Chapter 603 Although the arrangement is good, but still not at ease

It takes one day to go around in Xunyang. Since the scale here is much larger than the previous two production bases, it is not finished in one day.

But he didn't turn around for the rest, because he was in a hurry, and after eating, he directly proposed to go to the next place for inspection.

The next stop is Yichang, Hubei, which is the seat of Qilin Paper Industry Group. Since paper products involve wood fiber and other raw materials, it has a relationship with relevant forestry departments.

With the development of the economy, the domestic demand for paper alone will increase greatly, but in terms of per capita forestry resources in our country, it is not abundant, and artificial paper raw materials are a good option.

The Kirin Paper Products Industry Group exists for this purpose. With the existence of this group company, there is no need to cut down trees in China, and at the same time, it can reduce international pulp imports, which can be said to slow down the speed of global deforestation.

As for the planting of fast-growing forests, it actually consumes a lot of groundwater resources. In Southeast Asia and other regions with relatively abundant rainfall, there are certain conditions. However, whether in the north or the south of our country, the planting of fast-growing forests will bring certain environmental hazards.

Hearing Ye Zishu's proposal, it was unrealistic for everyone to want to stay for one more day. Although Ye Zishu didn't say how busy he was, but in his position, it is impossible to really do nothing.

Otherwise, they wouldn't have waited for him to arrive when they were in Wuhan, which meant that he was really busy, and the inspection team could only be kind and agreed.

After dinner, a small meeting was held as usual. Looking at it today, the textile sector in the entire textile industry is doing well. Although there are still some textile types that have not been put into production, they should be coming soon.

According to the original plan, the previously scheduled textile links must be fully put into production by the end of August, which is only a few days away from now, and there is no report of slow progress in their progress report.

At the meeting, Ye Zishu asked about the construction of the clothing industry in detail. Since he was not here, Ye Zishu couldn't just go to see it. He would stop by to have a look after he finished the Qilin Paper Products Industry Group.

According to their narration, the construction of the clothing factory has actually been completed, all kinds of clothing machinery and equipment have been installed in place, and part of the personnel training has been completed, so that certain clothing categories can be put into production.

It's just that the textile side has just started production, and there are not so many fabrics in stock. It will take a week before the production will start one after another.

After hearing what they said, Ye Zishu was relieved a lot. Clothing production is actually not that complicated, not to mention that there are many advanced production equipment,

Many complex styles can be industrially processed.

In terms of clothing, shoes and hats, etc., Kirin Textile Industry Group has established 10 subsidiaries, which are engaged in the production of different categories of clothing, shoes and hats, daily, industrial, home textiles and other textiles.

These 10 subsidiaries are in a free competition relationship. They can stagger the competition for the product categories within the company, but they do not restrict them from entering each other's fields.

Due to the strong competitiveness of the garment industry, unlike the relatively stable competitiveness of the textile sector, it is necessary to form a situation of high-intensity competition internally, forcing them to be more adaptable to the market-oriented environment.

The performance of these companies is evaluated every year, and a comprehensive score is made from various aspects such as market share, management level, and corporate profits. Among them, revenue accounts for the largest proportion, followed by profit margins.

Then, according to the evaluation ranking, determine the number of rewards. The lower the ranking, the less the rewards will be. The last three will have no additional rewards, and the last one may be criticized, and points will be deducted from the evaluation value of business ability.

It can be said that such a business management model will bring tremendous pressure to these companies. If they are a little slack, they may fall behind, and then they will be insulated from bonuses and promotions, and they may face the danger of dismissal.

Clothing, shoes and hats are the most close to the market, and the most important thing is design ability. At present, they have trained and recruited only 2,000 fashion designers, which is the total number of 10 companies.

With such a small number of designers, it is very difficult to support such a large booth. For this reason, Ye Zishu has asked Suzaku Software Company to develop a clothing design software system.

Later, he came up with artificial intelligence technology, which was also used in this software system, and the only thing that Kirin Textile Industry Group needs to do is to add design elements and design solutions.

As early as the beginning of this year, they purchased a large number of fashion design solutions from global fashion design studios and related fashion design companies to enrich the system material library.

In view of the scarcity of fashion designers, it is now the best choice to use an efficient smart fashion design system to assist in the design, and only in this way can we barely support such a huge garment manufacturing industry.

