Chapter 481 The industry can be linked in such a way

Hearing Ye Zishu's question, Ogura Yuko, who was sitting upright, unconsciously smiled. Seeing her expression, Ye Zishu immediately knew it.

Sure enough, Yuko Ogura said: "Although our initial operations were not as good as we expected, this period lasted very short, with only a low period of less than half a year.

At that time, our operating income was still difficult to cover our operating costs, and our funds were running out after the necessary initial investment.

Just when we wondered whether there was a problem with the business strategy and we needed to make changes, the cartoon of the same name of Shengshi Film and Television Company was finally released in Japan.

At that time, with the determination to fight to the death, we used the few funds left in our hands to advertise the animation series of the same name, and the result was so good that it exceeded our expectations.

Since then, our customer flow has increased significantly, and as time goes by, our word of mouth has gradually spread, more and more people came, and the business became more and more popular.

By the end of the previous year, our operating income had exceeded our operating costs, and the most dangerous time had finally passed. With our reputation getting better and better, our operating profits continued to increase.

Especially after August last year, our catering business suddenly became more popular, and the supply has exceeded the demand, and the profitability has further improved. "

Hearing this, Ye Zishu suddenly had an idea in his mind, that is, the sudden increase in popularity in August last year was related to the product release of Qinglong Technology Company.

Although there seems to be no relationship between the two, in fact there is a great relationship, because the products of Qinglong Technology Company have epoch-making significance, and it is not an exaggeration to say that it has redefined the personal computer.

This seems to be the behavior of a company, but in fact it is a concentrated display of a country's technological strength, which has a huge impact on many people.

In the past, the products exported by our country were all low-end processed products, and even had to rely on the sale of natural resources in exchange for foreign exchange. The presence in international trade was very weak, let alone the high-tech field.

The press conference of Qinglong Technology Company, like a huge splash on the originally calm international trade lake, made many people have to re-evaluate the economic development of our country.

With such a mood, many people want to learn more about China, and there are two ways to learn about it. One is to go to China for field visits to see what the real situation here is.

The other is to learn about China through information related to China, including books, reports, cultural customs, etc. about China. This is also an important way to understand a country.

As a representative of our country, Chinese food is considered by many people to be one of the many aspects that need to be understood. As a "small Chinese master" who mainly focuses on high-end Chinese food, it is a once-in-a-lifetime opportunity.

Especially for high-end people, they have to re-learn how to deal with China. Although Qinglong Technology Company can be regarded as an example, as a high-end person with a keen sense of smell, they don't see it that way.

If it is an accidental technological innovation by a certain company, it can be regarded as an accidental event, but Qinglong Technology Company is not, because they have rewritten the entire personal computer industry.

This is not something that can be done by accident, which means that there must be a whole set of advanced technology system and industrial foundation behind it, otherwise we can only do some minor innovation work.

Sure enough, in less than half a year, Qinglong Technology Company successively released products such as music players, handheld game consoles, home game consoles, and smart homes.

These products not only demonstrate the advanced electronic semiconductor manufacturing technology to the outside world, but also demonstrate my country's advanced software technology, and even export new industrial concepts to the world.

As soon as the concept of smart home came out, it exploded in the home appliance industry in an instant. Some people were worried, while others were ecstatic, as if the entire industry had encountered a second spring.

Those who are worried are mainly companies that are not very powerful. The concept of smart home has further improved the technical level.

They worry that they will not catch up with this express train and will be eliminated by the market.

Any round of technological innovation will lead to a new round of industry reshuffle. Players without real strength will be gradually eliminated by the market during the reshuffle.

Most of the ecstatic people feel that they have the ability to fight. Most of these companies are mainly international home appliance giants, and their self-confidence is naturally very strong.

After so many years of development, the home appliance industry has become a sea of ​​red. The profit margins of each home appliance giant are very low. If they can have a net profit of 5%, they are already top companies in this industry.

The net profit margin of most enterprises can only be maintained below 2%. If the overall scale of this industry is not large, there is no point in continuing to stay.

The emergence of smart homes has allowed them to see the direction of industrial upgrading, and industrial upgrading will inevitably be accompanied by an increase in profit margins, so they are naturally more excited.

It can be seen from this that in less than half a year, Qinglong Technology Company has had a great impact on the world, and even elements related to China have also received a certain degree of enthusiasm.

