Chapter seven hundred and tenth coal digger

Ma Bin, general manager of Dongshan Real Estate Company, is reporting on the business development of the past period of time.

The key to real estate is funds. As long as the funds are sufficient and the project can be completed, there is no need to worry about making money. .

Dongshan Real Estate is backed by funds from Dongshan Mining. Of course, the development is very rapid. In the past two years, several projects have been completed one after another. It is a well-known rising star in the real estate field.

Of course, compared with those real estate giants, Dongshan Real Estate is just a small shrimp.

Thanks to the rise in housing prices in the past two years, domestic housing companies have sprung up like mushrooms after a spring rain, and even many companies that were originally unrelated to real estate have set up companies to develop real estate, hoping to make a profit.

Companies related to the real estate industry have turned to real estate even more. For example, construction companies, steel companies, cement companies, building materials companies, etc., originally located in the upstream and downstream of real estate, simply set up special real estate development departments.

There are also some individuals who register a shell company without any qualifications. They can make hundreds or tens of millions by finding a relationship to buy land and set up a project, and then resell the project.

This is probably the era of the most disorderly expansion of the real estate industry. But disorder also represents opportunity, and for speculators, this is an age of gold everywhere.

In the real estate industry, there is no shortage of speculators!

After Ma Bin reported the past business situation, he talked about the future work plan.

At present, several of our projects are progressing smoothly, but these projects are mainly in second- and third-tier cities in Shanxi and Shaanxi provinces, and the profitability is far less than that of first-tier cities. Therefore, we plan to develop into first-tier cities and strive to get a few in first-tier cities. A piece of land. Ma Bin said.

The strategy of developing into first-tier cities is correct. The real estate potential of first-tier cities is unlimited, and there is also a relatively large room for appreciation. It will definitely become the most popular commodity in the future.

Li Weidong first expressed his approval, then changed his voice and asked, Do you have any detailed plans or specific goals for the development of first-tier cities?

Ma Bin immediately replied: The first-tier cities are nothing more than Beijing, Shanghai, and Guangzhou. If the capital is to host the Olympic Games this year, it will be more difficult to approve land, at least this year, it will be more difficult to obtain land.

There are many large-scale real estate companies in the Pearl River Delta region, and many of them are strong Hong Kong-funded companies. If we were in the past, we would have encountered very fierce competition. So our goal is the Shanghai city in the Yangtze River Delta region.

We have already received news that Shanghai City will release eight plots of land intensively. If we can get one of them, it will be of great help for us to enter the market in first-tier cities.

Do you have any information on the eight pieces of land? Li Weidong asked.

Ma Bin's book was very sufficient. He immediately took out the information and handed it to the two bosses, Li Weidong and Zhao Jinshan.

Li Weidong was very moved when he saw the information about the first piece of land. The location of this piece of land is very good and it has great development value. If it is placed in ten years, it will definitely be out of print.

Looking at the second piece of land, the geographical location is also very attractive. If it is developed into a real estate, it will definitely make a lot of money.

The same is true for the third, fourth, and fifth plots of land that follow, until after reading all eight plots, they are all in very good locations. Either in a place relatively close to the central city, or in an area with future development potential, or along the subway line.

Don't even think about these high-quality plots in ten years. Even if similar land is released, it must be the land king at the sky-high price level.

Li Weidong is very clear that based on the housing price trend in the first-tier cities in the future, if these eight plots are developed into real estate, the profit is absolutely astronomical, and earning twelve figures is definitely not a problem.

You don’t even have to look at it in the long run. After the country’s 4 trillion stimulus plan was introduced, the real estate market rebounded rapidly. In 2011, the original policies to stimulate real estate were cancelled one after another, and first-tier cities even introduced purchase restrictions. How hot is the real estate market?

Li Weidong put down the document in his hand and turned to look at Zhao Jinshan next to him: Brother Zhao, what do you think of these fields?

