Chapter five hundred and seventieth

A woman picks out curling irons at a Yamada Denki store near a university in Japan. This woman does not look very old, only about twenty years old, she should be a college student at a nearby university.

Moments later, the female college student selected a puppy-brand curling iron.

The technical content of curling irons is not high, and the production process is not complicated. Puppy electrical appliances have been successfully developed early.

Like this kind of simple small household appliances, the cost is not high, the structure is simple, and it does not have high added value, nor does it have any scientific and technological content, and it is entirely based on small profits but quick turnover.

Products with low added value are obviously not suitable for production in Japan. After all, the labor cost in Japan is too high.

The labor cost in China is much lower than that in Japan, and the price of curling irons produced in China is naturally lower.

Relying on a lower price, the curling iron of the dog electric appliance has achieved very good sales after it was launched on the market, and quickly occupied a place in the Japanese market.

This is also thanks to the fact that Puppy Electric has an important sales channel such as Yamada Electric. If it is replaced by other Chinese brands, even if it produces high-quality and inexpensive products, there is no channel to enter the Japanese market.

After all, it is difficult for non-Japanese brands to enter Japanese home appliance retailers.

In the era of brick-and-mortar stores, the real kings of the retail industry are those offline retailers. As long as the products favored by retailers often have good sales.

In the era of the rise of e-commerce in later generations, offline physical retailers have become less important. If you have money, you can get hundreds of thousands of positive reviews, which is more cost-effective than advertising.

Of course, the situation in Japan is special. Even in the Internet era, e-commerce in various countries has begun to rise, and Japan is still in an era dominated by the physical retail industry.

With the approaching of school time, the store has gradually become more numerous, most of them are female college students who go to school nearby, and what they choose are also simple beauty equipment such as curling irons, face lifters, etc.

Thank you for your patronage, please walk slowly! Manager Hasegawa sent a female customer to the door, and kept bowing until the female customer walked away, then straightened up and returned to the store.

Store manager, the sales of this curling iron are very good, we should have another batch. The young store clerk Kawada Taro said.

The store manager Hasegawa nodded: Our customers here are mainly female college students, and this kind of small beauty equipment will sell well. As far as I know, in those stores near the living area, the customers are married wives. , they prefer to buy some more expensive beauty equipment.

Of course, housewives hold the financial power of the family and naturally have the money to buy expensive products. For college students, many still need to work to earn tuition fees, buy a curling iron, and they all need to be frugal!

Taro Kawada sighed and continued, It's a pity that I didn't have the opportunity to go to university, so I couldn't feel the life of the university. Looking at these college students, I really envy their lives!

Yes, college life is good! Manager Hasegawa said with emotion.

Store manager, did you go to university? Kawada Taro asked.

No. Like you, I came out to work after graduating from high school. Manager Hasegawa shook his head.

Kawada Taro suddenly asked with a puzzled look: The store manager has never gone to college, how does he know that college life is good?

I also know not to stick to people! Manager Hasegawa laughed weirdly.

...

The Asian financial crisis also had a serious impact on Japan's economy, especially in 1997 and 1998, Japan's economy experienced a serious contraction.

However, the economic downturn has not affected the female consumer market, and sales of some products specifically aimed at women have risen instead of falling.

This is a very peculiar economic phenomenon. The more economic downturn, the more flamboyant women will dress up.

In the Japanese market, sales of cosmetics and beauty products have risen instead of falling.

The business of hair salons has also improved a lot.

Puppy Electric first entered the Japanese market by relying on beauty equipment, so in this wave of sluggish economy, it has achieved very good sales results.

What's more, Puppy Electric and Kimura Takuya's advertising blessing.

...

Johnny's Office is the most famous brokerage firm in Japan, and it is also the brokerage firm that excavated Kimura Takuya.

In the office, President Kitagawa looked at the TV, and there was another TV commercial of Kimura Takuya on it.

I saw Kimura Takuya holding something similar to an electric shaver in his hand, but the position of the blade head was a reddish metal ring.

At this time, the narrated advertisement sounded: Puppy ACE Skin Beauty Instrument, a professional anti-aging expert, can effectively solve the dry and loose skin, sagging and expanding of the face, and eliminate static wrinkles. Elasticity and overall improvement of skin texture...

The advertisement is nothing more than bragging about how useful this skin beauty instrument is, but President Kitagawa has no intention of these advertisement words. His eyes have been staring at the TV screen, looking at Kimura Takuya above.

