materials is definitely more effective than donating money directly. If you donate money, you have to purchase materials. If you donate materials, the affected areas can use them directly, eliminating the need for intermediate links.

Water is the source of life, and drinking water is always the first priority. Even if it is a usual meeting, it is necessary to ensure the drinking water of the participants, not to mention the areas that have experienced large-scale natural disasters.

Therefore, this batch of water dispensers donated by the Dog Group is definitely a strategic-level livelihood guarantee material.

...

In the TV screen, a village cadre scooped out most of the muddy water with a water scoop, and said to the camera: This water has been filtered three times, and it is still so muddy. There is no way, it is like this now, I can't find it. Clear water. Just boil it and drink it carefully!

Does this water smell bad? the reporter next to him asked.

It must have a smell. It has a smell of earth. After it is boiled, the taste will be less, and it is barely drinkable. The village cadre introduced.

As soon as the screen changed, another temporary resettlement site appeared. The person in charge of this resettlement site began to introduce the drinking water situation here.

We have a water purifier here, which can purify muddy water into clear water.

Next is the introduction of the water purifier, as well as the lens of Kong Zhenlong tasting the purified water himself.

The picture changed again, and the affected people were holding bowls of noodles in their hands, queuing up to make noodles in boiling water.

As soon as the camera turned, clear water flowed from the faucet of the thermal insulation bucket, and quickly covered the bowl of instant noodles. Through the clear water, you can see that the instant noodle seasoning is rapidly melting.

At the same time, the narration sounded, roughly introducing that since the water purifiers donated by well-intentioned companies to the disaster-stricken areas, more and more temporary resettlement sites have been drinking clean water.

Next, there was an interview with the Puppy Group. The interview was not long and there were not many pictures. It was just a brief introduction. The Puppy Group donated 12,000 household water purifiers to the disaster area.

However, for the audience in front of the TV, this news report is full of new ideas.

It's no longer about the houses that were flooded, or about the properties lost in the flood. Instead, it tells a story of positive energy, a story of how to use technology to solve the drinking water problem of the disaster-stricken people.

Moreover, the contrast between muddy water and clear water also makes the audience feel the difference most intuitively.

Vision is always the most visually stimulating. Compared with other methods of information acquisition, the perception is one level worse.

For example, in news reports, it is said that a certain company or a well-meaning person has donated how much money to the disaster area. In terms of perception, people can only feel a number.

Ordinary people hear that a certain company donates 100 million, and their first reaction will think that 100 million is a lot, but in fact, they do not have a very clear understanding of this 100 million, and it is unlikely that there will be too many waves in their hearts.

Because ordinary people will never have access to so much money in a lifetime, one hundred million in the minds of ordinary people actually has no actual concept, and can only form a digital concept.

So in terms of money, ordinary people and the super rich are actually on the same level.

The super rich just don't care because they are too rich, so they just regard money as a number; while ordinary people don't have much wealth in their hands, they are reluctant to spend money, so money becomes a number on the passbook.

However, visual stimuli can bring intuitive feelings.

When there is a comparison between drinking muddy water and drinking clear water in the news, even if the audience has never drank muddy water with mud, they can imagine that the taste of muddy water is hard to swallow.

CCTV has always been the vane of domestic news reports, and Focus Talk is also the top popular program. A conscientious enterprise in the hearts of the common people.

...

Chairman, a CCTV report is much better than an advertisement. Now that people all over the country know about our water purifier, I don't think there is any need for Mr. Ge to shoot an advertisement!

Wang Jiuyang said with an enthusiastic expression: Many agents are asking about water purifiers. They want to know when the water purifiers will be launched, and some agents can't wait to place orders.

Water purifiers must be supplied to the affected areas first. You tell those agents that the water purifiers will not be listed until the disaster situation eases. Let them wait! Li Weidong said.

Wang Jiuyang went on to say: I inquired from the side, in fact, many customers asked the agent if there were any water purifiers for sale, and some consumers were eager to buy our water purifiers.

Mainly after the broadcast on TV, consumers feel that our water purifier works very well, so they plan to buy one and install it at home in case of emergency.

In case of emergency? Li Weidong smiled and continued; I think these people are worried that if there is a natural disaster and there is a problem with the water supply, they will not have clean water to drink, so hurry up and build a purified water. device?

Wang Jiuyang thought about it for a while, then nodded: It seems like this is the case!

Li Weidong sighed helplessly.

This is how the Chinese are, especially the older generation, who have probably suffered from hunger and poverty, and have a sense of crisis. Whenever there is a little trouble, they will immediately stock up.

Those who hoard salt, soy sauce, and food, there are many similar reports in the news of later generations.

Now that natural disasters have occurred in the country, and seeing news reports that drinking water has been contaminated, this water purifier has also become the target of many wealthy families to stock up.

After all, the price of water purifiers is relatively high. I think that even if they are put on the market, the short-term sales will not be too large. What's more, the disaster areas need water purifiers even more.

Li Weidong paused, then continued, But we are an enterprise after all, not a charity organization, and we still have to take care of the wishes of our customers. Well, I'll go back to Qinghe in a few days and personally urge the production of the electrical appliance factory.