Five hundred and seventieth chapters play the riddle

Li Weidong remembered that the main product of Lu Guangming's medical device group in the previous life was oxygen generators, not only household oxygen generators, but also medical oxygen generators.

Oxygen concentrators are a very large market. There is a large demand for this thing for medical use and a large demand for household use.

As far as medical oxygen generators are concerned, small and medium-sized hospitals in China cannot build large-scale industrial oxygen production equipment like large hospitals. They mainly rely on the purchase of bottled oxygen, and some even only have bagged oxygen.

Oxygen can support combustion. It is a dangerous product. There are strict specifications for storage and transportation. If you are not careful, it will cause an accident.

Moreover, the storage of oxygen is time-limited. Bottled oxygen can generally be stored for one year, and bagged oxygen can be stored for up to fifteen days. So using a container to store oxygen is actually not the best choice.

If there is a small medical oxygen concentrator, the problem of oxygen storage can be solved, and those small and medium-sized hospitals do not need to store oxygen cylinders, which can eliminate a safety hazard.

There are countless small and medium-sized hospitals in China. There are various low-level hospitals at the city and county levels, health centers in towns and villages, and many small clinics, nursing homes, etc., all of which are customer groups of medical oxygen generators. The market demand is huge.

The market for home oxygen concentrators is also very broad.

In addition to medical functions, home oxygen concentrators also have health care effects.

Such as middle-aged and elderly people, people with poor physical fitness, people with chronic respiratory diseases, people with western cerebrovascular disease, people with chronic lung disease, pregnant women, students, athletes, and even heavy manual workers, can be used. .

Therefore, the oxygen generator is a very special product among medical devices. It is both a medical device and a health care device.

Most other medical devices are specially designed for patients. For example, blood pressure meters are used for hypertensive patients, and blood glucose meters are used for diabetic patients.

For a normal person, no one would buy a blood glucose meter to go home, and prick their fingers every three days to measure blood sugar.

However, the oxygen generator is different. This thing is not specially aimed at patients. If you are sick, you can treat the disease, and if you are not sick, you can take care of health. Even for healthy people, daily inhalation of oxygen is good for the body.

This is the advantage of the oxygen generator, which can be legally dressed as a medical device and sold as a health care product.

Since the country promulgated relevant laws and regulations in 1998, the domestic requirements for health care products have become more and more strict, coupled with the emerging problems of health care products, many consumers are discouraged from health care products.

The industry is not standardized, and there are indeed some black sheep, which make consumers lose confidence in health care products. Many consumers even think that as long as the word health care products is involved, it must be deceiving others, which is also implicated. The reputation of many legitimate and effective health products has been tarnished.

The media has also carried out a lot of propaganda, such as health products are not medicines, health products can not replace medicines and other concepts, and gradually become popular.

The elderly will also be fooled by health products. When young people face health products, they have gradually become more rational.

Of course, there is a saying that one foot is high and the devil is one foot high. The traditional publicity is getting worse and worse for the sales of health care products. Many unscrupulous merchants have taken a different approach and changed to publicize the special effects of health care products.

For example, they promote their health products as aphrodisiacs, and boast that they can grow up a little more, which has harmed many gay men.

In order to achieve the effect of publicity, some businesses add some sildenafil to the health care products.

These are all things to come later. After all, there are always more fools than liars. For things like IQ tax, everyone always has to pay some in their life, but it’s just a matter of paying more and paying less.

But in general, the Chinese people at that time were not as easy to deceive as they were more than ten years ago. Everyone was used to the exaggerated propaganda of advertisements, and it was no longer the same as before, and they believed what was said in the advertisements.

In this big environment, once put on the coat of medical equipment,

Obviously, it will be easier to gain the trust of consumers. Consumers will feel that I am not buying a health care product, but a medical device.

It is best to issue a medical device certificate after the approval of the relevant state agencies, which can make the product appear more formal, and the product will sell better at that time.

...

Lu Guangming originally planned to explain to Li Weidong the function of the oxygen generator and its broad market prospects, but Li Weidong directly guessed that Lu Guangming wanted to make an oxygen generator, so the explanation was unnecessary.

Only Lu Guangming asked, Chairman, do you think this project can be opened?

