Chapter 1145 Give up Penguin Weibo

Chen Changliu buried his head in Zhao Yanan's arms, took a few deep breaths of the familiar fragrance before raising his head. Meeting at home and meeting at the company were two different feelings.

"Why did you come back today? I heard from my senior sister that you wanted to escape. Did you come back this time?"

Hearing Chen Changliu's soft and gentle voice, Zhao Yanan's mouth flattened, a little emotional, but she quickly bit her lips and recovered.

"No, I won't be a deserter, hum!"

After saying that, she actually struggled to stand up, then walked back to the opposite side of the desk and sat down, handing a document to Chen Changliu.

"Boss, this is a development plan outline for our Mei clan.

I came back this time to ask for help from the head office and apply for more funds.

I have studied with Mr. He and the newly formed management team and quickly set up offline direct-sale brand stores.

We should attach equal importance to both online and offline, and create a brand that sweeps the low-end and mid-end markets within two years, and then start to lay out a series of models that are a little lower than the Blue Bird and Vermillion Bird series and a little higher than the mid-end machines........."

Listening to Zhao Yanan's report, Chen Changliu nodded from time to time. He recognized the development plan outline put forward by the Mei clan, and it was feasible.

This also shows that the management team led by He Jun and Zhao Yanan is very pragmatic and has always maintained the work style of Zhonghuajia Technology Co., Ltd.

"Boss, Mr. He has led the team to major cities to inspect direct-sale brand stores and authorized stores..."

Zhao Yanan finally finished her report, and Li Sisi put a glass of water in front of Zhao Yanan at the right time.

"Sister Yanan, drink water!"

Facing the familiar cup, Zhao Yanan smiled brightly at Li Sisi.

.........

On May 29, the stock price has been rising during this period, but Penguin, which has been silent all the time, issued two announcements in one day.

The first announcement was that Penguin decided not to upgrade Penguin Weibo.

Although this announcement did not explicitly say that Weibo would be abandoned, the fact that it would no longer be upgraded already explained everything.

Many people were puzzled because among the three major Weibo accounts, Liumeng Weibo was the most popular, but it did not actually have the most users.

The one with the most users was Penguin Weibo, because they had previously done a trick, which was to directly open Weibo accounts for many active users.

It’s just that the gap between it and Liumeng Weibo in terms of content and stickiness is a bit large.

But it’s not to the point of giving up, right?

As soon as this announcement came out, a certain Weibo account was a bit overwhelmed, because it would be even more difficult for them.

A certain Weibo account was the last of the three major Weibo accounts to be launched, and there was a big gap in the number of users and user stickiness.

What now lies before the leaders of a certain Weibo account is whether to continue to endure and invest money in it, or to surrender like Penguin.

The second announcement of Penguin was the product launch announcement.

"Our company will launch an instant messaging product on May 1st, which will overturn existing living habits.

As long as it is promoted, you don't need to carry cash when you go out, you only need to carry a mobile phone.

V letter, change your life!"

This announcement is very short, but the reaction it caused is greater than giving up Penguin Weibo.

Because Xiao Ma Ge publicly talked about this matter some time ago, and the cashless society described at that time made many people look forward to it.

So it would be a lie if this official announcement of Penguin did not cause shock.

For people in the business world, especially those in the Internet company, it is like facing a great enemy.

Da Ma always doesn't know how Penguin will realize their bold words, but it doesn't affect Da Ma Ge's nervousness.

Because Xiao Ma Ge is now mixed with Chen Changliu, he is not surprised by what the two can do.

In the evening, Chen Changliu received a call from Xiao Ma Ge at home.

"I plan to spend 10 billion in cash this year, and I will do it according to the promotion methods you mentioned.

I need the support of your shareholder team."

Chen Changliu said without any nonsense:

"Okay, I will say hello to them!"

After hanging up the phone, Chen Changliu looked at the few stars outside the window that could only be seen twinkling, and a faint smile appeared at the corner of his mouth.

The cashless society is here, and this kind of life can be regarded as a bit of the taste of when I was reborn.

Of course, the cashless society that Chen Changliu mentioned here does not mean that there is really no cash, but compared with the previous need to carry cash when going out, in the future, you can just carry a mobile phone.

For Xiao Ma Ge's full acceptance of his marketing strategy for Vxin, Chen Changliu has nothing to be proud of.

This is nothing to him. This is all what Xiao Ma Ge and Da Ma Zong did in their previous lives. He just put it in the V letter plan and let them enrich it themselves.

In the previous life, Xiao Ma Ge and Da Ma Zong fought each other in the competition of offline payment. If you study their marketing strategies seriously, you will find that the promotion methods of both parties are actually similar.

The best way to promote offline payment is of course to promote it on the ground.

He still remembers that Penguin Payment recruited a large number of ground promotion personnel to go deep into the streets and alleys of various cities to communicate and promote it face to face with merchants.

For example, Penguin Payment introduced the convenience, security and various preferential activities of Penguin Payment in detail to merchants, and encouraged merchants to access the Penguin Payment system.

Through the efforts of the ground promotion team, Penguin Payment quickly expanded the coverage of offline merchants.

Malaysia is no exception. It has also formed a large ground-pushing team to promote the payment advantages, credit system and rich marketing functions of its payment system to merchants.

For example, it explains to merchants how to use data analysis of the payment system to conduct precise marketing, attract more customers and improve the operating efficiency of the store.

Ground-pushing personnel will also help merchants complete the posting of payment codes, debugging of equipment and other tasks to ensure that merchants can smoothly use Alipay to collect payments.

This time, Xiao Ma's ground-pushing army will combine these two methods for promotion.

The second type is of course subsidy activities.

Chen Changliu still remembers that Penguin Payment often carried out various forms of subsidy activities such as incentives, vouchers, and cash red envelopes.

For example, consumers can get a certain amount of incentives when using Penguin Payment to consume at participating merchants, and the incentives can be deducted from cash in the next consumption.

These subsidy activities have attracted a large number of consumers to choose Penguin Payment, and have also increased merchants' acceptance of Penguin Payment.

Although the form of Dama is different, it is still a subsidy.

Subsidy strategies such as consumer cashback and red envelope activities have been introduced.

For example, if consumers use their payment system to pay within a specified time period, they will have the opportunity to receive a red envelope with a random amount, which can be used directly in the next payment.

In addition, large-scale consumer festivals will be held from time to time, during which more discounts and benefits will be provided to consumers and merchants to attract users to use their payment system for offline payment.

Chen Changliu remembers that many ordinary people would be grinning happily after getting a bonus of two or three cents after using these payment systems.

How to say it, this kind of subsidy is actually good for both merchants and users.

And this kind of subsidy requires real money, which is why Xiao Ma Ge said that he would spend 10 billion to smash it.

PS: The typo will be corrected first and then corrected.

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