Chapter 542 Best Advertisement

In the Focus Talk program group, most of the people in the office have gone out to work, leaving a few editors discussing in a low voice.

Our director Wang's complexion doesn't look very good!

Nonsense, look at the reports from the south, no one is upset!

This flood is indeed too serious. Anyway, I have grown up so much, and I have never seen such a severe flood.

Director Wang's face is not good, not only because of this, but also because of Lao Huang. You don't know yet, right? Lao Huang went to the disaster area for interviews and encountered a mudslide on the way!

Mudslide! How about the old yellow man?

The life was saved, but one arm and one leg were broken, and there were multiple fractures on the body. He is being treated at the local hospital.

The man sighed, and continued, If it's in our capital, it's fine. It's just a broken bone, and it can definitely be cured. But other places don't have such good medical conditions as our capital.

Moreover, the medical resources in the disaster-stricken areas are relatively tight. It is not known whether Lao Huang can get effective treatment while he is there. If you are unlucky, there may be sequelae.

Lao Huang has done several in-depth reports over the years. It would be a pity if he couldn't go down to the front line for interviews because of sequelae.

It seems that it's not just because of Lao Huang's matter. This morning, our director was called to a meeting by the leader. I think it's because the leader assigned a new task, which is not easy to complete, so the director feels bothered!

At this time, Director Wang was indeed sitting in the office with a sad expression on his face.

Lao Huang is his capable officer, but now he encountered an accident during the interview. Although he was treated in a timely manner, as a boss, he inevitably felt a little uneasy.

And Lao Huang's situation is not an isolated case. There are many reporters in the Focus Talk program group, and they are all interviewing on the front line now, and they are all facing danger.

For journalists, the dangers they face when covering man-made events are predictable. Sometimes interviews are interfered with, they may be beaten up, and even the interview equipment will be destroyed.

But as long as you show your CCTV press card, basically your life will not be in danger, and those who dare to do bad things are not fools. You know that CCTV reporters are not easy to mess with, let alone Focus Talk reporters.

However, the dangers of interviewing natural disasters are unknown. Natural disasters are God's business, and it is impossible to predict when God will not like me and a catastrophe will come to take care of me.

In the face of natural disasters, it is useless to take out a press card. God will not show you special mercy just because you have a press card.

Director Wang is worried about the personal safety of his subordinates. In addition, the leaders above have also assigned new tasks.

The leaders requested that the direction of the report should be adjusted, the content of the report should be more in-depth, more positive reports should be made, and the typical and advanced deeds should be excavated deeply, so as to unite the people and enhance confidence.

Most of the interviews sent back by reporters before were about the situation of flood fighting and disaster relief and the resettlement of the affected people, and there were no in-depth reports on outstanding typical and advanced deeds.

This made Director Wang feel a little troubled. Although he really wanted to implement the leader's request, it's hard for a smart woman to cook without rice.

Browsing through the manuscripts of the interview content sent back by the reporter, one after another, but there was no content that he wanted. A feeling of anxiety and irritability flooded into Director Wang's heart.

Suddenly, Kong Zhenlong's interview manuscript came into Director Wang's sight.

The water purifiers donated by well-meaning enterprises have allowed the people in the temporary resettlement sites to drink clean drinking water and solved the drinking water health problems of the affected people.

Director Wang was slightly taken aback, thinking to himself that the focus of this report seemed a little different.

Go to the studio later to see what old Kong interviewed.

In the viewing room, the content of Kong Zhenlong's interview is being played on the device.

In the picture, after the dirty yellow water mixed with sediment enters the water purifier, clear and clean water comes out.

According to the product description of this water purifier, the purified water can be drunk directly. However, most of them are still used to drinking warm water, so the resettlement site finally boiled the water.

Moreover, the boiled water can also make it convenient for the affected people to make milk powder, run instant noodles, or take cold medicine and other medicines. Next let me taste how the purified water tastes.

Kong Zhenlong said while drinking the glass of water he just received.

