Chapter 575 Combination Boxing

When buying an oxygen concentrator, be sure to choose regular medical equipment!

An elderly man in a white coat appeared on the TV screen. This man had silver hair, a ruddy complexion, and a pair of gold-framed glasses. His voice was very deep. At first glance, he knew that he was a very knowledgeable doctor.

In fact, this person is an actor.

Many advertisements in later generations will find an actor with good image and temperament to pretend to be an expert. Because such actors are often very stylish and have a good sense of camera, the effect is even better than some real experts.

Sometimes you can even find an older foreigner to pretend to be a foreign expert. Anyway, in the minds of many ordinary people, the moon in foreign countries is more round, and the words of foreign experts are more convincing.

After all, experts are not entertainment stars. Experts have always been well-known only in the industry. How many people will know experts if they leave their professional field?

Therefore, looking for such an actor with good image and temperament, posing as an expert, the advertising cost will be reduced a lot, and the effect is also very good. As long as it is not named in the advertisement to say that this is a so-and-so expert in a certain field, it is not false propaganda.

I saw this expert said sincerely: There are many kinds of oxygen generators on the market, but most of them have not obtained formal medical device production licenses, and they have not been certified by the Food and Drug Administration! Oxygen generators that have not been certified by relevant state departments can only be regarded as health care equipment, not medical equipment!

On the TV screen, four big characters medical equipment appeared, and then a red cross was placed on these four characters.

The expert said again: Health care products cannot replace medicines, and health care devices can't replace medical devices! If health care devices are used as medical devices, sometimes not only will they not be effective, but they will also have adverse effects, making the condition worse, and even worse. Life in danger!

Various health care products on the market have different levels of quality and effect. Some products are not only ineffective, but will endanger your health! When you are shopping, you must keep your eyes open and don't be deceived.

When buying a home oxygen concentrator, it is even more important to choose regular medical equipment! The puppy portable oxygen generator is a formal medical device. The manufacturer has professional medical device production qualifications, and the product has also passed the medical device certification of the relevant state departments!

Several certificates appeared on the TV screen in a timely manner, apparently telling the audience that we have certificates!

Next, the expert began to introduce the portable oxygen concentrator for dogs, and the propaganda content was also based on the routines of selling health care products.

An old man felt dizzy, and it was good to take oxygen; a middle-aged man who had been busy all day returned home with a tired face, and he was refreshed after taking oxygen; a pregnant woman always felt unwell, and after taking oxygen, she gave birth to a healthy body. Baby; a senior high school student studies until late at night every day, and he is admitted to the university after breathing in oxygen!

In addition, the advertisement also secretly added some material.

After inhaling oxygen, the old man said to the camera; The oxygen generator I bought before was always worried that the effect would not be good, and I didn't know if it was real oxygen.

Now that I have used the puppy oxygen generator, I am relieved. This is a regular medical device, and it must be guaranteed in terms of safety! There will never be a deceit like inferior health products.

The middle-aged man said to the camera: I think the effect of medical equipment must be much better than that of health care equipment, so I chose the puppy oxygen generator because it is a regular medical equipment!

The pregnant woman stroked her belly and said, After I became pregnant, the doctor told me that oxygen inhalation would help the growth of the fetus, but there are still many quality problems in the health care products on the market, and there are still many fakes and shoddy products!

I am really worried that it will hurt the baby in the womb after using it. Fortunately, with the puppy oxygen generator, this is a regular medical device, and it will not have potential safety hazards like other health care products on the market, and I am more assured of using it!

In the process of appearing and speaking, several actors,

All are emphasizing that the puppy oxygen generator is a formal medical device.

As soon as the screen changed, the expert appeared again. This time, he did not publicize the effect of the puppy oxygen generator, but began to introduce the advantages of medical equipment, especially in terms of safety, and gave an important explanation.

Obviously, the focus of this advertisement is that medical devices are different from health care devices. While emphasizing the safety of medical devices, it devalues ​​a wave of health care devices.

This kind of publicity is highly targeted, and it is also in line with the routine of health care product advertisements.

In health care product advertisements, it often starts with a disease, emphasizing the harm of a certain disease, and then begins to introduce that health care products can prevent and treat diseases.

It is introduced layer by layer from the simple to the deep, making consumers feel that if they don’t use this health care product, they will definitely get sick and die soon. Even if they scare and scare them, they will make consumers pay.

The advertisement of the puppy oxygen generator distinguishes health care equipment from medical equipment, and then starts with the introduction of the hazards of health care products, as if to say that yours is a health care product, not a regular medical product, so immediately Going to die.

