Chapter 638 Piracy also depends on advertising
Li Weidong has already obtained the original film source of Meteor Garden. Compared with those episodes recorded directly from TV, the original film source has a clearer picture and clearer sound.
How can there be no advertisements! Li Weidong shook his head dissatisfiedly, and said: Old Zhong, add our advertisements to it, and add one paragraph every ten minutes. I guess I can add six or seven paragraphs of advertisements!
An episode of a Taiwanese drama is about 70 minutes long, and some longer ones can reach 90 minutes, which is an hour and a half. When it was broadcast on TV, with commercials, it would take almost two hours.
According to the normal work and rest time, in the prime time period of the night, after watching an episode of TV series, it is almost time to rest.
But TV dramas in the mainland are not that long, so when Taiwanese dramas are introduced to the mainland, some deletions and editing will be done to shorten the time of each episode and lengthen the number of episodes.
For example, Fate, which has a ceiling in the ratings of Taiwan's idol drama, the Taiwan version has 24 episodes, the mainland version has 39 episodes, and the TVB Hong Kong version has 44 episodes. The length of each episode of the mainland version is actually similar to that of the TVB Hong Kong version, but due to the deletion, the number of episodes is less.
The original version of Meteor Garden was 20 episodes. When the TV station introduced it to the mainland, it deleted 300 minutes, which is equivalent to deleting 15 minutes for one episode, but in the end, it was still close to 30 episodes in the radio and television record. But it was banned after 6 episodes. .
The original version of Meteor Garden is a TV series with an episode of more than 60 minutes. It is more than enough to insert six or seven commercials. As long as the length of the advertisement is controlled, not only will it not lose the audience, but it will give the audience time to reminisce.
The reason why Li Weidong spent money on the original film source of Meteor Garden was to insert advertisements for puppy appliances in it.
Meteor Garden became popular in the mainland, not because of the broadcast of TV stations, but because of pirated VCDs.
At first, Meteor Garden was only introduced by a local station, and it was not a star channel, but an economic channel of a local station. As a result, the ratings exploded, so other provincial and municipal TV stations began to follow suit.
Channels that are not on the stars are only aimed at local audiences, and their influence is not large after all, so the Meteor Garden at that time was only spread by word of mouth.
Until a certain star channel introduced this TV series and broadcasted six episodes, it was banned by radio and television.
Since you can't see it on TV, the VCD of Meteor Garden is naturally on fire.
At that time, the VCD of the genuine Meteor Garden was a 19-disc set, and it sold for 200 yuan. The average price of ten dollars a piece,
It's not too expensive on a genuine VCD.
But the pirated version is cheaper, a VCD only costs 5 yuan, and the retail price of a set of pirated Meteor Garden is more than 100 yuan.
In addition, there are so-called compressed discs, that is, many episodes are compressed into a long VCD disc, which can be bought for thirty or forty yuan.
Pirated VCD discs are cheaper and sell more, especially the 30-year-old compressed discs, which are often sold out.
The young people born in the 1980s in mainland China were the first to come into contact with the TV series Meteor Garden, basically through pirated VCDs.
Since pirated VCDs are the main means of dissemination of Meteor Garden, Li Weidong simply thought of a way to add advertisements for Puppy Appliances to the pirated VCDs of Meteor Garden, which may be even better than TV commercials.
...
It is undeniable that at the beginning of the 21st century, the production of pirated VCDs was a huge industry chain, although it was not visible.
Many pirated VCDs have been industrialized. They are no longer small workshops with dozens of recorders, but use production lines to do pirated copies. The quality of the pirated VCDs produced is comparable to that of genuine VCDs.
Moreover, the outer packaging of pirated VCD discs is also made the same as the genuine ones, and the materials and printing are all made by regular enterprises. Apart from being cheaper, it is almost indistinguishable from a genuine VCD.
In fact, in terms of cost, the pirated VCD discs from the production line are similar to the genuine ones, and the difference is a copyright fee. However, this copyright fee makes the price of the genuine VCD two to five times that of the pirated one. .
At that time, in the Pearl River Delta region, there were many enterprises producing pirated VCD discs.
First, it is because the economy of the Pearl River Delta is relatively open. Second, it is also because the transportation there is convenient, and the products are transported to various places.
After all, Hong Kong Island in the 1980s and 1990s was the vane of the entertainment industry in Asia, and Hong Kong films were also the most popular films in Asia. Therefore, pirated VCDs liked to pirate Hong Kong films because they sold better.
