Chapter 381 Socialization of News Portal Platform (2/4)

"Mr. Ye, you guessed wrong, how could we make such a low-level mistake, in fact, we have adjusted it long ago, but the adjusted parameters are not so exaggerated.

If it is too exaggerated, it will cause the search results to deviate too much from reality, which will cause great damage to the operation of the search engine itself. "Lei Jun explained.

Ye Zishu heard Lei Jun say this, thought about it carefully, and said: "Then why are there only so few registered users? I don't think there are any other competitors."

"The main reason is that our content is public, Internet users can also browse without registering an account, and now so many people register, mainly because of the results of comments.

If it weren't for the need to register an account for comments, the number of users would have dropped further. Our news portal has a daily visit volume of 9 million, which has reached 90% of the visit rate. "Lei Jun said.

It turned out that Ye Zishu had misunderstood it, thinking that there were only 5 million daily visits. According to Lei Jun’s explanation, it made sense, and the data is still very good.

It’s just that there is still a big gap in registered users, and there is not much difference in the number of applications with mailboxes, so a method is needed to increase the number of registered users.

Ye Shu said: "You have to find a way to increase the number of user registrations, because your accounts are shared by the platform, and the more registrations, the better for the development of other platforms."

"Should users be forced to register to watch news content?" Lei Jun asked.

Ye Zishu shook his head after hearing this, and said: "What's the matter, although we really want to increase the number of registered users, there is no need to embarrass users, but to give users a reason to register.

The best thing is to be able to provide additional services to registered users, like the previous comment function is an additional service, this is the right way.

In this way, you can turn the news portal into a social platform. The social platform has a very wide spread, which is difficult for ordinary platforms to do. "

"How to socialize the news portal?" Lei Jun was a little confused about how to do it.

"It's actually very simple. The news content of the news portal is either from the traditional media, or it is written by its own reporter, or it is written by a collaborator.

In the past, they handed over the manuscript to you, and you helped enter it into the news platform, and diluted the news feed account.

Now what you have to do is to turn it into a self-media model,

News content providers can register their own accounts and obtain the authority to publish news content after being authenticated by your platform.

In the future, their news content will be uploaded to the news platform by themselves, and your platform is only responsible for reviewing the content of their manuscripts, mainly to see if their content violates local laws and regulations.

In addition, it is also necessary to review whether there are issues such as anti-humanity and racial discrimination. These contents that violate the harmonious coexistence of human beings will either fail to pass or be dealt with with demotion.

Ordinary accounts can follow their favorite self-media accounts, and the platform can give priority to recommending news content published by accounts they follow to ordinary users.

In this way, ordinary users have to register an account. Only after registering an account can they follow their favorite self-media people and see their favorite content more easily. "Leaf Book said.

Hearing Ye Zishu's explanation, Lei Jun immediately understood that just such a small change can guide users to register accounts, and users will not be disgusted.

In addition, the work of uploading content originally undertaken by the platform has been handed over to the majority of partners and self-media people, reducing their workload, and they are only responsible for the review work.

And partners and self-media people will not be disgusted, because this is equivalent to giving them the power to operate their own platform accounts, which is much better than simply working part-time.

Once their self-media accounts are established and they follow many ordinary users, their influence will come. For media people, influence is a real benefit.

For the platform, it is not only a matter of saving costs, but also tying these self-media to its own platform. Once they migrate to other news platforms, the loss will be very heavy.

If it is not done well, it is equivalent to starting from scratch. Most people will not switch platforms casually, and this will continue to strengthen the content construction of the Kunpeng news platform.

"Mr. Ye's suggestion is really high, and it solves many problems of the news platform." Lei Jun said.

"There are still a lot of details that need to be carefully considered. For example, in order to avoid self-media stepping on two boats, you can establish a review process for the original content of manuscripts.

For the first original content on our platform, the display weight can be increased. For the existing content on other platforms, it is necessary to review whether it is stolen content, which is to protect the interests of the original creators.

If it is the same self-media content, they can be allowed to publish on our platform, but when it is displayed, the priority will not be so high.

You just need to know these strategies internally, don’t tell the outside world, these self-media people will naturally notice after a period of time, and they will be able to analyze your recommendation strategies. "Leaf Book said.

"We will do what Mr. Ye said." Lei Jun said.

"Besides, it is to continue to improve the user experience of the news platform. Although the recommendation algorithm I provided before is also very advanced, there is still a certain gap between it and the artificial intelligence recommendation algorithm.

After the intelligent supercomputer of Qinglong Technology Company is developed, I will deploy the artificial intelligence system immediately. You can rely on artificial intelligence to improve the recommendation method and improve the user experience.

At the same time, your content review can also be changed to automatic review by artificial intelligence. First, it can reduce labor costs, and second, it can improve the user experience of self-media. It is impossible for human review speed to keep up with the review speed of programs.

Also, you need to make some improvements to your site search, and increase the search priority of the account content that users care about. Of course, high-quality content is always the first condition for search and recommendation.

After the intelligent translation system comes out, you can properly break through regional restrictions, recommend good articles to other regions, and expand the influence of high-quality self-media.

However, doing so needs to be done in accordance with local laws. In addition, we must also reflect our own will. For example, news that reflects the truth of the world has important reference significance for the people of our country.

You also know that ordinary people in our country have no chance to go abroad. All the news about foreign countries comes from the descriptions of people who have been abroad, but are the descriptions of these people objective?

Now domestic intellectuals have a tendency to beautify Western countries too much. We don't want to investigate whether there is something hidden behind this, but I think this is not a good thing.

We need to provide domestic ordinary people with news content that more truly reflects social conditions, so that people can more comprehensively understand external information. Of course, this information also needs to comply with relevant national laws and regulations.

Although we are an international company, we are still a Chinese company. It is often said that capital has no borders, but capitalists have borders.

Therefore, in terms of content recommendation, it is necessary to reduce the authority of articles that stigmatize our country to reduce the scope of the spread of such content. If the content is particularly extreme and exceeds the tolerance range, the recommendation authority will be directly reduced to zero.

But don't directly prohibit uploading, because it will easily cause unnecessary trouble. If someone questions our recommendation, we can push the responsibility to the recommendation algorithm, which is how the program handles it.

You can also label some self-media news, such as news that contains profiteering content, you can label it as profiteering content.

Other content such as homosexuality, hatred, anti-humanity, and racial speech can all be labeled, which allows our users to have a stronger awareness of the content.

Labels can be visible or invisible. In order to reduce the cost of labeling, it is more convenient and appropriate to use artificial intelligence, and the accuracy is very high. "Leaf Book said.

"Mr. Ye, our artificial intelligence background cannot be deployed abroad. Will it cause too frequent data exchange on our side, and there will also be a high delay." Lei Jun said.

"I didn't say that your application should be directly connected to the background artificial intelligence. The background artificial intelligence is only used for training. When the training reaches a certain level, the front-end artificial intelligence will also have higher intelligence.

Your actual application uses the front-end intelligent program. For the front-end intelligent program, I don't have too many restrictions, and it can be deployed abroad. "Leaf Book said.