Chapter 641 Be a good boss

The latest website: Li Weidong is not clear about the details of the negotiations between the Oriental Team and the Yao Zhi Team. But a few days later, the news of Dayao participating in the 2002 NBA draft appeared on the sports news, indicating that the two sides finally reached a consensus.

Li Weidong didn't know whether the North Carolina admission letter he provided worked or not, but as long as Chairman Yao can enter the NBA as he wished, it would be a good thing for Feiyue Sports.

At the same time, the F4 trend has begun to sweep across East Asia. In Japan, South Korea, Thailand, Malaysia, the Philippines, Singapore and other countries, the popularity of F4 has surpassed the local stars there.

Puppy Electric also took this opportunity to start expanding in East Asian countries.

In the conference room, the executives of Puppy Electric gathered together to formulate the next overseas marketing plan.

Just listen to Li Weidong said slowly: Japan is still our largest overseas market, but since the Asian financial crisis, Japan's consumption has been stagnant, I estimate that in the next few years, Japan's consumer market will not appear obvious. increase.

Therefore, our sales strategy in Japan is still based on stability. Do not use too aggressive marketing strategies. Even in expansion, we must seek development while maintaining stability. First, ensure that the basic market of the inherent market remains unchanged, and then seek higher sales. volume and market share.

Chairman, is this strategy a little too conservative? Zhong Yemao asked. .

Li Weidong replied immediately: I also know that this strategy is a bit conservative, but I am really not optimistic about the future development of the Japanese economy. In a stagnant market, it is difficult to create new opportunities.

And Japan also has many excellent local home appliance brands, Panasonic, Hitachi, Toshiba, none of them are easy to deal with. Instead of spending your time competing with them, it's better to explore emerging markets!

From the current point of view, South Korea in Northeast Asia and Southeast Asia are all very good emerging markets. South Korea has come out of the economic recession brought about by the financial crisis, and I think their economy will enter a period of medium-to-high-speed growth.

Economic growth will inevitably lead to the prosperity of the consumer market, so I judge that in the next ten years, the Korean market will bring us huge business opportunities.

It's just that South Korea also has local home appliance companies, and Koreans are more xenophobic than Japanese. If our products want to enter South Korea, it is not enough to rely on an F4 endorsement!

Overseas brands want to gain a foothold in the Korean market,

It's not an easy task.

Koreans are relatively exclusive to foreigners. In addition, South Korea's manufacturing industry is developed. Most of the final consumer goods in the manufacturing industry can be manufactured by South Korea themselves, so there is no need to import them.

Especially in some relatively strong manufacturing industries in South Korea, such as home appliances, automobiles, electronics and other industries, Korean brands almost monopolize the local market, and it is even more difficult for foreign brands to enter South Korea.

For example, in the home appliance industry, the United States, Europe, and Japan have all tried to enter the Korean market, but they all failed. The mainstream home appliance market in South Korea has always been occupied by its local brands.

The Chinese home appliance brands of later generations are considered to be good enough and cheap enough, but in the Korean market, they are still struggling and can only make a difference in the field of low-end home appliances such as electric irons and electric kettles. Hang and beat.

Relying on the charm of idols to open up the market may be effective in other countries, but in Korea, it is really not effective.

When Hong Kong entertainment was developed, some Taiwanese brands once used this trick to open up the Korean market through Hong Kong stars.

As a result, Koreans got to know Jackie Chan, Jet Li, Leslie Cheung, and Andy Lau. These are obviously popular in Korea, but the brands they endorse have never entered the Korean market.

Li Weidong continued to say: Korean people have a big characteristic, that is, they are stingy. This is also a point that we can make full use of. We put cheaper products on the Korean market, and strive to have a foothold in the Korean market first. place, and then consider the next step of development.”

The stinginess of Koreans is relatively easy to be exploited. Any cheap goods can easily gain a foothold in the Korean market. Doing some discounts and promotions in South Korea often has better results.

Zhong Yemao next to him said again: Chairman, I have also investigated the situation in the Korean market before, and Koreans often eat some fried foods, so I think the air fryer can be used as a breakthrough in the product. point.

It makes sense! Go back and inform the R\u0026D department that some improvements can be made to the air fryer for the Korean market. Li Weidong nodded and said.

The Korean fried chicken that fills the streets in later generations is enough to illustrate the preference of Koreans for fried foods.

