Chapter 671: There is always a way to be smart

When it comes to playing finance, the U.S. certainly does its part. The first auto finance company in China in history was also established by SAIC-GM. GM has also become China's largest auto finance company by virtue of its earliest layout.

At that time, the China Banking Regulatory Commission also issued the Administrative Measures for Auto Finance Companies, which made the business of auto finance companies subject to the supervision of the China Banking Regulatory Commission and could be connected to the central bank's credit reporting system to achieve the purpose of risk control.

Insurance companies pulled out and auto finance companies stepped in, turning the auto loan business into a situation where banks and auto finance companies competed with each other.

Compared with banks, auto finance companies also have advantages, because auto finance companies are all established by major auto companies. The so-called fertilizer does not flow to outsiders. When car dealers sell cars, they will naturally recommend their own brands. auto finance company.

Although the bank holds a lot of funds, but it loses in the channel.

The demand for automobiles in the Chinese market is still very large. Auto finance companies have solved the problem of car purchase funds and stimulated the consumption of automobiles. In the next few years, the sales of automobiles in China have begun to make great strides.

Auto financial services are actually lending, and the interest is higher than the bank car loan interest rate. This is a big piece of fat, and many people want to take a bite.

But the business of lending, how can anyone do it if they want? Therefore, auto finance companies are regulated by the China Banking Regulatory Commission, and there are only a dozen or so licenses for auto finance companies nationwide.

What should those who do not have the right to operate an auto finance company but want to engage in auto finance business do?

So the smart people who want to make money think of the car financial leasing business.

A car financing lease is similar to a loan, except that it is not a loan contract, but a lease contract.

Consumers come to buy a car. Although I can't lend you a loan, I can give you the car in the name of leasing. The rent you pay every month is equivalent to a loan. After the rent is paid, the ownership of the car belongs to you. .

Later generations often saw reports that I bought a car with a loan. I saw the green book and found that the car was not my own, but a car rental company. I looked at the contract again, and it was not a car purchase contract, but a rental contract. This is the car financing leasing service used.

It has to be said that the person who thought of this trick in the first place was really talented. It is clear that it is in the financial lending business, but it has successfully avoided the supervision of the CBRC.

Because enterprises rent out their own things and then collect rent, it is a commercial operation and is regulated by the Ministry of Commerce.

It was not until 2008 that the China Banking Regulatory Commission issued the new Administrative Measures for Auto Finance Companies, which standardized the auto financial leasing business.

Now that auto loans have been temporarily suspended, Li Weidong started the idea of ​​car financing leasing.

This move was still in the blind spot of supervision at the time. Although it was a financial business, the financial authorities could not control it.

Although there are certain risks, the interest rate is higher than that of auto loans, and the term is longer than that of auto loans, so the profit is also greater than that of auto loans.

The key is that there is an essential difference between leasing and a loan. Although a loan to buy a car also requires the use of the vehicle as collateral, if the lender really does not pay the money and wants to receive the money, he still needs to take some legal ways. trouble.

However, leasing is different. This car belongs to me. If you can't pay the rent, I can take back what belongs to me at any time. The whole process is much simpler.

Look at those who do auto finance in later generations, and they are eager for customers to sign financial leasing contracts, and you will know how profitable this trick is.

Sun Xinshu has been driving excavators for two years under a private contractor. Although the work is very hard, the treatment is very good, so Sun Xinshu can be considered to have saved some money.

Being familiar with this industry, Sun Xinshu has also met some small contractors who are responsible for the project, so he plans to pay a down payment and buy an excavator himself.

Came to the dealer of construction machinery,

Sun Xinshu walked directly to one of the excavators. This is a model he has been optimistic about, a product of XCMG.

Sun Xinshu had been here many times before, and the sales staff had already known him, so they immediately greeted him.

Mr. Sun, have you decided to place an order? the salesperson asked enthusiastically.

Just buy this one! Sun Xinshu continued: The discount you promised me before can't be missed at all!

Mr. Sun, don't worry, you have been here so many times, I can still lie to you! The salesman continued: Then you plan to pay like this?

I'm here with a bank card! Sun Xinshu took out a bank card, as well as an ID card and other documents, and then said, I also brought the documents, so I can apply for a loan directly!

Mr. Sun, are you going to take out a loan to buy this excavator? the salesman asked.

If you can afford the full price of something hundreds of thousands of dollars, you must have a loan! Sun Xinshu said.

Mr. Sun, it's a pity that this excavator can't get a loan now! The salesman said helplessly.