Among the people who do pirated VCDs in the Pearl River Delta region, Shen Dafu is relatively well-known.
As early as many years ago, Shen Dafu began to make pirated tapes. In recent years, he found that the profits of making pirated VCD discs were very large, so he started making pirated VCDs again. Now Shen Dafu has two sets of VCD production lines, and the scale is among the best in this industry.
Of course, although Shen Dafu's main business is to make pirated VCDs, he also accepts other businesses. Anyway, there are two production lines, so he can't be idle.
For example, many books at that time will come with a VCD disc; for some commodities, such as health care equipment, audio equipment, high-end home appliances, etc., a VCD disc will also be given to customers, which is not only an instruction manual, but also can be used for publicity. Effect.
These are not official publications, so I will find a pirated VCD like Shen Dafu to make them.
For Shen Dafu, although these jobs are not as profitable as pirated VCDs, they are serious legal transactions, and they are more reassuring.
Therefore, Shen Dafu must have business dealings with some publishers or advertising companies, and he will also give gifts during New Years and festivals. These are Shen Dafu's god of wealth.
On this day, Shen Dafu participated in another dinner party, and the dinner party was filled with people from the advertising company.
It was also at this dinner that Zhong Yemao was arranged as the guest of honor by the stars Gongyue.
Zhong Yemao's identity is quite special. Although he is an advertising planner and an advertising person, he is the first party to the major advertising companies!
Zhong Yemao is responsible for the advertising and publicity of the entire Puppy Group. Puppy Electric spends a lot of money to advertise every year, and the health care products of Puppy Health almost rely on advertising to maintain sales.
The planning of these advertisements all originated from Zhong Yemao, but the specific implementation requires the use of advertising companies. So for advertising companies, Zhong Yemao is the big moneymaker.
Puppy Group's huge annual advertising expenditure is a big piece of fat, so advertising companies naturally have to kneel and lick Zhong Yemao.
Shen Dafu wants to kneel and lick the advertising company, and the advertising company has to kneel and lick Zhong Yemao, so Shen Dafu naturally has to find a way to have a good relationship with Zhong Yemao.
Mr. Zhong, I'll give you a toast! Shen Dafu finally found an opportunity to toast Zhong Yemao.
Old Shen, I heard that you recently joined a VCD production line. It seems that you have made a lot of money this year! Zhong Yemao said with a smile.
It's all for the bosses to eat. Shen Dafu said modestly.
I don't think so! Zhong Yemao lowered his voice and continued; VCD players have become popular in the past two years, and your pirated VCDs will definitely sell several times!
I'm also a little bitch to eat! Shen Dafu said quickly.
It is not a secret in the circle that Shen Dafu did pirated VCDs, so Shen Dafu did not hide it.
I just heard Shen Dafu continue: Mr. Zhong, your puppy appliances put out so many advertisements every year, is there any business that can take care of me?
I really have a business here that is suitable for you. Zhong Yemao continued; Recently, there is a TV series that is very popular on the other side, Japan and Southeast Asia. I have a film source here. Are you interested in doing it?
Where is the TV series? If it is a Japanese TV series or a Korean TV series, we Chinese can't understand it, and it needs subtitles to sell well. Even a Hong Kong TV series, it is best to have a Mandarin version, otherwise it will be out of the Pearl River Delta. I can't sell it anymore. Shen Dafu said.
It's a Taiwanese drama. Zhong Yemao said.
There is no language barrier in Taiwanese dramas. Shen Dafu nodded.
And what I gave you is the original source, the clarity and sound are much stronger than those recorded on TV. Zhong Yemao said.
The original source, that's great! I don't know what TV series it is? Shen Dafu asked.
Meteor Garden, have you heard of it? Zhong Yemao said.
Shen Dafu shook his head: In terms of TV dramas, I have mainly been doing Hong Kong dramas recently. After all, there are many people watching Hong Kong dramas. Occasionally, I will also do Japanese dramas, mainly to sell to Hong Kong Island. Our mainland audiences are very interested in Japanese dramas. I don’t dare to be interested. As for Taiwanese dramas, there are no outstanding works in recent years, so I haven’t paid attention to them.”
Zhong Yemao smiled slightly and said, Old Shen, the Meteor Garden I'm talking about is different, it will definitely become a big hit, if you do the VCD of this TV series, I guarantee you will make a lot of money! If you lose money, you will be counted I'm Zhong Yemao!