The "China Little Master" catering group just stood at the forefront. In the past, there were no catering companies without Chinese food signs in foreign countries, but their products were all improved, and they were not considered authentic Chinese food.

"Talk about the detailed data!" Ye Zishu said.

"As of the end of last year, our high-end catering business had a total revenue of 500 million yuan and a net profit of 200 million yuan." Yuko Ogura said.

To be honest, this revenue and net profit are really inconspicuous compared to the tens of billions of dollars that can easily be transferred, but this depends on the industry in which it is located.

In the high-end catering industry, the annual revenue of 500 million yuan is actually very good, and it is still in an unstable operating state and is in the trend of gradually strengthening.

And the net profit has reached 200 million yuan, and the net profit margin is around 40%, which is quite high in the catering industry. The net profit margin of general catering is only about 10%, and most of them are below this figure.

From the perspective of investment income, it is also a very impressive achievement. He invested 20 million yuan at the beginning, and in less than two years, he realized a 10-fold profit, which is already quite a huge profit.

No matter from which angle you look at it, Yuko Ogura's management ability has been fully demonstrated. Even Ye Zishu did not expect that she managed this industry so successfully.

"Under the leadership of Ms. Xiao Cang, being able to achieve such good results shows that I did not misunderstand Ms. Xiao Cang's ability." Ye Zishu said happily in a good mood.

Yuko Ogura was also very happy to hear his praise, but she said: "It is because the boss's business strategy and publicity arrangements have played an important role in achieving such success."

Although these are also facts, if there is no excellent management ability, no matter how Ye Zishu plans and arranges, it may not be successful.

Failure is often caused by one or two shortcomings, but success often requires certain advantages in all aspects, and each link must be relatively good. This is still very clear to Yeshu.

"Did you only open one high-end restaurant so far?" Ye Zishu asked.

Yuko Ogura nodded, and said: "Before we were still in the groping stage, it was not suitable for expansion, and at the same time, the funds were limited, and every penny spent had to be produced.

Although we gradually made profits in the future, it does not mean that we are completely successful. It takes a period of time for the business to stabilize before we can make an accurate judgment.

If the business performance in the future is stable, it can truly show that our model has succeeded, has the ability to expand outward, and can ensure a higher probability of success in expansion. "

Hearing her words, it showed that Ogura Yuko was not dazzled by the sudden outburst, but rather sober, and Ye Zishu thought it made sense.

Ye Zishu is very glad to hand over this business to Yuko Ogura. If it is another professional manager, it may not consider these things for the sake of good data.

Yuko Ogura's management method is no longer putting herself in the position of a professional manager, but running the business as a real entrepreneur.

The difference between the two is very big. If you only operate from the perspective of a professional manager, there will be a lot of behaviors that are eager for quick success. As the boss, Ye Zishu needs to keep an eye on it all the time to avoid being ruined by professional managers. .

If you operate with the mentality of an entrepreneur, as the boss Ye Shu, you have to rest assured that you don't need to pay attention all the time, because even if you pay attention, he thinks that he may not be able to do better than her.

"Did you only run this high-end restaurant during this time?" Ye Zishu asked.

They also discussed the Chinese fast food business before, but Yuko Ogura has not mentioned it until now, and it seems that they have not done it, so Ye Zishu asked.

Yuko Ogura is also a person with a delicate mind, and after hearing his implication, she immediately said: "In the early stage, I must only operate this business, so as not to disperse energy and funds too much.

Now our high-end catering business is developing well, and we have to wait for the next round of expansion, so we can also devote part of our energy to trying the development model of Chinese fast food. "

What she means is very clear, that is, the Chinese fast food business is still in the exploratory stage, and she wants to find the best business model so that it can be copied quickly in the future.

It is difficult to make a lot of money in the fast food industry without rapid replication. Both of them understand this very well, and discussed many countermeasures at the beginning.

He also didn't know whether Yuko Ogura tried to manage the business according to the way she had discussed, or her own way of thinking, so he was very curious.

"Then how is the situation now?" Ye Zishu asked.

When Yuko Ogura heard what he said, the smile on her face didn't weaken, on the contrary, it became even stronger. Ye Zishu suddenly felt confident. It seemed that the Chinese fast food business was developing very well.