Chapter 186: Overthrowing one's own rice bowl

Chen Changliu's words finally made Wu Feng come back to his senses, thought for a while and said:

"What do you think? You understand manufacturing better than the two of us."

Chen Changliu shook his head, but after thinking about it he still said:

"Our country's electric vehicle industry is still in a stage of rapid development. According to our domestic situation, there will only be more and more people on this track. In a few years, there will be hundreds or even thousands of electric vehicle companies. Businesses will pop up.

There are many companies, and there are many products, but the market capacity is fixed. In order to compete for the market, a "big melee" situation is inevitable, and price war is the simplest, crudest and most effective.

If you lower the price by 200 yuan, I will lower the price by 5,000 yuan. The result of the price war is that product quality cannot improve, the company does not make money, and the consumer experience is poor.

Therefore, in order to stand out in the future price war, a differentiated product strategy is necessary.

For example, cultivating high-end product users, incubating a high-end brand series or a sub-brand will do. This will increase the company's competitiveness, which in turn will drive online sales of other products. "

After saying a lot in one breath, Chen Changliu drank the water in the teacup. The sound he made when he put down the teacup woke up everyone who was deep in thought because of his words.

Wu Feng and Li Jiwei looked at him in surprise, Ke Meng was full of admiration, and Assistant Tang was a little surprised.

Chen Changliu didn't care what they thought and took this opportunity to tell Wu Feng and the others what he thought.

“Currently, the domestic technological level is not high, products are scarce, and users’ demands are actually not high. It’s enough to have them.

But as the domestic economy takes off, technology will become more and more developed, and users will have more and better choices. In this case, your product can only be accepted if it meets the needs of users.

But our domestic companies are still self-centered, always pretending that you should buy the products I make.

So I suggest you create a relatively effective mechanism, which is to be user-centered, collect customers' pain points, research the users' pain points clearly before making products, and then solve these pain points.

Use word-of-mouth to drive sales and improve product strength. "

Chen Changliu gave them time to digest and then continued:

“The product is 1, and the marketing is 0. The combination of products that exceed expectations and marketing that exceeds expectations can achieve 100 effects.

Although our current shipments at Fengfan seem to be okay, they are far from where we can rest on our laurels.

Marketing can never be neglected.

For the domestic market, I recommend placing it in top media.

For example, the Spring Festival Gala and some state-run newspapers not only provided enough exposure, but also allowed these media to endorse it, deepening trust, and at the same time deepening the brand image of Fengfan in the minds of consumers.

I believe that Brother Wu and Brother Li should have resources for this! "

There is a reason why Chen Changliu suggested advertising during the Spring Festival Gala.

The current Spring Festival Gala's ratings and reputation are not as bad as those of later generations. It doesn't even have a 20% rating, and many people only attend it for the fun of it. They may not be able to watch two programs in one night.

In the past, the ratings of the Spring Festival Gala in 2004 reached 41%, which is very impressive.

Moreover, the Internet was not yet popular in this era, and television and newspapers were still the main ways for ordinary people to obtain external information.

The Spring Festival Gala and state-run newspapers are certainly the best.

Wu Feng and Li Jiwei did not deny that Chen Changliu said they had resources, and they nodded in agreement.

“At the same time, companies also need to have their own trump card to lead their opponents in technology or other aspects, so that their opponents can only look up to them and find it difficult to surpass them.

For example, investment in research and development of batteries, electronic controls, motors, charging and other technologies cannot be less..."

At this point, Chen Changliu, who was so excited, suddenly stopped, and then, amidst everyone's astonishment, he lightly hit himself on the head and said:

"Bah, bah, bah, why am I talking so much? Damn it, I just negotiated the supply of lead-acid batteries, and now I am starting my own job.

Go ahead, why am I so stupid! "

"Hahaha"

Everyone burst into laughter, and the more they thought about it, the more they wanted to laugh. The battery supply they had just discussed was being asked to research the batteries themselves.

Regardless of whether he acted like this intentionally or accidentally let it slip, no one would care about it at this time.

Ke Meng didn't know whether to laugh or cry, so he helped Chen Changliu pour another glass of water. After Chen Changliu drank it in one gulp, he could only helplessly add:

"Of course, the battery I'm talking about here is not a lead-acid battery. To put it bluntly, you all know the disadvantages of lead-acid batteries.

Although it has been mainstream for a long time, its shortcomings in battery life and service life have definitely made its reputation not so good.

The battery I'm talking about is a lithium battery, and its advantages are much stronger than lead-acid batteries.

You are currently focusing too much on lead-acid batteries, which does not help much to differentiate windsurfing electric vehicles from other brands.

If the windsurfing electric vehicle can develop a lithium battery with a longer driving range, it will definitely beat other companies..."

Chen Changliu talked in the box for half an hour before roughly speaking out some of his thoughts.

Of course, this is just a strategic direction. He will not participate in the specifics, nor will he take the initiative to intervene too much. Although he has a good relationship with Wu Feng, when people grow to a certain level, they will have a stronger desire for control.

After all, Wu Feng is the absolute controlling shareholder of Fengfan. Now Chen Changliu thinks it is most appropriate to throw out some opinions in this informal environment.

This meal may be the only one where everyone except Assistant Tang enjoyed it and left happily.

In Wu Feng's car, Assistant Tang sat in the co-pilot seat and Feng sat in the back seat.

Wu Feng, who closed his eyes to rest after getting in the car, suddenly opened his eyes with a hint of sharpness in his eyes.

"Assistant Tang."

Hearing Wu Feng calling him, Assistant Tang turned his head.

"Boss Wu, do you have anything to say?"

Wu Feng nodded: "Assistant Tang, you are my father's helper, and I know you are very capable.

But I hope you know what you should do and what you shouldn't do."

Assistant Tang was neither panic nor nervous, he said doubtfully:

"Boss Wu, are you talking about the electronic supply agreement just reached with Boss Chen?

I think we can actually have more say and get more discounts, which is the best benefit for the company and you."

Wu Feng said without comment:

"I know your starting point is good, but you don't understand the importance of Chen Changliu to Fengfan Electric Vehicle. It can be said that he has 70% of the credit for Fengfan Electric Vehicle to where it is today, and Boss Li and I have already promised him before.

Let me tell you this, even if he doesn't give us a discount, as long as the batteries they provide are similar to what Di Neng can provide us, Boss Li and I will give him the battery supply."

Hearing Wu Feng's words, Assistant Tang was shocked, but still nodded.

But this is not the reason why Wu Feng said he wanted to warn him.

Wu Feng continued:

"That was not the reason I wanted to tell you. Do you know that you did something extremely stupid tonight? And it was also one of Mr. Chen's nemesis."

PS: The typos will be updated first and corrected later.