Chapter 685 E-commerce Layout

The weekend was originally Li Weidong's family time, but Wang Jiuyang came over excitedly.

Li Weidong held the teapot, made a cup for Wang Jiuyang, and said at the same time, Jiuyang, what is the important thing, do you need to go there in person?

I have something I want to discuss with you. Wang Jiuyang took the teacup, took a sip, praised good tea, and then continued: Recently, there was a company that said it was doing e-commerce and came to me. , hope to cooperate with us.”

Which company is it? Li Weidong asked.

A company in Beijing used to sell multimedia products, called Jingdong! Wang Jiuyang replied.

Your surname is Liu? Li Weidong asked.

Yes, the one who contacted me this time is the boss named Liu, the chairman, do you know him? Wang Jiuyang immediately asked.

I know this person. Li Weidong smiled and then asked, How does this boss Liu want to cooperate?

Boss Liu has opened a website called Jingdong Multimedia Network, and he wants to sell our products on this website. Wang Jiuyang replied.

Li Weidong nodded and asked, What do you think about this?

I specifically went to check online shopping, and it has developed very fast in recent years. It is said that in developed countries, online shopping has become very popular. I think in the future, this may become a kind of The new shopping situation is worth exploring. Wang Jiuyang said.

Online shopping is indeed the trend of future development, but the scale of this JD.com is still too small. Li Weidong then asked: By the way, do you know Taobao? It is also a website that sells things online, and its scale is much larger than that of JD.com.

Taobao... Wang Jiuyang pondered for a moment, then replied, I heard that there are also our products on that website, and they are all fake and shoddy.

How do you know it's all fake? Li Weidong asked with a smile.

It was our anti-counterfeiter who told me. They discovered very early that there are some websites that publish our products, and the prices are very cheap, even cheaper than night market roadside stalls. They are all fake and shoddy products of the lowest grade. product.

Wang Jiuyang went on to explain: The anti-counterfeiter originally wanted to fight counterfeit goods, but across the Internet, there is no one who sells counterfeit goods at all. Go to the website, the website says they are just a platform, not a seller of goods.

They don't care if something is true or not. In the end, the holiday can only be over.

Speaking of fake goods, Feiyue Sports also reacted to me a few days ago, saying that there are fake Feiyue shoes online, but those who sell fake shoes are more black-hearted and take fake shoes as real Shoes are sold, and the money is charged at the price of real shoes. Li Weidong said.

The main reason is that your Feiyue shoes are not cheap. A pair costs over a thousand yuan! It's like my kid, who recently fell in love with a star named Kobe, and has to quarrel to buy some 'Kobe Seventh Generation', which costs more than a thousand yuan. What about the money! In total, this shoe is more expensive than a microwave oven on my side! Wang Jiuyang shook his head and said.

I give Kobe tens of millions of dollars in endorsement fees a year, and I have to earn it back! Li Weidong changed his voice and continued: Speaking of this e-commerce thing, since you have a lot of potential, let's try it. Test the water.

Doesn't Jingdong want to cooperate with us? Promise him and that's it, but don't suffer in terms of conditions. In addition, there are other websites that buy things. If they want to cooperate with us, as long as the other party is operating legally, we will not refuse.

In addition, I have been pondering one thing, that is, there are too many fake products sold online, and it is difficult for consumers to distinguish between the real and the fake, even if they want to buy the real product, they will be unscrupulous. Merchant pits a fortune.

In this case, we can also set up a website to sell our products online. Compared with simply selling things online, we have two major advantages after all, one is the official product, and the other is the advantage of the channel.

Buying from our website can at least guarantee 100% genuine products, and we can also provide after-sales and three-guarantee services, consumers do not have to worry about being cheated by unscrupulous merchants.

After consumers place an order online, they can go directly to the store to pick up the product, or they can let the store deliver the product to the consumer's home. If it is delivered in the same city, the cost should not be too high.

Okay, I'll go to arrange the construction of the website right away. Wang Jiuyang agreed.

Li Weidong, however, waved his hand: Of course, the more products on the shopping site, the better, I'll call Lu Guangming and ask Puppy Health to join in. You can share a website platform, which is conducive to publicity, as well as Facilitates shared costs.

In addition to Feiyue Sports, I also plan to build a website to sell sportswear and shoes. The so-called one thing does not bother two masters, since you want to engage in e-commerce, then simply find a powerful technology company to do it!

