Chapter 428

Thinking of this, Ye Zishu plans to build a platform after going back to strengthen the research and development collaboration capabilities of various companies, which will be of great benefit to more complex systematic research and development in the future.

Due to the rapid development of his companies, the outside world does not have a special understanding of the internal technical conditions of these companies, which will cause certain obstacles to collaborative research and development.

In addition, the previous communication was more difficult, and now with the emergence of the Internet, the communication is much better, but it still hasn't reached the state he wants.

What's more, the real technology will not be announced on the Internet. It is not easy to understand the real technical strength. This is commonly known as the problem of insufficient supply chain construction.

Wang Chuanfu agrees with Ye Zishu's words. In fact, even in the automobile industry, few companies can complete it alone, and those century-old automobile companies cannot do it either.

In terms of the proportion of technology, the technology that Ye Zishu gave to Huanyu Group is already very comprehensive and advanced, and the proportion of Huanyu Group's own technology is already quite high.

The artificial rubber of Kirin Industrial Group only provides raw materials, and the manufacture of artificial rubber into tires has to be done by Huanyu Group itself. Kirin Industrial Group does not intend to get involved in this processing industry.

In the same way, solar power generation coatings and scratch-resistant coatings, as well as supporting electrical energy harvesting equipment, they only provide raw materials and basic components, and how to integrate and assemble them is still made by Huanyu Group itself.

In fact, the larger the enterprise, the weaker its technological innovation will be. Many large enterprises seem to have been in the leading position in the world, but in fact they are doing continuous acquisitions.

This is the case with General Electric. It seems that their technology has been very powerful for decades or hundreds of years, but who knows how many technologically advanced companies they have acquired in the process.

They even did not hesitate to use despicable means to achieve the acquisition goal. The experience of Alstom in France in the previous life clearly illustrates this point. It is not that they are so good, but that capital acquisition plays a great role.

"Mr. Ye plans to stay here for a few days?" Wang Chuanfu asked.

"Not sure yet, the next stop is going to Wuhan to see the situation of Kirin Industrial Group." Ye Zishu said.

Hearing what he said, Wang Chuanfu said, "Why don't Mr. Ye inspect the production plant below us?"

Since he said so, Ye Zishu immediately smiled and said: "That's fine, it's quite exciting to see the huge industrial machines starting up."

After saying this, Ye Zishu suddenly said: "It's time for you to establish your own headquarters.

With the increase of enterprise personnel, this small rented building of yours is not enough. "

He originally wanted to say that it was a bit shabby, but after thinking about it, he felt that it was inappropriate to say that. Hard work is a fine tradition, and the meaning of hard work cannot be ignored just because you are rich.

As a big boss, he said that the headquarters of his company was shabby, and it was even more unreasonable, so he temporarily changed the words, but what he said did make sense.

A corporate headquarters is a demonstration of the strength of an enterprise. If Huanyu Group wants to go global, it must demonstrate its own strength and make its partners more confident.

"By the way, you can find dealers to cooperate with your motorcycles to open up the international market, because the customer groups faced by motorcycles are very complicated and the geographical distribution is very wide.

Cooperating with local dealers will help your motorcycle products enter the international market as soon as possible, but this model is suitable for low-end and mid-end brands.

Like your high-end and luxury motorcycle brands, you need to show style, and you can’t simply sell them on the street, because ordinary people can’t afford them.

In the field of high-end and luxury brands, you can establish your own direct-sale store model, or 4S store, which integrates vehicle sales, spare parts, after-sales service, and information feedback into a four-in-one sales model.

I don't know if there is such a sales model in foreign countries. You can send people to study abroad, and if so, you can learn from other people's advanced experience.

If not, then you need to think about how to do a good job in 4S store service. I think that in addition to the core of 4S service, the shopping experience of 4S store is also very important.

The more high-end the brand is, the more important the environment of the sales place is, because customers who can afford high-end luxury brand products are all high-end customers, and they care more about the sales environment.

In the future, your automotive products will also need to establish a large number of 4S stores. The sales network of low-end and mid-end brands can be wider and more 4S stores will be established.

The places where high-end luxury brands sell more are bustling metropolises, and the number of stores established will be relatively small, but the cost of building a single store will be high.

Of course, if you find a suitable cooperative dealer in the local area, you can also cooperate with them to establish a 4S store to reduce your investment in sales.

However, I think that as a new brand, it is very difficult to obtain strong sales partners. The biggest possibility is that some people who are not very strong are willing to cooperate with us.