Can't get a loan? Why? I've been here so many times before, but I can't get a loan! How did you guys do it? Sun Xinshu's face was full of anger.

It was ok a few days ago, but not recently. The sales continued: Mr. Sun, this can't be blamed on us. It's the national policy that stopped car loans, so not only here, but also in other places. I won't give you a loan!

Then what should I do? Sun Xinshu asked subconsciously.

I'm afraid you can only buy the car in full! the salesman replied.

If I have the full amount, why should I pay for the loan! Sun Xinshu said.

Otherwise, would you save more? the salesman asked tentatively.

Sun Xinshu's face suddenly turned like an eggplant hit by frost.

In the past two years, he has worked overtime to make money, and he is frugal on weekdays. He is not even willing to buy new clothes, just to save enough down payment as soon as possible to buy an excavator of his own.

But I didn't expect that the loan would be suddenly stopped. If I save the full amount to buy a car, I don't know how many years of hard work I will have to live frugally!

Sun Xinshu suddenly thought of Xiangzi Camel, and he felt that the current self was just as miserable as Xiangzi.

At this time, the salesman asked, Mr. Sun, do you have to buy this excavator?

Nonsense, I've been here so many times, and I've long been optimistic about this model. Sun Xinshu replied casually.

Mr. Sun, if you want to buy another brand, maybe you can get a loan. The salesman replied.

Didn't you say that auto loans have been suspended? Sun Xinshu asked curiously.

The bank stopped it, but the auto finance company is okay, but the loan interest rate is higher than that of the bank. The salesperson was afraid that the high interest rate would scare off customers, so he said quickly; But the down payment is lower than that of the bank. And the loan term is longer than the bank!”

You said it earlier! Isn't it just that the interest is higher, as long as it is not too outrageous. Sun Xinshu wants to buy an excavator as soon as possible. As for the higher interest, it is completely acceptable.

Okay, Mr. Sun, please come with me! The salesman brought Sun Xinshu to a Fukang excavator, and then said: Mr. Sun, this Fukang excavator has similar specifications to the XCMG excavator you saw. , but this Beverly excavator can be loaned!”

Sales said, and introduced the interest rate and term.

However, Sun Xinshu still had a soft spot for that XCMG excavator, so he asked, Do you think this will work? I'll still buy that XCMG excavator, and you will lend me a loan based on this Fukang excavator, and the interest will be paid for. A little taller, I also recognize it, how about it?

The salesman immediately shook his head: This can't be done, only Fukang excavators can apply for loans, XCMG really can't!

It's nothing more than a change! Sun Xinshu said, took out a cigarette, handed it to the salesman, and then said: Anyway, I buy things from you, whether it's from XCMG or from Fukang, you all buy things from you. Make money the same way, and you still get the commission, so please help!

Mr. Sun, it's not that I don't want to help, it's that I really can't help! If I can make money, there's no reason for me not to make money! The salesman sighed and continued:

To tell you the truth, this auto finance company was established by Fukang Engineering, and now the bank refuses to make auto loans, so this part of the funds is also provided by Fukang Engineering.

It is also for this reason that loans can only be obtained by purchasing products from Fukang Engineering. To put it another way, if you use the money of Fukang Engineering to buy XCMG products, Fukang Engineering will definitely not be willing!

Sun Xinshu was stunned for a while, and after digesting the sales words a little, he asked, According to what you mean, if I want to take out a loan to buy an excavator, I can only buy Fukang Engineering?

Yes, all other brands have to pay the full amount! The salesman nodded and continued: Mr. Sun, now only Fukang Engineering can apply for loans, so their products are selling very well. If you want to buy a Fukang excavator, you can pay It has to be done as soon as possible, otherwise in a few days, it may be out of stock!

Hearing what the salesman said, Sun Xinshu gritted his teeth and said, Well, just buy this Fukang excavator!

For consumers, whether or not they can take out a loan makes a huge difference.

Looking at those real estates in later generations, some of them were bought with full payment, and almost all of them were loans.

Not to mention a high-value commodity such as a house, even if you buy a mobile phone or a tablet, you can have 12 Huabei issues, and the sales will be much better than paying for it all at once.

In 2004, the house price had not been hyped up yet. The price of a piece of construction machinery was much more expensive than an ordinary house. Naturally, a loan was required to have sales.

The financial leasing undertaken by Li Weidong just filled the window period when auto loans were suspended. The product sales of Fukang Engineering increased several times in an instant. The original inventory of construction machinery was snapped up in less than a month, and even Many people are willing to pay first and wait a few months before picking up the car.