They are all good locations and have great potential for development. In three years for shorter ones and five years for longer ones, the house prices of these plots will definitely rise. I guess I can just grab a plot. You can earn one billion yuan. Zhao Jinshan said.

Li Weidong laughed. Although Zhao Jinshan has the vision of doing business, he still underestimated the rise in housing prices in first-tier cities. It is too conservative to earn one billion yuan for a piece of land!

But it’s normal to think about it. In 2008, China’s economic aggregate had not surpassed Japan’s. How could people at that time have imagined that China’s development would be so rapid in the next ten years, and it was even less predictable that China’s housing prices would be rocket-like. rising.

When Snail House was broadcast, it caused a heated discussion in the society. The experience of the protagonist in Snail House resonated with many people who bought houses. At that time, the common people were already complaining about the high housing prices. to the ceiling.

However, the reality is that, after watching Snail House, the person who immediately learned from the protagonist to buy a house will definitely make a profit now!

So Li Weidong said, Yes, you can make a lot of money from any piece of land. What if you only take one piece of land! You have to make a lot of money!

Then take a few more pieces and try to win the next three pieces of land. Zhao Jinshan said.

Li Weidong still shook his head, and then said, Three pieces of land are not enough, I'm thinking about eating all the eight pieces of land!

All eight pieces of land! Everyone in the conference room was shocked.

Li Weidong discussed with Zhao Jinshan next to him: Eating eight plots of land in one go, the financial pressure is still not small, and the coal mine has to increase capital injection!

Zhao Jinshan thought about it for a while, then nodded: There should be no problem with the funds. The money stays in the account and earns interest. It is better to transfer it. It is definitely more cost-effective to get a piece of land in Shanghai than the bank interest!

Okay, since there is no problem with the funds, let's try to eat all these eight pieces of land! Li Weidong smiled at the tree hole.

Ma Bin looked embarrassed, and he said: Chairman, to tell the truth, the competition in the real estate market in first-tier cities has always been fierce. This time Shanghai released eight plots of land, not only we are watching, but other real estate companies Also watching!

There are too many companies participating in the bidding of these eight pieces of land that are stronger than us. Not only are there major domestic well-known real estate companies, but also big real estate developers on Hong Kong Island. They also see the future development potential of the Yangtze River Delta region. , want to develop the project.

With our scale and popularity, if we do our best to bid for a piece of land that is relatively biased, it may be possible to succeed. If we bid for three pieces of land at the same time, I am afraid that it will not be successful. impossible.

This is not only a question of funds, but also involves many other factors, such as the comprehensive strength of the company, the strength of the past development of real estate, the reputation of the company, and even related factors, which we do not have an advantage.

And from the perspective of the local government, they will definitely not hand over all eight pieces of land to a single developer. It is not conducive to the development of the local real estate market.

Of course I know what you said, but it's up to people! Li Weidong showed a wily smile on his face.

Wei Dong, have you already thought of a way? Zhao Jinshan, who was next to him, immediately asked.

There is one way, but you have to nod your head. Li Weidong leaned into Zhao Jinshan's ear and whispered a few words.

After listening to Li Weidong's method, Zhao Jinshan pondered for a moment and said, Although the method you mentioned is feasible, the risk is not small! If the cost cannot be recovered, we will lose money.

Other cities may not be able to recover the cost, but as the most developed city in China, how can it not recover the cost? Li Weidong said with a smile.

It is also true that the policies and resources that Shanghai City can enjoy are unmatched by other cities. If you invest there, you should have no problem returning to it. Zhao Jinshan nodded and continued;

But if you can think of this trick, other real estate companies may also be able to think of it, even if they can't think of it, but if there is a gourd and a gourd, we will be passive. After all, our strength is not as good as those well-known ones. big real estate company.”

Li Weidong had a confident expression on his face: Of course I still have follow-up means, don't forget that I started out in manufacturing, which is an advantage that those big real estate companies don't have!