In the final analysis, consumers must be frightened first, and then consumers will have a sense of urgency. Then there are a few more examples of showing up, and things will naturally sell.

This trick is still very effective, and consumers are easily fooled by this advertisement.

Mainly because the reputation of health products in the past two years has been a bit stinky.

After more than ten years of blindness and disorder in China's health care products industry, in the late 1990s, all kinds of problems were exposed, and news reports about unscrupulous health care products harming consumers also emerged one after another.

The various oral liquids that were popular in the past few years are no longer trusted by the public, and many health care product brands that were popular in the north and south of the country have also been completely cool.

In this context, the puppy oxygen generator hyped the difference between medical equipment and health care equipment, and the effect was immediate.

How can ordinary people know so much? They only think that medical equipment must be safer and more effective. Coupled with the experts in the advertisements, they believe the propaganda in the advertisements.

...

On the second floor of a residential building, retired cadre Lao Zhao is standing on the balcony doing Tai Chi.

A few years ago, Lao Zhao had a stroke. Fortunately, it was not too serious, and he was sent to the doctor in time without leaving too serious sequelae.

The doctor instructed Lao Zhao to exercise moderately and breathe more fresh air, so doing Tai Chi on the balcony became Lao Zhao's daily routine.

The reason why he did not go out to play Tai Chi, but on his own balcony, was mainly because Lao Zhao was afraid of death.

In my own home, in case of another stroke, my wife can still hit 120. But if you have a stroke outside, if there is no good-hearted person, your old life will be explained.

The balcony is next to the living room. The large color TV in the living room is playing TV programs. Lao Zhao measures his body and can just see the screen of the TV.

At this time, a eloquent voice came from the TV: When buying an oxygen generator, you must choose regular medical equipment!

Lao Zhao's eyes were immediately attracted, because since he had a stroke, his son bought him an oxygen concentrator and let him take oxygen every day for health care, so when an advertisement for an oxygen concentrator appeared on TV, Lao Zhao would also Pay more attention.

The advertisements began to promote the safety of regular medical equipment, and health equipment, like other health care products hospitals, are out of ten. Lao Zhao, who was staring at the TV, could not help frowning.

Lao Zhao was tricked by health products. He also drank a lot of so-called oral liquids back then, and those oral liquids were all under the banner of curing all diseases. As a result, Lao Zhao was admitted to the hospital because of a stroke.

This shows that the health care products are useless! Since then, Lao Zhao has never believed in health supplements.

Now that he saw this advertisement, Lao Zhao felt a drum in his heart again. He quickly brought the box and manual of the oxygen generator that his son bought for him, and wanted to check whether it was a medical device or a health care device.

A closer look shows that, as expected, this oxygen generator has not undergone the seriousness of medical equipment.

This is not a regular medical device. No wonder I still feel dizzy recently. It turned out that I was trapped by this health care product! Lao Zhao secretly thought.

After a person has had a stroke, the body will have some uncomfortable symptoms. Coupled with the psychological suggestion that the health care equipment is not safe, Lao Zhao suddenly felt that he was about to have another stroke.

No, I can't use this oxygen concentrator any more. Discard this oxygen concentrator and buy regular medical equipment, so that I can rest assured!

...

At the sales office of a certain brand of oxygen concentrator, the telephone rings are overwhelmed, and all of them are returned by dealers from all over the world.

General Manager Wang couldn't help sweating profusely, and he roared anxiously, What the hell is going on? With so many dealers, they have to return it?

Mr. Wang, I found the reason! One of his subordinates hurried over and continued: The agent said that our portable oxygen inhaler is not a regular medical device. First, I'm afraid it won't sell well, and secondly, I'm afraid there will be a problem. It is a safety hazard, and there will be problems when selling it. So they dare not continue to act as agents!

Security risks? What security risks could there be? President Wang snorted coldly.

The subordinate explained: The agent said that people still trust professional medical equipment more. For example, our oxygen generator does not have a medical equipment certificate, so it can only be regarded as a health care equipment. Health equipment is not as safe as medical equipment.

We don't have any medical device certificates, but didn't they all sell well before? President Wang then asked.

That's because other brands of oxygen concentrators did not have medical device certificates before, but now it's different. There is a new portable oxygen concentrator for dogs, which is a regular medical device. They have the certificate! The man replied. road.

Mr. Wang's expression changed slightly. Puppy is a well-known brand in China. Major TV stations can often see their advertisements. It is not a good thing to have such a strong opponent entering the game.

