Chapter 467: Making money in the software industry is even more terrifying
After reading the annual report of Qinglong Technology Company, Ye Zishu immediately read the annual report of Phoenix Technology Company, and did not immediately write his philanthropic ideas to Qinglong Technology Company.
Because he still needs to look at the business situation of Phoenix Technology Company, so that he can make a comprehensive judgment, otherwise he will use his brain to make a decision, and if the result is inappropriate, he will be a little embarrassed.
The Phoenix Technology Company's annual report is very detailed. It is the most detailed annual report he has ever seen when it comes to the sales performance of each software.
It's just that Ye Zishu doesn't care about such minutiae now. If he was still working in Phoenix Technology, he might be more concerned about these details. Now these details should be considered by the current leadership team.
Ye Zishu only checked the overall operating conditions of their various subsidiaries. The first is the operating conditions of Phoenix Software Company. Last year's performance was very good, and this year's performance is also not bad.
Last year, the sales volume of the personal Phoenix operating system was as high as 70 million sets. The average ex-factory price of each system was 150 US dollars, equivalent to 900 yuan, and the revenue was 63 billion yuan.
A total of 80 million sets of office software systems have been sold, the ex-factory price is the same as the operating system, and the annual revenue has reached 72 billion yuan.
In addition to the above two categories, there are database software, programming languages and tools, network security software and hardware systems, browser services and so on.
Among them, the highest revenue is actually programming language and tool software. The main reason is that the Phoenix operating system uses the Phoenix programming language, which has led to a surge in global usage.
With the emergence of the Phoenix operating system dominating the world, everyone has to devote more energy to research on this native language, and more and more development has been transferred to this language.
Compared with the traditional C language, Phoenix language programming is more standardized, but also has advanced features, and the provided components are also very good, which can greatly reduce the difficulty of programming.
At the same time, the operating efficiency is not lower than that of the C language. With the modular structure, the scope of application is very wide. No matter from which point of view, the Phoenix programming language has a tendency to come from behind to dominate the world.
This is because the Phoenix programming language did not introduce a cross-platform virtual machine, otherwise it would become more popular, but considering that the current operating system war has not yet settled, this feature can only be temporarily sealed.
The pricing is based on Oracle's previous pricing strategy, which is either $40 to $300 per user, or $5,000 to $15,000 per processor.
Calculated by user,
The main difference is the official additional services used. If you only need to use the language itself without using additional components, then the annual fee is 40 US dollars.
The processor fee is mainly based on the performance of the processor. A processor with low performance will naturally have a low fee, and a processor with high performance will naturally be expensive. Don’t think that you can reduce the licensing fee by improving the performance of the processor.
Individual users are mainly for the front-end development process, processor authorization is mainly for running and deploying, and both are charged at the same time, which can be described as quite a thief.
In addition to this, there is another kind of pricing, which charges a license fee of 1% to 3% of the selling price of each copy. Like stand-alone games, this is the way to collect money, because if you don’t charge this way, you can only earn income from the development process. up.
Generally, the license fee will be charged when the sales amount exceeds 100,000 US dollars. The higher the sales amount, the lower the license fee will be. If it is a free software without advertisements, there is no need to pay any share fee.
In fact, this charging method is learned from the game engine charging method. Although it is definitely inevitable to be scolded, it seems that everyone can only accept it.
Originally, Ye Zishu thought that such a pricing strategy would be difficult to promote, and the cost would be quite high, but he did not expect that the usage would grow very fast, and everyone seemed not to care about the fee.
After analysis, it is mainly because this programming language is so good, the language itself can save a lot of development costs, and the money saved is much more than the licensing fee paid.
In addition, Phoenix Software provides many high-quality component services, which can meet the needs of almost any conventional application scenario, which further saves development costs.
In addition, this language is easier to learn, the writing process is more concise, and the learning cost is relatively low. According to the official tutorial, you can start working in a short time.
The most important thing is that the official provides a large number of programming examples, so that R\u0026D personnel basically only need to copy and paste, which reduces the difficulty of recruiting people for enterprise development.
What's more, in case these novices don't know how to copy and paste, they also provide a very smart search service, making it easier and faster for them to find function codes.
This is still in the case of not using official programming tools. If you use official programming tools, the efficiency will be faster, which is 3 to 5 times more efficient than C language programming. It depends entirely on the user's situation.
In fact, Phoenix Software also provides a free programming tool, but it only has simple programming functions, and the efficiency is much lower. Most people will not use this free programming tool.
Now except for existing programs that need to use other languages for maintenance, most of the new programs have been transferred to the Phoenix programming language, and some companies have begun to use the Phoenix language to rewrite their software products.
The so-called "you get what you pay for", although they seem to be selling programming languages and programming tools, in fact they are selling services, which is why everyone is happy to be harvested.
Because everyone thinks it is a good deal, not to mention that Phoenix Software has invested a lot of manpower and material resources in order to provide high-quality tools and components, and it is impossible not to ask for returns.
In addition to the current companies that fully use the Phoenix language, the largest is the Phoenix Technology Company itself, and there are also brother companies using it.
Of course, the most influential company is Phoenix Technology, which is currently a super giant in the global software industry, and everyone's eyes are on their every move.
Many small companies are unable to make technology selection, and can only rush to the big companies, because the big companies have already waded through the thunder ahead, and they can follow behind with peace of mind.
In addition, there is a huge gap in efficiency whether to use the Phoenix programming language. If you do not use it, it means a large increase in manpower, and the overall competitiveness will be much weaker. Many large companies have to choose to use it.
The total revenue of this business is 60 billion yuan, and most of it comes from their game sector. In fact, it is equivalent to collecting money from brother companies. Of the total revenue, more than half of the revenue comes from the group's internal business and brother company business.