...

In 2008, China's real estate industry was still in the Spring and Autumn Period. There are large, medium and small enterprises all over the place, and the number is very large. The competition of enterprises is like the Spring and Autumn countries, and various enclosures are vying for territory.

At that time, the leader of domestic real estate companies was naturally Vanke. This old-fashioned real estate company was undoubtedly No. 1 in China in terms of market value, sales volume and comprehensive strength.

In addition to the leader of Vanke, the most powerful real estate companies are several companies with the background of central enterprises. For example, Overseas Development Corporation is an enterprise controlled by China State Construction Engineering Corporation; China Resources Group is behind China Resources Land; Poly Group is behind Poly Real Estate, and so on.

In that era, many state-owned enterprises also invested in the real estate industry. State-owned enterprises had advantages in financing, so the real estate enterprises under the state-owned enterprises also flourished.

After the real estate giants with the background of central enterprises, it is the turn of private real estate companies such as Evergrande, Wanda, R\u0026F, Country Garden, and Hopson. Although these are private enterprises, they are also leaders in the real estate industry.

In addition to these local companies, Hong Kong-owned real estate companies are also a force that cannot be underestimated in China's real estate industry.

The real estate industry on Hong Kong Island is relatively developed, and many of the rules of the mainland real estate industry are learned from Hong Kong Island. Hong Kong Island is such a big place with limited development potential, so real estate developers on Hong Kong Island have invested in projects in the Mainland very early.

As early as the 1990s, Hong Kong-owned real estate companies such as Cheung Kong Holdings, Henderson Land Development, New Century, Sun Hung Kai and others began to enter the mainland market. For the mainland real estate market, it is undoubtedly a shock.

The strong capital reserve and the local welcome to attract investment also make Hong Kong-invested real estate have enough ability to realize their ambitions.

The mature operating experience and business district construction model of Hong Kong Island real estate developers have also become a model for mainland real estate companies to learn.

Entering Shanghai is also an important strategy for Hong Kong-funded enterprises. Between 1992 and 1997, the real estate company acquired a lot of land in Shanghai. Hong Kong-funded real estate is obviously betting on Shanghai. It is also those Hong Kong-funded elders who are copying the Pudong New Area.

In 2006, the territory of Hong Kong-owned real estate in Shanghai reached its peak. Six major Hong Kong-owned real estate developers invested heavily in Shanghai, from Nanjing West Road to Huaihai Middle Road, from Jing'an Temple to Xujiahui, 80% of the high-end public works. Both the center and the Grade A office building are operated by Hong Kong capital.

The so-called prosperity is the decline. The subprime mortgage crisis has turned the real estate chessboard upside down. Mainland real estate companies have grown rapidly. Many mainland real estate companies have also learned the business and operation model of Hong Kong-owned real estate, and they have operated better. Facing more intense competition, real estate companies gradually began to shrink their business.

After 2013, Hong Kong-funded enterprises have entered the sell, sell, sell model. The most typical example is Li Chaoren of Cheung Kong Industrial, who sold mainland assets for many years and cashed out hundreds of billions of dollars. News at that time often reported.

Foreign economists have also used this to slander China's economy, and the China Collapse Theory has been hyped again. Some domestic netizens also said, don't let Li Xie run away!

However, from the perspective of a few years later, when Hong Kong-owned housing companies retreated, it was purely because they could not compete with mainland housing companies, so they could only cash out and leave as soon as possible.

When Hong Kong capital entered the mainland market, its first advantage was its abundant capital. With the rapid development of China's economy and the development and expansion of mainland housing companies, Hong Kong-owned housing companies have no advantage in their capital.

Another major advantage of Hong Kong-funded real estate companies is their business model and operation model, which has also been learned by mainland companies.

The two major advantages of Hong Kong-owned real estate enterprises are completely absent, and it is difficult to gain an advantage in competition, so naturally they can only quietly withdraw.