The subordinate went on to say: The puppy oxygen generator also broadcast a new advertisement, saying that when buying an oxygen generator, you should buy regular medical equipment, and safety is guaranteed. Many health care products are of inferior quality. effect, but it will endanger health!

Fart! Mr. Wang snorted coldly: No matter who makes an oxygen generator, they still have to rely on those two packets of sodium percarbonate and manganese dioxide? It doesn't matter if there is a certificate for that medical device, as long as this When two things are put into water, they can produce oxygen, what is the difference!

Why do you say that if he has a certificate, he is safe and secure, and if I don't have that certificate, I am an inferior product? When will the chemical reaction be certified? It’s hard to believe that without proof, there will be no chemical reaction! What kind of truth is this!

The oxygen generator for this chemical reaction relies on chemicals, not the plastic container that holds water.

Sodium percarbonate and manganese dioxide are chemical preparations, which are products of chemical plants. All oxygen concentrator manufacturers buy these two preparations from chemical plants, and then sell them after repacking. Leave it to the chemical factory to do it.

The chemical reaction is not affected with or without the production license of the medical device. Even if you just find a water basin and throw in sodium percarbonate and manganese dioxide, it can quickly produce oxygen.

Therefore, in terms of effect and security, to emphasize that certificates with certificates are more secure is simply nonsense.

But ordinary people don't understand this!

Most people's common sense in science is actually very worrying. Not only in China, but also in developed countries. Some western developed countries do not believe in science, even more than developing countries.

However, most people believe in authority, especially in the professional field. After passing authoritative and serious products, consumers are often reassured.

And a medical device certificate represents authority!

...

President Wang sent someone to find the advertisement of the puppy oxygen concentrator, and then he cursed while watching the advertisement.

This advertisement is so targeted that even after Manager Wang saw the advertisement, he had the idea that the puppy oxygen generator would be more effective.

We also have to shoot a new advertisement, and the new advertisement also has to emphasize the medical properties of the oxygen generator, and we must draw a clear line with health care products! Mr. Wang secretly thought.

Mr. Wang knows that as long as it is related to health care products, it will definitely leave a bad impression on consumers, so he feels that the original advertisement is no longer applicable, and now a new advertisement needs to be shot.

Of course, new advertisements must link products to medical devices as much as possible. Even if their products are not medical devices, consumers must think that this is a medical device.

...

The new ad was shot very quickly, and then it was put on the market quickly.

Mr. Wang immediately sent people to monitor various sales channels, including offline agents and TV direct sales agents. He wanted to know how the product sold after the new commercial aired.

Mr. Wang did not have a hospital sales channel, so he could only sell through agents in various places and direct TV sales, which was also the main channel for the sales of various health care products at that time.

Sitting in the office, Mr. Wang stared at the phone, waiting for feedback from his subordinates.

Ding bell bell... The phone rang, and Mr. Wang answered the phone immediately without any hesitation.

Hey, Mr. Wang, I'm Xiao Li. A few people came from outside and said they were from the Health Supervision Office of the Food and Drug Administration. They wanted to see the person in charge.

The Health Supervision Office of the Food and Drug Administration? It seems that medical and health care equipment is managed by this department? How did they come here? Shouldn't there be any trouble?

Thinking of this, President Wang said, You take them to the reception room first, and I'll go there right away.

After Mr. Wang finished speaking, he put down the phone, tidied up his collar, and went to the reception room.

When I came to the reception room, several people in uniform were already waiting there. The first person introduced himself: Hello, I'm the captain of the Second Squadron of the Inspection Brigade of the Health Supervision Institute. My surname is Liu.

It turned out to be Captain Liu! President Wang hurriedly stepped forward to say hello, and after a few words of greetings, he asked, Captain Liu is here, do you know if there is anything I need our help?

That's right, we have received reports from enthusiastic people that you have published unapproved medical device advertisements, suspected of misleading and deceiving consumers. Captain Liu said with a poker face.

Enthusiastic people? It's just that you have nothing to do with the masses! President Wang scolded inwardly, and then defended: Captain Liu, this has wronged me, we are regular manufacturers, and the products we produce are all qualified. , how can we say that we mislead and deceive consumers!

Captain Liu said: As for consumers, it should be under the jurisdiction of the business administration department or the consumer association, but since someone reported it to us, we should also investigate.

However, after our investigation, we found that yours did publish unapproved medical device advertisements. You are indeed in violation of the regulations. This time, you are here for this matter!

Where is our advertisement illegal? President Wang said with a look of dissatisfaction.

