Chapter 353: The Shengshi Department also wants to run higher education institutions (2/2)

Ye Zishu called Wang Changtian and asked him to come over to talk about the Internet cafe, because the investment in this project was huge, and it was not as easy as imagined.

Because he didn't work in one place, Wang Changtian arrived at Ye Zishu's office half an hour later. Ye Zishu saw Wang Changtian and made him a cup of tea himself.

"Recently, I've been busy, and I don't have time to pay attention to your affairs. You have been the president of Shengshi Culture Company for a few months. How do you feel?" Ye Zishu asked.

"The presidents of each subsidiary have done a good job. I didn't get deeply involved in their normal operations. I mainly did two things." Wang Changtian said.

He thought that Wang Changtian would be one of the three new officials to take office, and he must make some achievements as soon as possible to show him. After all, he was no match for Zhang Guoli in terms of seniority, and Guo Dongmei was no match for closeness.

If he can be promoted to the president of the group headquarters, he has to show some convincing results, otherwise it will be difficult to manage the subsidiaries below.

It's just that he didn't expect that he didn't overly interfere with the operation of the subsidiary company. In Ye Shu's opinion, such an approach was a relatively safe one.

Now the business of each subsidiary is becoming more and more complicated. If you don't understand it, rash intervention will only cause unnecessary trouble, and may even affect the stable operation of the subsidiary.

"Oh, tell me about the two things you did." Ye Shu said.

"The first thing is to establish our own artist training organization. This idea is inspired by Shengshi Records. They are now facing a transformation and need to develop a more vigorous singer training mechanism.

It's just that the record company mainly trains singers, which still has certain limitations, so we expanded it and carried out more training content. "Wang Changtian said.

To be honest, Ye Shu was a bit disappointed by this, not because their approach was inappropriate, but because they felt that there was nothing new, but he didn't show it on the surface.

After all, doing so is necessary for the development of its industries, especially in the field of film and television. The domestic film and television actor academy style is still relatively grand, which makes the film and television works a bit ungrounded.

Of course, he doesn't particularly agree with the practice of filming film and television dramas like Hong Kong, which is too lowly. If the two can be neutralized, he thinks it is more appropriate.

"When it comes to cultivating artists, you don't mean to follow the film and television academy, right?" Ye Zishu said.

In terms of training film and television actors, several well-known film and television academies in China still have a certain level.

If you just repeat these contents, it seems completely unnecessary.

Wang Changtian was a little embarrassed by Ye Zishu's words, because there is really no need to study it carefully, but Wang Changtian still explained: "The content of our training is still somewhat different.

The domestic film and television academies' teaching is mainly biased towards the drama type, with heavy performance traces. Our training content is closer to the needs of film and television dramas. "

After hearing this, Ye Zishu thought for a while and said, "I think the training of domestic actors is relatively complete, and there is no need to invest too much energy in secondary training in this area.

Even if their performance marks are too heavy, they only need a few film and television dramas to exercise, and they will gradually change, don't you think?

On the contrary, I think the training of talents in the domestic film and television industry cannot keep up with the demand. Whether it is screenwriters, directors, or other positions, they have not reached the world's top level.

If you really want to improve our country's film and television capabilities, you still need to start with these fields, but it seems that it is not easy to cultivate these. "

He has a personal feeling for these words. Don’t look at Hollywood blockbusters as if they are not nutritious, but being able to make a movie with relatively empty content into a movie that is popular all over the world is a proof of strength.

And Shengshi Film and Television Company has not come up with scripts and film and television plans that satisfy him so far, and the main source of income still depends on the scripts or ideas provided by him.

Therefore, he deeply realized that the gap in the domestic film and television field is no longer about actors, but lies in the understanding of the film industry, and improving this understanding is more important in his opinion.

"How should we proceed with the cultivation of these talents?" Wang Changtian thought for a long time, and finally said these words.

When Wang Changtian was thinking about this issue, Ye Zishu was also thinking about this issue. He couldn't say anything else, but he felt that my country's pursuit of film technology was not so strong.

This involves the understanding of film. In China, film is still regarded as an art category, emphasizing the artistry of film, which is the inheritance of the former Soviet Union's understanding of film.

But Laomei treats movies as an industry. In order to make movies more eye-catching, attract more audiences to movie theaters, and bring more benefits to movie companies, they have to spend a lot of money on movie technology research and development. energy.

The different attitudes of the two films lead to completely different results. Whether it is the former Soviet Union or the current Russia, their films are not comparable to the old ones in the world.

In fact, European movies are also biased towards art, and the understanding of movies is still different. There is no right or wrong, but Ye Zishu believes that one should not go to extremes.

"A while ago, I had a meeting with Pei Qing from Taiji Group, Ren Zhengfei from Qinglong Technology Company, Wu Chaoqiang from Xuanwu Technology Company, and Lei Jun from Phoenix Technology Company.

They also felt that it was necessary to establish their own talent training system, so they planned to cooperate with New Oriental Education Group to build a private higher education college.

For example, Taiji Group plans to fund the establishment of Tianwen Medical College on its own, and the other three have their own construction plans. It is estimated that they are discussing this matter with New Oriental Education Group.

I think that instead of your internal training, it is better to cooperate with New Oriental Education Group to establish an art industry college to train the talents you need, and you don't have to work so hard yourself. "Leaf Book said.

The reason why it is called Art Industry Academy instead of Art Academy is because there are already enough pure art colleges in China, and there is no shortage of them.

However, the perfect combination of art and industry is a field worth exploring. With the deepening of domestic industrialization and the rapid development of many technological fields, the combination of art and industry will become more and more popular.

To give an obvious example, the previous products were all aimed at durability, the middle one was for cheap and affordable, and the latter ones had high requirements for quality and artistic sense.

If our country's industrial products want to go global, we need to put a lot of effort into product packaging, not only the industrial design of the product itself, but also the promotion of the product and the endowment of cultural connotation, etc.

Take the Apple mobile phone as an example. Their craftsmanship and design are indeed good, but in the end it is still a commodity, but when promoting it, why should Jobs be highlighted, and Jobs’s personality should be constantly promoted.

This is to highlight the uniqueness of Apple products, give products a different meaning, and let the product exceed the value of the product itself, because the value of the product itself is very easy to evaluate.

Only the cultural connotation is inestimable, just like antique calligraphy and painting, if you like it, others will spend ten thousand dollars to buy it, but if you don’t like it, it’s not soft enough to wipe your ass.

Therefore, he hopes to establish such a college to explore the combination of culture, art and industry, which will be of great benefit to improving the competitiveness of our country's industrial products.

And as various technological products fill our living space, people have more expectations for the artistic performance of these products, because it can improve their quality of life.

Of course, the above examples are just one aspect. Ye Zishu told Wang Changtian his thoughts on establishing such a college, and asked them to determine how to build an art and industry college based on their own needs and thinking about the future.

In addition, other companies can also be invited to participate. Otherwise, this would not be called the Academy of Art Industry, but the Academy of Film and Television Industry.

Because Shengshi Culture Company only needs to cultivate talents in film and television, as for the cultivation of talents in other art industries, it has little to do with them.

According to the principle that whoever needs the investment benefits, other majors of this college naturally need investment from other companies, so other companies under him can be invited to participate.

"This college is not an art college in the traditional sense, so it is named the Art Industry College, which not only has art, but also industrial technology research.

Therefore, the requirements for recruiting students are also very high. They must have both artistic background and high cultural knowledge, so there are certain requirements for academic performance. "Leaf Book said.