Chapter 1160 So you can stop loving, but please don’t hurt!

On August 16, the first urban compact SUV of Zhonghuajia, which had been brewing for two months, was officially launched. When the prices of various versions appeared on the screen behind Chen Yanfeng, it immediately caused cheers from everyone on the scene.

The standard version with 80km range is priced at 135,800 yuan

The upgraded version with 80km range is priced at 142,800 yuan

The standard version with 120km range is priced at 148,800 yuan

The upgraded version with 120km range is priced at 156,800 yuan

Yes, this is the price Chen Changliu set for Song. Although it can't reach the starting price of 10, this price still makes many people who pay attention to this car cheer.

"Haha, I said it starts with 13, this level is definitely the best."

"A better body, better configuration, better performance, and lower car cost, what's the reason to choose a joint venture car that costs 40,000 or 50,000 yuan more?"

"It would be great if it could be reduced to 100,000 yuan, which exceeds my budget. Now I am struggling with the question of whether to pay in full or take out a loan."

Buying a car is definitely a man's dream, and when it comes to the choice of SUV and sedan, if men consider comprehensively from the perspectives of family, work, etc., although SUV is 10,000 or 20,000 yuan more expensive than sedan, more people choose SUV first.

Before Song was launched, the lowest price of compact SUVs of domestic joint ventures was 179,800, and this was without price increase.

However, price increase is a common phenomenon, so if you add a little price to buy some interior decoration and configuration, it will cost 200,000 yuan.

Add the purchase tax and other factors, and the current price of buying an SUV as a starter car is 220,000 yuan.

In 2009, it was indeed unaffordable for many people.

But Song starts at 135,800, and there is no purchase tax, and no additional charges are required, which means that after buying insurance and other things, it can be landed at just over 140,000.

The difference is 80,000, so the order volume of Song exceeded 10,000 on the day of its launch.

As for domestic SUVs, Chen Changliu now has them in his eyes.

Although their cars are 30,000 cheaper than Song, Chen Changliu also has eyes for them, such as CC's C3 and C5 models.

When the official account of Zhonghuajia announced this result, all car companies were stunned, and then they were annoyed.

They knew that Song was a threat to them, so they took action first, but they didn't expect the threat to be so strong. The order volume exceeded 10,000 units on the first day.

Many car companies held high-level management meetings overnight.

At the CC headquarters, President Wei looked at the announcement of Zhonghuajia and was so jealous. His own C3C5 had no room for growth. He had long aimed at this blank price segment, but he didn't expect that Zhonghuajia would intercept it.

However, looking at the price of 135,800, he was confident again, because the product he would launch would start with 10.

With the launch of Song, the car circle also changed.

A few days after Song was launched, many people found that the joint venture cars of the same level did not need to increase the price, and also gave some decorations, and even some 4S stores had discounts of several thousand yuan.

This made some filial sons and grandsons excited. Such voices of conscientious enterprises actually appeared on the Internet.

And what followed was all kinds of negative things about Song, such as poor chassis, etc.

Playing this trick with the public relations department of Zhonghuajia Technology Co., Ltd. has worked, and the public relations department has created a hot search in return.

A car reviewer posted a review video of Song, with the title:

"You can like it, but please don't hurt it, because with it, joint venture cars can increase the price and have discounts!"

"Since the launch of Song, there have been two-sided reviews on the Internet.

Some people think that Song is fancy, but there is a big gap between the chassis texture and assembly and joint venture cars.

According to them, the car is used to drive, the driving texture is the most important, and other fancy functions are secondary.

There are also those who hold opposing views. They think that many functions of Song are not fancy.

You can't say that others are fancy just because your joint venture car doesn't have it.

And Song has a lower price and higher configuration, which is worth buying.

The editor also said in the previous review that Song has done well in many places.

But I think The author overlooked one point, that is, the assembly technology of the Song and the tuning of the chassis are better than the previous Qin, which is an improvement.

More importantly, it is precisely because of the emergence of the Song that several other compact SUV joint ventures have increased their prices for the first time and have discounts.

Things will be like this, so this shows that the data that the number of orders for the Song exceeds 10,000 a day has put a certain amount of pressure on these car companies, and this is why there is such a discount.

If you are a rational consumer, even if you buy a joint venture car, I think you should thank a certain flower family, because it is because of the cars they launched that the high-end joint venture cars have been reduced in price.

So you can love, but please don’t hurt! ”

And this sentence "You can love, but please don’t hurt" was directly pushed to the hot search.

This video is well-founded, and even the trolls can’t refute it. You can only say that the Song is garbage, avoiding the fact that the price of joint venture cars has been reduced because of the emergence of the Song.

Amid the noise, the sales figures for August were released. Song delivered 5,650 units that month, ranking second in the SUV sales ranking.

The models that Song suppressed were RAV, which was originally ranked second, and C3 and C5, a sub-brand of CC.

In fact, this sub-brand of CC is dedicated to the SUV route. It has been on the market since 2005. The sales of the two models, c3 and c5, are in the top 10 of the SUV rankings all year round.

And the price is not high, ranging from 90,000 to 150,000 yuan, but even at this price, it can still help CC dominate the SUV market, and the c6 that CC President Wei has been thinking about is on the road to take-off.

Why is the lowest price only half of the joint venture car, but the sales volume is not good, and it is directly defeated by the newly launched Song?

In fact, it is very simple.

1. The problem of product positioning and market demand fit:

C3 is an urban SUV route, but it has a certain off-road tendency in design and performance. To put it bluntly, the off-road style is different from mainstream demand.

In recent years, the urban SUV market has just emerged, and consumers prefer models with fashionable appearance, good comfort, and suitable for daily driving in the city.

The off-road style of C3 makes its comfort and handling performance relatively weak when driving on urban roads, which is not in line with the needs of most urban consumers.

For example, its suspension system is relatively hard, and the passengers in the car have a poor riding experience when passing speed bumps or driving on flat roads.

In a car with limited power performance, the displacement types of C3 are 2.0L, 2.4L, etc. The power parameters are not outstanding among the same level models, which lacks appeal for some consumers with high power requirements.

Especially in cases where the vehicle is fully loaded or overtaking at high speed, the problem of insufficient power is more obvious.

C5 takes the hard-core off-road route. Although the off-road performance is still excellent, the audience group of this positioning model is relatively small.

Most consumers buy SUVs for urban commuting and daily home use, and the demand for off-road performance is not high.

The comfort and fuel economy of hard-core off-road models are usually not as good as urban SUVs, which limits the competitiveness of C5 in the market.

Second, the exterior design is fashionable enough.

The exterior design of c5 is relatively tough and simple, lacking fashion and modernity, and it is difficult to attract the attention of young consumers.

In the increasingly competitive automobile market, exterior design is one of the important factors affecting consumers' purchasing decisions.

Third, insufficient technology and configuration:

Although the engine technology of c3 and c5 had certain reliability at the time, the technology update speed was slower than that of competitors.

For example, some engines equipped with c5 have problems such as high fuel consumption and insufficient power output, which not only affects consumers' experience, but also increases the cost of use.

Fourth, the interior configuration lacks a sense of luxury.

The interior design and configuration of the two cars are relatively simple, lacking a sense of luxury and technology.

At that time, consumers' requirements for the quality and configuration of automobile interiors gradually increased. The interiors of c3 and c5 seemed a bit backward in terms of material selection, craftsmanship and technological configuration, and could not meet the needs of consumers.

PS: Typos will be corrected later.