Chapter 538 Digital Advertising Platform System

The main reason is that their output is too high, so high that they are unwilling to spend so much energy on copyright management of TV dramas, because copyright management also requires costs.

In order to reduce this trouble, they proposed to cooperate with TV stations in the form of advertising sharing, which was welcomed by major TV stations.

Because doing so is actually more risky to the production unit. Anyway, the TV station wants to broadcast TV dramas, and what they lose is resource costs, not real money.

And if the production unit can't get enough income, it will definitely lose money. If this situation is the same for many consecutive works, the company is likely to go bankrupt.

Moreover, this method is even more good news for those TV stations with low capital strength, so that they can obtain broadcasting rights at almost zero cost.

Anyway, their advertising revenue is not much, and the money distributed to the producers is not much, which is equivalent to spending less cost to obtain a large number of high-quality TV drama works.

If it weren't for the lower production cost of Phoenix Special Effects TV series, this method might make them lose even underwear, but this kind of cooperation has not been condemned by the industry.

Although Shengshi Film and Television Company has also been greatly affected, their production cost is much higher than that of Phoenix Special Effects Company. If they sell it like this, they will lose even more.

In fact, Shengshi Film and Television Company is better. Now that they have the film and television special effects system of the former Phoenix Special Effects Company, the cost has also dropped a lot.

Although they also produce a large number of TV dramas every year, the bulk of their income still comes from the overseas release of movies. It is true that their interests have been affected, but it has not yet reached the point where they will be hurt.

Other film and television production units are either TV stations themselves or state-owned units. At present, there are no private film and television companies, but they are all very weak. For example, Huayi was established this year.

As for the state-run units, they were filming within the plan, and there was not much market pressure. The TV station felt that doing so would be more beneficial to itself, so naturally they would not stand up against it.

Judging from the current situation, it seems that Shengshi Film and Television Company has been most affected, and Shengshi Film and Television Company is a brother company of Phoenix Special Effects Company.

In addition, shooting TV series now is not considered particularly profitable, so I didn't have any trouble with Phoenix Special Effects Company over this matter, and it miraculously made Phoenix Special Effects Company succeed.

Moreover, due to the existence of the streaming media platform of Kunpeng Information Technology Company, the TV station no longer has the arrogance of monopolizing the broadcasting platform in the past, and the highest share ratio has reached 60%.

This is the first round of broadcast rights. If it is the second round and the third round, the share ratio will gradually decrease, but the lowest can reach 30-70%. This result is also acceptable.

Just doing this will put a lot of pressure on the private film and television companies that will be established later, and if you are not careful, it is very likely that the company that is not well-capitalized will go bankrupt and go bankrupt.

Of course, it’s not entirely a bad thing. At least doing so can make film and television companies pay more attention to quality. Since the cost is there, if you want to get benefits, you can only improve the quality of film and television works.

This can effectively reduce the number of bad films, and it also requires very high quality actors, so capital will play a much smaller role in it.

Ye Zishu didn't know whether it was good or bad to do so. He was most concerned about whether it would affect originality. He didn't care much about other effects.

The time is still too short to make a relatively accurate assessment, and we need to wait for a while. If it really has a big impact, we will find a way to solve the problem.

The implementation of this plan does not mean that as long as it is operated in this way, it is accompanied by the use of a series of advanced technologies to ensure that the interests of all parties are not infringed.

If it is based on the previous technology, this kind of sharing model can guarantee that Phoenix Special Effects will not get a penny, because you can't investigate the TV station's advertising revenue at all.

If people say they don't make money, you can't do anything about them. Therefore, more advanced technology must be introduced to ensure that under this model, Phoenix Special Effects can also obtain its own benefits in a timely manner.

So, together with Shengshi Advertising Company, they established a digital advertising media platform, and at the same time promoted the digital broadcasting system of Qinglong Technology Company, which made Qinglong Technology Company earn a lot of money.

If you want to join this system, you must use a more advanced digital playback system. Using this system, you can connect with the digital advertising platform of Shengshi Advertising Company.

In the future, if advertisers want to place advertisements, they must place their advertisements on this digital advertising platform instead of connecting with TV stations alone, so as to ensure the transparency of advertising revenue.

In this process, Shengshi Advertising Company can also obtain huge benefits. First, the commission of the digital advertising platform, although only 8%, is not a small figure.

The second is to further expand the advertising production business. When placing TV commercials, it is always necessary to shoot commercials. Shengshi Advertising Company, which has mastered the platform, naturally has an advantage in this regard.

More importantly, the establishment of this platform will enable Shengshi Advertising Company to quickly control the national media advertising business. Although it will not occupy 100%, the market share will definitely not be small.