If this is the case, I suggest that it is better to establish your own 4S store sales channels. If your funds are insufficient, please tell me directly. "Leaf Book said.

Wang Chuanfu was very interested in the concept of the 4S store he mentioned, and asked about some details. Ye Zishu himself was not particularly clear about it, but he still explained what he knew.

How to operate specifically requires them to investigate how others do it. If they have their own understanding, that would be even better. He can't help much in this regard.

However, he still added a sentence, saying: "4S stores are the facade of automobile brands, the more high-end automobile brands, the more they must reflect the grade and concept of the brand.

The mid-to-high-end car products I gave you all have the concept of energy saving and cleanliness. Although it is not obvious, it can be used as a promotional selling point and should be reflected in our entire marketing process.

Although you have not yet produced cars, the construction of your 4S store should be put on the agenda in advance. When your cars come out, you will be able to sell them through channels immediately.

Most of our products will still be sold around the world in the future, and the domestic sales volume cannot accommodate too much. Last year, my country's total automobile output only exceeded 1 million.

It is impossible to achieve a huge improvement in a short period of time. The significance of your existence in China is to break the situation of high prices and low quality of foreign auto brands.

Forcing foreign capital in joint ventures to come in with more high-tech, no rubbish technology can make enough money in China, just to make it difficult for them to make money in China. "

A car like Santana can be sold for 180,000 yuan, which is no different from stealing money. In his opinion, such a car is only worth 80,000 to 90,000 yuan.

The automobile products of Huanyu Group will become the "shit-stirring stick" of the domestic automobile industry. When Huanyu Group comes up with products with cheaper prices, better product quality and more aesthetic appearance, let's see how they do it.

As for the mid-to-high-end car products of Huanyu Group, they will compete with them in overseas markets, and even pull out their own low-end brands to compete with some of their brands.

He didn't want to be like the car company in his previous life, where everyone worked together in harmony to earn common people's money. It can be seen from this that he is not a serious businessman.

When Wang Chuanfu heard his words, he also laughed. Wang Chuanfu himself drove a Santana, which is considered a good car in China at present, but there is really nothing special about it.

Just now, he also read the exterior design and interior function design of the car provided by Ye Zishu. He simply beat Santana. Even if it is a low-end brand, its configuration is much higher than theirs, and the overall technical level is also much higher.

Through the business strategy of Qinglong Technology Company, Wang Chuanfu also began to understand the business philosophy of Ye Zishu. In business, he advocates "dominant", and he will be merciless if he can kill his competitors.

Of course, it is very difficult for the auto industry to achieve this. It can only be said that it will gradually erode the market of competitors and develop slowly. It is almost impossible to become fat like Qinglong Technology Company.

"Then how much is appropriate for our first phase of automobile production capacity construction?" Wang Chuanfu said.

Faced with this problem, Ye Zishu thought for a while, and said: "The domestic sales of mid- and low-end cars are the main ones, and the overall production capacity is set at 200,000 vehicles first.

As for foreign countries, it is mainly based on mid-to-high-end brands. The overall production capacity is set at 800,000 units, and the total production capacity is 1 million units. "

Hearing his words, Wang Chuanfu was a little surprised. He set such a high figure with so much confidence, and it would take a long time to digest it if it could not be sold in time.

Seeing his expression, Ye Zishu said: "We must have confidence in our products, we are absolutely ahead in technology, and even some technologies cannot be realized in a short period of time.

When publicizing, don’t be gentle and courteous, you can be tit-for-tat appropriately. Apart from their high brand awareness, they can’t compare with you in other aspects. If you ridicule them, they have no way to fight back. "

As a new brand, there is no need to take face into account so much. By relying on the dispute with the old brand, it can increase the activity of the topic, which can attract the attention of many consumers.

As long as someone comes to experience it, you can know whether it is good or not. Foreign consumers have seen so many brands, and their obsession with brands is not as high as in China.

Just like the Chinese people in the past are more and more well-informed, quite a few people are no longer obsessed with well-known brands, and it is more important for them to choose the car that suits them.

"In terms of publicity, we can cooperate with Shengshi Advertising Company, they have certain overseas advertising experience and cooperation channels, and the Internet companies under Phoenix Technology Company also have some advertising promotion resources.

In this way, your overseas publicity will not be at a disadvantage, and you may spend less publicity money. "Leaf Book said.

When Wang Chuanfu heard his words, his eyes lit up immediately, and he felt that he had learned another trick. It turns out that propaganda can do this.