Chapter 555 Where is Vanity Fair?

It is much easier to learn relevant professional knowledge now than before. In the past, I could only go to the library to find relevant books, and even if I found them, I might not be able to understand them.

This is also the meaning of the existence of the school. Books are sold on the shelves, but few of them can understand it. Teachers need to lead the door in order to enter the professional field for better learning.

Now New Oriental Education Group has launched their smart education platform. If you have enough self-control, you can use this platform to learn any professional knowledge.

This smart education platform does not simply repeat book knowledge like traditional online education platforms, nor does it simply recommend learners to read professional books.

Instead, it formulates study plans based on the actual situation of students in an all-round way. To be honest, the teaching level is actually much better than most teachers.

This intelligent trading platform is divided into two parts. The first part is basic education. The courses range from kindergarten to high school. The price is very low, and the annual tuition fee per person ranges from 30 to 100 yuan.

In this regard, New Oriental Education Group is quite restrained, and did not open their mouths because of the good teaching quality. Of course, Ye Zishu's request also played a key role.

The second part is professional education, and the courses cover everything, from art to literature, from engineering to science, and the platform will try its best to do whatever can form knowledge.

Since this part does not belong to basic education, the fees are much more expensive. There are different fees according to the different majors and the length of study time.

The entire course basically costs tens of thousands of yuan, which is still very expensive in this era. The reason why such a high fee standard is set is deliberately done so.

In the basic education stage, they basically don't make much money, and even operate at a loss, and this part of the loss will never be recovered, so they can only use professional education.

In addition, the families that can use professional education now are relatively wealthy in China. It may be expensive for the grassroots, but it may not be very expensive for this group of people.

Of course, there are also relevant measures to ensure that people from poor families can also learn, that is, the entire course is divided into several small courses, which can be purchased separately.

As long as you get a high evaluation after completing a small course, the system will return a part of the fee, and the amount of refund depends on the evaluation.

If the evaluation reaches the highest, then it is possible to return the full amount, and you can also enjoy discounts for the following small courses.

For the studious and intelligent, the entire course may not cost money.

People are so strange, if the price is too cheap, they may not necessarily cherish the hard-won learning opportunities, the more expensive the cost, the more cherished.

And this kind of cherishing is often not based on the actual value, but on how much they paid for it. The high price also has this meaning in it. "Books cannot be read without borrowing" illustrates this truth.

At present, their smart education platform is only launched in China, and can only be accessed by domestic IP addresses, because this measure was originally formulated for the domestic market.

It's not that they don't want to make money from abroad, but that they didn't have the energy to develop the international market before, and they are actually preparing for it now.

The charging standards in foreign countries are very high, and there is no intention to take care of basic education. According to the charging standards they plan to formulate, basic education costs at least 10,000 yuan per year.

The fees for professional education courses are even more expensive, with a minimum of 50,000 yuan per year, and there is no evaluation and return measures, which is completely a businessman's face.

But if you think that everything will be fine after paying the tuition, you are wrong. After each course is completed, a systematic evaluation will be given. This evaluation is actually very important.

It doesn't seem to matter now, because there are not many institutions and companies that recognize this evaluation, and currently only his companies recognize this evaluation.

If they have accepted the course study of the intelligent education platform, his company will check their learning evaluation to decide whether to admit them.

This is equivalent to a diploma, but it has not been officially recognized, only New Oriental Education Group and other companies under him.

But don't underestimate the value of this evaluation. Many Internet companies under him have already embarked on the path of international development, and they are well-deserved top Internet companies in the world.

If you want to engage in the Internet industry, the value of this evaluation is reflected, and as other companies deepen their internationalization, the value of this system evaluation will be further reflected.

If the industry's leading enterprises all recognize this systematic evaluation, the small and medium-sized enterprises in the industry will also take follow-up measures. This is the influence that the industry leader has.

Don’t people keep working hard just to get recognition, and at the same time, they also want to get better returns. The evaluation of the intelligent education platform reflects this idea.

At present, their business is developing moderately, but his companies are actively purchasing such courses for employees, with the purpose of enabling employees to improve their abilities.

It’s just that employees don’t need to spend money at all. In addition to basic education companies will fully bear, professional education is shared 50-50 by companies and individuals.

Again, if you don't spend money, you may not be motivated to learn. No matter what, it is important to let the person pay something.

Of course, learning professional knowledge will also bring benefits, that is, the improvement of ability, the possibility of getting a higher salary is greater, and the previous efforts will definitely have a good return.

