Chapter 693 Unaccustomed foreign goods

Smog is not unique to China. Which of the top ten industrial countries in the world has not encountered smog!

The former New York, the former London, the former Berlin, and the former Tokyo have all experienced the era of smog. It can be said that any country that develops industry cannot avoid pollution, nor can it avoid smog.

It is certainly not a good thing to pollute first and then clean up, but in fact every industrial country takes the road of pollution first and then clean up.

As far as the current level of technology is concerned, it is impossible to develop industries from scratch without causing pollution.

There are many industrial industries in the world that do not pollute and can bring huge output value, but such a good job, the industrial countries do it themselves, and others will get it!

Sacrificing the environment of one or two generations, gaining the first pot of gold, and then relying on this first pot of gold, gradually complete industrial transformation, eliminate low-end industries, and finally become rich, and then use the money earned to improve the environment, is Every industrialized country must take the road.

Being able to sacrifice the environment in exchange for the status of a developed country is already a typical example of success. Even though many countries have sacrificed the environment, they have not completed industrial upgrading and are ultimately developing countries. This is the worst.

A look at the current environment of developed countries such as Europe, America and Japan can at least prove that the model of development first and then governance can be successful.

The United States and the United Kingdom took about 50 years to control environmental pollution, Germany and France took 40 years, and Japan took the least time. More than 30 years of effort, almost completed the control of domestic industrial pollution.

The length of time for pollution control is related to the country's energy structure, government's executive capacity, and pollution control technology. In addition, the transfer of industries is also an effective way for developed countries to control pollution.

If you transfer all those high-pollution, high-energy-consuming, low-tech, and low-value-added industries to other countries, your own pollution will naturally be reduced.

Environmental pollution by foreign scientists began in the 1960s. Initially, scientists did not study overall environmental pollution, but specific pollution events.

For example, the sewage sent by a chemical factory was discharged into a river, causing poisoning of local residents; for example, a vehicle transporting chemical agents overturned and leaked, polluting the environment of a certain town.

When foreign scientists turn their attention from specific pollution incidents to overall environmental pollution,

Developed countries have transferred highly polluting industries to developing countries.

Then these foreign scientists pointed their guns at developing countries, saying that you developing countries have created pollution, endangered the earth, and are human pests. As if they had never polluted the environment.

The double standards and selective blindness in the Western world are not once or twice. Only state officials are allowed to set fires, and people are not allowed to light lamps, which accompanies the entire modern Western civilization.

The point is that there are really a group of idiots in developing countries who are fooled by foreign environmentalists and really believe it, and then prefer to give up development for the sake of the environment. As long as an industrial project is launched, a bunch of people will jump out to protest, and then the project It's yellow.

So it makes sense that many countries are poor. If the economy has not yet developed, you will abolish martial arts. If you are not poor, who is poor?

It is not luck that middle-income countries fail to escape the middle-income trap, but more of their own doing.

...

Li Weidong sat by the computer, browsing the news on the portal.

With the development of the Internet, the news homepages of major portals have seized a lot of market share from newspapers and TVs. The younger generation has abandoned traditional TVs and newspapers and instead obtained information from the Internet. Some people, even if they don't know how to type, know how to use the mouse to click on the web to browse news.

At this time, what Li Weidong was browsing was an interview with a certain Nobel Prize winner in medicine, and the main content of the interview was the problem of cancer caused by smog.

The words spoken by Nobel Prize winners in medicine are still very authoritative. What's more, smog already contains a lot of carcinogens. It is not just nonsense to say that smog causes cancer, it has scientific basis.

After reading this report, Li Weidong picked up the phone and called Zhong Yemao.

Old Zhong, you're so smart, even the Nobel Prize winner in medicine has been found! Li Weidong said with a smile.

Zhong Yemao on the phone was stunned: Nobel Prize in Medicine? What Nobel Prize in Medicine?

Didn't I ask you to find a few environmental protection expert platforms! Li Weidong saw that Zhong Yemao still didn't respond, and immediately asked: Didn't you find people?

I found several environmental protection experts, but none of them won the Nobel Prize! Zhong Yemao replied.

Li Weidong frowned suddenly: Then why are there reports on the Internet that smog is harmful to health!

It has already been reported? Is it from a Nobel Prize winner? I didn't do it. Zhong Yemao continued; What's more, you haven't spoken yet, how dare I take action here.

