Chapter 1232: The fox borrows the power of the tiger

In the era of smart phones, it is not enough to advertise and hype up the brand to keep it alive.

Of course, this can only be temporary.

Looking at all the mobile phone brands that survived in the original time and space, they must have something, which is also the difference between them and those disappeared generic phones.

First, technical research and development capabilities

Although the top 500 in the original time and space were ridiculed as assembled machines without any technology of their own, that was for the hardware.

Smart phones must not only keep up with the hardware, but also the system.

Therefore, system optimization capabilities are an important reason for whether a mobile phone manufacturer can survive.

Although a certain top 500 company does not have hardware research and development capabilities, it is undeniable that its operating system still has something.

Strictly speaking, the core of a smartphone is the operating system.

Big-name manufacturers continue to invest resources to optimize the system to provide a smooth user experience.

However, generic phone manufacturers often lack technical strength in this area, and their mobile phone systems may have problems such as freezes and freezes.

As users' requirements for mobile phone user experience continue to increase, these problems have seriously affected user satisfaction and loyalty.

Another example is hardware innovation capabilities.

In terms of hardware, big-name mobile phone manufacturers actively cooperate with suppliers to continuously launch mobile phones with stronger performance, better camera effects, and better screen displays.

However, due to financial and technical limitations, it is difficult for generic mobile phone manufacturers to keep up with the pace of hardware innovation. The configuration and performance of their products often lag behind mainstream brands and cannot meet consumers' demand for high-quality mobile phones.

Second, product quality stability

In order to reduce costs, generic mobile phones usually choose components of poor quality, which leads to unstable overall quality of mobile phones.

For example, problems such as poor battery life, fragile screens, and poor camera imaging effects frequently occur, seriously affecting the user experience.

One is the rough production process.

During the production process, the production process and quality control standards of generic mobile phone manufacturers are relatively low, and the assembly accuracy and reliability of mobile phones cannot be guaranteed.

This makes mobile phones prone to various faults during use, reducing users' trust in the product.

The reputation of a certain top 500 company in this regard is not as good as other head manufacturers, and it is also the biggest point that is often complained about.

But compared with those generic mobile phones that have disappeared, it is definitely much stronger.

Third, brand building ability

In the case of fierce market competition, brand awareness is crucial for mobile phone manufacturers.

Big-name manufacturers have established a good brand image through a large number of advertising and marketing activities, and have won the trust and recognition of consumers.

However, due to limited funds, the manufacturers of inferior brands cannot carry out large-scale brand promotion, resulting in low brand awareness and insufficient consumer awareness and trust in their products.

Although the boss of a Fortune 500 company brags in various ways, he has the ability to influence a group of loyal fans.

In one, not everyone can see the negative news about this mobile phone brand, because they usually don’t pay attention to relevant digital news at all.

However, because these brands are popular and exposed, the brand name often appears in front of them, so when they are hesitant about what mobile phone to buy, many people will choose to buy products they have often seen.

One is the ability to shape brand image.

Brand image is the comprehensive impression of consumers on the brand, including the brand’s values, product style, service quality and other aspects.

Manufacturers of inferior brands often lack the shaping of brand image, without clear brand positioning and unique product style, it is difficult to leave a deep impression in the minds of consumers.

Feng Jun has a deep understanding of this point. This is why he announced when Xikang 1 was launched that in order to allow consumers to use the most cost-effective mobile phone, the profit of Xikang mobile phones will only be controlled at 5% in the future.

Not to mention, he really cultivated a group of die-hard fans who believed in him.

There are also sales channels, after-sales services, etc., which are also important factors for whether the generic mobile phones can survive and gradually transform into branded mobile phones.

These thoughts emerged in Chen Changliu's mind, and he shook his head. With the presence of the godfather and foreign capital, Feng Jun's Xikang mobile phone would not be so easy to fail.

After all, at the product launch conference he held, every core component was touted as the best product in the world, and it really used components from those large foreign manufacturers.

So there will be people who will pay for these.

After all, stacking hardware is still useful in the eyes of many people in this era.

Xikang is no longer in Chen Changliu's eyes. Anyway, Yu Fengzi and Feng Jun don't like each other, so it's enough for them to fight.

It's a bit difficult for Xikang to win Yu Fengzi, after all, Mouwei's technical reserves are there.

............

On May 5, Feng Jun, who had been pretending to be dead for a while, finally stopped pretending. After all, the negative impact has gradually faded. He is not a die-hard digital enthusiast, and no one pays attention to these things all day long.

So at this time, Feng Jun has to start reshaping Xikang's brand.

"Breaking news, Qualcomm's chairman will visit Xikang Technology on May 8, and the two companies will jointly sign a memorandum of cooperation in research and development.

With Qualcomm's support, Xikang Technology's technical strength will be qualitatively improved, and it will also offer better products to everyone!"

Following Feng Jun’s Weibo, Xikangyang’s self-media was dispatched, and the rhetoric was inseparable from a theme.

That is, Xikang Technology’s technology is far less bad than outsiders imagine, otherwise Qualcomm would not have signed a memorandum of cooperation in R\u0026D with Xikang.

The previous ridicule of Xikang Technology’s lack of technology was all done by the same industry water army.

Anyway, let’s not say it, the title of the chairman of the world’s largest mobile phone wafer supplier is still good.

Looking at the comments under his Weibo, there are finally not as many ridicules as in the past 10 days.

Feng Jun smiled, and smiled happily. It seems that his method is still useful. The effect of using the power of the tiger is very good?

When Feng Xiao told him about this matter during the chat, Chen Changliu’s mouth twitched, and he came to Ziyan again.

Joint R\u0026D memorandum, what to develop?

To put it bluntly, nothing was said!

However, seeing Feng Jun post two more Weibo popularizations of Qualcomm mobile phone wafer parameters, he was a little unhappy, so he had to find something for Feng Jun and Jacobs.

PS: The typos will be corrected later.