How long will it take us to make an oxygen generator? How much investment will it cost? Even if we can't estimate in detail, give me a rough figure! Li Weidong asked.

I've prepared a plan, and I'll give it to you later. Lu Guangming said.

Okay, let's go back and read the plan now. Li Weidong continued; You can also introduce this project on the way. I have a good idea in my heart!

The two began to return to the office area, and while walking back, Lu Guangming introduced: It's not difficult to just make the oxygen generator, just import some parts and assemble them directly.

Only in this case, we are just a shell, we have not mastered any core technology, and we will not manufacture core components.

Moreover, the price of imported parts is bound to be very high, which will also push up our production costs. Even if we make oxygen generators, the products will lack market competitiveness.

Li Weidong nodded. In manufacturing, whether it is low-end, mid-segment or high-end, if you don't master the core technology, you will always be an assembly factory, working for those parts manufacturers who master the technology and earn some hard money. The bulk of his head was taken away by others.

Lu Guangming continued: So I think we should start with research and development. But since we have not done similar projects before, the domestic industry in this area is relatively weak.

Therefore, if we do R\u0026D, it is basically starting from scratch, and we need to recruit some new R\u0026D talents, which will take a long time. But I am confident that this project will definitely succeed!

What about R\u0026D funding? Li Weidong asked.

It depends on how far we want to go. If we just do ordinary medical oxygen generators, we only need to overcome a pressure swing adsorption technology. Lu Guangming paused, and then said:

I estimate that with an investment of 10 million yuan, this technology should be able to be solved. Together with other research and development, the total cost should not exceed 20 million yuan, and we can make the oxygen generator.

Twenty million is not too much, it's acceptable. Li Weidong replied.

But this is only the most basic product. This basic product may not be able to obtain the market. If we want to make the product more sophisticated, the R\u0026D investment of 20 million is definitely not enough. Lu Guangming continued to introduce road.

This time, Lu Guangming did not report specific numbers, obviously suggesting that if the oxygen generator is really to be done well, then the R\u0026D investment must be very huge, and he cannot give an accurate number.

Li Weidong is not surprised. Research and development is a bottomless pit. No matter how much money you put into it, you can swallow it. It is normal that there is no accurate figure. If Lu Guangming really reported a figure of tens of millions, Li Weidong would feel that it was a little fake.

Li Weidong thought for a moment and said, If we want to do it, we must be the industry leader! If we only make ordinary products, then we will not have to compete with a large group of competitors in the low-end market. In that case, it is better not to do it.

From the point of view of commodity sales, only if we have better products can we occupy the market, and only if we have better technology, can we be in an advantageous position in the competition.

Lao Lu, I support you in making the oxygen generator project, and not only do it, but also make it bigger and stronger, not only to be the best in China, but also to be the best in the world in the future. Selling domestically, but also selling to foreign countries!

Li Weidong's rhetoric immediately made Lu Guangming feel a sense of excitement. More importantly, Li Weidong expressed his support for this oxygen generator project, then this project can go on smoothly.

However, Li Weidong went on to say: Old Lu, I will fully support you in this project. You can allocate all the resources for the puppy's health at will, but there is one thing that I have to explain in advance. I have no money to invest in the project of the oxygen generator. Give you!

Li Weidong's last sentence was like a basin of cold water pouring down, and Lu Guangming was suddenly confused.

Full support, but no money? What kind of full support is this? It's totally unbelievable!

Project establishment, recruitment, materials, and testing, which one does not need money? If you don't have money, how can you do research and development?

Lu Guangming couldn't help but start to ponder, Li Weidong just expressed his support, but he was actually just acting. He didn't want to do this project at all, but because of his face, he could only support it verbally, but he was very honest and refused to pay.

Li Weidong also guessed Lu Guangming's thoughts, and he said a little embarrassedly: Old Lu, don't get me wrong, I'm not saying one thing does another thing, I really don't have the money to invest in this project.

If I say I have no money, you may not believe me and think I am crying poor. To tell you the truth, recently, I have partnered with others in the coal mine business, and I just bought a large mine a few days ago.

These two large mines are worth 2 billion, and I paid 1 billion. In order to collect these 1 billion, my family has been emptied a long time ago, and even part of the equity of Puppy Electric has been mortgaged to the bank. .