Isn't the person you're looking for? It seems that we have a fellow traveler! Li Weidong pondered for a moment, and then said: Strike while the iron is hot, then let's increase the fire! Let our experts also move!

Later, Li Weidong called Wang Jiuyang again.

The plan has changed. Our air purifier has to be launched in advance. Will you have time? Li Weidong asked.

The marketing plan has been prepared. If it goes on the market ahead of schedule, we will have no problem. I don't know if the factory will have enough time? Will the supply of goods be provided in time? Wang Jiuyang asked.

I will notify the factory and ask them to work overtime for production. When the overtime pay is paid enough, they should be able to supply goods in time. Li Weidong replied.

...

Following Li Weidong's order, the environmental experts and medical experts he had sought came out one after another.

For most ordinary people, the issue of environmental protection is still a bit far away, especially in the face of economic interests, many people don't care about environmental protection.

But health issues can attract the attention of the general public.

If you think about how popular health care products are sold in China, you will know how much the common people attach importance to health. Not to mention things like grabbing Banlangen and salt.

So when it was mentioned that smog can cause cancer, it immediately created a hot topic.

At the same time, the puppy air purifier was also introduced to the market.

For Chinese consumers, air purifiers are still a relatively new product. If there is no necessary reason, consumers may not be willing to pay for it.

The overwhelming news about smog causing cancer in the media has given consumers a reason to buy air purifiers.

...

In the home life department of Philips, Ke Cilei is holding the phone receiver. This is a call from Sweden, and the caller is one of the members of the Swedish Nature Conservation Association, named Thunberg.

The Swedish Nature Conservation Association is an early environmental protection organization in Europe. Swedes are typically full and idle. As early as the 1970s, they began to pay attention to environmental protection. By the way, there are many environmental protection issues in the world. Mind your own business.

And this time, the use of smog to make a big fuss was implemented by this environmental organization, including the Nobel Prize winner in medicine, who was also recruited by this environmental organization.

The Nobel Prize was originally created by the Swedes, so it is actually not difficult for Swedish environmental organizations to find a Nobel Prize winner to stand on the platform.

At this time, Thunberg was reporting the work situation to Herman, the real money maker behind the scenes.

Mr. Ke Cilei, our event this time was very successful. Under our guidance, many experts in China have begun to pay attention to air pollution, especially the harm caused by smog.

Thunberg continued triumphantly: According to the public opinion we have collected, the Chinese people's focus is mainly on the impact of smog on their health, including respiratory diseases and cancer.

In particular, the topic of carcinogenesis has attracted much attention in China, and some environmental experts or medical experts have even given alarmist conclusions. I can feel that Chinese people are very afraid of cancer, and this fear will also inspire their fear of air pollution!

Thunberg obviously didn't know that more than half of the domestic experts concerned about smog were found by Li Weidong. Thunberg thought that his propaganda had an effect, and Chinese experts began to pay attention to air pollution.

Of course, when facing the big money lord behind the scenes, you still have to show your credit, regardless of whether it is your own credit or not, as long as it has an effect, put it on your own head first.

Ke Cilei obviously believed in Thunberg's report. After a few words of praise, he put down the phone.

It looks like it's time to implement the next step.

While talking to himself, Ke Cilei picked up a plan from the table, which contained a detailed plan for selling air purifiers in China.

Looking at the contents of the plan, Ke Cilei thought to himself: The price of each set is 8888 RMB, which is only equivalent to more than 800 Euros. Isn't it too cheap? Do you want to increase the price!

In the era when developed countries monopolize air purifiers, the price of air purifiers is really expensive. In Ke Cilei's view, the price of less than 10,000 yuan is considered a conscience price!

After thinking for a while, Ke Cilei picked up the phone again and dialed the number of Philips in China.

Is it Zhang? I'm Ke Cilei!

The person Ke Cilei contacted was Zhang, a Chinese employee.

I only heard Ke Cilei continue to say: I want to hear your opinion about the air purifier we are about to put on the Chinese market. I think the price can be adjusted.

Mr. Ke Cilei, I also plan to ask you about the price. The price we set before does need to be adjusted. Manager Zhang said immediately.

It seems that we are really heroes who see the same thing! Ke Cilei continued; You also think the price of 8888 RMB is too low, don't you?

Too low? Manager Zhang's voice was a little puzzled.