Even if I lose money, it's impossible for me to ask you for it! Shen Dafu secretly said in his heart, but with an apologetic smile on his face, he thanked Zhong Yemao gratefully.
After the dinner, Zhong Yemao really sent over the film source of Meteor Garden.
People of Shen Dafu's age have no interest in idol dramas such as Meteor Garden. He prefers martial arts films like Jackie Chan and Jet Li, or Chow Yun-fat's shootout films. If it doesn't work, Lin Zhengying's zombie films can also make do .
In Hong Kong dramas at that time, the themes of police and gangsters were very popular, and Popular Garden was really not to Shen Dafu's appetite, so Shen Dafu didn't bother to watch the film source sent by Zhong Yemao at all.
But since it was a free gift, Shen Dafu decided to inquire about the reputation of Meteor Garden.
People who do pirated VCDs know some people from all over the world. Even in places like Japan where copyright protection is very strict, there are still people who sell pirated VCDs, not to mention other parts of Asia.
As a result, I didn't know if I didn't inquire, but I was really startled when I inquired. This Meteor Garden, in other parts of East Asia, turned out to be a mess, and major TV stations rushed to broadcast it.
After learning the news, Shen Dafu immediately arranged for the factory to produce pirated CDs of Meteor Garden!
...
The technician pointed at the computer and said in Cantonese, Boss, each episode of this TV series is relatively long, about 80 minutes. One TV series is almost as long as the next movie!
This technician was specially invited by Shen Dafu from Hong Kong Island, so he likes to use the title boss very much.
The length of each episode of a Hong Kong drama is similar to that of a mainland drama. Each episode is about 40 minutes. For a Taiwanese drama, each episode is more than 60 to 70 minutes. The Meteor Garden given by Zhong Yemao is remote, and it is an advertisement for puppy appliances. , so the length of each episode reaches eighty minutes.
At that time, there were also a lot of shoddy movies on Hong Kong Island, which were only seventy or eighty minutes long, so this episode of Meteor Garden was really worth the length of the last movie.
Is each episode 80 minutes long? Shen Dafu frowned, and then said: Probably each episode of Taiwanese dramas is relatively long! Isn't each episode of the Japanese drama we did before an hour? As long as a VCD can hold it, there is no problem.
...
Shen Dafu's production efficiency is still very high, and this profession is a pirated VCD, and he has established his own sales channels. Therefore, it didn't take long for the domestic stalls selling pirated VCDs and roadside shops that rented VCDs. Inside, there appeared a pirated VCD disc of Meteor Garden.
The young Zhao Xiaomei was an insurance salesman. At that time, the general public did not realize the routine of insurance, so the insurance at that time was relatively easy to sell.
For example, the kind of insurance that pays how much money a year, how many years of continuous payment, and how many years old you can get the money back, the sales volume is very high.
Many wealthy families are very keen to buy this type of insurance for their underage children. They feel that this is a guarantee for their children's future. Even if they die in the future, their children can always receive money from the insurance company. Not to starve to death.
But these people who buy insurance have not calculated it. This type of insurance will probably not be able to get the capital back until the children are seventy or eighty years old. If you include interest and inflation, it's really a loss to grandma's house.
Zhao Xiaomei's policy task for this month has been completed, so Zhao Xiaomei decided to relax after get off work, go to the VCD store to rent a few VCD discs, and go home to watch it.
In the small shop by the road, Zhao Xiaomei was carefully selecting VCD discs. Soon, several handsome faces came into Zhao Xiaomei's sight.
Zhao Xiaomei looked at Zhou Yumin on the cover of the disc and couldn't help but sighed: So handsome!
Looking at the other guys, UU reading www.uukanshu.com is also very good.
Just looking at these faces, Zhao Xiaomei decided to rent this box of Meteor Garden discs back.
...
In the evening, Zhao Xiaomei washed the fruit and turned on the TV and VCD player, ready to enjoy the good time of the weekend.
It's hard to forget, seeing you for the first time... The opening song sung by Yu Chengqing sounded, instantly attracting Zhao Xiaomei's attention.
This song is very nice. Zhao Xiaomei secretly said in her heart.
A few minutes later, Zhao Xiaomei was attracted by the plot.
However, at this moment, the picture suddenly changed, and the picture of Jerry Yan blowing his hair with a hairdryer suddenly appeared on the TV.
Zhao Xiaomei thought it was a plot, and stared straight at Jerry Jerry.
It was at this time that Jerry Yan talked about the advertisement for the puppy hair dryer.
Zhao Xiaomei was shocked: This is an advertisement!