I haven't seen this ad, is it Kimura-kun's new ad? Mura-kun looks so young, like a few years ago! No, this looks like Kimura-kun from a few years ago! President Kitagawa frowned. Suddenly wrinkled.

Kimura Takuya is the number one cash cow of Johnny's Office. President Kitagawa is naturally very familiar with him, so after a closer look, he recognizes that this is Kimura Takuya a few years ago.

Judging from Kimura-kun's age, this should be an advertisement shot four or five years ago. Why is the advertisement just four or five years ago broadcast now? Kitagawa was full of puzzlement.

After hesitating for a moment, he picked up the phone and called Mitsuchi Iijima.

Mitsuchi Iijima is Kimura Takuya's manager and the most capable leader under President Kitagawa. President Kitagawa even plans to train Mitsuya Iijima as his successor.

Thanks to the popularity of Kimura Takuya, Iijima Mizhi is also known as Japan's first female agent. However, fans of Takuya Kimura did not like this man.

There are many reports in the Japanese media, saying that the relationship between Iijima Mizhi and Kimura Takuya is not good, and they are pressing Kimura Takuya.

For example, there are reports that Iijima Mizhi deliberately did not let Kimura Takuya accept the movie, but let him shoot more commercials. It was not until the film director personally found Kimura Takuya that Kimura Takuya knew that he had the opportunity to be the leading actor in the movie.

In the entertainment industry of any country, movie fans are a notch higher than TV TV fans. Deliberately not letting Kimura Takuya make movies is obviously detrimental to his career development.

There are also reports that Iijima Sanzhi is very opposed to Kimura Takuya falling in love, and even tried every means to break up Kimura Takuya and Kudo Shizuka.

If it weren't for the fact that Kimura Takuya was too famous, maybe the moment he announced that he was going to marry Kudo Shizuka was when he was hidden in the snow.

Similar to the black material about Mijima Iijima, the media reported a lot, but the details were true and false, but the parties did not respond, only the so-called media broke the news and interviews, and various rumors.

Mito Iijima came to the office of President Kitagawa, and President Kitagawa pressed the repeat button, allowing Mito Iijima to see Kimura Takuya's advertisement.

This should be an advertisement that Kimura-kun shot a few years ago, right? President Kitagawa asked.

Iijima Mizhi looked at the advertisement and replied, This should be an advertisement shot by Kimura-kun in 1995.

The commercial filmed in 1995 was four years ago, why is it only broadcast now? President Kitagawa asked. Valley

Iijima Mizhi recalled carefully, and then answered: I remember that Kimura-kun shot several commercials for this brand at that time, but the commercials were not broadcast immediately. The fastest broadcast was also in 1996.

The reason given by the client at that time was that their products had not yet entered the Japanese market, and they were discussing the issue of channel agency with retailers, so the advertisements would be broadcast later.

Hasn't entered the Japanese market? Is this a foreign brand? President Kitagawa asked immediately.

Iijima Mizhi nodded: It's a home appliance brand from China.

Chinese home appliances? Can they also be sold in Japan? Why do we have to accept advertisements from Chinese people? By the way, I remembered that they seemed to give a double price at the time!

President Kitagawa finally recalled what happened four years ago.

At that time, Li Weidong used a double price to ask Kimura Takuya to shoot an advertisement. Iijima Sanzhi also personally asked President Kitagawa for instructions. Because President Kitagawa was greedy for money, he agreed and felt that he had finally caught a Kaizi. , If you don't make money, you don't make money.

The double price allowed Johnny \u0026 Associates to make a fortune, but President Kitagawa never imagined that the commercials shot back then would not be broadcast until now.

But now, when President Kitagawa saw the advertisement, he suddenly realized that he had lost a lot!

How can Takuya Kimura four years ago be compared to Takuya Kimura now?

Four years ago, Kimura Takuya was only a newcomer who had just arrived in the film and television industry. At most, he was a potential future star.

Today's Kimura Takuya is Japan's top superstar, and his influence in Japan is unprecedented!

There is a huge gap in commercial value between the two.

Back then, Kimura Takuya, shooting an advertisement was just a few million yen in advertising fees. And now Kimura Takuya, advertising endorsements, but starting from 100 million yen.

Puppy Electric has pushed the advertisement to play until today, which is equivalent to using millions of yen in advertising fees to invite top celebrities with hundreds of millions of yen, which must be a big profit.

For Johnny \u0026 Associates, the deal must be a huge loss.

President Kitagawa only felt that his heart was very unbalanced. Why should I, a superstar with hundreds of millions of dollars, only earn you millions of advertising fees?

