Chapter seven hundred and twentieth lose money

In the office, Rebs was introducing the Xiaomi system to Li Weidong.

The development progress of the mobile operating system has exceeded Li Weidong's expectations. He thought that developing an operating system would be a laborious task, and it would take two or three years to achieve it. Unexpectedly, Rebs would come up with it in a few months. .

Li Weidong took the system prototype and operated it. Although it is still very simple, the interface and operation also need to be optimized, but all the basic functions are used.

Mr. Lei, your efficiency is high enough. I thought it would take at least two years to win the operating system! Li Weidong said.

Isn't it just a million lines of code, how can it take two years, recruit more programmers, work more overtime, then win! Rebs said.

I can feel how many programmers' hair have been sacrificed behind this system! Li Weidong sighed.

A rudimentary operating system does not actually use much code, and may have less code than many applications in later generations.

For example, the Linux kernel has just over 2 million lines of code, compared to 4.5 million lines of Photoshop and 6.7 million lines of Google Chrome, which are much more than Linux.

The Hongmeng system 1.0 developed by Huawei later has 6.4 million lines of code, the Hongmeng system 2.0 has more than 8 million lines of code, and the contemporary Android system has almost 15 million lines of code.

The Hongmeng OS with 8 million lines is already the fourth most coded mobile operating system in human history. The top three are Android, Apple and Saipan. Considering that Saipan is no longer used, Hongmeng can rank third in the world.

But these are the number of codes for mobile operations in the 5G era, and the mobile phone in the 5G era has much more power! In the era when 3G is not yet popular, the original operating system with 1 million codes can already meet the basic needs.

Chinese programmers are also ruthless 996 people. They are struggling to lose their hair and become bald. In a few months, they not only finished typing millions of lines of code, but also took out the finished product.

It's just that Rebs' high efficiency caught Li Weidong by surprise.

In Li Weidong's original plan, it took two years to develop the operating system of the mobile phone. After two years, the supply chain of smartphone components will be mature enough to directly produce Xiaomi phones.

Now Rebs has come up with the operating system in a few months, but the supply chain of components for smartphones has no shadow.

Before 2010, the domestic supply chain of smartphone components was almost zero.

Even in 2011, Rebs went to Japan to discuss the supply of parts for Xiaomi mobile phones in the face of earthquakes and nuclear radiation. That is to say, in that era, the domestic smartphone supply chain was not sound.

If you have an operating system but no mobile phone, then the operating system is useless.

It seems that we still have to rely on other manufacturers. Li Weidong sighed softly, and then asked, Mr. Lei, do you have any acquaintances from HTC? It's better to speak in front of HTC Chairman Wang.

Are you planning to go to HTC to sell our mobile phone system? Rebs instantly understood Li Weidong's intention, and he continued: Mr. Lin, the husband of the chairman of HTC Wang, was also a celebrity in Silicon Valley back then. Those of us came back from Silicon Valley. His partner must be familiar with him. It should not be difficult to contact HTC.

But to convince HTC to use our system is not an easy task. As far as I know, HTC's previously launched smart phones use Microsoft's Windows Mobile system, which is also the mainstream mobile operating system at present. Compared with Microsoft, we really don't see enough!

Li Weidong immediately replied: The Windows Mobile system is not specially developed for smart phones. It may be fine to use it on a PDA, but it may not be easy to use on a smart phone.

And our system is specially developed for smartphones, at least in terms of user experience will be better.

The Windows Mobile system is an operating system developed by Microsoft for mobile devices. When this system first appeared, there were no smart phones, so the purpose of Microsoft's development of this system was mainly to allow users to experience computer-like operations in the mobile system. .

Therefore, the WindowsMobile system contains a large number of elements of the computer operating system, and Microsoft has also integrated its own IE browser, MSN and other applications into this system.

However, this is not a system developed specifically for smart phones after all, and it has also been proved that the operating system of a computer cannot be copied to a mobile phone. So when Apple released the iPhone, the uniqueness, innovation and user experience of the IOS system completely smashed the WindowsMobile system.

Finally, on the basis of the WindowsMobile system, Microsoft made the WindowsPhone system for smart phones, and then announced the termination of technical support for the WindowsMobile system, which is equivalent to executing the system.

HTC started as a handheld computer, and their smartphone technology is also derived from a handheld computer, so they also use Microsoft's Windows Mobile system, which is definitely not as good as the later Android in terms of user experience. Xiaomi system.

Rebs pondered for a moment, then said: When it comes to the system specifically for smartphones, in addition to Apple, Google's Android system will probably become HTC's first choice.

Two years ago, Google set up an open mobile phone alliance to develop an open source mobile system, which is the Android system. As far as I know, HTC is also a member of this open mobile phone alliance, and they have obtained the authorization of the Android system.

