Chapter 315: Creating a Height Scroll (2/4)

Medicines are not available to everyone, so the size of the consumer group is doomed to be much smaller than that of health care products. Even if the unit price of medicines is higher, it will not help.

Of course, health care products can earn so much money mainly because of the excellent performance of the health care products themselves. Without this, it will be even more difficult for ordinary health care products to earn more money.

However, the sales volume of these three new health care products is definitely much smaller than that of elderly health care products, and not everyone needs these three new health care products.

For health care products aimed at the growth of teenagers, there are obvious differences in consumer groups. People in northern Europe are already very tall, so there is no need to use such products.

But in Japan, there is a huge market for such products. They spend a lot of effort and even promote milk on a large scale, but the growth in height is not particularly obvious.

Although this product cannot increase their height by leaps and bounds, it can fully stimulate their genetic potential, and can generally increase their height limit by more than 5 centimeters.

This kind of achievement is already very impressive, and it is much simpler and more powerful than the way they spend a lot of manpower and material resources to improve their height.

In fact, such products are also needed in China. Our genetic height is not too bad, but because of poor living conditions, nutrition generally cannot keep up.

It’s just that although the price of Tai Chi health care companies in China is generally low, the number of people who can buy and use it for a long time will not be very large, and the coverage of beneficiary groups is still limited.

This is something that Ye Zishu regrets, but if the price is too low, it will not be conducive to the internationalization of Tai Chi Health's products. Proper care is fine, but if the price difference is too large, it will not work.

Fortunately, this health care product is not only effective for teenagers, even adults, as long as they take it for a long time, there is a certain effect, but the effect is relatively small.

In other words, to achieve the same effect, adults need to take it for a longer time, teenagers need 5 years to grow to their ideal height, and adults need 10 years.

After the domestic people are rich and have the ability to consume such products, it is also possible to make up for them later. If they are all used, the per capita height of our country will increase a lot.

"The main sales area of ​​our height growth health care products comes from Asia, especially Japan, and the sales effect is very good, which is the main sales area of ​​our product.

Other countries such as South Korea, Southeast Asia, and even the Middle East also have good sales. As for Europe, America and other countries, there are also good sales.

The number of people is relatively large, but the proportion of the population is much lower. "Pei Qing said.

"This is predictable, but don't worry too much. Some people naturally grow to 180CM, and they will follow suit when they see others can grow to 190CM.

In fact, the height will also roll inward, unless everyone is about the same, as long as there are taller people around, as long as conditions permit, others will unconsciously want to increase their height.

Therefore, the sales of height health care products not only depends on the overall height, but also depends on whether there is serious height involution, and you can properly guide this aspect. "Leaf Book said.

Ye Zishu's words completely opened up Pei Qing's thinking. Originally, she thought that was the case, and she would sell it slowly over time. She never thought that there would be such a way to promote the sales of this health product.

By constantly hinting at the height gap, people with a height of 175cm have to look up to people with a height of 180cm, so they will have the idea of ​​improving their height, so their health care products have become the first choice of many people.

And this kind of operation is actually very simple, you only need to keep writing reports of similar heights in the media, and you only need to mention a sentence in the article.

Some research institutions can even be funded to conduct research on the height of countries around the world, which will aggravate height anxiety among countries and also have good results.

Although in Ye Zishu's view, height doesn't mean anything, but whether a person has value is the most important thing. For example, his height is not 180cm, so he will not be particularly anxious.

Because in his opinion, a person's IQ is far more important than his height, and being too tall is not a good thing, and his mobility is worse than that of a person of moderate height.

However, other people like to compare heights, because IQ is not easy to show to the public, only external factors such as height and appearance are very easy to compare.

Even compared to appearance, benevolent people have different opinions and different standards. Height is the best measure. You can tell whether you are tall or short at a glance. This is why many people care about height.

From this point of view, human beings are actually rather pathetic. There is no need for comparison. In order to highlight the sense of superiority, there is always something to compare with, and it cannot be eliminated.