This kind of model should have been resisted by all parties, because the monopoly of resources can easily lead to a situation where people are killing people and we are fish and meat.

It is only in such a special period that such a platform can be established, so that all parties have no major opinions on this approach.

First, no one realizes the importance of the platform. Many people think that the 8% share is not high. You must know that the cost of advertising agencies is higher than this.

However, they ignore the impact that resources are controlled by others and how much it may affect them. From the perspective of economic interests alone, they have indeed made a profit.

The second is that Shengshi Advertising Company already has a wealth of customer resources, and many media platforms have cooperated with them before, and even handed over the full authority of the advertising agency to them.

The establishment of the platform this time, in the eyes of many people, is not just a change of form, and the agency fee is lower than before, many people are naturally willing to accept it.

The third is that Shengshi Film and Television Company and Phoenix Special Effects Company, which are the content producers, have no objection to this. Anyway, the meat is rotten in the pot, it is just a matter of left hand and right hand.

In this seemingly happy situation, the construction of this platform is very fast. Phoenix Technology already has a wealth of technical reserves, coupled with efficient production tools, it didn't take long to build this platform.

The hardware part that Qinglong Technology Company is responsible for has been prepared for a long time. In order to use this platform system, it only needs to change some firmware, which is not difficult.

The whole process took less than a month, and the number of media who joined this digital advertising platform accounted for as high as 60%, and the remaining 40% were still hesitant.

With the support of many high-quality content, coupled with lower operating costs, and the support of more advertising resources on the digital advertising platform, the TV stations that have joined this system have seen different degrees of increase in advertising revenue, and their benefits have become better.

This makes the media platform, which still has many concerns, soon unable to resist the temptation to join this system and enjoy the improved economic benefits brought about by this platform system.

This is an open and closed system. Openness means that all media platforms and advertisers can easily join this system, and the cost is much lower than before.

The closure is for other advertising companies. Originally, other advertising companies still have room to survive, but with the establishment of this platform, their living space will become less and less.

The establishment of this all-digital advertising platform and content trading platform is also of great benefit to Phoenix Special Effects.

In addition to the reduction in copyright management costs mentioned above, the most important thing is that they can understand the preferences of audiences across the country in a very timely manner, and they can even understand which plots are not liked by the audience.

The acquisition of these data makes their intelligent film and television content creation system more powerful, and can ensure that each work can obtain a considerable audience base.

To be honest, this plan was not provided by Yeshu, it was completely proposed by the Phoenix Special Effects Company, and several companies of the Shengshi family responded positively.

Although doing so would harm the interests of Shengshi Film and Television Company and even Shengshi Record Company, it would indeed benefit Shengshi Advertising Company enormously.

They belonged to a subsidiary of a group company. After comprehensive consideration of the pros and cons, they felt that the benefits of doing so far outweighed the cons, so they responded positively.

This kind of genius idea, Ye Zishu felt incredible after seeing it. As long as it maintains a good operation, the operation service provider, content producer and media platform will benefit a lot. The only ones that suffer are other advertising companies.

And this is what Shengshi Advertising Company wants. If there is no such benefit, Shengshi Department will not respond so positively, and even stop the actions of Phoenix Special Effects Company.

This platform also has positive significance for the country, that is, it is easier to supervise the advertising content of many media in the country, and even without human monitoring, artificial intelligence can do this job very well.

The messy advertisements of the previous life have almost no room for survival on such a unified advertising platform, which also plays a very important role in improving the advertising market in our country.

This system has only been in operation for about a month, but all parties feel that their income has increased a lot, and the total scale of advertising has also increased higher than before. It seems that all parties are very satisfied.

At present, this method is only carried out in China, but Shengshi Advertising Company is not satisfied with this, and wants to promote it overseas, and it is not completely without opportunities.

And they rely on the massive content of Phoenix Special Effects Company, but Ye Zishu is noncommittal about their plans to go overseas. There is still a big gap between the domestic situation and the foreign situation.

He feels that the possibility of success in the third world is higher. Developed countries already have a very mature system with intertwined interests. This kind of system may be implemented, but it is difficult to develop and grow.

On the contrary, they can access Internet advertisements, and their success rate is also higher. First, brother companies have many Internet platforms, and there is no lack of support from Internet media platforms.

The second is that the Internet industry has just started, and the interest relationship is not complicated. In addition, the Internet is mainly based on innovation. The establishment of this system may be more popular with small and medium-sized platforms.

Seeing Ye Ziqin sitting happily on the sofa watching TV, and then watching Ye Ziqi, I feel how the gap between the two sisters is so big.