The coal market in the past two years has been relatively general, so the benefits of ore blending are not very good, and it can barely be regarded as a breakeven.

According to my judgment, it will take three or four years for the coal market to improve, and then the two mines will start to make substantial profits, so before that, my working capital is considered to be trapped.

I now owe the bank one billion yuan, and the annual loan interest alone is tens of millions more. Now I owe more than two million yuan every day when I open my eyes, so for the past two years, I have to tighten my pants. Belt to live.

With Li Weidong's explanation, Lu Guangming immediately understood.

As for the truth of the matter, Lu Guangming didn't doubt it. Li Weidong didn't have to lie to Lu Guangming for such a big event involving more than one billion yuan.

Chairman, if you don't agree to invest, we can't go ahead with the oxygen generator project!

Lu Guangming showed an anxious expression, and then said: If it really doesn't work, we will pay less dividends this year and invest the money we earn into this project.

Are you trying to persuade me to stop taking dividends from the company this year and invest all the money you earn into the oxygen generator project? Li Weidong asked with a smile.

Lu Guangming said immediately; Chairman, if you are willing to put this year's dividend into the oxygen generator project, I don't want this year's dividend. It's not just me, I will persuade the management team to not want this year's dividend. Now, let's do our best to do the oxygen generator project!

You are planning to gamble! Although courage is commendable, it is unreasonable. I can't do this. Li Weidong shook his head and continued:

When I gave you the shares, I hoped that you could make more contributions to the company, and distribute dividends to you every year according to the profits the company made. This is a system set for the development of our enterprise.

Since it's a system, it can't just be changed, including me, the chairman. I can't take the lead in breaking the rules. There are things like breaking the rules, once the opening is opened, there will be a second time and a third time.

What's more, this is a matter of vital interests. Our company's annual dividends can be a lot of money. If I touch your cake, who will work for the company in the future?

But the oxygen generator is really a good project. Once it is completed, our company can earn more, and the dividends will be more in the future. In the long run, it will definitely be cost-effective. Lu Guangming explained.

I also know that the oxygen generator project will help the company's future development, and it can also bring huge benefits to the company in the future. But you have to consider that not everyone will look that far, most people Or look at the immediate interests!

Li Weidong sighed and continued: You are willing to invest this year's dividends into research and development, so what about the rest of the management? They may be waiting for a few years of dividends to buy a house, buy a car, and buy big items for the family!

Even if they promised not to pay dividends this year, what about in their hearts? Are you really willing? I don't think so! Many people just don’t talk about it, but they don’t give the money they promised. There must be complaints in their hearts.

And even if you all really want this year's dividends, I don't want to! Didn't I just say that I now owe the bank one billion yuan, and I have to pay back more than two million yuan every day when I wake up. If I don't pay dividends, how can I have the money to pay it back to the bank!

But without money, the oxygen generator project really can't go on! Lu Guangming said.

Old Lu, don't worry, I haven't finished my words yet! Although I don't agree to take dividends for research and development, we can get money from elsewhere! Li Weidong said calmly.

Seeing Li Weidong's posture, Lu Guangming instantly understood that Li Weidong had a solution long ago, and deliberately waited until now to say it.

Chairman, you already have a solution, haven't you? Don't lie to me, I'm dying! Lu Guangming said.

The way to get money is nothing more than open source and throttling. Don't think about throttling. We have nowhere to save money, but we can think of ways to open source!

Li Weidong continued with a smile: The research and development of oxygen generators requires money. In this case, let's do another project first, make a fortune first, and then use the earned money to invest in the oxygen generator. in development.”

Lu Guangming knew very well that if Li Weidong dared to make this suggestion, he must have already wanted to do a project to make money.

So he asked cooperatively, What are we going to do to make money?

Make an oxygen generator! Li Weidong replied.

I understand, I started a profitable project to make an oxygen generator. Lu Guangming then asked: But what I am asking is, what exactly is this profitable project we are going to do?

Didn't I say, make an oxygen generator! Li Weidong gave the same answer as before.

Lu Guangming was stunned again.

What kind of nonsense is this playing with me?

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PS: The overseas edition of People's Daily on December 30 mentioned passing the test. This is the first time I have been on such a high-profile media. Be careful and excited!