Chapter 855: Profits from the Auto Race Track

Feng Xiao's words made the atmosphere in the conference room much more relaxed, and many people couldn't help laughing.

Although they didn't know what the basis of Feng Xiao's saying that the product was selling well was, was it just because the price was cheap?

But it didn't affect their views on Feng Xiao, who was in charge of the company's sales terminal.

Chen Changliu smiled and said:

"Oh, tell me about it!"

Feng Xiao nodded and said:

"Mr. Chen, although I don't know much about cars, I know women well enough.

This car is designed for women in terms of space and appearance, and women's uses are nothing more than going to work, buying groceries, and picking up children.

Of course, some people will say that women like luxury cars, don't they?

Of course women like luxury cars, but only a few people can drive luxury cars, and even those who can drive cars worth hundreds of thousands of yuan are only a few people.

Most of them are ordinary working class, so the starting price of 30,000 is the best stepping stone.

One is the appearance of this car. Most women pay the most attention to whether something looks good or not, and whether it is beautiful or not, and practicality comes last.

And the color matching and shape in these design drawings just seen are simply hitting the aesthetic point of women.

Based on these two points, I dare to say that this model will sell well."

Everyone in the conference room is an elite, and even positions unrelated to the terminal do not affect their judgment. They also agree with Feng Xiao's two reasons.

"Okay, let me talk about it.

This plan was thought up by me the day before yesterday after I chatted with Mayor Zhang of Jingjiang City, because he wanted us to expand the production line, but I rejected him at first.

But I suddenly thought of the pain points of consumers in third-, fourth- and fifth-tier cities. It is difficult for them to come up with the money for a car worth hundreds of thousands of yuan, whose average salary does not exceed 1,000 yuan.

Even if it is a cheaper domestic car of about 70,000 to 100,000 yuan, you can buy it with gritted teeth, but the cost of using the car is also a big expense.

Office workers in these cities cannot use fast public transportation such as subways, and the efficiency of bus commuting is not high.

Therefore, taking a taxi or riding an electric bicycle is the choice of most people.

The cost of taking a taxi is too high, and riding an electric bicycle is exposed to the sun and rain.

So I wondered if I could come up with a low-priced car that can be used to go to get off work and pick up children, and is not affected by the sun. While the car is not exposed to the sun and rain, the cost of using the car is still very low.

On the other hand, third-, fourth- and fifth-tier cities are not large, and the place of work is not too far from the place of residence, so an electric car with a range of 50 to 80 kilometers is definitely the best solution.

If the high-end configuration has a range of more than 100 kilometers, the couple can go to the suburbs to play on weekends.

For a range of 100 kilometers, the battery pack of such a car is only 8 or 9 kWh.

It only costs more than 4 yuan to charge once, even if you use up the electricity every day, the cost in a year is less than 1,500 yuan.

You don’t have to squeeze into the bus and can shelter from the wind and rain. For young people and mothers with limited funds, cost performance is more important than anything else. "

At this point, Chen Changliu picked up his water cup and took a sip, and all executives finally knew that this product was actually thought of in this way.

Sure enough, it was their boss who came up with such a plan within a few days.

"This is the origin of this product, but I also know that many people love face and think that such a small car, 30,000 or 40,000 yuan is better not to buy, which is a bit embarrassing.

So I optimized the appearance and gave it the label of "fashion item".

Use fashionable and cute shapes to attract users, so that they don't feel embarrassed, but a kind of personality, a trend.

You have also seen a lot of modified pictures. This is the feature of this product-modification, and it is a modification launched by the manufacturer, allowing users to modify according to their own preferences.

We can provide modification plans, sell modification materials, and users can participate in it. We can also provide modification plans separately, which not only increases the popularity of modification, but also makes users feel involved..."

With Chen Changliu's definition of this car and the subsequent marketing plan, everyone once again saw Chen Changliu's wild imagination.

"Okay, do you have any other different ideas for this product?"

After seeing that everyone had no other different opinions, Chen Changliu began to move on to the next topic.

"The annual output of the automobile manufacturing plant in Jingjiang is only 5,000 buses. Now after the transformation, even if it produces taxis, the annual output is at most 10,000.

So this output will definitely not be enough after this car is launched, so we must expand the automobile production line.

I plan to build a factory with an annual output of 200,000 cars in Lingxi.

Lingxi's industrial foundation is weak, and there is no automobile industry except Liujiang City.

Even Liujiang City does not produce cars.

So we can use this condition to let Lingxi support our electric taxis to be laid in all the cities in Lingxi, and enjoy local protectionism.

And we can still negotiate with other provinces to land the pure electric bus production line in them."

Everyone's eyes lit up when Chen Changliu said this. This is a good idea. If all the cities in Lingxi Province use the pure electric taxis of the flower-growing family, then this market is not small.

"Okay, in this way, our pure electric taxis can occupy the entire market of Lingxi Province, which is absolutely worth it for us."

Chen Yanfeng almost jumped up, he was already fantasizing that the products of his car company were also selling well.

But at this time, different voices came out.

"Mr. Chen, the normal investment in a factory with 200,000 cars is at least 3-5 billion, or even more. We have already approved data center and cloud computing projects.

In addition, the R\u0026D funds for each project will be further increased, and there must be enough money to keep the goods. For such a large investment, the company must borrow money from the bank."

Hearing the words of Zhao Na, the financial director, Chen Changliu stared at Zhao Na with a strange expression, and soon knew why she said that.

From another perspective, it is no wonder that all car companies have to seek listing, because only listing can develop. After all, the investment in car production lines is too large, which is not comparable to mobile phone production lines.

Think about it, it is only a car production line of 200,000 units, at least 30 to 50 billion, if the annual sales volume is one million units?

It will cost tens of billions just to build the production line. If there is no listing financing, it will not be able to support it with profits alone.

Although pure electric buses have high profits per vehicle, Chen Changliu knows that for the main types of vehicles such as sedans and SUVs, the profits per vehicle of domestic brands will be pitifully small in the next 20 years.

For example, the annual sales volume of a certain Di is more than 3 million units, and it has gotten rid of the three major parts of foreign companies.

In theory, both the R\u0026D costs and the production costs have been spread very thin, but the profit per vehicle is only 9,000.

Even if joint venture cars are sold at high prices and low configurations in China, the profit per vehicle will not reach five figures in the end.

So the efficiency of building a production line based solely on the profits of the car companies themselves can be imagined.

Unless, like a certain car, it cultivates fanatical fans by telling stories, and adds the name of a foreign brand, it can make a lot of money on a nearly rough product, and the profit per vehicle exceeds 40,000.

You must know that although a certain car has its own advantages, his advantages are not enough to make it sell at that price.

PS: The typos will be corrected later.