We can also open source code! Li Weidong smiled and continued; For smartphone manufacturers, it should be a good thing to have more operating systems to choose from, and they should not want to see that the operating system is A monopoly.

...

Mention the name HTC, many people may be stunned for a few seconds. But when it comes to HTC's English name HTC, I believe no one does not know it, and many people affectionately call it ham sausage.

Sausage first started as a PDA OEM, and both HP and Dell were once HTC's largest customers.

The so-called PDA is also translated as a handheld computer on the other side, but there is no very clear definition in fact. The barcode scanner in the supermarket, the PQS machine for swiping credit cards, as well as the business pass, learning machine, etc., can be regarded as handheld computers. .

After that, ham began to enter the mobile phone industry, and launched the world's first 3G mobile phone in 2005. At that time, it was based on the Windows Mobile system, but strictly speaking, this should be a handheld computer that can make mobile calls.

In 2007, four months after Apple released a generation of iPhone, HTC launched the HTC Touch, which also uses a touch screen, which can operate the interface with fingers, but does not have the function of large pictures.

And HTCTouch is a slider phone, equipped with nine-square buttons, which is a combination of touch screen and buttons.

In 2008, Apple launched a 3G mobile phone, which means that the smartphone really entered the practical stage, and just six days after the Apple conference ended, Ham also released the TouchDiamond, which began to face hard steel with Apple.

In the early days of smartphones, Sausage was indeed the only smartphone maker that could compete with Apple.

In the two years of 2010 and 2011, ham's smart phones swept the world, even the iPhone 4, which is known as Jobs' classic production, is hard to resist the edge of ham. With the sales of mobile phones, ham also came to its most prosperous moment in 2011, and its market value surpassed that of BlackBerry and Nokia, becoming NO2 in the mobile phone industry.

In this era, other brands don't have smartphones yet. Li Weidong wanted to find a smartphone to carry Xiaomi's system, and he had no choice but ham.

And before 2010, there was no such thing as an Android camp.

It was not until September 2008, that is, several months after the release of Apple's iPhone 3G, that Ham Sausage launched the world's first Android mobile phone, the HTCG1, which was the first year of Android.

In addition to the touch screen and buttons, this phone also has a physical keyboard with 26 subtitles, which means that the first generation of Android phones is a combination of a touch screen and physical buttons.

During the same time period, the XperiaX1, a smartphone manufactured by Sony Ericsson, still uses the Windows Mobile system instead of Android.

After that, Ham Sausage successively launched two Android mobile phones, HTCDream and HTCMagic, which were recognized by the market. At this time, the Android system was considered a firm foothold.

But at this time, Android is still not the only choice for smart phones. In August 2009, Ham Sausage launched the G3 on the Android system, and in September it launched the D2 on the Windows Mobile system. It can be seen that the ham sausage at this time is still entangled in which operating system to use.

However, it is the HTCD2 mobile phone that made the ham sausage decide to fully invest in the Android camp. Because the D2 phone has a nickname called The King of Flashing Machines.

The reason is that the ham sausage unintentionally revealed the underlying driver of the D2 mobile phone, which makes it much easier for developers to write drivers for the D2 mobile phone, and there is a D2 unlocked by foreign gods, so that the D2 can be flashed in various ways.

With the efforts of various great gods, various operating systems have been moved into HTCD2 mobile phones, including Ubntu system, Linux system, Firefox system, MeeGo system, and even some people have flashed Windows XP of PC into D2 mobile phone.

Except for Apple's IOS, all operating systems have been flashed over and over again, but in the end, the flashing masters found that the best one was Android.

There is no harm if there is no comparison. The same mobile phone has different operating systems, and Android wins in the end, which also makes Android the first choice of major smartphone manufacturers.

...

Within a few days, HTC gave Li Weidong a reply.

HTC rejected us. Rebs continued helplessly: I personally talked to Chairman Wang of HTC, she thinks Android is a very good operating system, although there is still a big gap than Apple, but She believes that after optimization, the user experience of Android will be greatly improved. She believes in Google more than us.

Understandable, Google is an Internet giant after all, and we are just a little-known small business. Li Weidong smiled calmly, and then said: Since HTC is not willing to use our system, then we will change it. The way, directly find them to manufacture the mobile phone!

OEM? Rebs was stunned for a moment, but he didn't react for a while.

Li Weidong went on to say: Don't HTC have a mobile phone OEM business! Let HTC make a batch of mobile phones for us, and let them do everything from design to production. Anyway, they also have this technology and strength, as long as we use our Xiaomi system. Just fine.

You mean, let HTC do OEM for us? That's a really good idea. Rebs already understood.

If it's just OEM, how should the sales channel be resolved? Li Weidong asked.

