Chapter 625 Electric 3-Wheeler

At the signing ceremony, Chen Maikang looked at the big man next to him enviously.

You're only twenty-one years old, and you've won a contract worth tens of millions. Chen Maikang sighed.

Chen Maikang didn't know that the young big man next to him would become his leader in 16 years.

Beside him, the general manager of the East team was also happy. Because as a team that develops players, they also get a piece of the pie.

Feiyue Sports offered Dayao a seven-year endorsement contract of 70 million yuan, which is equivalent to 10 million a year. . It doesn't seem like a big contract now, but in terms of the income level at that time and the domestic sports market, Feiyue Sports is about to be taken advantage of.

You must know that Anta signed Kong Linghui for guidance, but only gave 3 million a year.

Instructor Kong was handsome and not bald, all kinds of champions were soft-handed, and table tennis was still a national game. At that time, getting a 3 million endorsement contract was already a sky-high price. A player like Dayao who has not yet made his mark internationally , giving him 10 million a year is indeed too much premium.

In history, Dayao entered the NBA as the No. 1 pick, and after playing for a year, Nike was only willing to give a 4-year contract of 1.6 million US dollars, and 400,000 US dollars a year was only equivalent to 3.2 million yuan.

At that time, the asking price of Yao's team was not high, as long as 5 million US dollars for 4 years, which is equivalent to 10 million yuan a year, but Nike did not give this price.

It wasn't until the second year that Dayao made rapid progress and won a seven-year, $50 million endorsement contract from Reebok.

Therefore, the price offered by Feiyue Sports is equivalent to the price offered by Dayao after he entered the NBA.

Moreover, Feiyue Sports also gave an additional clause. If Dayao can enter the NBA, the endorsement amount will be doubled directly!

This makes it clear that it is saying, stop mixing in the country, and go to the NBA as soon as possible!

So at the same time, the stores of Feiyue Sports began to expand rapidly in various cities across the country.

Li Weidong adopts the expansion model of franchise stores, and the franchise fee is not high. The purpose is to use the shortest time to make Feiyue Sports stores all over the country.

For franchisees, Feiyue Sports is basically open to all.

In the process, many franchisees will go out of business.

In fact, the product positioning of Feiyue Sports is a mid-to-high-end route. If it is in a prosperous business district,

There is definitely no problem, but if the specialty store is opened in a place where there is not a lot of traffic, in all likelihood, it will close down at a loss.

Feiyue's high-end products, such as the signature sneakers of Kobe, Carter, McGrady, etc., are priced enough to compete with international brands such as Nike and Adidas.

The mid-end products are much cheaper, but still more expensive than domestic brands. As for low-end products, not at all.

Li Weidong's strategy for Feiyue Sports originally did not include low-end products. Feiyue Sports hires NBA star-level spokespersons. If it is in the low-end market, it will affect the brand value.

Moreover, low-end products have low profits. There are so many small workshops in China to do street stalls. Why should Li Weidong go to blend in!

...

Fukang Agricultural Machinery Company, Li Weidong looked at the company's performance report with a serious expression.

Compared with last year, the performance of Fukang Agricultural Machinery has declined.

After entering the 21st century, China's local agricultural machinery enterprises have entered a relatively difficult period.

In the mid-to-late 1990s, many internationally renowned agricultural machinery enterprises began to establish wholly-owned or joint venture factories in China and implemented the localization strategy.

These international agricultural machinery companies have higher technology and stronger capital, and soon occupied the mid-to-high-end market. Many local time-honored state-owned enterprises also have to cooperate with foreign capital in order to continue to survive.

And a large number of private enterprises have also risen rapidly. Not all private enterprises have such a large scale and excellent technology research and development capabilities as Fukang Agricultural Machinery. The vast majority of private agricultural machinery enterprises have backward technology and little capital, and can only produce some low-end single products.

Although the quality of the products of private agricultural machinery enterprises cannot be complimented, they are better at cheap prices. Therefore, those low-end markets with high profits are quickly occupied by private agricultural machinery enterprises.

As a result, those agricultural machinery enterprises caught in the middle are out of luck. In the mid-to-high-end market, foreign investment and joint ventures cannot compete, and in the low-end market, the price cannot beat private agricultural machinery enterprises.

Therefore, such enterprises without technology, funds, and management were basically eliminated by the market in the late 1990s. Even if they survive, life is not easy, and it is not bad to be able to barely maintain normal operations.