Not only the real estate industry, but also all walks of life. About 8% of foreign-funded companies that leave the Chinese market are due to cost factors, 2% are due to political factors, and more than 90% are due to the fact that they cannot compete with Chinese companies. .

This conclusion is supported by data.

In 2010, there were 148 foreign-funded enterprises that were able to occupy the first place in the segmented market share of the Chinese market. By 2015, there are still 57 companies that can still get the first market share in China, which is nearly two-thirds less in just five years.

Where have these companies gone? Of course, it is unable to compete with Chinese companies and has lost the market.

By 2021, only seven foreign-funded enterprises will be able to take the first place in the Chinese market in their market share. They are IBM, Intel, AMD, Tesla, Apple, IKEA, and Coca-Cola.

It is estimated that by 2022, Tesla may be kicked out of this list, and their market share in China is likely to be replaced by BYD.

...

At the same time, eight pieces of land were released. This is a rare piece of fat. All major housing companies are gearing up to eat this piece of fat.

Every company also knows that it is impossible to swallow these eight pieces of land alone. Although many companies have this financial capacity, when facing many competitors, even the top real estate companies do not have the ability to eat alone.

What's more, when the government sells land, it must also consider a balance. It is impossible to hand over all the land to one developer and let one developer dominate. If there is no competition, it will be detrimental to the local real estate industry.

Since it is impossible to eat all the eight pieces of land in one go, the major real estate companies will narrow their goals and strive to protect one and compete for two, or protect two and compete for three.

At the same time, the intelligence and analysis departments of these companies began to act, and they began to collect intelligence and analyze which land other companies would bid for.

Everyone also wants to avoid the strong and meet the weak. For example, in a certain plot, if the industry leader like Vanke is bound to win, then other companies will definitely choose to avoid its edge and choose other plots.

Another example is a certain plot of land, where the bidding companies are not very strong, so other powerful companies will be thinking about blending in.

Some companies with good relationships even communicated in advance, and divided the eight pieces of land into a cake.

...

In the briefing before the bidding, the bidding company was required to send a person in charge to participate, so Ma Bin came to the scene in person.

The heads of the major real estate companies basically know each other, and some of them are familiar with each other.

It's just that on this occasion today, not many people know Ma Bin.

The scale of Dongshan Real Estate is not comparable to those of large real estate companies, and it is a rising star.

But the appearance of Ma Bin's unfamiliar face still attracted the attention of many people.

Which company is that group of people from, I don't seem to have seen it before!

Yeah, I haven't seen it before. It's a new face. Could it be that there has been a major change in the top management of a company recently?

I haven't heard any news about this! And this person must be a newcomer. If any of us make high-level changes, we won't use a newcomer!

Do you know this person?

I know him, he is Ma Bin, the general manager of Dongshan Real Estate!

Dongshan Real Estate? I seem to have heard of it, but I don't seem to have heard of it.

It's not our southern company anyway. It should be your northern company!

I remembered that this company is a new company that just emerged two years ago. It has always been doing projects in Shanxi and Shaanxi! It is well-known locally.

There are many coal bosses in Shanshan and Shaanxi. I heard that they have made a fortune in recent years, and many have invested in real estate.

Behind this Dongshan Real Estate is the coal boss. Have you heard of Dongshan Mining? It is a large-scale coal production company in China, and it is the gold owner behind Dongshan Real Estate.

Is it really run by the coal boss? Ha ha ha, a bunch of bastards, what do they know about real estate!

If you dig coal, just dig coal honestly. Why do you come here to join in the fun! If you come all the way, and go back empty-handed, isn't it self-inflicted humiliation!

Maybe people are here to learn more!

A sarcastic discussion erupted.

The so-called peers are enemies, the competition in the real estate industry is already very fierce, and everyone will naturally reject outsiders.

What's more, this outsider is still a coal digger!

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