In fact, if you go to the streets of Korea, there are indeed many fried chicken restaurants. There are even many entertainment venues such as bars and bars, which also use fried chicken as a signature dish.

In addition to fried chicken, other fried foods are also favored by Koreans. They will deep fry seafood such as pork chops, fried shrimp and hesitant, as well as deep fry all kinds of vegetables. In the small fast food restaurants along the Korean road, the kind of fried pork cutlet rice topped with sauce is definitely a must-have food.

Therefore, the product of air fryer is actually very appetizing to Koreans, because it is in line with Korean food culture.

In later generations, the air fryer has always been a hot-selling product in the Korean market, and its sales have remained high. Opening the Korean market with an air fryer is a very feasible strategy.

Then Li Weidong said: Southeast Asia has been severely hit by the Asian financial crisis, so our puppy electrical appliances have never opened up the market in Southeast Asia. Now the markets in Southeast Asian countries are constantly recovering, and it is time for us to develop to the Southeast Asian market. .

However, the difference between the Southeast Asian market and the Japanese and Korean market is still quite big, and it has to be treated differently. For example, a product such as a face steamer may not be sold in Southeast Asian countries. The climate of many countries in Southeast Asia is inherently humid, and women there basically do not need to moisturize their skin.

Singapore is the country with the highest per capita income in Southeast Asia, but the land area is only a city and the population is only 4 million. Although Singaporeans have the spending power, the market size is not large.

Moreover, Singaporeans have a characteristic, that is, they do not cook at home, such as air fryers and electric ovens, which Singaporean families do not use very much.

On the contrary, microwave ovens should have good sales in Singapore. Although Singaporeans do not cook at home, many people order takeaways or eat some instant food, which all need to be heated in a microwave oven.

So microwave ovens should be a daily necessities for Singaporean households. In the Singapore market, we can use microwave ovens as the main product, supplemented by beauty equipment and other small appliances.

The economy of the Philippines is underdeveloped, and the per capita income is not high. Although F4 is very popular there, the market in the Philippines is still very limited, and only some cheap and low-end products can be sold.

Although Indonesia has a large population, its economy is also underdeveloped, and the gap between the rich and the poor is relatively large. There are not many groups with real spending power, and it can only be regarded as a potential market.

The economic level of Malaysia and Thailand is considered to be the highest among Southeast Asian countries. The combined population of the two countries is almost 90 million, which is almost equal to Japan.

Moreover, the local manufacturing industry in these two countries is not strong, and we do not need to face local competitors. Malaysia and Thailand will also be our main markets in Southeast Asia!

Just after Li Weidong finished speaking, Zhong Yemao added: In the Thai market, we can mainly promote shavers and epilators. Especially epilators are in great demand in Thailand. They are not only used by women, but also used by men. It has to be used even if it is neither male nor female.”

There was a burst of laughter in the conference room.

Li Weidong glanced at Zhong Yemao subconsciously, thinking that this year's Zhong Yemao seemed to talk more than usual.

...

After the meeting, Zhong Yemao came to Li Weidong's office alone,

At the meeting just now, Li Weidong felt that today's Zhong Yemao was a little unusual, but now that he saw him take the initiative to come to the door, he knew that something must have happened.

Old Zhong, do you have anything to do with me? Sit down and talk slowly. Li Weidong pointed to the sofa in the office, let Zhong Yemao sit down, and then he sat on the sofa himself.

Zhong Yemao hesitated for a moment, and finally said, Chairman, I want to resign!

Resign? Did another company poach you? Li Weidong asked with a smile.

That's not true, even if it were, I wouldn't go. Zhong Yemao said.

Does that mean I'm giving less money here? Li Weidong asked again.

How can it be! My current salary is at the top of the pyramid when looking at companies across the country. Zhong Yemao responded.

That means you're tired and want to rest? Li Weidong continued: If that's the case, you don't need to resign. I'll just give you a long vacation. You can go on a trip and find a place to relax. The position will be reserved for you during the period. , the salary is also paid.”

No, Zhong Yemao shook his head again, and then said, I want to start a business!

Sure enough! He really still had the idea of ​​starting a business. Li Weidong secretly said in his heart that he had already guessed the answer, but he didn't say it explicitly.

