Chapter 1290 Profits Soar

Although it was a pleasant surprise, the flower growers and others did not feel any difference. They continued to work as usual.

Just after New Year's Day, Chen Changliu finally returned after staying in Europe for half a month.

It was 2010 when he went to Europe, but it was already 2011.

This year, Chen Changliu was already 27 years old, and the flower growers had entered their 8th year.

After returning, Chen Changliu was even busier. There was more work at the end of the year, so he only rested at home for two days before he started to get busy again.

Although he said he was resting, he actually put in more energy. After all, he had to take turns to pay public grain when he came back after being away for half a month.

When he went to work, he was already holding his waist from time to time. It was cool to concentrate on output, but it took a process to convert it into protein.

His appearance made Li Sisi laugh secretly.

"Boss, how about I make you a cup of wolfberry tea!"

Li Sisi's words almost made Chen Changliu drag her into the small lounge and execute her on the spot, but thinking about the protein that could not be replenished no matter how much he ate in the past two days, he decided to take it easy!

Looking at the fearless Li Sisi, Chen Changliu just grabbed her and spanked her a few times before letting her go, and then poured two taels of medicinal wine to drink.

"Sisi, I will remember you, you wait for me, when the time comes, I will make you cry to the sky and the earth will not respond.

Surrendering and raising the white flag is useless, you should be ready to lie in bed and rest for a day!"

Li Sisi was still a little afraid of Chen Changliu's threat, and finally did not dare to provoke him again.

In mid-January, IDC released domestic and global mobile phone shipment data.

In the domestic market, Zhonghuajia Technology Co., Ltd. only surpassed Nokia by 1% of the market share in 2009, but by 2010, Zhonghuajia's market share reached 31%.

Although Nokia still ranked second, its market share had dropped to 18%.

The third place is Samsung, with a market share of 12%.

The fourth place is Wei, with a market share of 11%.

The fifth to eighth places are OP, OV and Xikang.

Of course, OP, OV and Xikang are slightly better among the manufacturers, but they have not pulled any distance from the traditional old brands such as Bodao, Lenovo and Motorola.

It is because they competed offline in the second half of last year that they had a slight lead in sales as new recruits.

If they do not have any outstanding performance in 2011, they will be overtaken at any time.

However, Chen Changliu knows that is impossible. Their top 8 brands will form the future mobile phone track pattern.

It can be said that two years after the emergence of smart phones, the entire market has been reshuffled, and basically the three strong companies plus rotten apples have formed a product with not so much shipment volume but very considerable profits.

The rest are all a big melee!

In fact, the most regrettable thing is the old mobile phone manufacturers such as Bodao.

Because of the strong emergence of the flower-growing family, and its own inability to keep up with the market demand and rhythm, it can only compete with the rising star OP ov Xikang.

Of course, these data are certainly not accurate, and the shipment volume of some unknown brands is definitely not clearly counted.

But it does not affect the emergence of this pattern, and the era of smart phones actually has higher requirements for technology than the era of feature phones.

These unknown brands of copycat phones have no resources, no technology, and no funds. The faster the popularity of smart phones, the faster they will die.

Just like a certain top 500 in the previous life, its fans all said that the top 500 killed the copycat phones.

But if you analyze it carefully, you will know that it is true and not true.

In fact, the channels of these unknown brands have been integrated by a certain top 500, using the advantages of funds, resources, etc., and then these copycat phones were killed.

In essence, when it first appeared, it was a unknown brand itself, but the resources and funds it had allowed it to change from a unknown brand to a branded phone.

On the international list, Zhihuajia still ranks third, with a global shipment of 138 million units, behind Nokia with 280 million units and Samsung with 200 million units.

From the last time, the gap was 80 million units, and now it is only 62 million units.

Motorola, which originally sold only more than 10 million units less than Zhihuajia last year, ranked fourth, with only 86.5 million units sold.

It can be said that the top three have begun to distance themselves from the back.

Domestic netizens are no longer surprised by such rankings, so they are no longer as excited as before.

They are more interested in Zhihuajia's financial report.

Chen Changliu looked at the financial statements in his hand and smiled.

Although the annual sales of the automobile business were 10,000 units lower than last year due to the lack of model changes, only 400,000 units, and the annual car company rankings also fell to the tenth place.

However, the mobile phone business increased by 25%, so this year's total revenue reached 192.6 billion yuan, and the total revenue increased by 18.2%.

More importantly, although this year's R\u0026D expenditure reached 15 billion, the profit reached 18.2 billion, which can be said to be a huge increase of nearly 8 billion compared with last year, a surge of 72%.

There are several reasons why the total revenue only increased by 18.2%, but the profit soared by 72%.

The first is that the automotive business is finally no longer basically unprofitable like last year.

As the supply chain becomes more and more mature, costs have also decreased, and all models can make money.

One is that all the wafers used in the mobile phone business this year are self-developed.

And because the shipment volume is getting bigger and bigger, whether it is high-end wafers or low-end wafers, the wafer costs are spread very thin.

This is the reason for the surge in profits.

However, even if the profits soar, the profit margin is only about 9%, which is not high.

The main reason is that Zhonghuajia has made foreign investments, expanded automobile factories, built new R\u0026D centers, etc. in the past year.

In Chen Changliu's ideal, a net profit of more than 10% represents that Zhonghuajia has just entered the qualified line.

You should know that the net profit of a certain company is basically around 13~15%.

Not to mention rotten apples, the annual net profit reaches more than 25%.

In fact, if it is just a mobile phone manufacturer with a net profit of about 7% or 8%, it is generally a mobile phone manufacturer without its own technology, that is, the so-called supply chain integrator.

And Zhonghuajia uses its own wafers, it is not too difficult to achieve a net profit of 15%.

However, Zhonghuajia's current automobile business has dragged down Zhonghuajia's overall net profit margin.

Because of this, Chen Changliu, who looked at the report, was not angry or worried!

He believes that with the improvement of supply chain and manufacturing technology, costs will decrease, and by then, it will be no problem for the net profit of the flower grower to reach 13-15%.

PS: The typos will be corrected first and then corrected.

window._taboola = window._taboola || ; _taboola.push({ mode: 'thumbs-feed-01', container: 'taboola-below-article-feed', placement: 'Below Article Feed', target_type: 'mix' });