...

In 2005, in the field of e-commerce, JD.com could only be regarded as a small shrimp. In November of this year, JD.com finally broke through the barrier of 500 orders per day.

It sells 500 orders a day, and it is estimated that many breakfast units sell more than this.

In contrast, Taobao in the same period has become the largest online shopping platform in Asia, beating eBay and Yahoo.

Of course, this is mainly because the online shopping in Asia was not developed at that time, and it was far behind compared with European and American countries, and the volume was naturally much smaller. With a little one billion US dollars in transaction volume, it could become the leader of the Asian online shopping platform.

China's e-commerce started relatively early. As early as 1999, there were more than 1,000 e-commerce companies in China. However, after the Internet bubble, almost all of them went bankrupt.

At that time, Mr. Ma was focusing on doing b2b, and he was not optimistic about the future of b2c and c2c.

In 2002, the turmoil of the Internet bubble was basically over. The world's largest e-commerce website eBay invested 30 million US dollars in eBay to acquire 33% of eBay's solitary graves. In 2003, eBay spent another 150 million US dollars to acquire eBay. The remaining 67% of eBay has begun to aggressively enter the C2C field.

It was also in 2003 that Ali officially launched Taobao, which coincided with the SARS and many people needed to be isolated at home, which also brought opportunities for the development of e-commerce in China.

In 2004, the annual revenue of Ali was only 68 million US dollars, while eBay was already a large multinational company with an annual revenue of 3.3 billion US dollars, and its business expanded to all parts of the world. The two companies are completely incomparable.

At that time, Taobao would cheer for the 100 million RMB injection from Ali, and eBay’s annual promotion fee would cost 100 million US dollars.

The deep-pocketed eBay successfully bought out the e-commerce advertising space of portal websites such as Sina, NetEase, and Guardian, and signed an exclusive agreement, making it impossible for other e-commerce websites to promote through the portal, an important channel.

You must know that the online shopping at that time were all netizens who had been online for a long time. The major portals occupied a large part of the Internet traffic, and the loss of the advertising space on the portals was undoubtedly a fatal blow to the online shopping platform.

But this did not stumped Taobao, they chose some cost-effective navigation websites to advertise.

Old netizens are certainly no strangers to navigation websites. That thing is more rogue than rogue software. It can forcefully change the user's homepage, but it cannot be changed. Moreover, the navigation website will forcefully push various advertisements, and they are all pop-up windows.

Normal Internet advertising, where is the opponent of the forced pop-up window?

Moreover, in order to attract traffic, Taobao turned a blind eye to counterfeit products and fake and shoddy products. Through a large number of low-priced products, it obtained more customer resources, and customer resources could bring merchants settle in.

Attracting consumers at low prices has always been tried and tested in the Internet industry, even in future generations.

Therefore, in the era when online shopping was just beginning to develop more than ten years ago, when netizens mentioned online shopping, the first reaction was that all the products sold online were fake.

This is not because netizens are nitpicking, but because the real situation at the time was like this. At that time, there were not many genuine goods sold online, while there were a lot of fake goods. Being able to buy the real thing is a new thing.

Of course, the success of Taobao also has many factors, such as a homepage that is more convenient for consumers to browse, a “Ding Dong” Wangwang, a system of good and bad reviews, Alipay, etc.

Facing the strong competitiveness of Taobao, eBay, which is of American origin, is obviously not acclimatized, and in just three years, it has lost the Chinese market.

It is precisely because the quality of goods on Taobao platform is quite uneven, so when JD.com's self-operated model appeared, it immediately attracted many consumers and completed rapid expansion.

JD.com has established its own commodity channels and a free warehousing and logistics system. Although its profits are far less than Taobao, it has become the second largest e-commerce giant in China after Taobao. Between long-term strategy and short-term profitability, JD.com clearly chose the former.

With the development of e-commerce and express delivery, comprehensive online shopping platforms have gradually been weakened, and big brands have begun to build their own official online shopping platforms.

All kinds of daily consumer goods, from mobile phones and computers, to furniture and home appliances, to branded clothing, and larger enterprises have their own official platforms.

The brand's own official online shopping platform can avoid middlemen making the difference, and consumers have channels to buy genuine products, which can also weaken counterfeit and shoddy products to a certain extent.

