Chapter 50 Losing business?

To be honest, he didn't know Zhang Guoli's ability to manage the company, anyway, he had no memory of his talent in this area in his previous life.

It's just that the film and television company under him is still an empty shell so far. Zhang Guoli can at least support this company when he comes over.

As for the future development, let's take another step to see, and although I don't participate in the specific management and operation, but I have time to take a look, it shouldn't be too bad.

In fact, I basically didn’t make much money from filming TV dramas before. Many provincial TV stations didn’t have stars and didn’t have so much advertising fees, so naturally I didn’t have that much money to buy TV dramas.

In fact, up to now, only CCTV 1 and 2 have been launched, and other TV stations will have to wait until next year to complete the star work one after another.

Now TV drama production is basically funded and filmed by TV stations. It is estimated that he is the only independent film and television production company in the country. Because of the large investment and low return, no one is willing to do it.

"Maybe Boss Ye doesn't know about some things about film and television investment. Everyone should have heard of last year's hit "Desire", right?" Zhang Guoli said.

Both Ye Zishu and Guo Dongsheng nodded, expressing that they knew about this TV series. Although Ye Zishu hadn't watched it, it was difficult to ignore this TV series.

The popularity of this TV series last year can be described as empty-handed. Walking on the street and looking for anyone who has watched TV, there is no one who does not watch this TV series.

"Boss Ye, do you know that the investment in this TV series is 1.02 million, and a total of 50 episodes have been filmed, but the return is only more than 500,000. It is a loss-making business."

To be honest, he really didn't know whether this TV series was making money or losing money. After all, it was too far away from his time, and as an ordinary audience, he wouldn't pay attention to it.

"Currently the TV station is in a monopoly state, and the competition between them is not fierce, and the cost of purchasing TV series is extremely low. If it is invested by a state-owned unit, anyway, the loss is also the state's.

But as a private film and television company, how long can such a loss last, so I still advise Boss Ye not to enter the field of film and television drama production for the time being. " Zhang Guoli continued.

This is different from music. The distribution of music can be completely decided by oneself, while TV dramas need to be broadcast through TV stations. If TV stations don't give high prices, naturally they can't sell them at a high price.

And now TV dramas are basically shot by state-run units to coordinate with national hotspots. For example, "Four Generations Under One Roof" is for the 40th anniversary of the Anti-Japanese War, and "Triumph at Midnight" is for the self-defense counterattack against Vietnam.

The cost of these TV dramas is borne by the state, and it doesn't matter whether they make money or not. It is completely different from the operating logic of private enterprises.

From this point of view, if he wants to further increase his financial resources through TV dramas, he is going to fail, but he is very unwilling to give up like this.

"If the auction system is adopted, all the TV stations will be called together, and then an auction will be held for a certain TV series. The highest bidder will get the right to broadcast." Ye Zishu asked.

"It's not impossible, but now that local TV stations don't have stars, and the audience is limited, they definitely can't afford too high a price. In this case, they basically can't compete with CCTV.

Therefore, it is basically impossible to raise the price too high. It can only be said that the price can be raised slightly, but it is not yet known whether it will be able to recover the cost. "Zhang Guoli replied.

"Then if the auction is based on the first round of broadcasting rights, the second round of broadcasting rights, and so on, a TV series is sold to several TV stations, so that multiple fees can be charged.

Didn’t I just say that only CCTV is on the stars, but the local TV stations are not on the stars, which means that the local stations still have a large audience. "Leaf Book said.

"Having said that, the current TV station purchases are basically buyouts, that is to say, even the copyright of the TV series must be given to the TV station.

Not to mention the right to play a few rounds.

Moreover, if CCTV broadcasts it on the satellite channel, it means that it can be seen all over the country. It is not very meaningful for local TV backgrounds to purchase follow-up broadcasting rights.

Finally, there is one more point, the current TV stations don't have much commercial income, and they basically don't make much money buying TV dramas. "Zhang Guoli said.

He learned some information from Zhang Guoli's words, that is, the current TV station mainly relies on government funding, and the advertising revenue can be ignored.

This is also the reason why the competition in TV stations is not fierce. Everyone is living on finances and is equally poor, so naturally there will be no excessive competition.

If you want TV stations to compete with each other, you must let each TV station gain benefits from broadcasting TV dramas. The greater the benefits, the more intense the competition will be.

So here comes the problem. Now the main body of the domestic economy is state-owned enterprises, and state-owned enterprises seem to be not very keen on advertising, at least not a common phenomenon.

This is also a disguised way to make the interests of the TV station not big enough, and this has fallen into an endless loop. It seems that everyone has no desires and desires. It is very difficult to stir up splashes on the calm lake.

The private economy is willing to advertise, but they don't have much capital, and it would be nice to be able to use capital to organize production, so they don't have spare money to advertise.

He thought about it, and felt that if he wanted state-owned enterprises to participate in advertising promotion, he had to let them see the benefits of advertising.

Just like the CCTV Biaowang in the previous life, the first Confucian Banquet Wine to win the Biaowang, with the help of Biaowang's advertising promotion, their sales exploded in an instant.

Others later saw the effect of the sales explosion brought about by the advertisement, which made the price of CCTV's bid king soar, and many companies have successively participated in the competition for CCTV's bid king.

Although other TV stations are definitely not as influential as CCTV, and it is definitely impossible to achieve the effect of being the king, but the reason is the same.

It seems that the advertising company must be set up. Since others cannot see the benefits in it, he must let others see it, so that more people are keen on advertising promotion.

"Thank you very much, Mr. Zhang, for what you said to us. Without your words, we would not have such a deep understanding of the film and television industry.

This also shows from the side that Mr. Zhang still has his own understanding and opinions on the film and television industry. I am more at ease by entrusting my film and television company to you. "Leaf Book said.

"Boss Ye is still determined to enter this industry?" Zhang Guoli asked.

"I have already figured it out. I don't want to make money at the beginning, but just want to be able to maintain the operation of the film and television company. In the process, I will build the company's shelf and establish the company's brand.

As for making money, I think that although it is not very optimistic, it is not as pessimistic as Mr. Zhang said. There are many ways to prevent us from losing money. "Leaf Book said.

"Oh, can you tell me?" Zhang Guoli asked curiously.

"Ms. Zhang, this is a commercial secret of a film and television company, so I can't tell you in advance." Ye Zishu said with a smile.

Hearing what he said, Zhang Guoli was a little annoyed by his own Meng Lang just now. As Ye Zishu said, how could he casually tell others the secret of the company's money-making.

"If Mr. Zhang joins my film and television company, I will tell you all these secrets, and I think joining my company will at least improve your current living conditions." Ye Shu continued.

Hearing what Ye Zishu said, Zhang Guoli also felt that this was indeed the case. At least his living conditions would be much better after joining his company. Thinking of this, he already had the answer in his heart.

"Give me some time to think about it!" Zhang Guoli said.

"It's no problem. Being right with a person has a crucial impact on a man's career. It's worth spending some time thinking about it. I just hope that Mr. Zhang can give a definite answer after the MV is finished."

Although he hoped that Zhang Guoli would help him set up the film and television company, but the time was too long, and he needed to find another way, and it was impossible to wait for him alone.