Chapter 526: The Women's Market is the Most Important

In front of Matsumoto Kiyoshi drugstore, a new poster of Takuya Kimura was posted.

On the poster, Takuya Kimura is holding a new beauty device in his hand, which is the new product of Puppy Electric: Micro-current face-lifting device.

For those women who love beauty in later generations, the face thinner is almost a beauty device for everyone. The simple one is a physical face thinner with a handle and two rollers, and the more complicated one is the so-called micro-current face thinner.

When Li Weidong asked Takuya Kimura to shoot an advertisement, because many products had not yet been developed, he only made the outer shell of the product and dealt with it urgently.

This includes this micro-current face-lifting instrument.

Now that the micro-current face-lifting device has been developed and put into production, the commercials shot back then will naturally be shown.

When the advertising poster of Takuya Kimura holding the micro-current face thinner appeared at the entrance of the drug store, Obasan, who was passing by, would walk into the drug store involuntarily, wanting to know about this new product.

A salesman in a drug store, holding a micro-current face-lifting device in his hand, kept selling to customers.

Guest, this micro-current face thinning device adopts the most advanced technology, and the micro-current contained in it can stimulate the growth of collagen and elastic fibers, making the skin more elastic.

Under the effect of micro-current massage, the contour of the face will be tightened and the lines of the face will be improved. If used for a long time, it can resist the sagging of the facial skin and have an anti-wrinkle effect.

After some introduction, Obasan suddenly had the desire to buy.

Noticing that Obasan was interested in buying it, the salesman immediately said: This new product has just been launched, and there are not many in stock. If you like it, please buy it as soon as possible?

How much is the price of this face thinner? Obasan asked.

15,000 yen. The salesman replied.

It's so expensive! Obasan hesitated. For such a small thing, it costs 15,000 yen, which is indeed somewhat beyond Obasan's budget.

Customer, beauty is priceless! Spending 15,000 yen to become more youthful and beautiful is definitely a bargain! the salesman said with a smile.

One sentence hits the nail on the head!

For women, the importance of beauty is self-evident. If you can become beautiful, then 15,000 yen is really nothing.

After pondering for a while, Obasan still couldn't resist the temptation to become beautiful, obediently paid for a micro-current face thinner.

After the micro-current face thinner was launched on the market, it became a big seller immediately.

Among other things, just the word face-lifting is enough to make Japanese Obasans very interested.

In East Asia, women generally prefer small faces, and the Japanese are even more ashamed of big faces and proud of small faces.

The general aesthetic view in Japan is to like girls with petite bodies and petite faces, which is considered cute. If you add skin whiteness and unevenness, it will be even better. And the Japanese often use small face to praise women on weekdays,

But it's a pity that most Japanese people are actually big-faced genes. When walking on the street, ordinary amateurs basically show big faces.

This is caused by national genes. The face shape of the Japanese people is characterized by a more pronounced mandible, which makes the face look more square, which is what we often call a square face.

Therefore, many Japanese plastic surgery, the first is to shave the chin, so that their square face into an oval face.

We are originally a nation with big faces, but aesthetically we like people with small faces. Therefore, products with slimming effect will definitely have a huge market in Japan!

From this point of view, a new type of face thinner is indeed very suitable for the Japanese market.

The face-lifting device also has a certain effect on facial swelling or facial muscle relaxation.

When many people wake up, they will feel that their face has become bigger. In fact, the metabolism slows down during sleep, and the blood circulation is not good.

There is edema on the face. Generally, if you rub it with your hands, it will have the effect of reducing swelling.

The special face-lifting device must have a stronger massage effect than hand rubbing, so the face-lifting device can eliminate facial edema, making people think that the face-lifting device really has a face-lifting effect.

As for improving facial relaxation, it is easier to understand. The process of using the face thinner is actually a process of exercising facial muscles and promoting metabolism. The newly grown skin must be tighter than the original old skin.

The face thinner can do nothing more than that. If the masseter muscles are hypertrophied, or the bones are naturally long and square, the face thinner will definitely have no effect.

As for the so-called microcurrent, it is basically a gimmick.

In daily life, static electricity is everywhere. Rubbing a sweater on your face is probably stronger than this microcurrent.

But what should be publicized is still to be publicized. Adding such a micro-current gimmick can sell for several times the price.