The reason why promotion is difficult is not that the course fees are high, but the cost of purchasing hardware is very high. Although measures like micro-loans have been introduced, the results have been minimal.

They also summed up the reasons. The main reason is that everyone has not yet realized the power of the smart education platform. The launch of the platform is still short, and the achievements of the participants have not yet been fully reflected.

According to their predictions, it may take a semester before the grades of students who use and do not use can be reflected, and as time goes on, the gap will become more and more obvious.

In fact, it is not impossible to really promote it, but the cost is too high, and New Oriental Education Group is unwilling to pay this cost because they do not make money in the first place.

This method is to ask the school to help promote it. Parents generally listen to the school teachers. If the teacher repeatedly emphasizes that the use of smart education platforms can help students improve their grades, parents will generally believe it.

It is just that if you want the school to do this, you must pay some price, and it is easy to cause problems. It is very likely that the school or the teacher will force the students to use the smart education platform for their own benefit.

If such a thing really happens, once it is exposed, New Oriental Education Group may become a target of public criticism. It was originally intended to improve the level of domestic education, but it may become a counterexample of collusion.

Not only did he not earn money, but he caused a lot of trouble for himself. Therefore, New Oriental Education Group is completely in a state of laissez-faire in marketing.

Ye Zishu also knew this situation, and their reasons were very good, so he didn't force them to do it, he just did it according to their own wishes.

On the contrary, they are more proactive in the professional education business. They spent a lot of promotional expenses and played a lot of advertisements for this, and the effect was not bad.

At present, the number of people receiving professional education through smart education platforms in China has reached 1 million. Compared with the domestic population, this number is really nothing.

But you must know that their business has not been online for a long time. It is already a pretty good start that so many people can receive professional education through the platform.

Interestingly, the number of people who receive English education through the intelligent education platform accounts for the largest proportion, but the number of people in other professional fields is not very large.

When Ye Zishu heard the news, he had mixed feelings in his heart. In fact, he had foreseen this situation at the beginning, and asked them to increase the tuition fee for English majors by a lot, reaching the level of 5,000 yuan per year.

But it still can't stop the enthusiasm of so many people who want to learn English to go abroad. The only thing that comforts him is that New Oriental Education Group has made a lot of money from this professional course.

In fact, it is not just the English language course that charges relatively high fees. The fees for other language courses are also higher than those of general professional courses, but they are much lower in comparison.

Guo Dongmei also brought out a chair from the room, placed it next to Ye Zishu and sat down, squinting at the hotter and hotter sun, and squinting with peace of mind.

The two young people were basking in the sun in broad daylight, and they felt decadent when they saw it. The two of them didn't continue talking, just basking in the sun quietly.

Fortunately, a quarter of an hour later, Guo Dongmei's mother finally came back from the vegetable market with a basket full of vegetables in her hand. When she opened the door and saw the two of them, she didn't say anything.

It may be that Ye Zishu is here and it is not easy to preach to Guo Dongmei, or it may be that Guo Dongmei is usually busy with work and finally has time to bask in the sun, which is a rare rest.

Guo Dongmei saw her mother coming and wanted to help, but was stopped. You don't need your help to make a potluck, so hurry up and go to the sun. After finishing speaking, she laughed a few times.

Seeing what her mother said, Guo Dongmei had to sit back on the chair, touched Ye Zishu's elbow, and said, "Why do I feel like I've been in your favor."

"Then why don't you expect me to come here every day?" Ye Zishu responded with squinted eyes without opening them.

"I think, it's just that no one is doing the company's affairs. Have you lost money as a boss soon?" Guo Dongmei said with a smile.

"Your company is not big, can it keep you busy every day without touching the ground?" Ye Zishu asked.

"That's not true, it's just that the boss is not often in the company, so the younger brother below is not lawless?" Guo Dongmei said.

"Isn't there a strict management system? Isn't that enough?" Ye Zishu turned his head and looked at Guo Dongmei and asked.

"The system is indeed fine, but you also have to look at what kind of company it is. The nature of the company is different, and there are gaps in management. No matter how good the management system and system design are, it is impossible to be perfect." Guo Dongmei also looked at Ye Zishu's face , said.

"That's true. That's one of the reasons why I don't like staying in the entertainment industry. As the economy continues to develop, the situation may become more complicated than it is now." Ye Shu said.

Guo Dongmei didn't expect Ye Zishu to have such a low opinion of the entertainment industry. She used to think that Ye Zishu quit the circle because she was really too busy.

"Actually, what is not Vanity Fair? It's just that the entertainment circle is more naked." Guo Dongmei said in a low voice.