Chapter 615 Not over yet?

After introducing the above, the press conference has passed for three and a half hours, which can be described as quite long. I thought it would end here, because Pei Qing went to the backstage.

When the reporter wanted to pack up and leave, Pei Qing walked slowly from the back stage to the front stage. Seeing the situation in the audience, she smiled and said, "I think you may have misunderstood, our press conference is not over yet."

Hearing Pei Qing's words, many reporters felt a little overwhelmed. It is rare to see such a lengthy press conference. This is the case when many details are skipped in many product introductions.

Seeing that many reporters in the audience complained about this, Pei Qing temporarily decided to take a 10-minute break to let these reporters handle their own private affairs.

Inviting so many reporters this time, Taiji Group gave a large sum of money as a bonus, otherwise it would not be so easy to find so many reporters to come to support.

Before, they only had health products business. Although they sold very well at home and abroad, and made the name of Taiji Group known to many people, there is still a big difference between the reputation of Taiji Group and those top technology companies.

Again, companies that make more money are not necessarily respected, and companies that make less money are not necessarily bad. Everyone actually has a steelyard in their hearts.

After 10 minutes, Pei Qing saw that everyone had returned, and continued, "Let me continue to introduce the new business of Tai Chi Group, which is the cosmetics business."

As soon as these words came out, I was surprised and felt completely out of place.

There are still so many high-end products in the front, which feel like the crystallization of human science and technology, but when the style of painting changes, it is directly cosmetic products.

Although the cosmetics market is huge, many people's impressions of cosmetics are that they do not have much technical content. There is no need for companies like Taiji Group to get involved in such an industry.

Seeing the situation in the audience, Pei Qing had no choice but to say: "It is also a coincidence that we got involved in cosmetics. Due to the research on biology-related topics, many unexpected scientific research results have been born.

Although the medical effect is not very great, it has a very surprising effect in the field of cosmetics, so we will enter the field of cosmetics. "

After these words, the discussion in the audience was much quieter, and Pei Qing didn't care about the remaining voices, and directly started to introduce the regular cosmetics.

Now that you have entered this field, you will naturally treat it as an important business, rather than just trying it out. This is also Yeshu's business philosophy.

What's more, the domestic cosmetics industry is underdeveloped, mainly based on skin care products, and even the folks have a lot of prejudice against women who wear heavy makeup, and some people will even say that they put on lipstick.

But even so, Tai Chi Group can't look at such a large blank market without making waves. If the market is not occupied by itself, it will be occupied by others.

What's more, their market is the international market, and the domestic market is only incidental at present. In addition, domestic film and television dramas are gradually prospering, and the proportion of urban dramas and other dramas is also increasing.

When more and more women with makeup appear on the screen, the folks will gradually correct their inherent thinking prejudices, and the domestic market will gradually open up.

Taiji Group believes that this time point is the right time to enter the cosmetics field. When there are no domestic competitors, it can establish its own market scope. As long as it does not collapse in the later stage, its business will be much smoother.

Conventional cosmetics are actually very common products, at least in the view of Tai Chi Group, there is no special difficulty, and the price is relatively close to the people, not very expensive.

Pre-makeup preparation products, corresponding to facial cleansing, lotion, lotion, sunscreen, makeup primer, etc., are all pre-makeup preparations.

After that, there are base makeup, eyebrow makeup, eye makeup, lip makeup, grooming and other links. Fortunately, Ye Zishu is not here. If he hears it, he must feel that women are very troublesome. After this set of procedures, it will take half an hour if it is fast. Hour.

The products released at the press conference are all mid-to-high-end products, the lowest price is more than ten yuan, and the expensive ones cost hundreds of yuan. It is not cheap in China, but it is not bad in foreign countries, because it takes a long time.

Therefore, Taiji Group will specially prepare another set of brands for the domestic market. In fact, the quality of the products is almost the same, but the prices are quite different, which is quite affordable for the domestic people.

The reason why different brands are used is because of the psychological considerations of consumers. Sometimes consumers are so strange that products with similar effects naturally feel that products with higher prices are superior.

If the price of mid-to-high-end products is sold very cheaply, consumers will not think that this brand is a high-end brand. Once this perception is formed, people will abandon the brands they used once they become rich.

Therefore, in terms of operation, the domestic prices of mid-to-high-end brands are the same as their international prices, and low-end brands are purely to take care of the actual situation in the domestic market.