Isn't it? I heard that many experts in China are worried that environmental pollution will damage your health, especially cause cancer. In this case, we should raise the price of air purifiers. Ke Cilei said Said.

On the contrary, we are afraid that we will lower the price of the air purifier. Manager Zhang sighed: Mr. Ke Cilei, I have to tell you some bad news. Puppy Electric took the lead and launched seven air purifiers. device!

Seven types of air purifiers? Ke Cilei frowned, and then asked, What about the price?

The price ranges from 3,000 yuan to 7,000 yuan! Manager Zhang replied.

This answer immediately made Ke Cilei panic.

For a new product, the first party to launch the market will have the pricing power of the product, and latecomers can only determine their own prices based on existing product pricing.

Now Puppy Electric is the first to launch an air purifier, which means it is the first to set the price for the air purifier. Philips' air purifier can only be adjusted on the basis of this price.

Ke Cilei's mood suddenly turned bad. The price of the highest-end puppy purifier is lower than Philips' 8,888 yuan. If Philips continues to follow the original price, it will be difficult to gain a foothold in the market.

Ke Cilei took a deep breath to calm himself down, and then he said: After all, we are Philips. Our brand effect is not comparable to that of Puppy Electric. Based on our brand value, the price should be higher than that in China. The brand sells more! The price of more than 8,000 yuan may not be a problem!

Manager Zhang on the other end of the phone said: Mr. Ke Cilei, according to the investigation of our marketing department, our product priced at 8888 is similar in performance to that of Puppy Electric's product priced at 5000 yuan, while their highest-end product An air purifier that outperforms our products.

This is impossible! How can the performance of Chinese products surpass our Philips! Ke Cilei snorted coldly.

It's true. Puppy Electric's air purifier can not only remove dust particles and filter odors in the air, but also remove formaldehyde and germs. According to the description in the manual, their purifier can remove Staphylococcus albus , Serratia marcescens, Staphylococcus aureus and Escherichia coli.”

Manager Zhang continued: Not only that, the dog's air purifier can also emit negative ions, which is said to accelerate the fall of dust particles, and also incorporates the function of a humidifier, which can perform air humidification while purifying the air. And it also has a UV lamp on it, which can sterilize the environment with ultraviolet light. These functions are not available in our products!

How can an air purifier have so many functions! Ke Cilei felt that after hearing these introductions, he himself wanted to buy a puppy purifier.

...

In a home appliance shopping mall in Beijing, there is an endless stream of customers choosing air purifiers.

Although the price of air purifiers is more expensive than air conditioners, first-tier cities also have high incomes and can afford the high prices.

Moreover, in recent years, the air pollution in Beijing has indeed become more and more serious. In the past few years, there were sandstorms, and now it is smog. People naturally pay special attention to air pollution, which also makes the demand for air purifiers increase greatly. .

Not only families, but many enterprises and institutions also feel that an air purifier is needed in the office. In addition, in some schools, parents are worried about their children's health and are willing to chip in to add an air purifier to the classroom.

Huge market demand means huge profits. Chinese and foreign home appliance brands will not let go of this good opportunity.

In the area where air purifiers are sold, several customers are discussing which product to buy.

A Panasonic air purifier costs more than 10,000 yuan, which is too expensive!

Japanese home appliances are always relatively expensive.

The Siemens air purifier over there costs less than 10,000 yuan, which is much cheaper than Panasonic's. Siemens is a German product, so it shouldn't be worse than Japanese products!

Philips' air purifier is not expensive, 8,000 yuan. Philips is a big international brand, and its products should be the best.

No, this Philips air purifier doesn't have as many functions as domestic ones!

Let me see, the Philips air purifier can filter pollen and dog hair, and remove the odor in the air. Why doesn't it have the function of removing formaldehyde? I just renovated the house, and I want to buy an air purifier to remove formaldehyde!

The puppy's air purifier over there not only has the function of removing formaldehyde, it can also sterilize bacteria, and it can also be used as a humidifier. This has several more functions than Philips's!

Puppy air purifiers are even cheaper! The one over there is smaller, but it only costs more than 3,000 yuan!

I mainly bought it for my daughter. Her room is only ten square meters, and such a small air purifier is enough. I'd better choose a puppy!

That's right, if you buy this kind of small air purifier, you can have one in every bedroom. If you buy one that costs tens of thousands of yuan, it can only be used in the living room. It's still such a cheap one.