Zhong Yemao went on to say: Chairman, I was originally just a small advertising plan on the TV station, thank you for your kindness, bringing me to Puppy Electric, and I have what I am today.

I've also learned a lot from Puppy Appliances over the years. But I always feel that my current job is not suitable for me. I'm more interested in marketing or advertising solutions than going straight to sales.

But at the puppy group, my job is more about product sales. So I want to go out and start my own business, open an advertising planning company, and specialize in the most marketing and advertising work.

Indeed, in terms of advertising and marketing, your level is indeed first-class in China. Li Weidong sighed and said, Since you have made up your mind, I respect your choice.

Chairman, do you agree? Zhong Yemao suddenly looked surprised.

I am also qualified! Li Weidong said.

Zhong Yemao's expression instantly became tense.

Li Weidong went on to say: I know, those people in the marketing department have been with you for many years, and many of them are your die-hard men. This time you go to start a company yourself, but you can't take everyone away from me. Now, I have to leave a team for me, otherwise my business will not be able to go on.

Zhong Yemao was stunned for a moment, and then said subconsciously, Chairman, do you still want me to take people away?

Li Weidong smiled slightly and said, You are going to start a company now. If you are alone, you can't support a company even if you have three heads and six arms. If you recruit new people, you don't know when the company will run. Get up. Bring a few familiar subordinates over, and you can start the company earlier.

Thank you, Chairman! There was a touch of emotion in Zhong Yemao's eyes.

Zhong Yemao didn't intend to take people away. After all, Li Weidong had a kindness to him, so he could just leave by himself.

But he didn't expect that Li Weidong would take the initiative to let people go. In this way, Zhong Yemao could quickly form a familiar team, and the entrepreneurship was half successful.

Li Weidong then asked, Do you have enough capital to start a business?

The salary you have offered me over the years is quite a lot, it should be enough for me to start a company. Zhong Yemao said.

The more funds to start a business, the better, so let me, as a private person, invest another 1 million for you. Li Weidong said.

Zhong Yemao understood that Li Weidong invested in a private capacity, not money, but feelings, so Zhong Yemao did not refuse.

Li Weidong added: Old Zhong, although you want to start your own business and start a company, you still have to let you do the advertising planning of the Puppy Group, and then you have to give me a preferential price!

Zhong Yemao was moved again, which means that the company has not yet opened, and Li Weidong gave him a big business first.

When he wanted to leave his job and start a business, the former boss not only did not criticize him, but took the initiative to give people, money, and even business, Zhong Yemao suddenly felt that he had really met the best boss in the world!

Li Weidong continued: Old Zhong, although starting a business is very hard, you have to pay attention to your health. Don't patronize to make money. You will have to have regular physical examinations every year in the future. Money can't be earned, and the body is the capital of the revolution!

...

Zhong Yemao left the room happily, looking at the back of Zhong Yemao leaving, Li Weidong sighed deeply.

Li Weidong's last words were not in vain.

He remembered that Zhong Yemao later contracted cancer and died young in his fifties.

That's why Li Weidong specifically instructed Zhong Yemao to pay attention to his body.

For a talent like Zhong Yemao, if he is determined to start a business, he will definitely not be able to stop him.

So Li Weidong simply became a good boss and gave back people, money, and business, so that he could get Zhong Yemao's gratitude instead.

Zhong Yemao runs an advertising company and has no direct conflict of interest with Li Weidong. Instead, the two sides will have a lot of business dealings.

Since there is no conflict of interest, one friend is better than many enemies.

...

The 2002 NBA draft lottery scene.

Francis was wearing a light gray suit with a smug smile on his face.

With a probability of 8.9%, Francis represented the Rockets and won the No. 1 lottery!

With such a probability of winning the No. 1 pick, Francis can be considered a lucky hand.

The reporters at the scene immediately went to interview Francis, while Rockets owner Leslie Alexander was relieved.

After waiting for so many years, I finally got another top pick! Alexander sighed.

The last time the Rockets won the No. 1 pick was in 1984. At that time, the Rockets did not choose Jordan, but Olajuwon. Olajuwon did not take a lot of trust and brought two championships to the Rockets.

Then Alexander picked up the phone, dialed a number, and chatted with the other party.

The two sides chatted intensely, as if there were huge differences.

Just listen to Alexander said decisively: Don't talk to me about other names, listen carefully, Yao is our only choice!