As for the front-end scripting language, it is completely free, and the programming tool is also integrated in the Phoenix programming tool, and there is almost no income in this regard.
The use of native scripting language is very difficult. In order to improve the efficiency of everyone, they also provide other front-end programming components, which can greatly improve the efficiency of front-end development.
The basic components are provided free of charge, making it easier for developers to develop front-end applications, not as difficult to use as native scripts, but it means that many advanced requirements need to be implemented by themselves.
If you are a master, there is no problem, but it will also take more time. If you are a novice, you don't know how to realize many functions.
So there is a meaning for the existence of the paid version. Using these advanced component sets, writing front-end applications is like building blocks, and you can do whatever you want.
What's more intimate is that it also provides more intelligent development components, which makes front-end programming very fool-like. You only need to move components to specific positions, set parameters and write logic fragments.
As a result, the number of people who use this method to write front-end applications is the largest in the world. Originally, enterprises had a headache for writing front-end applications. Simple and ugly pages are nothing, but complicated and beautiful pages are very difficult to write.
The most important thing is that the cost of the front-end is also very high. Since this visual programming component is available, it is completely different. Although the front-end programming has become boring and boring, everyone still enjoys it.
Just relying on the sale of these fee-based components has brought them an income of 1 billion yuan. Although it cannot be compared with other businesses, it has not done free labor after all.
Although many companies want to imitate such a structure, but the technology is inferior to others, no matter what they do, the gap is still not even a star, and they still cannot pose a threat to Phoenix Software's components.
Their database software is already excellent, providing almost all database types required by current software applications and Internet applications, and its performance and ease of use are much higher than those of its peers.
In addition, the Phoenix programming language is now popular all over the world, and the cooperation between the two has a higher degree of fit. In addition, various back-end components use their own databases first, which makes more and more people pay attention to their database products.
The year before last, it could be said that their database products were only used by themselves. Last year, there was a gradual improvement, and more and more people tried to use their databases for data processing and storage.
It's just that the demand for big data processing and high-efficiency throughput is not large at present, and the advantages of these databases cannot be fully utilized, but their excellent nature cannot be ignored.
The software products of Phoenix Technology have a characteristic, that is, to lower the threshold of use as much as possible, to do more work by themselves, to improve development efficiency, and to reduce costs for users.
Therefore, compared with other databases, in addition to the excellent features that the database itself should have, it is also very easy to use and basically does not require much effort to deal with database problems.
This is not only due to the excellent database architecture design, after all, it comes from the architecture design provided by Leaf Book, but also thanks to the use of intelligent algorithms.
If other databases want to achieve good performance, they need to fully understand the underlying logic of the database before optimizing, hoping to improve a little performance.
This kind of situation does not need to be done on the database of Phoenix Software Company. Developers only need to focus on logical processing problems, optimization and exception handling, etc., and the database itself can solve them.
If the limit of the database is really reached, the database will naturally give a warning and provide the best solution, as long as you follow it.
As for the solution implementation process, a lot of work is also done automatically by the database itself, and the processing personnel only need to follow the instructions step by step.
The result is that new applications are basically transferred to Phoenix Software's database products. If many old applications have passed their life cycle, there is a high probability that they will be replaced with Phoenix Technology's database product line.
What's more, the security of Phoenix database products is very high, and there are certain emergency measures against hacker attacks, and it is impossible to find loopholes.
It cannot be said that their products are completely bug-free, but it is definitely not something that modern hackers can find. The intelligent testing software system written by Ye Zishu is not a toy.
So far, no one has claimed to have found any loopholes in all the software products of Phoenix Technology. This is the scariest part, which makes many hackers feel that they are useless.
Although database products just started last year, the revenue they created was as high as 50 billion yuan. This year, the revenue is expected to at least double and exceed 100 billion yuan.
Because Phoenix database products occupy as high as 95% of the new database market, and the remaining 5% use free databases to save costs.
The last is their security software business. The revenue of this business is not large, only 1 billion yuan, which is negligible compared with the total revenue.
There are two reasons: the first is that the Internet is just developing, and everyone has not realized the seriousness of network security; the second is that the security of the Phoenix operating system itself is very high, and ordinary security attack methods are difficult to be effective.
Although it didn't make much money, its market share is very high, reaching more than 90%. It is mainly used by individual users for free, and it has not been commercialized.
He asked his subsidiaries to abide by professional ethics and not to use unscrupulous means to expand business revenue. Fortunately, their main revenue does not depend on the security software business, so there is no need to worry.
The last piece is the revenue of the operating system application store. According to the ratio of 30%, the revenue is still very impressive, and the total revenue has reached 70 billion yuan.
Calculated in this way, Phoenix Software alone achieved 320 billion yuan in revenue last year, of which 317 billion yuan was the above-mentioned business revenue, and the remaining 3 billion yuan was additional service revenue and other software revenue, such as server operating system.
The cost is basically labor and taxation. At present, they still enjoy preferential tax policies. The total number of employees worldwide is only 20,000, of which 10,000 are at the headquarters, mainly R\u0026D and management personnel.
There are 10,000 overseas employees, mainly for software marketing and on-site services. The per capita revenue has reached 16 million yuan, which is very scary, and the labor cost is almost negligible in front of the total amount.
Ye Shu was shocked when he saw that their net profit margin was 80%. He thought that 60% would be enough, but he didn't expect it to be so high. If it wasn't for various taxes, it should be even higher.
When seeing that the net profit of just one subsidiary has reached 256 billion yuan, and the revenue of other subsidiaries is not used, Phoenix Technology can definitely undertake related charitable tasks.