You must know that these 10 companies have built a total of 50 garment production bases in Jiangsu, Zhejiang, Fujian and Shanghai, and these factories are not small factories.

Each factory is designed to have an annual output of more than 50 million pieces. If everything is in normal operation, the annual output of clothing, shoes and hats and other products will be more than 2.5 billion pieces.

These factories are not foundries, they all produce their own brand products. It is not a simple matter to digest such a huge production capacity.

According to Ye Zishu's original thinking, in order to absorb such a large production capacity, it is necessary to build a fast-selling clothing brand, which requires strict control of the entire cycle from design to shelf.

In terms of channel construction, they have adopted a combination of self-operated channels and sales agents. At present, due to the low brand awareness, it is difficult to get good cooperation.

At present, they still mainly use self-operated channels. At present, they have built brand stores in major countries and cities around the world. They have spent a lot of money, but they don't know how effective they will be.

Each of their companies has a large number of brands. If this method is followed, the number of stores will be too many, so the establishment of brand awareness must be fast and cannot be delayed slowly.

As long as the brand awareness is established and the excellent product supply is added, then only the brand franchisees need to be invited. Although this will save a lot of money, they will also take a lot less risk.

In addition to offline sales channels, they are also actively cooperating with the E-commerce company to build a strong online channel. Although they don't know how effective it will be, it can be regarded as an effective supplement to the channel.

These are all methods aimed at foreign countries, but at present, domestic companies want to use these strategies to operate, but they are not down-to-earth. They can only play in big cities, and they may not be able to play smoothly.

The domestic channel is still mainly operated in a non-branded way, and it adopts a low-price and high-volume sales method, that is, it mainly engages in wholesale, supplemented by self-operated brand stores.

In the third world countries, this kind of model will basically be adopted. Whatever the environment requires, what kind of business strategy should be adopted, and you can't hold your head.

Anyway, they have the competitive advantage of the whole industry chain, even if they adopt a price war, they also have a lot of advantages, but these are for ordinary textile and clothing products.

Like high-end textile and clothing, it is impossible to adopt this kind of business model of low price and high volume. First, high-end raw materials are monopolistic, and no one competes with them in this field.

Second, high-quality clothing products also adopt the method of low-price competition, that is, to compete with many domestic clothing companies. Under the current environment, it is not the time to do this, after all, they can also solve part of the employment problem.

According to him, at least they have to wait until they have opened up the situation and gained a certain competitive advantage in the international market before they can properly strengthen their domestic competitiveness.

Because at that time, the elimination of backward production capacity in the country would not cause much trouble. Anyway, it was just a change of boss, and workers could still find jobs relatively easily.

In terms of building brand awareness, they also have certain strategies. In addition to the usual publicity methods, they are unique and excellent products.

Clothes made of super warm fabrics mentioned above are unique among all existing clothing fabrics, so they must have strong competitiveness. With advertising, it is relatively easy to establish brand awareness.

In terms of brand management, it also adopts a related business model, the purpose is to allow consumers to associate a series of brands under them, which can save a lot of brand marketing costs.

After listening to their follow-up arrangements, Ye Zishu felt that it was not bad. When he came up with the relevant technology, he had actually considered the situation they would face now.

Many textile fabrics with excellent characteristics, as well as advanced textile technology and clothing manufacturing technology, are prepared for this time, because it is easier to build brand recognition only if the product is good enough.

Although clothing is a bit fantasy, he always believes that quality and design are the vitality of clothing. Only by grasping these two aspects can the publicity play its due role.

At the end of the meeting, he only said that he, the boss, had already done what he was supposed to do. He needed technology for technology, and money for money. If he couldn't do it well, it would be the problem of them.

These words put a lot of pressure on many people present at the meeting, and there was no way to refute them. The technology they now possess is definitely the top in the world.

Although there is a lack of background in design, there are good solutions, and it is not an obvious shortcoming. Moreover, there are not enough designers, so we just need to continue digging, and we can continue to strengthen talent training internally. These are the tasks of the management.

It was a long meeting that didn't end until 12:30 in the morning, and he obviously cared a lot about it and hoped they could get off to a good start.

If they want to absorb the current production capacity, their annual revenue must reach more than 200 billion yuan. If it is lower than this level, it means that the operating conditions are not good, and low-margin products account for too much, and they are in the stage of industry squeeze.

Back at his residence, he was still not at ease about it, but he couldn't do anything, he could only see if they could reassure him.