Li Weidong intends to make arrangements in this regard.

Puppy Electric mainly focuses on small household appliances and beauty equipment. This type of household appliances does not need to be handled or installed, so it is very suitable for e-commerce channel sales. The well-known brands of small home appliances in later generations also have a high degree of dependence on e-commerce channels.

Moreover, Puppy Electric also has offline channels, which is a great advantage in the era when the express delivery industry was not very developed.

With offline physical channels, consumers can go to the physical store and experience the goods at zero distance, which is definitely more intuitive than across the Internet.

More importantly, Puppy Electric has offline physical channels all over the country, which can provide ready-made warehousing and logistics systems.

The magic weapon of JD.com is its own warehousing and logistics system, and for home appliance brands, these are readily available.

Major home appliance brands have warehouses all over the country, and home appliance shopping malls can all be delivered to your door. If home appliance brands establish their own e-commerce platforms, warehousing and logistics are readily available.

In terms of after-sales service, the e-commerce platform operated by the company also has more advantages. After all, the official product is genuine, and if the monk can run away from the temple, it must provide after-sales service.

At that time, the country's laws and regulations for e-commerce were not perfect, and the platform itself did not have any services such as returns. Consumers buy counterfeit and shoddy products through online shopping, and if there is a problem, they can only admit that they are unlucky.

If the platform can provide after-sales service, it is bound to win more consumers.

As for the establishment of an e-commerce platform for Feiyue Sports, it is purely to add to the congestion of those who sell fake shoes online.

In reality, fake sports brands are unavoidable, and the flood of fake shoes in Putian is also known to the whole world.

And the most annoying thing in this line is not to make and sell fakes, but to sell fake shoes as real ones. Originally, if you sell fake shoes that cost more than 100 yuan, you sell them for 200 yuan. Although consumers know that they are fake, but if they buy a pair of high imitation cottages for 200 yuan, they will not feel the loss in their hearts.

But fake shoes costing more than 100 yuan are sold as thousands of real shoes. Consumers will also feel blocked in their hearts.

Of course, this is also because the quality of high imitation shoes is not worse than the original, and some are even better than the original, which gives unscrupulous merchants the opportunity to use the high imitation as genuine.

Those who are willing to pay genuine prices to buy shoes definitely do not want to buy high imitation knockoffs, and once the official online shopping platform appears, those who sell high imitation shoes online will inevitably be squeezed.

For consumers, since they spend thousands of dollars on shoes, I will definitely go to the official website to buy them! At least 100% guaranteed to be genuine.

...

At that time, building an online shopping platform was still a technical activity. Due to the limitations of technology and hardware, building an online shopping website was much more difficult and expensive than it is now.

Fortunately, China's Internet industry has never lacked code farmers. As long as they are willing to pay, some Internet companies are willing to serve Li Weidong.

Li Weidong doesn't know how to design a website, but he has never seen a pig run before eating pork, he can copy it!

There are so many online shopping platforms in later generations, and the design and layout look similar. This is the result of the final optimization of the development of online shopping for more than ten years, which can maximize the convenience of consumers.

Li Weidong naturally wanted to copy it directly.

I saw Li Weidong holding a pen and drawing a simple picture on a piece of white paper.

Set a navigation bar on the far left, and the right side of the navigation bar is the recommended location for products. It should be made more eye-catching. In the following part, make a few small product recommendation boxes...

Li Weidong drew a homepage according to his own memory, which was obviously completely different from the website design concept at that time.

The website design of that era was generally similar to the design of each website today. Various items were classified at the top of the web page, the main content was placed in the middle, and the advertisements were placed on both sides.

Nowadays, the navigation bar on the left and the large advertising space in the middle are a must for shopping websites, and obviously this is more in line with consumers' usage habits.

Looking at Li Weidong drawing and drawing on the paper, the programmer of Party B Hanhan next to him was a little anxious. He couldn't help but said, Chairman Li, the current website is not designed like this.

Without waiting for Li Weidong to speak, the boss of Party B immediately said: Of course the website design cannot be the same. I think the design of Chairman Li is very good. It is much better than the design of those websites now!

Party B's boss said, and handed a warning color to Hanhan programmer, as if to say: Shut up for me, Party A's father said so, we will do what we do!

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