Chapter 120 Screening plan and post-production special effects production (3/4)

Zhang Guoli knew that Ye Zishu had come to Phoenix Special Effects Company, and he had just returned to Beijing, so he also ran over. On the one hand, he wanted to see how the special effects of "Titanic" were made and how the effect was, and at the same time, he could learn a lot.

On the other hand, the post-production of "Toy Story" has almost been completed, and he came to discuss the release with Ye Zishu. After all, Ye Zishu's funds are so tight, and in his opinion, the sooner it is released, the better.

In fact, Ye Zishu has also considered this issue, but has not made a decision. "The Lion King" has just been released in North America not long ago, and now another animated film is suddenly released.

In his opinion, the interval in the middle is a bit short. Will it form a squeeze, which will cause the box office of the animated film released later to shrink.

Of course, it is also possible that the previous animated film was a big hit, and it was produced by the same company, which caused the audience to look forward to the next animated film, thus forming a box office linkage effect.

"The short interval between the two animated films will affect the box office of "Toy Story"?" Ye Zishu asked Zhang Guoli.

Zhang Guoli listened to his words, thought for a long time, and then said: "I think the probability of winning is greater!"

"How do you say that?" Ye Zishu asked.

"First of all, the animation "The Lion King" has accumulated a certain reputation for our company, and the audience must still have expectations for the quality of our next animation film.

Secondly, a lot of movies for adults are released every year, but there are countless movies for children every year. Is it because children's consumption power is low?

I don't think so. Parents are basically willing to spend money for their young children. The fundamental reason is that animation film production was too inefficient in the past.

The production cycle of an animated film often takes one or two years, and the artist needs to draw it frame by frame, which is very time-consuming and labor-intensive, resulting in an extremely low output of animated films.

And we don't have such a bottleneck, so naturally there is no need to reduce the number of animation films released. I think the market for releasing 2 to 3 animation films every year is completely digestible. "Zhang Guoli said.

Hearing what Zhang Guoli said, Ye Zishu suddenly felt that it was very reasonable. His previous concerns were due to his previous inertial thinking. He felt that the overall market for animated films was limited, and too many animation films might squeeze each other.

"Your analysis made me suddenly enlightened, so that when the post-production of "Toy Story" is completed, you immediately lead the team to Hollywood to discuss distribution matters with Disney.

Although there is no statutory Children's Day in the United States,

But I still hope that this animated film will be released around International Children's Day on June 1, as a holiday gift for children all over the world.

After the arrangements for the release in North America are arranged, the film will be released to other countries and regions immediately. The release time of each region should not vary too much, and it is best to be released simultaneously. "Leaf Book said.

Hearing Ye Zishu's arrangement, Zhang Guoli agreed, because the statutory Children's Day in most countries and regions is on June 1st, so naturally he hopes that they will be released around this date, and the global box office will be more eye-catching.

"By the way, how is "The Lion King" released in other countries and regions?" Ye Shu asked.

"It has been shown for three weeks in countries and regions where it was screened earlier, and for two weeks in countries and regions where it was screened later.

Calculated according to this score, by the time it is released, the total box office score will be more than 400 million US dollars. "Zhang Guoli said.

Hearing what Zhang Guoli said, Ye Zishu thought for a while and said, "It's the beginning of April, and "The Lion King" may take another month to be released.

That was around May, followed by "Toy Story". The interval was less than a month, and the interval was still a bit short. "Leaf Book said.

"Then what should we do?" Zhang Guoli was told by Ye Zishu that he didn't know what to do.

"It's better to release it around June 1 as planned. I believe that good movies will always stand out, and it's useless for us to worry about it here.

And we are going to make a new animated film soon, which may be screened between August and September, and there will be an animated film later, which will be screened around Christmas.

The time intervals will not be very large. If you blindly consider staggering the time, in fact, you can’t go wrong at all. It can only be arranged in this way. I hope that our series of excellent animation films can form a strong brand effect.

As long as there are a lot of tap water and strong approval of the films we produce, things will be much easier in the future. Not only will the box office not be affected and decrease, but it will increase significantly. "Leaf Book said.

Zhang Guoli heard that Ye Zishu still has two animated films planned for this year, so he could only remind: "Will this overlap with our live-action film and make our two films fight each other?"

"There should be some influence, but this year I don't have time to make live-action movies, I only make this "Titanic", the affected one should be the Christmas schedule.

But you also think in a positive direction, if our two films are very good, will there be a synergy effect, not only will the box office not be squeezed, but other films released at the same time will be squeezed out? "Leaf Book said.

Zhang Guoli also smiled when he heard Ye Zishu's seemingly self-comforting remarks. Now he can only think in an optimistic direction, otherwise it will only increase his troubles.

It is certain that Ye Zishu is very short of money this year, otherwise there will not be so many animation film release plans this year, and there will be four films in total, making them worried that their film box office will affect each other.

If this year's movie box office is indeed affected by each other, then it will be fine to change it next year. Anyway, the purpose of making money this year is the overall box office.

"Then what will be the next animated film?" Zhang Guoli asked curiously.

"How could you figure it out so quickly?" Ye Zishu said angrily.

Zhang Guoli listened, and said with a sneer: "I thought you were already prepared!"

Leaving aside this matter, since Zhang Guoli is here, let's take a look at how to make the post-production of Hollywood blockbusters. He really hopes to hand over all these businesses, so he is especially eager for the people below to grow up as soon as possible.

Especially live-action movies, not to mention the high cost of shooting, even he thinks it takes too much time. His ideal state is not to worry about anything, and he has unlimited creativity below.

No matter how bad it is, he only needs to provide the script, and the people below will be able to handle the rest of the matter properly, and he will just wait for the money to be distributed.

Since it is an all-computer production post-production, the first step is to convert the film images into digital images and input them into the computer, and the next step is the content production.

This step is actually very simple, that is, use a movie projector to project the film image, and set up a high-definition camera at the image exit to record the image on the film to the computer.

In fact, this process may cause image loss, especially in this era, the pixels of digital cameras are not high, at least the civilian ones are not very good.

But it doesn't matter, as long as the key information is not lost, they can use the film and television special effects production system to restore the original somewhat distorted image, and even greatly increase the pixel of the picture.

After making the digital negatives, Ye Shu started to lead the entire special effects department staff to make the dynamic model of the movie, and the most important thing in this movie is the digital model of the Titanic cruise ship.

In addition, it is also necessary to build a scene model. The scenes they shot before were all on land by the sea, or in a pool, and had nothing to do with the vast sea.

There are also various weather and climate models. For example, after the shipwreck in this movie, everyone drifts on the sea, how to express the cold weather, and how the starry sky behaves when two people fall in love on the boat and love watching the starry sky, etc.