Price is always the factor that consumers are most concerned about. The second is function and practicality. As for the brand, it is also considered on the basis of meeting the demand.

The air purifiers of major foreign brands are either expensive or not available. Except for one brand, they are almost useless. It is difficult for domestic consumers to pay for them willingly.

...

Puppy Electric Co.

Chairman, Siemens in Germany, Philips in the Netherlands, Austin in the United States, and Brujal in Sweden have also launched household air purifiers one after another. I have seen their products, but their functions are not as good as ours.

Wang Jiuyang looked at the notepad in his hand while talking, and continued: But Japan's Panasonic and Hitachi are better in terms of functionality than products from European and American countries.

As far as air purifiers are concerned, the products of European and American countries are indeed not suitable for our Chinese market. It is normal to directly move products sold in foreign markets to China, and it is not acclimatized. Li Weidong smiled slightly, and then explained:

The air purifiers in European and American countries focus on purifying micro-particles in the air and eliminating odors in the air, while the common people in our country, in addition to these requirements, most need to remove benzene and formaldehyde.

In terms of reducing the concentration of PM2.5, everyone's level is actually equal, and European technology is not much more advanced than ours. However, European countries have higher requirements for interior decoration materials, and the indoor pollution situation is much better.

In terms of decoration materials, our country is indeed unsatisfactory. The smell in the newly renovated house is pungent, and the windows cannot be dispelled for two or three months. The safe formaldehyde exceeds the standard.

The Japanese pay more attention to fresh indoor air. Their houses are not large, but almost all have fresh air systems in the city, so Japanese air purifiers are also developing in this direction. It's just that Japanese products are more expensive, so we can compete with the Japanese on price!

Air purifiers were originally invented not because of air pollution, but in response to nuclear war.

At the height of the Cold War, Western Europe and the United States were worried that a nuclear war would break out with the Soviet Union, so they developed air purifiers. Once a nuclear war broke out, the air purifier could be used to filter out the dust from nuclear radiation.

By the time air purifiers enter the household stage, developed countries in Europe and the United States have completed the transfer of high-pollution industries, and they do not need to deal with air pollution.

The air purifiers in European and American countries mainly have two functions, one is to filter out tiny particles such as pollen, and the other is to remove peculiar smells in the air.

Westerners have more allergies, such as seafood allergies, nut allergies, peanut allergies, egg allergies, soybean allergies, and many people are even allergic to bodily fluids. It can be said that everything can be allergic.

And a large part of people with allergies are allergic to pollen. However, people are often exposed to pollen in their daily lives. For example, most of the middle class in the United States live in the suburbs, and it is difficult not to be exposed to pollen.

At this time, the air purifier will play a role. It can purify the pollen in the air, which can be said to be the gospel for patients with pollen allergies.

Therefore, when people in Europe and the United States buy air purifiers, the first thing they look at is the function of filtering pollen.

The other is to remove odors from the air.

Foreigners generally have a relatively strong body odor, and sometimes even they find it unpleasant. At this time, an air purifier is needed to reduce the smell in the air.

Another factor is that foreigners like to keep pets. If cats and dogs are kept at home, they will definitely emit some smell. At this time, an air purifier is also needed to remove the peculiar smell.

As for the functions of removing formaldehyde and benzene, there are no air purifiers in Europe and the United States.

When air purifiers entered the home, European and American countries had already completed the transfer of high-pollution industries, so naturally they did not need the function of air pollution.

From this point of view, the air purifiers from European and American countries are not acclimatized to the Chinese market.

It's just that Chinese companies at that time lacked research and technology accumulation in air purifiers, so foreign brands occupied this market.

As soon as the air purifiers of Chinese brands are on the market, they focus on removing formaldehyde and other functions, which can be said to be the right medicine for the ubiquitous decoration pollution in China.

Later, foreign air purifiers were also improved specifically for the Chinese market, but Chinese brands also began to enter this field, and quickly seized the market by virtue of their price advantage.

In the era when air purifiers were monopolized by foreign brands, the price was also very expensive. The price of tens of thousands can be found everywhere, and the cheaper ones are also seven to eight thousand.

Chinese brands quickly discovered this business opportunity and poured into this industry one after another. The price of ordinary air purifiers also quickly dropped to more than 2,000 yuan.

In the end, air purifiers have embarked on the same path as other household appliances. Chinese brands are of high quality and low price, and foreign brands can only build factories in China if they want to get a share.