The hard days of the agricultural machinery industry will not improve until 2004. In 2004, the state promulgated the Agricultural Machinery Promotion Law to provide strong policy support for agricultural machinery.

Then in 2006, the country completely abolished the agricultural tax. With more money in hand, farmers will naturally buy more agricultural machinery.

The help of policies has driven the development of domestic offensive agriculture. The scale of the domestic agricultural machinery industry, the independent innovation capability of enterprises, the level of scientific and technological research and development, product quality, and the export of agricultural machinery have all turned several levels. The decade from 2004 to 2014 is also known as the golden decade of China's agricultural machinery industry.

There are still three years before 2004, which is the most difficult thing for the domestic agricultural machinery industry.

The scale of Fukang Agricultural Machinery is not comparable to those of large state-owned enterprises, such as the leading domestic enterprises such as Yituo Factory and China United.

In terms of technology, Fukang agricultural machinery is considered to be strong among local enterprises, but there is still a relatively large gap compared with foreign-funded enterprises. Competing with those foreign-owned enterprises or joint ventures that are produced locally still has to rely on price wars.

For example, the cotton harvester produced by Fukang Agricultural Machinery won the market in the northwest only by relying on low prices.

However, it is impossible for the Construction Corps to purchase hundreds of cotton harvesters every year. This year, the purchase volume of the Construction Corps has decreased, which has also reduced the profits of Fukang Engineering.

Another major product of Fukang Engineering is agricultural tricycles.

However, after ten years of development, the market of agricultural tricycles is almost saturated, and the sales of agricultural tricycles cannot grow as much as in previous years.

More importantly, many cities in China have issued a ban on motorcycles!

Motorcycles used to be the main means of transportation for Chinese people. In the 1990s, ordinary families seemed to be superior to others if they could own a motorcycle. At that time, if a young man could ride a motorcycle, it would be much easier to find a partner.

However, with the development of the times and the progress of society, the drawbacks of motorcycles have gradually emerged.

The three main drawbacks of motorcycles are that they are easy to cause traffic congestion, air pollution, and traffic accidents.

Traffic congestion is well explained, mainly because the motorcyclists did not obey the traffic rules at that time. So this pot should not actually be counted on the head of the motorcycle, but should be carried by the rider of the motorcycle.

Thinking about how many electric vehicles are indiscriminately in many cities now, and the kind of electric old man willing to occupy the motorway wantonly, you can probably understand the situation at that time.

Air pollution caused by motorcycles is related to the emission standards set by the state.

At that time, the domestic motorcycles were all, and the fuel consumption was less than one-third of the 1.6L family car.

However, because the structure of motorcycles is different from that of cars, the emissions of nitrogen oxides and carbon monoxide from motorcycles are relatively high, and it is easy to exceed the emission standards set by the state.

This problem will not be solved until the implementation of the National Five Standards. Basically, the motorcycles of the National V standard have reached the national standard in displacement.

The country began to implement the National First Standard in 1999, and the Mobility Prohibition Order in most cities has also been implemented since then. After the implementation of the second national standard in 2004, some major cities in China have implemented the ban on motorcycles; after the national third standard in 2007, the ban on motorcycles has been extended to county towns.

As for motorcycles prone to traffic accidents, it is still related to whether the driver obeys the traffic rules. Whether motorcycles or cars, as long as everyone obeys the traffic rules, the traffic accident rate will definitely be greatly reduced.

However, once a motorcycle is involved in a traffic accident, it is indeed more dangerous. After all, motorcycles are leather-wrapped iron, and the driver is exposed to the outside, unlike cars, which are covered with iron. .

Even if a motorcycle driver wears a helmet, it only increases the probability of life-saving when encountering a traffic accident, and physical injuries are unavoidable.

The emergence of the motorcycle ban has greatly affected the sales of domestic motorcycles, as well as the sales of agricultural tricycles.

Farm tricycles are noisier, cause more air pollution and are more likely to fail to obey traffic rules. Originally, many cities have banned agricultural tricycles from entering the city. Since the ban on motorcycles, the ban on agricultural tricycles has become more justifiable.

Although agricultural tricycles are still a good helper for farmers in rural areas, if driving is not allowed in urban areas, many street vendors and passenger tricycles will be affected. Without this part of the customer, the sales of agricultural tricycles will naturally be greatly reduced.