President Kitagawa took a deep breath and said, Kimura-kun should not only create such a low value, this is also a huge loss for us at Johnny's Office. We must make up for the loss.

Find a way to see if you can get another sum of money from this puppy appliance to make up for our loss! Anyway, they have already made a lot of money through Kimura-kun's advertisement, and they should spit out some of it!

President, is it appropriate to do this? Advertising fees are settled immediately, and there is never a precedent for asking customers for money in the future! And I'm worried that doing this will affect the reputation of our Johnny \u0026 Associates and other customers in the future. We will be discouraged! Iijima Mizhi reminded.

President Kitagawa curled his lips in disdain: If it is a Japanese home appliance brand, of course we can't do this, we must abide by the spirit of the contract. But the other party is only a Chinese home appliance brand, why should we abide by any contract and morality! Yes! It is more important to obtain more benefits for the firm.”

I understand! Iijima Sanzhi nodded, and continued; This method is not without it, if it is successful, we may make a profit of hundreds of millions of yen.

It's just that if the other party refuses to compromise, if they want to fight with us to the end, we will also lose millions of yen, and may even file a lawsuit.

A lawsuit in Japan? President Kitagawa asked immediately.

Of course it's in Japan. Mitsuchi Iijima nodded.

Then there is no problem! If we have a lawsuit in Japan, will we still be afraid of a Chinese company! President Kitagawa showed a disdainful expression again, and then said: Since the loss is only a few million at most, then you let go. go a head!

...

He Anan put a mask on her face, leaned lazily on the sofa, and Huanzhu Cutuo was playing on the TV in front of her.

This is not the premiere of Returning Pearls, but a replay. As the most popular TV series at that time, even if it is replayed, the ratings are still very good.

Li Weidong came over with a pot of tea, looked at Mammy Rong on the TV screen, and said, Didn't you watch it before!

I was jumping to see it before. He Anan put a mask on his face, and his speech was a little slurred, but he seemed a little excited.

Li Weidong took another look at the TV and found that Rong Ma was being hit by a board, and immediately understood why He Anan was so excited.

The villain's beating is indeed a scene that makes the audience happy.

Mammy Rong was beaten by the board and screamed, and the queen finally couldn't help but jumped out and protected Mammy Rong who was being hit by the board.

I saw the queen say: Don't fight anymore, let's give you death, Your Majesty!

After listening to this line, Li Weidong almost spit out the tea in his mouth. He really wanted to ask the psychological shadow area of ​​Rong mama.

Why is this here to save Mammy Rong, I can't wait to want Mama Rong to die soon!

Aunt Qiong Yao's lines are still so magical!

He Anan obviously didn't get this point, she asked, What are you laughing at?

I think this drama is poisonous. Li Weidong replied.

From the perspective of future generations, Huanzhu Cutting is indeed a poisonous drama. Aside from the plot level, several leading actors have more or less had an accident, and some people are even bad actors and have been completely banned.

Back then, when I saw Mama Rong stab people with needles, I thought this old woman was really abominable, but if I looked at it twenty years later, I found out that Mama Rong was right!

At this moment, the phone rang, and Li Weidong hurried to another room and answered the phone.

On the phone, he said, Chairman, there is news from the Japanese office that Mito Iijima from Johnny's Office came to us and asked us to pay an additional advertising fee for Kimura Takuya's advertisement!

When we asked Kimura Takuya to shoot the advertisement, didn't we already pay the advertising fee? And I remember that it was still double the market price at that time. Li Weidong said.

At that time, Takuya Kimura was not popular, but now Takuya Kimura is the hottest star in Japan, and his commercial value has also risen. Johnny \u0026 Associates believes that such a low price back then allowed Takuya Kimura to shoot commercials, which are still being broadcast now. For them It caused a lot of losses, so we asked us to compensate for a part of the advertising fee. The phone continued.

It's really not enough to swallow an elephant. Li Weidong snorted coldly.

The phone continued: Johnny's Office even threatened to say that if we could not meet their demands, they would not rule out considering legal means.

Li Weidong frowned: This matter, even if it goes to court, they won't be able to take advantage of it! After all, when we were shooting commercials, we all signed contracts. We paid not a single penny, and we did not breach the contract. I don't believe in lawsuits, they can win!

I think so too, but judging from the attitude of Johnny's Office, they are very determined, as if they have other cards! The phone said.

It's not just them who have trump cards. Li Weidong snorted coldly, and then said, Well, I'll fly to Tokyo in two days and have a good talk with Johnny's Office!