Your oxygen generator is not a medical device registered with the Food and Drug Administration, so you can't advertise that the product has medical effects, otherwise it will violate the relevant regulations. Captain Liu said coldly.

Although our oxygen generator does not have the certificate of medical equipment, it is the same as the certified oxygen generator, and the oxygen generation effect is not worse than others! We are just propaganda that seeks truth from facts. Wang continued to defend.

Captain Liu saw a lot of sophistry, and he said, Mr. Wang, if you think you have done nothing wrong, then I will leave now, and at the same time, I will hand over the matter to the business administration department.

I don't know whether your production and operation projects include medical equipment, but the business administration department must know that they will have your registration information there.

Hearing the business administration department, President Wang's face turned slightly blue. The inspection brigade of the business administration department was much more difficult than the health supervision and inspection brigade.

Captain Liu continued: We are not here to punish you, but to ask you to make rectifications. Non-compliant advertisements need to be removed immediately, and future advertisements must also be legal and compliant. Illegal propaganda.

No fine? President Wang asked subconsciously.

There is no fine this time. In fact, the fine is only a means, not an end. The purpose of our visit is to urge you to rectify in time. As long as you can rectify in time, we will not punish you lightly.

Captain Liu paused, then said, But if you don't change after repeated teachings, then we can't rule out the use of fines, or even more severe punishments.

Isn't our new advertisement a waste of time? President Wang was very upset, and he complained: There are so many health care products, all of which are promoted in medical products, you can't just arrest me!

Captain Liu said coldly: When I came, I said that it was the enthusiastic people who reported you. After investigation, we found that there are indeed problems with your advertisements.

If other companies have the same problem, you are welcome to report it, and we will investigate the content of your report!

Report? That's fine. President Wang quickly shook his head.

If this is known to the peers, if you go to fan the flames, then don't expect to be in this industry in the future.

...

President Wang personally sent Team Liu and his party to the gate of the company.

Mr. Wang, you don't need to send it, please stay. Liu team said.

Liu team, I will ask someone to take down the advertisement immediately, and we must actively carry out rectification. President Wang once again expressed his position.

At this moment, several strangers appeared out of nowhere and suddenly rushed in front of everyone.

Hello, I'm a reporter from Health Daily, can I interview you?

I'm a reporter from China Health. Captain Liu, what are you doing today?

I'm a reporter for Healthy Banyue Talk, can you give me a brief introduction?

As these reporters spoke, they raised their cameras.

President Wang and Team Liu were stunned at the same time, wondering why several reporters suddenly appeared?

Team Liu instinctively became nervous, and he was a little repulsive of reporters from the bottom of his heart.

Stop shooting, stop shooting! Liu team reached out to cover the camera.

It is common for local governments and the grassroots to reject reporters. Many of them think that reporters are here to make trouble, so when they encounter reporters, they push and hide when they can.

However, one of the reporters said: Captain Liu, I heard that your health supervision and inspection team has made outstanding achievements in rectifying illegal health care product advertisements. Our readers would like to know more about it. Can you introduce your work experience?

Outstanding achievements? Introduce work experience? Team Liu was stunned for a moment. He suddenly realized that this didn't seem to be a topic of finding fault, but a topic of performance!

If you talk about the highlights of your work in the newspaper, then you will not be allowed to accept the praise from the leaders after you go back?

Although my job is to do my job well, it doesn't seem to have any bright spots, but I can't make it up now!

Thinking of this, Team Liu quickly adjusted the collar with his hands, then cleared his throat, and a smile appeared on his face.

...

Early in the morning a few days later, Mr. Wang sat at the dining table for breakfast, and in front of him was the newspaper delivered by the postman early in the morning.

President Wang usually peels the boiled eggs and looks at the headlines in the newspaper.

Putting the egg in his mouth, President Wang also freed his hand and turned the page of the newspaper.

The next second, he saw the name of his product appear in the newspaper, and the content turned out to be that their product was investigated by the relevant departments because of suspected false propaganda!

The accompanying picture is the picture of Team Liu being interviewed.

President Wang immediately thought of the reports of the enthusiastic masses, of Team Liu's visit, and then of the reporters who suddenly appeared.

I've been tricked! President Wang shouted, and was caught in the neck by the egg.

Cough, cough, cough! Mr. Wang hurriedly bowed down and coughed, and the egg finally spewed out of his mouth and fell to the ground.

The heartless dog raised at home immediately rushed towards the eggs on the ground.

As far as the dog is concerned, everything that falls on the ground is mine!