Chapter 55 Advertisement placement

In the past, Wang Changtian only thought that Ye Zishu was talented in the field of music, and by virtue of his musical talent, he earned the first pot of gold in his life.

But through this conversation, he realized that his success was definitely not a fluke, but a real thing.

The current domestic advertising market is very extensive, but after Ye Zishu's lecture, the development of the advertising business has been smoothed out in a few words.

It can be said that Wang Changtian, who has been out of the society for three years, has been completely convinced by what he just said. With such a talented boss, the future will be brighter.

"However, these are long-term goals, and to achieve the long-term goals, it is necessary to formulate specific action plans and divide the vision goals into small goals to complete.

I hope that Shengshi Advertising Company can complete the advertising business of developing a unified brand identity for large enterprises this year, in addition to the advertising business mentioned at the beginning.

It is to develop corporate customers as much as possible, and it is not necessary to conduct business with corporate customers to be considered development, taking advantage of the current situation that there are few professional advertising companies.

We must establish contact with as many companies as possible, even if we only need a contact information with each other, once we need each other, business will come.

To achieve this, the advertising company needs to build a strong advertising promotion team and let this team run all over the country. This aspect of work will also be one of your most important tasks this year.

Then there is customer information management. You need to classify and refine the management of customers according to the customer's situation and the cooperation with the company, and establish corresponding files and databases. "

At present, he can only use paper files to record this information. When he is free, he will build a customer relationship management system to make this more standardized and digital.

"Only by having more enterprise customers can the advertising channels established later play a more important role. If there are no enterprise customers, no matter how perfect the channel construction is, it will not be able to create profits for the company." Ye Zishu finally said.

In fact, the reverse is also true to a certain extent. As long as you have enough enterprise customers, you will be more likely to succeed in channel construction.

Because channel owners want to benefit their own channels, and if they have rich customer resources, they have an inherent advantage, and no one will be against the benefits.

After teaching Wang Changtian a good lesson, Ye Zishu finally heaved a sigh of relief, hoping that Shengshi Advertising Company can grow rapidly under Wang Changtian's leadership.

On March 23, Zhang Guoli finally finished filming the MV for "Chi Ling", and it has been a month since the assignment was handed over to him.

The most time-consuming part of shooting an MV is the selection of actors, because this MV is considered a small theater with a complete story.

The selected actors must have certain acting skills. In order to save costs, Zhang Guoli went to two film and television schools to choose, but it was winter vacation at that time, which delayed the time.

During the summer vacation, he had to prepare the costumes and the shooting location first, and then went to the film and television school to find satisfactory actors.

In addition, it is the rental of equipment. This is not only a matter of money, but also needs to be obtained through relationships. The sum of all kinds of things is also very frustrating.

Because Ye Zishu required clear pictures, the equipment for filming TV dramas may not meet the requirements. What Zhang Guoli rented was equipment for filming movies, and there are not many such equipment in the country.

The actual shooting time is not very long, at most half a month, so the MV shooting can be completed in about a month, which generally makes Ye Shu quite satisfied.

He has seen the film, and it basically matches the script he wrote. The scenes shot, from the current point of view, are absolutely amazing.

dare he say,

This MV is definitely the ceiling of the MV for quite a long time, and he didn't say anything about Zhang Guoli's arbitrarily asserted part, because he also thinks that these free play add luster to the MV.

After completing the acceptance check, Ye Zishu directly arranged for the company to contact CCTV and give them a copy of the MV so that they could help promote it.

At present, the album "Red Ling" is still on sale, but compared with the first week, the sales speed is definitely not so fast, but calculated according to the normal speed, it is still a hot seller.

If this MV is broadcast on the TV station, it can further promote the sales of the current offline albums. This is the purpose of shooting the MV.

The MV of "Red Ling" can be regarded as completed, but Na Ying's "Looking at Flowers in the Mist" and Tu Honggang's "Farewell My Concubine" also need to shoot MVs.

However, the budget of these two MVs cannot be compared with that of "Chi Ling", and the salary is naturally not that high. He asked Zhang Guoli if he would like to take on these two tasks.

Naturally, Zhang Guoli has no objection. The MV shooting cost of "Red Ling" is so high, it can only be regarded as an accident, and the latter two MVs are normal phenomena in the industry.

After talking about the cooperation, Ye Zishu asked how he thought about letting him work in the film and television company before, and now he had to give an answer.

"I discussed it with my wife, and we have no opinion on it, but I think that I don't have the ability to manage the company for the time being, and I can only work as a director or actor." Zhang Guoli said.

To be honest, in his previous life, he had never heard of Zhang Guoli's strong business management ability. After all, human energy is limited, and too much energy in one aspect will naturally affect the development of other aspects.

Since he doesn't want to be the management team, he doesn't force it. Currently, the film and television company doesn't have too many plans, and it doesn't really matter if there is a sound management team.

"Since Mr. Zhang is not willing to be the management team, I don't force it. You can come to the film and television company and become a director. I just have a notebook in my hand. Let's see if you can take over?" Ye Zishu said.

After finishing speaking, he took out the script of "I Love My Family" that he had written a long time ago, put it in front of Zhang Guoli, and said, "This is a sitcom, and only the first 40 episodes have been written so far."

When Zhang Guoli heard him say it was a sitcom, he showed a clear expression on his face, and said, "This type of TV series is still more suitable for the company to shoot."

"I think so too, but in view of the current situation in the TV drama market that is not optimistic, I thought of a way to further increase my income.

That is, in the plot of the TV series, if the placement of advertisements is properly added, it is very likely that the cost of the TV series will be recovered before it is sold, and if it is good, it is likely to make a lot of money. "Leaf Book said.

"The matter of contacting the advertisement has been handed over to Wang Changtian, the general manager of Shengshi Advertising Company. Here is his contact information." Ye Zishu handed a business card to Zhang Guoli.

He continued: "You can contact him, and if Mr. Zhang contacts the advertisement, he can get a 10% commission.

The implantation of advertisements must modify the content of the script. Teacher Zhang can modify it by himself, but try to make it as natural as possible so that the audience will not be disgusted by the placement of advertisements. "

Afterwards, Ye Zishu began to introduce to Zhang Guoli how to place advertisements, which advertisements can be placed, and which advertisements are forbidden to be placed. For example, medical and drug advertisements must never be placed.

As for food advertisements, you need to see whether the food manufacturer is a big name. If it is a three-no product, you must reject it. When something goes wrong, they will be very responsible.