Puppy electrical appliances can be sold to countries all over the world, do I still worry about sales channels! Rebs said with a smile.

Our puppies sell small household appliances, kitchen appliances and beauty products, not mobile phones. Let's not talk about anything else. Would you go to the place that sells hair dryers to buy mobile phones? So those channels of our puppies group are useful in mobile phone sales. Not big. Li Weidong said.

That's right, many people buy mobile phones from mobile phone stores, or from China Mobile and China Unicom. Rebs frowned slightly: I'm a software maker, and I'm really unfamiliar with the sales channels of mobile communications.

So we need HTC, not only OEM, but also their sales channels. As far as I know, HTC has business dealings with many mobile communication companies, and their sales channels are not inferior to big brands like Nokia and Motorola. . Li Weidong explained.

HTC has its own mobile phone business, they are unlikely to let us sell channels! Rebs said.

Then we can only continue to make profits and let HTC make money. Li Weidong sighed, and then said: If HTC is willing to give us sales channels, I don't need the sales profit of the product, and the money will go to HTC, we As long as it can cover the cost.”

What? As long as the cost is not profitable? Then we are not busy! Rebs said immediately.

Li Weidong went on to say: If HTC doesn't agree to this, then let it go one step further. After the product is launched to the market, the money will go to them, and the loss will be ours.

This means that we are paying money to do business with HTC, right? No! We will definitely lose money by doing this. Rebs immediately shook his head.

It's worth it, as long as our system can gain market share. Li Weidong lowered his voice and continued, I still learned this trick from 360!

Mentioning 360, Rebs' expression couldn't help showing a gloomy look.

Back then, all anti-virus systems were charged, and the price was not cheap. It was often a few hundred dollars for a set. 360 directly got a free anti-virus system. Branded antivirus software is abandoned by consumers overnight. 360 has become a domestic Internet giant in just a few years, and it can even challenge Tencent.

The Kingsoft company that Rebs works for also has an antivirus software called Kingsoft Duba.

So when Li Weidong mentioned 360, the victim of Rebs was very touched.

It’s not that Rebs didn’t understand 360’s business model. Now, after Li Weidong’s little help, Rebston suddenly realized it.

I saw Rebs nodded: Okay, I'll contact HTC and try to get a more favorable condition for us.

...

This condition of Li Weidong, HTC has no reason to refuse.

There is a gold owner who pays the capital to do business for himself, and the loss is counted as the gold owner, and the profit is his own, so why not agree!

First of all, HTC can make a fortune through the OEM in the early stage, and then in the sales channel, HTC can make a fortune again. Even if the product sales are not good, there is still the gold master of Xiaomi to fill the hole, and HTC can make a steady profit.

And for HTC, technology, supply chain, production lines and sales channels are readily available, and HTC is equal to zero investment.

The only problem is that you need to use Xiaomi's system, but at that time, it was still in the era of mobile operating systems, so who's not using it!

As early as the beginning of the 21st century, HTC entered the mobile communication market. At that time, the electronic OEM industry on the other side was world-class. Ham sausage not only made its own brand, but also did OEM for many large mobile phone manufacturers.

Therefore, HTC's sales channels in mobile communication are still very complete, and it has business contacts with mobile communication suppliers in various countries.

Borrowing HTC's existing sales channels is obviously much more convenient than Li Weidong's own construction of sales channels.

When the Xiaomi mobile phone came out later, domestic online shopping had already emerged, and Xiaomi could build the initial sales through the Internet, without the need for a physical store.

Nowadays, online shopping has just emerged. Most people buy online only to buy cheap goods such as clothes and shoes. Mobile phones, which are expensive electronic products, still have to rely on offline channels to sell them.

...

In a high school in the United States, a basketball game is being held in the gymnasium.

During the intermission, the audience began to move freely. Raul also took out his newly bought ham phone and clicked on the icon of Fruit Endure.

Raul's fingers kept swiping on the phone screen, quickly attracting the attention of those around him.

Raul, what are you playing? A new game console? Someone asked.

This is a mobile game called Fruit Endure! Raul replied.

It turned out to be a mobile game! Fruit Endure? I heard it for the first time, it looks very interesting, and I want to download one! Another person said, took out his iPhone, opened the APPStore, and started searching.

However, after searching for a long time, I did not find this Fruit Endure.

Raul, does this game really want Fruit Endure? Why can't it be found in the APPStore? The other party immediately asked.

I'm not an Apple phone, and I'm not using Apple's operating system, so there shouldn't be any in Apple's APPStore. Raul said, handing the phone to his companion: You still use my phone to play!

The other party turned to the phone, played Fruit Endure for a while, and then lost interest.

Speaking of which, the game Fruit Endure is indeed quite boring. It is nothing more than swiping the screen with your fingers. It does not need to use your brain, nor is it confrontational, and the operation is not difficult. It just makes people feel the characteristics of touch screen mobile phones. .