When the common people get rich and abandon the brand they used, Taiji Group can simply abolish the brand, or reduce the brand's operating strength to keep small-scale sales for the domestic low-income population.

After introducing cosmetics, Pei Qing began to introduce skin care products, including cleansing cream, toner, essence, mask, milk, face cream, eye cream and so on.

Compared with cosmetics, the price of skin care products is much higher, but there is nothing special about it, at least many people at the scene think so.

In fact, these skin care products have added different levels of bioactive fluids, and the skin care effect is much better than ordinary skin care products.

After talking about ordinary skin care products, Pei Qing introduced their high-end brand skin care products again. Before introducing the high-end skin care brands, she deliberately told the reporter on the scene about the magic of bioactive liquid.

After Pei Qing's explanation, the reporters at the scene felt that the biologically active liquid was simply an artifact of skin care, and finally understood what Pei Qing said earlier. It would be a bit reckless if this by-product of scientific research was not commercialized.

"In fact, the skin care products of this brand I introduced earlier also add a small amount of bioactive liquid, which is much better than the products of the same industry.

It’s just that we want to let people around the world enjoy the latest technological products, and position the previous series of products as low-end products in terms of brand positioning, so that everyone can afford them.

Our boss once said something that impressed me deeply. He said, "As a scientific researcher, the biggest sorrow is not that the product cannot be developed, nor is the product not profitable, but that most people cannot enjoy the product developed."

The emergence of scientific and technological products should benefit mankind. If the products developed can only be enjoyed by a few people, that is the greatest tragedy for scientific researchers. "Pei Qing said.

When everyone heard this, they immediately felt that their level of thinking was much higher. Who is the boss that Pei Qing was talking about? Many people now clearly know that it is the famous richest man in the world - Ye Zishu.

"So when we operate in the market, we cannot sell the best products at low prices for various reasons, but we also hope that more people can benefit from the latest technological products.

This kind of thinking is not only reflected in the product management of Taiji Group, but also in the market management of all the companies under the boss, so our low-end brand does not mean that the quality is inferior.

It is to enable more people to have the ability to enjoy the latest scientific and technological achievements. Even if it is a little light, we feel that the scientific and technological achievements we have worked so hard to develop are worthwhile. "Pei Qing said.

Her words have been recognized by many people. In fact, it is difficult for ordinary people to distinguish the difference between products such as cosmetics and skin care products. Good and bad are not judged by professionals.

However, users of low-end, mid-to-high-end brands like Qinglong Technology can still clearly experience it, and their low-end products have always been considered the most cost-effective products.

For users who don't have a lot of money, they will definitely not suffer from buying their low-end products, and ordinary people are still very happy to use them.

"So the basic ingredients of the mid-to-high-end skin care brands introduced next are actually similar to those of the low-end brands. The most obvious difference lies in the content of the bioactive liquid contained.

Generally speaking, the higher the content of biologically active liquid, the faster the effect and the better the effect. How good the specific effect is, I don’t count here, and the consumers who have used it have the most say. "Pei Qing said with a smile.

Afterwards, Pei Qing introduced the mid-to-high-end related situation, but she didn't go into details, and it took less than 5 minutes to finish the introduction.

Everyone thought that the press conference should end here, but Pei Qing didn't intend to step down. Instead, she paused for a while, drank her saliva, and continued: "The next step is actually information disclosure."

As soon as these words were uttered, the scene became a bit quiet. Everyone wanted to know what important information Taiji Group had to disclose, and it was still on such a formal occasion.

Pei Qing didn't make them wait any longer, but continued: "Actually, I didn't plan to disclose it so early, because the product won't be released until the end of the year.

But we think that for many patients, getting this news can bring a glimmer of hope to their bleak life, and they can also have a stronger desire to survive until our product comes out.

In fact, we have not only devoted our energy to the research and development of these products introduced earlier, but even said that these products are our regular scientific research projects.

In contrast, we pay more attention to the research and development of therapeutic drugs for difficult and miscellaneous diseases. It is also a fundamental solution that can completely improve the current medical situation and save thousands of patients. "

In fact, when Pei Qing said these words, although many people were interested, they didn't express that much enthusiasm, because they thought it was a drug, and it was still a drug under research that hadn't been marketed yet.

They have heard a lot of this kind of news, almost every day they can hear that pharmaceutical companies have new drugs coming out. For well-informed reporters, it is good to have a little reaction, and there may even be no waves.