Moreover, a developed country like Japan advocates high technology. If a product does not add some technological gimmicks, it would be embarrassing to sell it in Japan.

Historically, the micro-current face thinner was originally invented by the Japanese, and it became popular in the entire Japanese market as soon as it was launched. Therefore, this product is absolutely in line with the positioning of the Japanese market.

Not to mention the promotional support of Takuya Kimura.

In 1997, the hottest star in Japan was still Takuya Kimura, and the popular TV series in Japan was Century of Love starring Takuya Kimura.

Century of Love, Tokyo Love Story and Long Vacation have become the three major love classics in Japanese dramas. In Century of Love, Takuya Kimura and Takako Matsu are also known as the best screen partners in Japan .

This is another top hit drama in the history of Japanese TV dramas. Kimura Takuya also won the Best Actor Award at the Japanese TV Drama Academy Award for the second time with this drama.

For this kind of love movie, the female audience is definitely higher than the male audience, especially Obasan, who loves this kind of handsome men and beautiful women the most.

Because of this, Takuya Kimura once again consolidated the status of Obasan's killer with the movie Century of Love.

With Kimura Takuya as the endorsement, even ordinary products can have relatively good sales, not to mention the micro-current face thinner, which was originally born for the Japanese market.

Ever since, the micro-current face-lifting device has become the best-selling beauty device in the Japanese market once it was launched.

Li Weidong also made a lot of money because of this.

The production cost of the microcurrent face thinner is only a few tens of dollars, but the price in the Japanese market is as high as 15,000 yen.

Although the yen at that time has depreciated significantly compared to its peak, the retail price of 15,000 yen is still equivalent to 100 US dollars, which is about 840 yuan when converted into RMB.

After excluding tariffs, transportation costs, Japanese dealer profits, etc., Li Weidong can still get a profit of 400 yuan for every microcurrent face thinner sold.

In the female consumer market, price has never been the most sensitive factor. Female consumers are most interested in beauty and body shaping. As long as these two effects can be achieved, a little more expensive is acceptable.

Therefore, in the market of cosmetics and beauty equipment, there are many products with high price and low efficiency, or even high price and ineffective products. Many products only need a prominent gimmick to become a hit.

It is also for this reason that Li Weidong chose to use beauty equipment as a breakthrough to break into the Japanese market.

Making beauty equipment does not require a certain amount of word-of-mouth accumulation like traditional home appliances. As long as there is a publicity gimmick and a certain effect, it can produce a hit.

More importantly, the profit of beauty equipment is much higher than that of traditional home appliances. By selling beauty equipment, you can quickly accumulate funds and lay the foundation for entering traditional home appliances in the future.

Takuya Kimura successfully brought the microcurrent face thinner to life, and when Love Century closed with an average high rating of 30.6, the storm of the Asian financial crisis also burned to Japan.

The hidden dangers caused by the bursting of the real estate bubble that year caused a large-scale thunderstorm in Japanese financial institutions, detonating a financial crisis in Japan.

In particular, the fraud of Yamaichi Securities also made investors realize that Japanese banks and securities institutions are not trustworthy at all, and who knows how many debt problems they have hidden!

Moreover, there were many international investment channels at that time, such as hedge funds that were harvesting wealth in Asia, such as the booming Internet industry in the United States. There is absolutely no need for capital to stay in Japan, which has debt risks and does not make money.

As a result, there has been a large-scale flight of capital. These capitals are not only foreign capital, but also Japanese capital.

Over the past forty years of development, Japan has become the wealthiest country in the world, with a per capita GDP even 1.5 times that of the United States. In the process, Japan has also accumulated a lot of wealth.

Now that this wealth is beginning to flee Japan, the blow to the Japanese economy is immediate.

Japan's financial system began to experience thunderstorms in November, but in 1997, Japan's gdp dropped by 10, which means that the debt storm in just two months caused Japan to lose 10 of its gdp .

Among Japan's gdp, consumption accounts for more than 60%, and the rest is exported and government spending, and investment basically has no effect.

Throughout 1997, the yen has been depreciating, which is beneficial to Japan's exports; and the government's investment budget, which was set last year, will not change.

There is no problem with exports and government spending, so the 10% gdp loss obviously comes from consumption.

From the analysis of the data, after the outbreak of the Asian financial crisis, the consumption of the Japanese people dropped sharply, which most directly led to Japan's lost thirty years.