This water has no peculiar smell, just like our usual drinking water. With this equipment, the health of drinking water at the resettlement site will be fully guaranteed!

After fast-forwarding and watching the content shot by Kong Zhenlong, Director Wang couldn't help but feel a little emotional.

Director Wang is aware of the drinking water situation in the disaster-stricken areas. In those areas where the protection is severe, the flood has polluted most of the water sources, and there is no clean drinking water at all. Even after filtration and long-term precipitation, the water is still It is yellow and has a peculiar smell.

In the reports sent ahead, there are too many scenes of PLA soldiers drinking mud soup and eating steamed buns. Many of the pictures will make people feel an unforgettable sting.

Water is the source of life, if there is no other way, who would drink this kind of dirty water mixed with mud?

The report sent by Kong Zhenlong is obviously a so-called positive report.

These water purifiers are donated by well-meaning companies. I remember that this kind of water purifier is used by many families abroad. They are all connected to the water pipe, and the water that comes out can be drunk directly. More than five hundred dollars!

Thinking of this, Director Wang looked back at the interview with Kong Zhenlong.

From the screen, there must be more than 100 water purifiers in this resettlement site, which is more than 50,000 US dollars, which is equivalent to more than 400,000 RMB!

These water purifiers are all donated by Puppy Electric. I don’t know how many such water purifiers Puppy has donated. Donating money and materials for the disaster area, isn't it a typical example? Someone should be sent to the Puppy Group for an interview!

After the interviewing reporter came back, Director Wang learned that Puppy Electric had donated 12,000 household water dispensers to the disaster-stricken areas.

Director Wang quickly calculated that this is equivalent to 6 million US dollars, or 50 million RMB.

This was definitely a huge donation in 1998.

The so-called friendship in need is a friend in need. At that time, many domestic enterprises actively donated money. But at that time, the country’s economy was not as strong as it is now, and the companies were not as rich as they are today. Most well-known companies donated one million yuan, and those who could donate two to three million yuan were considered too much.

Glass King donated 3 million, which is regarded as the best among private enterprises; Changhong donated 10 million, which is relatively large among state-owned enterprises.

Of course, there are also some very prominent companies, such as Huawei, which has just been established a few years ago, donated 40 million yuan and emergency communication equipment worth 25 million yuan, which is definitely the ceiling of a conscientious enterprise.

After all, it was 1998. Donating 10 million at that time may be even more powerful than donating 100 million now.

What's more, what the Puppy Group donated was a water purifier, which is an urgently needed material in the disaster area.

For natural disasters of this level, donating ready-made materials is definitely more effective than donating money directly. After donating money, you have to go to purchase materials. If you donate materials, the disaster-stricken areas can use them directly, eliminating the need for intermediate links.

Water is the source of life, and drinking water is always the first priority. Even if it is a normal meeting, the drinking water of the participants must be guaranteed, not to mention the areas that have experienced large-scale natural disasters.

Therefore, the batch of drinking fountains donated by the Puppy Group is definitely a strategic level of livelihood protection materials.

In the TV screen, a village cadre scooped out half of the muddy water with a ladle, and said to the camera: The water has been filtered three times, and it is still so muddy. There is no way, it is like this now, and I can't find it. Clean water. You can only boil it and drink carefully!

Does this water have a peculiar smell? The reporter next to him asked.

It must have a smell, a smell of earth, after boiling, the taste will be less, barely drinkable. The village cadre introduced.

As soon as the screen changed, another shot of a temporary resettlement site appeared, and the person in charge of this resettlement site began to introduce the drinking water situation here.

We have a water purifier here, which can purify muddy water into clean water.

Next is the introduction of the water purifier, and the shot of Kong Zhenlong tasting the purified water himself.

The picture turned again, and the people affected by the disaster were holding bowls of noodles in their hands, and they were queuing up to make noodles with boiling water.

As soon as the camera turned, clear water flowed from the faucet of the thermos bucket, quickly covering the bowl of instant noodles. It can be seen through the clear water that the instant noodle seasoning is melting rapidly.

