Chapter 86 Promotion Begins

Xie Lei, a sophomore, does not like playing games like other people, but surfing the Internet forums and listening to music. His favorite is Jay Chou, and he can be said to be a true fan.

Whenever he goes online, he always discusses Jay Chou's songs with others, and then fights with black fans and fans of other singers. He enjoys it and should be said to be the first generation of keyboard warriors.

Today he ran out of school again, stayed up all night in the Internet cafe, and then fought with the black fans again. Suddenly he saw an advertising video. The cover of the advertising video is actually very simple, a high-definition picture of an MP3 that he has never seen before.

For Xie Lei, who likes to listen to music, MP3 is very attractive to him. He has a Patriot now, but now there is a problem. He is planning to buy another MP3 in the next few days.

But seeing the white, beautiful MP3 in this advertisement, Xie Lei is sure that he has never seen it before.

What attracted him was not only this exquisite MP3, but also the words on its video advertisement cover:

The perfect sound quality MP3 made by Philips Jingyuan is far ahead in the industry, with the lowest price in the industry with the same configuration, and it beats all the same products in seconds. You deserve to have the Flower Grower M1.

On December 1, we will join hands with Taobao to provide 1 billion subsidies, with the minimum subsidy of 700 yuan for a single machine, and the minimum 1g capacity is only 798, and it supports 7 days of unconditional refund!

Such an advertisement video cover directly attracted Xie Lei's interest, and then he clicked in.

Two minutes later, when he watched the entire advertisement video, the super high appearance, the rich configuration leading all MP3s on the market, and the most cost-effective price among all products made him excited.

However, Xie Lei was still worried about buying such a high-value item online. In order to learn more, he opened Taobao.com again and found that it was a shopping platform under Alibaba, which increased his trust a little.

Because Alibaba's popularity in China has improved qualitatively in the past year, it can be said that it is in its heyday and has become the leader of domestic e-commerce.

As a frequent Internet addict, Alibaba is definitely a big company.

When Xie Lei searched for the store of Zhonghuajia on Taobao, he found that there was a prepayment activity on it.

If you order in advance, you can pay 50 yuan in advance, which can be used as 88 yuan after the activity starts on December 1st, which makes Xie Lei even more excited.

However, he was still wary of online shopping, but when he saw the use of Alipay and the guarantee role played by Alipay in the transaction process, Xie Lei finally put his mind at ease.

However, he did not place an order directly. He planned to go back to school and sleep after the all-nighter. In the afternoon, he went to a shopping mall specializing in selling electronic products to look around to see if there were any similar products, and compared the configuration and price before deciding.

At 1 o'clock in the afternoon, Xie Lei finally woke up from his sleep, washed up and went directly to the school gate.

However, as soon as he left the school gate, he found that there were many people gathered not far away. It is the nature of Chinese people to watch the excitement, so Xie Lei went over, and then he found that the person surrounded was actually the promotion point of the exquisite MP3 product he saw on the Internet last night.

Someone explained the functions of this MP3, but the most attractive thing was that there was a physical display and he could listen to the sound quality.

Xie Lei's eager heart could no longer be restrained.

When it was finally his turn to audition, the moment he got the MP3 in his hands, the feel and workmanship quality were all top-notch on the market. It was indeed the same as what was said in the advertisement, and it was far ahead.

The staff did not give him the headphones immediately, but wiped the headphones with a piece of paper sprayed with alcohol before handing them to him.

Xie Lei understood that this was disinfection to eliminate the doubts of the audition staff about hygiene.

Such detailed treatment made Xie Lei more favorable to the company he had never heard of, Zhonghuajia. It was rare to be able to think of points that customers could not think of for customers in this era.

When Xie Lei played music under the guidance of the staff, his eyes lit up. Indeed, the sound quality was very good, and it could be said to be first-class in the industry.

After the experience, Xie Lei did not go to the mall selling electronic products, but ran to the Internet cafe.

When he followed the operation tutorial and completed the 50-yuan advance payment order, he felt satisfied and full of expectations.

On this day, small websites and forums on the Internet appeared with this wave of advertisements for Zhonghuajia and Taobao.

Whether it was the MP3 style on the cover or the gimmicky advertising words, it attracted countless people to click in.

Compared with the bad songs such as "Gini is too beautiful" in the later generations, the Chinese music scene of this era is a god-like existence.

Countless classic songs and countless excellent singers can be said to have driven the Chinese music scene crazy.

This also created countless fans and followers, and in this era without smart phones, MP3 is the fastest and most convenient way for these fans and followers to listen to idol music.

The craziness of fans in this era is definitely not worse than those brainless fans in later generations, it can only be said that they are even crazier. When idols get married, they can threaten to commit suicide. No, not threatening, but really committing suicide.

So, when M 1, a product that meets the aesthetic needs of many people, appeared, it really attracted many people's interest.

Taobao and Zhihuajia also appeared at the gates of many universities to promote M1 and the 1 billion subsidy activity.

Young people are the main force of Internet users, and a large proportion of them are college students. Therefore, the effect of the online and offline two-pronged promotion strategy far exceeded the expectations of the management of Taobao and Zhonghuajia.

Both the senior management of Zhonghuajia and Taobao were very concerned about the effect of the promotion activities launched on the first day.

Zhonghuajia focused on the number of prepaid users, while Taobao not only focused on the number of prepaid users, but also on the number of new user registrations and the number of web page visits.

PS: The typos were corrected first and then corrected.