If you use a feature phone, you will find it very interesting to encounter Fruit Endure for the first time, but if you use a smartphone regularly, that is, if you try it, it will be boring.

Raul's companion is such a person, he uses an Apple iPhone, of course, is not fascinated by Fruit Endure.

Seeing that his companion had lost interest, Raul then introduced: I still have a game here, called Angry Chicken.

As he spoke, Raul clicked on the icon of Angry Chicken.

This game is obviously much more interesting than Fruit Endure. After all, it can change the IP of the movie, which is enough to show the classic level of this game, which is more than enough to attract ordinary people.

Sure enough, Angry Chicken instantly attracted the surrounding companions, and several people gathered around to make plans and discuss how to pass the level.

Seeing that the people around were attracted by Angry Chicken, the companion who owned an iPhone instantly felt that the Apple phone in his hand was not fragrant!

...

Fruit Endure and Angry Chicken have become the biggest selling points of Xiaomi mobile phones.

At that time, even Apple's APPStore had just come out, and various mobile phone applications had not yet been developed, and consumers' demand for smartphones was limited to mobile communication and photography.

There was no WeChat Moments to like, no mobile version of shopping websites, no mobile payment tools, and no various small videos to watch. At that time, the functions of smart phones were similar to those of feature phones.

Since the functions are the same, why should consumers buy smartphones?

Naturally, it's because smartphones are cooler, trendier, more distinctive, and more face-saving to take out.

So how can you reflect the difference of the smart phone? If it's just a phone call, how is it different from a feature phone? What else is there to show off?

Fruit Endure and Angry Chicken satisfy consumers' need to show off. Because feature phones can't play these two games.

In the era when smartphones were not yet popular, if you take public transportation, you often see people slipping around with their mobile phones, and the sound effect of cutting fruit is not small.

Do you think they are really addicted to the boring game Fruit Endure? of course not. They are telling you that he has a smartphone!

As long as there is demand, there is a market. As in history, these two small games quickly became popular.

However, unlike history, these two small games were developed by Xishanju, and they are only provided to Xiaomi's system, and other mobile phone systems do not have it.

Xishanju has not developed corresponding versions for IOS and Android, so if you want to experience these two games, you can only buy a mobile phone with Xiaomi system.

...

Apple headquarters in California.

Cook knocked on the door and walked into Jobs' office.

Due to illness, Jobs has lost a lot of weight recently. At this time, he is leaning on a chair, holding a mobile phone in his hand, and he is working hard.

Steve, what are you playing? Cook asked.

It's a little game for smartphones called Angry Chicken. Jobs put down his phone and continued: HTC has released a new type of smartphone with a brand new system called MI. There are two games in the MI system, which is quite interesting.

Cook nodded: I have also heard of it. This MI system is also an open source system. I heard that it is relatively simple, with only more than one million lines of code, and its functions and fluency are not as good as ours, so it should not pose a threat to us. .

But their mini-games are really interesting, and they can reflect the difference between smartphones and feature phones. Jobs continued: I am very optimistic about the future of this MI system, which is simple, smooth, and not fancy. The key is to have Some of the novelties, I can feel, they are not completely imitating us, but have their own innovations.

Cook was stunned for a moment, then said, You can say the word 'innovation' in your mouth! I can't believe that you would give this MI system such a high evaluation. It seems that I have to study them seriously.

...

At this time, Li Weidong found Rebs with a few more game plans.

Dong Li, we are making systems, not games. Rebs sighed and continued, Nowadays, our system still has many shortcomings that need to be improved, and many new functions need to be added. , you're better off, leave the system unoptimized, and keep stuffing games into it.

Li Weidong smiled and said, In terms of performance and functions, we are definitely not as good as Apple's IOS, compared to the depth of system development, and Android is also ahead of us. If we want to gain market share, we can only find another way. Performance can be optimized, functions can be optimized. It can be added, but if the market share is lost, it will be difficult to get it back!”

Okay, what game are you going to play this time? Rebs reluctantly took over Li Weidong's plan and hurriedly read it.

Temple Escape, Fishing Master, Plants vs Zombies? Is this a game similar to Resident Evil in the end? Rebs asked subconsciously.

No, this is a tower defense game. The background of the game is that a group of zombies appeared in your backyard, and you need to plant plants for defense. Li Weidong explained.

It's interesting. Rebs looked at the game settings carefully, and then asked: There are different types of zombies, iron barrel zombies, pole vault zombies, iron gate zombies, what is this big wave of zombies?

It's a very fierce zombie. Li Weidong smiled slightly, and then said: We are making games, but we can't lie, saying that there is a large wave of zombies, and there will be a large wave of zombies!

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