The Japanese government also understands this truth very well, so successive Japanese prime ministers have proposed some policies to stimulate consumption, and even used methods that would induce inflation.

But it is a pity that neither Koizumi's new economy nor Abe's three arrows ultimately failed to stimulate the Japanese consumer market.

At the Yamada Denki headquarters, the manager Kuwano looked at the financial report in his hand with a livid expression.

Kuwano is the executive director of Yamada Denki. In Japan's corporate system, the position of executive is second only to the president.

In the past two months, Yamada Denki's sales have been very bad. After statistics, it is found that almost all stores are in a state of loss.

The weakness of the consumer market has had the greatest impact on the traditional home appliance industry.

Such as food, textiles, etc., are the necessities of life. However, this is not the case with home appliances.

Japan is already a developed country, and the domestic home appliance market is basically saturated. For Japanese families, the home appliances that should be bought have already been bought. Japanese people buy electrical appliances not as additions, but as replacements.

This is like many people changing their mobile phones now. In fact, their mobile phones can continue to be used, but the new mobile phone has higher configuration and better performance, so they change to a new one.

If you have a lot of money, you can change to a new mobile phone every year, but when your money is tight, you probably won't have to change to a new mobile phone every year.

The same is true for the Japanese. They originally planned to replace their home appliances with new ones, but when they encountered the Asian financial crisis, they stopped replacing them and continued to use the old ones. If an appliance is replaced, fix it.

Ordinary people stopped buying new home appliances, which caused Yamada Denki's sales to plummet, and a large number of stores suffered losses.

In the conference room, Executive Sang Ye put down the report in his hand.

The sales in the last two months have completely fallen off a cliff. How can I explain this kind of data to the board of directors! Executive Sang Ye looked at his subordinates, and finally his eyes fell on Section Chief Kobayashi.

Mr. Xiaolin, I have high hopes for you. Originally, I planned to apply to the board of directors next year to promote you as the head of the business management department. Now it seems that you can't take on this important task!

Section Chief Kobayashi is a high-achieving student at Dongdae University, and just by virtue of this status, Section Chief Kobayashi can win at the starting line. And his abilities are indeed outstanding, and he has risen to the top of the sky in just a few years.

In the Japanese corporate system, the manager is the superior of the section chief. Prior to this, Kobayashi had already acted as an agent for Yamada Denki's sales department as the section chief. If there is no accident, Kobayashi will be the next sales manager of Yamada Denki.

However, due to the plummeting sales, the promotion of Section Chief Kobayashi to Minister may be suspended!

Section Chief Kobayashi immediately explained: Professor Kuwano, Japan's economy has been in recession recently. Not only us, but other home appliance retailers' sales are also plummeting!

What I want is not an explanation, but a solution. Executive Sang Ye snorted coldly.

Hi! Mr. Xiao Lin nodded quickly. He knew that if he didn't come up with a solution, the position of head of the sales department would definitely fly away.

So Section Chief Kobayashi immediately said: Professor Sangye, the current economic outlook is not optimistic, and it is difficult for traditional home appliances to recover the previous market in a short period of time, so I think we should look for new growth points.

New growth point? What exactly is it? Executive Sang Ye asked.

New varieties of home appliances are new growth points. Mr. Kobayashi went on to say: Recently, I did some market research and found that there are several beauty appliances in the market. Even in the current economic downturn Under the circumstances, sales are still very good.

Moreover, the profits of beauty equipment products are generally relatively large. So I think that Yamada Denki should also introduce these beauty equipment to make up for the losses in the field of traditional home appliances, at least to allow us to survive this downturn.

Executive Sang Ye frowned slightly, and asked, We, Yamada Denki, don't we always have beauty equipment for sale?

The new beauty devices I'm talking about are currently mainly sold in drug stores. As far as I know, they are not sold in home appliance chain stores. The reason for this is... Section Chief Xiao Lin became hesitant.

Mr. Xiaolin, speak up! Executive Sang Ye said.

Section Chief Kobayashi heaved a long sigh and said, The reason why we didn't enter the home appliance chain store is because these beauty equipment all come from a Chinese company, which is a Chinese brand!

You mean, put Chinese brands on our Yamada Denki shelves?

Executive Sang Ye was furious, and he continued, Absolutely impossible! How could we, Yamada Denki, have fallen to this point? Selling a Chinese brand is better than letting me kill myself!

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