At the same time, the narration sounded, roughly introducing that since the water purifiers donated by well-meaning companies to the disaster-stricken areas, more and more temporary settlements have drank clean water.

Next, there was an interview with the Puppy Group. The interview was not long and there were not many pictures. It was just a brief introduction. The Puppy Group donated 12,000 household water purifiers to the disaster area.

However, for the audience in front of the TV, this news report is full of new ideas.

It's no longer about houses that were flooded, it's no longer about property that was lost in the flood. Instead, it is telling a story of positive energy, a story of how to use technology to solve the drinking water problem of the affected people.

Moreover, this comparison between muddy water and clear water also makes the audience feel the difference most intuitively.

Vision is always the most perceptually stimulating. Compared with other ways of obtaining information, the perceptual aspect is inferior.

For example, in news reports, it is said that a certain company, or a well-meaning person, has donated how much money to the disaster area. People can only feel a number in terms of perception.

When ordinary people hear that a company donates 100 million, their first reaction will be that 100 million is a lot, but in fact, they do not have a clear understanding of this 100 million, and it is impossible to cause too much disturbance in their hearts.

Because ordinary people will never have access to so much money in their entire lives, 100 million in the minds of ordinary people actually has no practical concept and can only form a numerical concept.

So in terms of money, ordinary people are actually on the same level as the super rich.

The super rich don't care at all because they are too rich, so they just regard money as a number; while ordinary people don't have much wealth in their hands, so they are reluctant to spend money, so money becomes a number on the passbook.

However, visual stimulation can bring more intuitive feelings.

When there is a comparison between drinking muddy water and drinking clear water in the news, even if the audience has never drank muddy water with mud, they can imagine that the taste of muddy water is hard to swallow.

CCTV has always been the wind vane of domestic news reports, and Focus Talk is the top popular program. When this episode of the program was broadcast, the product of household water purifiers became popular instantly, and the Puppy Group also became a hot topic. A conscientious enterprise in the hearts of ordinary people.

Chairman, a CCTV report is much better than an advertisement. Now that people all over the country know about our water purifier, I don't think there is any need to ask Mr. Ge for an advertisement!

While talking, Wang Jiuyang showed an excited expression: Many agents are asking about the water purifier. They want to know when the water purifier will be launched, and some agents can't wait to place an order.

Water purifiers should be supplied to the disaster-stricken areas first. You tell those agents that the water purifiers will be launched after the disaster eases. Let them wait first! Li Weidong said.

Wang Jiuyang went on to say, I made some inquires from the side. In fact, many customers asked the agent if there is any water purifier for sale, and some consumers are eager to buy our water purifier.

The main reason is that after it was broadcast on TV, consumers felt that our water purifier works very well, so they planned to buy one and install it at home in case of emergency.

In case of emergencies? Li Weidong chuckled, and continued; I think these people are worried that in case of some natural disaster or water supply problem, they will not have clean water to drink, so hurry up and set up a clean water device?

Wang Jiuyang thought for a while, then nodded: It seems to be the case!

Li Weidong sighed helplessly.

Chinese people are like this, especially those of the older generation. They probably have suffered from hunger and poverty, and they are very crisis-conscious. Whenever there is any trouble, they will immediately stock up.

Hoarding salt, hoarding soy sauce, hoarding food, there are many similar reports in the news of later generations.

Now that there are natural disasters in the country, seeing news reports of drinking water being polluted, this water purifier has also become the target of many wealthy families to hoard goods.

After all, the price of water purifiers is relatively high. I think that even if they are put on the market, the short-term sales will not be too large. What's more, in the current situation, water purifiers are more needed in disaster-stricken areas.

Li Weidong paused, and continued, But we are an enterprise after all, not a charity organization, and we still have to take care of the wishes of the customer group. How about this, I will go back to Qinghe in a few days and personally go to urge the production of the electrical appliance factory.

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