For Fukang Engineering, although a large amount of money has been released through auto finance, and at the same time, it has to bear certain financial risks, but in general, this transaction is sure to make a steady profit.

When making a loan, it is calculated based on the price of the vehicle, but Fukang Engineering itself is a manufacturer, and they lend out by themselves, in fact, they only need to bear the cost of the vehicle, which reduces the financial pressure of Fukang Engineering.

Moreover, people who take loans to buy cars also need to pay a down payment first. Even if they pay 30% of the down payment first, they can already offset half of the production cost, which further eases the financial pressure on Fukang Engineering.

What's more, the output of the Fukang project is limited after all. After the inventory is sold out, the construction machinery can only be sold as futures. The deposit is received here, and the products there are not yet produced! It's like paying a few months' deposit.

In this model of receiving payment first and delivering goods after a few months, the capital chain can never be broken.

Meanwhile, in Las Vegas, the Consumer Electronics Show is in full swing.

In the electronics exhibition area, American companies accounted for the majority.

American companies such as Dell, HP, Apple, and Western Digital all brought their own exhibits, and even Microsoft brought the latest XBOX game console to compete with Nintendo.

In the first ten years of the 21st century, the United States had an absolute leading position in electronic products. Therefore, when the electronic product exhibition area came to the exhibition area, it was like the home field of the United States, and other brands could only serve as a foil.

In the home appliance exhibition area, it is almost occupied by foreign brands.

The home appliance industry in the United States has basically been outsourced. Even the home appliance exhibition held in the United States is not the home of the United States in the home appliance exhibition area.

On the contrary, some representatives of American home appliance brands are wandering around to see if there are any good products, and then directly place OEM orders with them, affix their own brands, and then ship them back to the United States for sales. Happy to be a middleman to earn the difference, isn't it fragrant!

Almost all of the well-known home appliance brands from Japan, South Korea and Europe were present, and the largest number were Chinese home appliance companies.

In terms of home appliances, China has not yet reached the technology of Japan and Europe, but in terms of the number of enterprises, it already has an advantage.

Moreover, as a kind of daily consumer goods, ordinary consumers pay more attention not to the high technology contained in them, but to the cost-effectiveness. Chinese brands definitely have an advantage in this regard.

If you want to see high-tech, you can go to the electronic product exhibition area next door, where there are various advanced high-tech products.

As South Korea's No. 1 chaebol, Samsung Electronics, a subsidiary of Samsung Group, has its own booth in the electronics exhibition area and the home appliance exhibition area.

In the electronic product exhibition area, although Samsung has brought out several new products, such as high-pixel digital cameras, new MP4 players, high-profile notebook computers and so on.

However, compared with American and Japanese companies, it is still due to a certain gap.

For example, Samsung's digital cameras are definitely not as good as Canon and Nikon; MP4 players, Samsung is not as good as Sony and Toshiba; as for notebook computers, there are HP and Dell there, where is your Samsung!

Playing high-tech, Samsung is not as good as the United States and Japan. However, in the home appliance exhibition area, Samsung still did not grab the limelight.

In terms of high-end household appliances, there are established players such as Siemens, Bosch, and Panasonic, and Samsung is just a rising star in front of them.

In terms of low-end household appliances, there are a lot of Chinese brands, more than Europe and Japan combined! Who will pay attention to Samsung under the wolf tactics of Chinese brands!

As for the mid-range household appliances, it is a red sea to kill!

European and Japanese brands did not intend to abandon the mid-range market, they launched corresponding products. And Chinese brands also want to enter the mid-segment market, and have also launched corresponding products.

The result is that Samsung is caught in the middle, nondescript, and becomes a bullied little widow.

As the operating officer of Samsung Electronics, Jin Xuanshi stood in his own exhibition area, his face ashen.

Samsung is no match for Siemens, Panasonic and other time-honored brands, and Jin Xuanshi also recognizes it. Now even the limelight of Chinese brands cannot be covered, which makes Jin Xuanshi somewhat unacceptable.

I thought that we had caught up with the world and could replicate the success of Japanese brands in the United States. But I didn't expect Chinese brands to develop so fast. It has reached this point in just a few years!

Jin Xuanshi took a deep breath and then commanded: It seems that Chinese brands are our biggest competitors in the future. After we go back, we will immediately make a plan to deal with Chinese brands. If Samsung Electronics wants to dominate the world, we must first take China into account. The brand is down!

Jin Xuanshi said, looked around, then pointed to the exhibition area of ​​Puppy Group, and continued: I heard that Puppy Group's products are also very popular in Japan and Southeast Asia. Since they can occupy overseas markets, they will Take them first!