Chapter 385 Capital is not omnipotent (2/4)

"Although the possibility of the above speculation is much greater, it can even be said to be inevitable, but they still don't know how much value they can create, and it will take some time to evaluate.

After all, the number of people on the Internet is only 10 million now, even if it increases to 20 million by the end of the year, compared to the total population, the number is still very small.

However, they should be able to predict the future development potential. If the number of Internet users is calculated based on half of the world's total population, the number will reach more than 3 billion.

As long as each person contributes 200 yuan per year for Internet content consumption, the market size is 600 billion yuan. Adding Internet advertising revenue, it is not difficult to break through the trillion yuan scale.

Now they just can't make accurate predictions on the income of Internet advertising, because this is a new thing, and whether it can be widely accepted by advertisers is still unknown.

For capital enterprises, only after accurately predicting the market size can they persuade their financial backers, and the amount of investment must be based on more accurate data.

However, under the current network speed, the technical threshold for high-definition streaming media is still very high, and the streaming media platforms they make should not have very high definition.

Moreover, the use of Internet traffic by streaming media is very high, which means that the cost is much higher than that of ordinary platforms. Coupled with issues such as copyright, it is almost impossible to make profits in the short term.

But the music platform is different, the traffic cost is much lower, and if the cooperation model is suitable, the copyright issue will not cost much, and it is relatively easy to do.

News portals are easier for them, almost no difficulty, and they are most likely to challenge you, should be news portals.

The second is the music platform. It is not a matter of difficulty, but it is not so easy to integrate several giants, and it will take a certain amount of time to distribute their respective interests.

Therefore, the time of this half year is very critical. It is very important to let your major Internet platforms occupy the Internet usage time of all Internet users as much as possible. "Leaf Book said.

Lei Jun listened to Ye Zishu's analysis and agreed. Although the portal website is not a Chinese cabbage, it is a bit self-deceiving to say that it is difficult. As long as enough manpower is invested, it can be completed in half a year.

Apart from increasing the number of users as much as possible, Lei Jun is pinning his hopes on the new news platform of Yeshu, hoping to surpass other competitors in terms of service experience.

The technical content of the new version of the news platform is much higher than that of the current version. The application of a large number of intelligent algorithms and artificial intelligence can greatly improve the user experience.

At that time, users of the news platform will find that, as if the website knows what is in their hearts, every recommended news will be of interest to them, which is much more convenient than finding interesting content from among many news.

For Kunpeng Information Technology Co., Ltd., the use of recommendation algorithms can increase the coverage of various news content, so that every news has the opportunity to meet users.

Like the current typesetting mode, only the top-ranked content has many opportunities to be read by users. As for a large number of other news content, it is rare to have the opportunity to meet many users.

This is why if you want to develop self-media, you must have the support of recommendation algorithms, so that each self-media can accurately locate its own audience group and have its own audience range.

Without the support of recommendation algorithms, most of the self-media would not be able to do it, because there is no chance to meet website users, and naturally there will be no income.

When others are still imitating the current news portal of Kunpeng Information Technology Company, they can switch to the next-generation news platform, and technology will be the gap in their competition.

With many self-media attached to this news platform, content can be continuously produced, and the richness of content is beyond the reach of traditional media.

Traditional media like to pay attention to major international events, but not everyone likes them. Some people like to gossip, or even some knowledge sharing.

This will lead to the coverage of platform content far beyond the boundaries of traditional news portals. By then, this news platform will not be a pure news platform, but a collection of global news ecology.

Everyone can share their own bits and pieces on this platform, and everyone can find the content they are interested in from this platform.

As long as the new version of the news platform comes out, it means that the two are not on the same level of competition, and the two are definitely not on the same level of attraction to users.

At that time, the new version of the news platform, relying on the global self-media, will generate massive content every moment, while the traditional news portals relying on traditional media to provide content will be outdated in every aspect.

"You don't have to worry too much. From now on, start your self-media development project and make plans in advance. When the new version of the website is launched, you can implement it immediately." Ye Zishu said.

"I'll go back and immediately set up a self-media development project team to make preparations for this," Lei Jun said.

"When you plan, the main task is to find important self-media partners. In the early stage, you must rely on high-level people to do this piece of content.

Therefore, most of the self-media people should come from traditional media people. They all have a high media level, followed by college professors. They all have professional and rich knowledge and have their own unique insights on things.

These self-media people need you to take the initiative to attract them, and you can send a team to actively promote them to the influential people among them, as the head self-media people of our platform.

With the participation of these people, the influence of our news platform will not be bad. In addition, we can also invite major traditional media to enter our platform in the form of corporate accounts.

In this way, the income they get through their business accounts can become a part of their business income. If they grow bigger, the income they get will not be lower than their income from traditional channels.

Finally, there is no restriction on ordinary people who want to be self-media. If we want our news platform to prosper, we must let everyone have the possibility to become self-media.

They don't necessarily have to be very professional. Maybe what they publish is small things around them, maybe they express their personal feelings, or they just follow hot events to watch the excitement.

In order to become an ecologically rich news platform, in addition to the top self-media, many small and medium-sized self-media people are required to become branches and vines in this forest.

Let everyone find what they want from this platform, whether it is money, or ease, or knowledge, or just the desire to express. "Leaf Book said.

These contents are not difficult to understand. Lei Jun nodded his approval after listening to it. If he wants to become the world's top news platform, he must be tolerant of all rivers and rivers. There is nothing wrong with that.

Ye Shu continued: "The current news content is mainly text-based, which has high requirements for writing, and the entry threshold is still relatively high.

Moreover, reading text for a long time will make people feel tired and consume more time. Generally, people with higher levels of knowledge will read long-form news content quietly.

Therefore, our new version of the news platform will greatly increase the support for video content. On the one hand, it can lower the threshold for entering self-media, and does not need to have good writing skills.

On the other hand, it is to increase the user base, so that users with lower educational levels can also find more video content that suits them, and it is more plentiful than simple text, and it is easier to convey opinions.

Most importantly, the addition of numerous video content has further improved the technical level of the news platform, making it more difficult for competitors to imitate.

The traffic consumption of video information is much higher than that of text information. The cost of traffic was very high in the early days of Internet development. This will be a cost pressure that they cannot bear.

And we have super compression technology in hand, which can not only greatly reduce the consumption of video resources on traffic, but also provide high-definition video content smoothly.

These are things that competitors cannot do at present, and they are also our unique advantages. When the time comes, they will lose in terms of content and form. "

"How is that different from our streaming platform?" Lei Jun said.

"There is still a difference between the two. Our streaming media platform mainly focuses on film and television works and TV program videos, and belongs to the category of long video platforms.

The content of the videos on the news platform is relatively short, the short ones do not exceed one minute, and the long ones generally do not exceed half an hour. Of course, longer videos can be posted, but the audience is impatient to watch them all. "Leaf Book said.