Could it be that the meaning of human existence is to constantly compare with others? If there is no comparison, if you show your own sense of superiority, you may not be able to prove that you live a better life and have a more exciting life.

"As for men's and women's health care products, judging from the proportion of the sales population in each region, it is relatively average, and the data in each region is not much different." Pei Qing said.

This situation was a bit beyond Ye Zishu's expectations, but after thinking about it, this is reasonable. What we see is not necessarily the truth, and most people are often silent.

"It's been a week now, and the effects of these two health care products should appear for the first time, and the best effect can be achieved in half a month to a month.

Therefore, the next sales performance is very critical. If the effect satisfies consumers, there will be no risk of a decline in sales, and there will be room for a wave of growth. "Leaf Book said.

During the publicity, Tai Chi Health Care Company will definitely tell consumers the effective cycle, so consumers should be able to feel the effect after one week has passed.

The best effect is to use it continuously for 15 to 30 days. If you want to maintain this state, you need to use it non-stop, but he doesn't believe that someone will stop using it for no reason.

Because human beings are very sensitive to the body, a good body will make many people addicted. This is the same as fitness. If fitness makes the body better, it will also be addictive.

Just like health care products for the elderly, as long as you buy and prove that it is effective for your body, you will basically develop into a long-term customer, and there are very few who do not use it halfway.

And this kind of health care product, as long as you stop using it for a period of time, if you still have the same rhythm of life as before, it will slowly return to its original appearance.

"That's right. We are currently asking the directly-operated store to conduct some surveys on some customers to see how they feel about using it within a week, and to do some effect evaluation." Pei Qing said.

Ye Zishu nodded. It is very necessary to track this kind of use experience. Although the formula of the medicine cannot be changed, it is still easy to improve some details.

"How is the sales of our health care products for the elderly?" Ye Zishu asked.

"The sales situation is still good. In four months this year, we have completed sales of 50 billion yuan. It is a high probability event that the annual sales will exceed 150 billion yuan." Pei Qing said.

The sale that Pei Qing mentioned refers to the FOB price, because the FOB price is higher, and most of the profits can be kept in the country, and the price difference earned by the sales network is not high.

After deducting costs such as labor costs, transportation costs, and rent, the actual profit is very low, basically negligible compared with the total revenue, which leads to very little tax paid abroad.

Therefore, generally they will not calculate the sales performance based on the terminal sales price, but calculate the sales performance based on the FOB price, which belongs to the real income.

"It seems that it is not a big problem to break through 150 billion yuan. If you do some proper publicity, it is possible to reach 200 billion yuan. You can use part of the profit from the sales network to do some publicity work." Ye Zishu said.

The products of Taiji Health Care Company are basically passed on by word of mouth. At the same time, some offline activities are organized every once in a while, and the investment in media promotion is not much, which is also the reason for the high profit margin of their health care products.

Many products seem to have high profit margins, but in fact the cost of publicity is huge, because products with high profit margins are often easier to imitate, and we can only rely on publicity to maintain the brand advantage.

The business model of Tai Chi Health Care Company is rare in the health care product industry, but the effect is surprisingly good, and the high profit margin is justifiable.

"I will arrange it." Pei Qing said.

"When you are promoting, you can make more soft advertisements, invite your consumers to speak out, and give appropriate rewards. This is more effective than hard advertisements." Ye Zishu said.

"We already have some experience in this area, Mr. Ye, don't worry." Pei Qing said with a smile.

In the early days, Tai Chi Health Care Company carried out soft and hard advertisements at the same time. Although the investment was not large, the effect was still good. In fact, there was no need for leaf books to remind.

"With your support, Xuanwu Technology will finally not have to worry about insufficient funds for the next few major business segments." Ye Zishu said with a smile.

"This is what we should do. After all, we are also an industry under Mr. Ye. The development of other brothers' industries is good, and it will be beneficial to our development in the future." Pei Qing said with a smile.