Chapter 1119 Does the Mei Clan operate independently?

Seeing the confident looks of his generals, Chen Changliu was very pleased. It should be said that the top management of Zhonghuajia Technology Co., Ltd. had already developed a certain momentum.

An aura that is neither arrogant nor strong, but very confident that I am the boss.

No matter how silly you are, I will do things according to my own rhythm, because I know that I am the industry benchmark and the object of imitation in the industry.

This kind of momentum and psychological advantage cannot be cultivated through brainwashing and bragging, but is achieved through products and achievements.

When we first entered the industry, we had to use low prices to pave the way. In fact, we took the cost-effective route.

With the emergence of Jade Bird and Suzaku, although it is still the lowest price among high-end machines, it is already the ceiling price of domestic products.

The bright and eye-catching design of the Suzaku Blue Bird has become the target of imitation by many domestic manufacturers and even foreign brands. Their subsequent models all have the shadow of the Suzaku Blue Bird.

At that time, the flower growers initially gained confidence.

As sales increased step by step, and with the launch of the epoch-making capacitive screen, which officially led the development of global mobile phones, the initial confidence established by the senior executives of the flower growers became increasingly full.

At this time, Feng Xiao finally dared to claim the world's most powerful camera function, because the unique dual-camera solution pushed the Jade Bird phone to the throne of the most powerful camera phone.

This dual-camera solution also leads all shooting solutions on the market today.

The flower grower has also become the third largest mobile phone manufacturer in the world.

There is a great chance of defeating Nokia in the domestic market this year. Under such circumstances, it is very good that the executives of Flower Planter have such a peaceful mentality.

However, Chen Changliu still felt that their sense of crisis was not enough. When they did not have enough sense of crisis, it was easy to stand still.

Chen Changliu nodded with a smile and said:

"Okay, let's ignore Xikang. If you have time to talk to Xikang, it's better to spend time paying more attention to Xianwei's movements.

I heard that in the second half of the year they will make a big effort on the retail side, not just on customized machines.

In addition, rotten apples will also enter the domestic market in a big way in the second half of the year.

As you all know, the technical reserves of those who work in communications are actually stronger than ours, so we cannot take it lightly.

In particular, their mobile phone business has changed its head. I heard that this guy has the nickname "Madman" within a certain company. He led the company to open up the market of carrier communication equipment base stations in Europe, and it became more and more powerful.

Such a lunatic is definitely much better than Feng Jun, the porcelain king and the talkative king.

As for Rotten Apple, you also know that it was the first brand in the world to launch a smartphone, and it was also the second brand in the world and the first brand in Western countries to launch a capacitive touch screen mobile phone.

The launched Rotten Apple 3 is now conquering the market in Western countries. It can be said that its market share in the European smartphone market is much stronger than that of our Blue Bird Suzaku.

Of course, you can say that there are branded filters in Western countries, but no matter what the reason is, we are not good enough for others, just not good enough for others. When our brand is far more stunning than this kind of filter, will consumers not buy it? ?

....."

Following Chen Changliu's words, the expressions on several people's faces no longer relaxed as before. Although there were still smiles on their faces, they became more serious.

Not only because their boss’s judgment ability is far beyond that of ordinary people, but also because they have come from scratch step by step. Of course they know the advantages of a certain company compared to rotten apples, and what this advantage can bring to them.

After Chen Changliu finished speaking, Feng Xiao said seriously:

"Understand boss, we have not forgotten our goal, so we will not underestimate our opponents!"

"Okay, as long as you know, I won't say any more and let's get down to business.

How are you doing with the research on the topics given to you before? "

After hearing what Chen Changliu said, Feng Xiao handed a folder to Chen Changliu and reported later:

"Boss, we have studied for a long time about whether to operate the Mo tribe independently, and finally agreed that it is necessary!"

Yes, this is what Chen Changliu meant.

It is impossible for the Huajia family to have only one mobile phone like Rotten Apple. Because of different national conditions, different consumer incomes and other reasons, the Huahuajia mobile phone brands must have a mix of high, medium and low-end.

“Boss, the reason why we think we should separate and operate independently is based on the following considerations.

First, deal with external competition

Since the success of our Internet marketing strategy, many brands have also embarked on the road of Internet marketing. Although no one has stood out yet, we cannot ignore it.

We are not worried about the high-end Jade Bird and Suzaku series, after all, they do not have our product capabilities.

However, in the mid-to-low-end market, especially online channels, there is still a lot of pressure on our Honor and Pangu series.

Therefore, competing for young consumer groups and users who value cost-effectiveness and curbing the development momentum of competitors are also our next key development strategies for Mozu.

Second, expand market share.

By covering a wider range of price segments and consumer groups through the Honor and Pangu series under the Mozu brand, Mozu will further expand the overall share of Mozu in the mobile phone market, meet the needs of different consumers, achieve diversified layout, and avoid market share being overtaken by competitors. Seize more.

Third, enrich product lines.

The mobile phone market has diverse needs, and it is difficult for a single brand to meet all needs. Our suggestion is to launch a series of thousand-yuan phones in addition to the Honor and Pangu series.

At that time, it will form a product layout of Meizu with Honor and Pangu series.

In this way, Meizu brand can have more targeted products in the low-end and mid-end market, complementing the high-end products of the Blue Bird Suzaku series under the name of Flower Planter, covering more market segments and providing consumers with more choices.

Fourth, brand image differentiation

The Flower Planter brand is high-end, Suzaku Blue Bird focuses on the high-end market, focusing on technological innovation, quality and brand image, and establishing a high-end, professional and business brand image.

Although the current Suzaku Blue Bird has good sales, it still cannot stand at the high-end level, because Meizu is also a flower planter in the eyes of many people.

We refer to the brand thinking of Rotten Apple in Western countries. If we want to completely high-end the Flower Planter brand, we must abandon the low-end and mid-end products.

In this way, the high-end personality of Flower Planter can stand and attract more high-end users.

After all, to be honest, whether in China or in Western countries, rich people generally only buy expensive ones, not cheap ones.

Meizu is mainly aimed at young, fashionable and cost-effective consumer groups.

The clear positioning of the two brands will help Zhonghuajia to create a unique brand image in different market areas and avoid the brand image being too single.

Fifth, protect the high-end brand value of Zhonghuajia

Maizu focuses on mid- and low-end products, which can avoid the negative impact of price competition and cost-effective strategies of mid- and low-end products on the high-end brand image of Zhuque Qingniao, and maintain the high-end positioning and brand premium ability of Zhonghuajia brand.

Sixth, brand independence and flexibility

Meizu is separated as an independent sub-brand, with relatively independent decision-making power and flexibility in brand operation, marketing and product design.

It can respond to market changes and the needs of young consumers more quickly, launch products and marketing activities that are more in line with market trends, and also share the market risks of Huawei brand.

........”

PS: The typo will be updated first and then corrected.