Chapter 642 Basic version of professional self-media evaluation

But as Chen Changliu continued to browse relevant news and forums online, he discovered that some negative news about domestic brands actually appeared online.

These independent brands are basically concentrated in high-tech electronic industries such as mobile phones and computers, which made Chen Changliu frown.

"The Suzaku mobile phone I bought developed a problem with the screen not long after I used it. When I went to the after-sales service, they refused to repair it. They said it was man-made and it was not within the warranty period."

"Indeed, I found that these independent brands have a moral character. They have two completely different attitudes when selling and after they are sold out. Anyway, it is none of their business to sell out. They are far different from those international big brands."

"Moreover, the functions of Mozu 1 may be different at home and abroad. Who knows whether it will give us a lower-end mobile phone."

...

Are these organized by someone or spontaneously done by netizens?

Was the part about the black flower family spontaneously made by the netizens? Or is the opponent targeting flower growers? Or maybe Ke Meng and Feng Lin took action, making a self-defeating first, and then there will be other follow-ups?

Chen Changliu didn't know. He only knew that last night Ke Mengcai proposed to use this incident to disgust someone. He had been communicating with Feng Lin, the manager of the public relations department, last night, so it was not impossible that he had taken action now.

Chen Changliu did not ask Feng Lin immediately. This kind of crisis public relations that was not very urgent did not require him to inquire at all, because these were the daily tasks of the public relations department.

Because if he needs to take care of such a small matter, then it is useless for him to support the public relations department, and Ke Meng is taking the lead this time, and he also wants to see what Ke Meng will do.

"Boss, there are a lot of shady materials on the Internet that expose various domestic independent brands. The public relations department thinks that someone asked the navy to do it behind the scenes. Before the Feixian scandal, although there were people slandering our company on the Internet, but Both the intensity and frequency were not as high as they are now.

Although it is possible that other brands are hacking us, according to their analysis, it is most likely that they are trying to divert the attention of netizens and let us help them withstand the firepower..."

This is what Zhao Yanan reported to himself after he returned from a half-day stay in the mobile phone division. Chen Changliu was not surprised. These tricks can be said to have been played badly in later generations, but they really work. After all, netizens can't tell the truth. Fake.

I didn’t see that a certain company in the future would slap me in the face again and again. I don’t even know what kind of blow I got from Boomerang. I still had the shamelessness to continue fooling around. Anyway, after two days, I would have beaten myself in the face again. It’s all gay to deny that something you despise and don’t agree with has become really fragrant again.

Ke Meng and Feng Lin also took action. They did not arrange for people to be exonerated, nor did they arrange for people to fight back. Instead, they arranged for people to work hard on the largest forum in the country and created a post about official after-sales testing of electronic products.

An activity was launched to test the after-sales service of major brands, mainly targeting computers and mobile phones, and a scoring option was developed.

Then soon there were many videos uploaded of after-sales service for major brands of machines, not only domestic brands, but also international brands such as Nokia, Samsung, and HP.

When Chen Changliu looked at these operations, he couldn't help but nod. Isn't this similar to those digital evaluations of later generations, except that the evaluation was not the performance of the machine, but the after-sales service of major brands.

How should I put it? All domestic electronic product brands have after-sales service, but the difference is huge.

For example, for domestic second-tier mobile phone brands, there are actually not many after-sales points. Let alone county towns, it would be good to have a dedicated official after-sales point in third- and fourth-tier cities. And for mobile phones like Bodao, which ship more than 10 million units per year The total number of brand, marketing and after-sales personnel nationwide is only over 5,000. You can imagine how many people there are who only do after-sales.

You must know that there are 333 prefecture-level cities in the country, and one prefecture-level city is even more pitiful. There is no way to do it. After-sales service is a laborious and costly task.

In fact, the after-sales concept in this era is not that deeply rooted in the hearts of the people. If the product does not break down soon after buying it, but if a problem occurs a few months after buying it, most consumers will go to a street repair shop to repair it themselves.

The service attitude, haha, is basically not much different from that of Xixiang.

The videos that first appeared were videos of domestic independent brands. Don’t worry, the comments below were all negative, but they showed the feeling that you are accustomed to.

When posts from international brands such as Nokia and Samsung appear, their after-sales stores are indeed larger in size. Although their attitude is no different from that of domestic brands, there is no harm in comparing them. Immediately, there are a lot of comments below.

"Big international brands are big brands, and official after-sales outlets crush domestic brands. This is a company that thinks about consumers."

“I think it will be difficult for domestic brands to catch up with these big international brands in my lifetime.”

If all brands are like this, then the meaning of this after-sales survey and evaluation will be meaningless, because without comparison, there will be no harm. It will even become a post for Nokia and Samsung to increase their recognition.

As soon as the video of the post reviewing the after-sales review of the flower grower appeared, the reaction immediately started.

"Let me go, does a county also have a dedicated official after-sales service?"

"Nima, it doesn't matter if you don't roll your eyes, but you actually greeted me with a smile and hello?"

"Did I make a mistake and give it to the backup machine?"

"What's so strange about the above? When I went to repair my Meizu 1, they gave me a spare phone. I always thought that all after-sales services were the same standard, but now it seems that it's not."

"Okay, I'm jealous."

"Hehe, what's that? I used a Samsung phone before, and it went black after more than two months. I went to the after-sales service, but they refused to repair it without an invoice. As far as I know, you don't need an invoice for Zhonghuajia, just bring your phone."

"Haha, this is Zhonghuajia's after-sales service. Do you know why you still use Zhonghuajia even if you change your phone after using Zhonghuajia's mobile phone?"

Looking at the evaluation video of Zhonghuajia's after-sales store, although Chen Changliu was sure that it was done by Ke Meng and Feng Lin, he knew the current status of the direct store plus after-sales model he had invested heavily in, because this was the department he often checked, so there was no beautification effect.

As for not bringing invoices and using spare phones, these are not what other brands of this era value. To put it bluntly, their emphasis on after-sales service is simply not comparable to Chen Changliu's.

Soon, even the after-sales video for the African market was released, shot from the perspective of passers-by consumers, and in line with the domestic ones, the items and reputation enjoyed by consumers are exactly the same.

When this video came out, Chen Changliu knew that Ke Meng must have done what he said about disgusting someone, and this wave of advertising flower growers won.

PS: The typos will be updated first and corrected later.