Cotton harvesters and agricultural tricycles are the two core products of Fukang Agricultural Machinery. Now the sales of these two products have decreased, which also directly affects the revenue of Fukang Agricultural Machinery.

Yue Anan sat on the side and found that Li Weidong's face was not very good-looking, and quickly explained: The production cost of cotton harvesters is really too high, so the price is also relatively high, and ordinary farmers must not be able to buy it. Once The reduction of orders from the Construction Corps will directly affect our efficiency.

However, the scientific research department has accelerated the progress of work, and will replace the parts needed for cotton harvesters with localization, which can greatly reduce production costs. In addition, at the level of national policy, I will see if I can win special subsidies from the state for cotton harvesters. With subsidies, sales of cotton harvesters should be better.

Li Weidong nodded: Localization replacement is a must, but it will definitely take a time process, and you can't eat a big fat man in one breath. As for the state's agricultural machinery subsidies for cotton harvesters, I think it is unlikely in the past two years. . These are things that cannot be quenched by far, so if you want to improve efficiency in the short term, you cannot rely on cotton harvesters.”

Yue An went on to explain: The decline in sales of agricultural tricycles is mainly affected by the city ban. Many cities have banned motor tricycles from operating in urban areas before, and now there is a ban on motorcycles, which directly leads to our Sales fell.

To this end, we also discussed some solutions. The main solution at present is to use electric tricycles to replace our current motor tricycles. The research department led by Dr. Ni has also started research and development for electric tricycles.

As early as the mid-1980s, China had electric bicycles, which were called battery cars at that time. Since there was no corresponding battery technology, the battery cars at that time actually burned oil. Through a small single-cylinder engine, the battery is powered, and then the battery is used to drive the car forward.

This is far from being similar to the current gasoline-electric hybrid car. When the gasoline engine is running, the battery is charged by the way. When the battery has electricity, the gasoline engine stops, and then uses the electricity in the battery to drive. When the electricity is not enough, the gasoline The engine restarts.

However, there was no current storage technology at that time. The electricity in the battery alone could not run very far. In addition, the horizontal bar engine was very noisy, so this so-called battery car ran louder than a motorcycle.

Due to backward technology, in the 1990s, domestic electric vehicles were basically imported. For example, electric golf carts and electric sightseeing cars are all purchased from abroad at high prices, and the price of one can buy several Santana.

In the mid-1990s, China began to develop electric vehicles on its own. Since the first electric vehicle developed by Tsinghua University in 1995, China has kicked off the development of electric vehicles.

Before 2000, China's electric vehicle research and development was still in the exploratory stage. During this period, China could not produce the four major components of qualified electric vehicles, that is, motor, battery, charger and controller.

These four items are the key technologies for electric vehicles. Since China cannot produce them, they can only rely on imports. Therefore, domestic electric vehicle companies in that era can only be regarded as electric vehicle assembly plants.

And the four pieces of that era didn't perform well either. At that time, electric bicycles, with a set of brand-new batteries, could not travel even 30 kilometers with a full charge, and the battery life was very short, only about 200 times of charging.

Only the motor, the maximum output twist is less than 20NM, and the kinetic energy is very poor, but if it encounters a high slope, it has to be pushed away. It’s better to put it in a plain city. If you are in a place like the mountain city of Chongqing, you can buy an electric bicycle and play with it every day, which is definitely an exercise.

In addition, problems such as the charger easily catching fire and the poor control of the control system are also common. UU reading www. uukanshu.com

Although electric bicycles at that time had many shortcomings, many discerning people have already seen that electric bicycles are the direction of future development. Especially when various cities started to ban motorcycles, the prospect of electric bicycles is even more optimistic.

Yue An is obviously the kind of entrepreneur with great vision. He has seen that electric vehicles will have broad prospects, so he has asked the R\u0026D department to develop electric tricycles to replace motor tricycles.

After listening to Yue'an's introduction, Li Weidong nodded slowly: Electric tricycles are indeed the trend of future development. As long as the technology can gradually mature, it will definitely replace motor tricycles in the future. It is the right decision for us to make a layout in this regard. .

Yue Anan said, It's just that our current research and development has encountered a big problem. If we don't solve it, the entire research and development progress will be dragged down.

Is it a battery problem? Li Weidong asked immediately.

In Li Weidong's impression, batteries have always been the biggest problem restricting the development of electric vehicles.

However, Yue Anan shook his head: It's not the battery, it's the motor!