Chapter 685: The Huanyu Group

Ye Zishu looked at the market performance of Huanyu Group's cars, and after learning about the relevant information, he immediately felt relieved that it would be easy to get off to a good start, and he looked forward to the follow-up performance even more.

He is not afraid that Huanyu Group will drive high and go low. He is still very confident in his technology. As long as he can be recognized by the market, the follow-up will only get better and better.

Huanyu Group, on the other hand, is worried about insufficient production capacity. Whether it is domestic or foreign, the supply is in short supply, and more and more users are making appointments to place orders.

After the hot sales on the first day, Wang Chuanfu immediately used the factory under construction to produce existing vehicles, but it was obviously not enough.

It can be said that whether it is the original estimate of Ye Zishu or the market forecast of Huanyu Group, there are huge deviations. I did not expect the market acceptance to be so high.

With the increasing number of reservations and orders, Huanyu Group feels that even if the factory under construction is used for other purposes, it may not be able to meet the needs of the market.

So only a week later, Huanyu Group changed its production expansion plan again, and directly expanded its annual car production capacity to 5 million vehicles, mainly focusing on the production of low-end cars, and only doubled its production capacity for high-end cars.

The original plan to save a week's production and then ship overseas has also been changed, and it has been changed to ship once every three days, because consumers are anxious if they don't do this.

In fact, Huanyu Group's auto products are exported to many countries, and the tariffs are actually not low, because my country has not resumed the membership status of GATT, and the tariffs are much higher than those of countries in the organization.

However, with Qiaoyue's products, many consumers are still willing to pay for it. This is the attraction brought by technology. Even if consumers spend more money, they still think it is worth it.

This kind of performance is not only about cars. Many of his products have actually entered the markets of many countries, and the tariffs are not low, but they are still selling like a raging fire.

Because most of the products he sells are high value-added products, and can even be said to have absolute competitive advantages. Apart from buying their products, there is nowhere else to buy them.

What's more, the domestic sales price of his products is inconsistent with the FOB price, and most of the FOB prices are higher than the domestic sales price.

Take the domestic price of 120,000 to 150,000 yuan of automobile products this time. If they are exported, the FOB price will rise to 160,000 to 200,000 yuan, with varying degrees of increase.

Because Huanyu Group believes that even if it is exported at this FOB price, it will still have huge competitiveness in the country where the product is sold, including tariffs and other expenses.

In China, the industries under his banner need to consider whether domestic consumption can afford it, and try to compress profit margins to meet the needs of domestic consumers.

However, the price of export products is completely based on competitiveness, which reflects the true value of the product and is also a completely market-oriented behavior.

It stands to reason that their auto products are already in short supply, and they should reduce their advertising efforts, because in the case of insufficient supply of products, the benefits of advertising are the lowest.

In fact, this is indeed the case. Seeing this situation, Huanyu Group directly postponed the follow-up advertising plan, and only retained a small amount of Internet advertising.

However, due to the existence of the Internet social platform, the first batch of consumers who bought Huanyu Group became their tap water, posting various usage experiences on their own social platforms.

Some even bought the high-end car brand of Huanyu Group, and publicly declared on social platforms that they have only felt the happiness of the richest man since driving a car of Huanyu Group.

The meaning of this is obvious, that is, he believes that the car of the richest man may really be worth 100 million yuan, because when they buy a car worth about one million yuan, they feel that it is not at the same level as the current car products.

A car worth about one million yuan can beat other people's cars worth several million yuan, so what kind of experience will it be like for a car worth tens of millions or even hundreds of millions of yuan?

amidst the turmoil,

The second batch of Huanyu Group's cars were shipped to 4S stores around the world. As expected, they were picked up by consumers as soon as they arrived at the store, leaving no chance for anyone to buy them in stock.

The third and fourth batches are still in this situation. Consumers who saw all kinds of ostentation on the Internet wanted to buy one and try it out, but they couldn't buy it at all.

And human beings are like this, the more they can’t get, the more they want it, the heart is like being scratched by a cat, itching so badly, this kind of thought will continue to take root and grow vigorously.

As a result, more and more people joined the ordering army. One month later, the order volume of Huanyu Group was as high as one million, which shocked everyone.

Annual sales exceeding one million vehicles shows that this car company is no longer a small car company and has the capital to become a giant. This is a hurdle.

If the annual sales volume exceeds 5 million vehicles, it will already be an auto giant, but it is still a little behind compared with the established giants, but it is already a real auto giant.

If the annual sales volume reaches 10 million vehicles, there will be no suspense, and it will be difficult to be ousted by others, at least in a short period of time.

According to the trend of Huanyu Group, annual sales exceeding 5 million vehicles does not seem to be difficult. If it can be achieved, Huanyu Group will be the fastest company in the world to become a car giant.

Among the existing auto giants, which company has developed for dozens or hundreds of years? This is a long and arduous development road. Every step must be careful, and it will face the danger of bankruptcy if it is not careful.

There has never been a company like Huanyu Group, which can no longer be described as smooth. Even if it is a rocket, it still has a problem of slow start. They don't even have an acceleration process.

This made many colleagues unacceptable. Companies that originally wanted to read a joke felt that they were a joke instead, and revealed deep fear in their hearts.

This shadow of fear is not only in the hearts of domestic joint ventures, but also in foreign auto giants. There is no way, it is too terrifying.

You must know that the Huanyu Group does not rely entirely on price wars to win. If you insist, the domestic price is only lower. The international price plus taxes and fees will only be more expensive, and it will definitely not be cheaper.

What does this mean? It means that the car products of Huanyu Group have completely captured the hearts of consumers. This is the most deadly thing.

The market is the iron law, and consumers' love is the ultimate criterion. Any other fancy excuses and smears will become pale and powerless in the face of the facts.

As a result, various car companies have also started their own countermeasures. Previously, they had the nerve to sell the Santana for 200,000 to 300,000 yuan in China, but directly lowered the price to 150,000 yuan.

Apparently they took the domestic consumers for idiots. If they didn't have Huanyu cars, they would have no choice but to pay high prices for inferior products.

Now consumers don't have to be angry, even if they are out of stock now, they are willing to wait. Anyway, many domestic consumers have not had a car for so long, and it is not bad to wait for a while.

It's not that domestic joint ventures don't want to lower the cost, but their cost itself is very high, and many key components have to be imported from abroad. If the price is lowered, they will sell at a loss.

Let’s not talk about whether it can be sold or not. If it is sold, it will lose a lot of money if it is sold. The more it sells, the more it will lose.

They had thought about cooperating with the Huanyu Group. After all, their technological advantages are here, so it is naturally the best to reach a cooperation, at least to get rid of the current predicament.

But anyone who knows Ye Zishu in China knows Ye Zishu's character, that is, he likes to eat alone, and if he eats alone, no one can do anything about him.

Unless it's at the national level, ordinary people have nothing to do with him. If you want money and technology, you need technology. It's still the same as the whole industry chain.

Moreover, he is not so easy to compromise. If he is not allowed to do some business, he simply refuses to do it. He would rather not make money than benefit others. This is the most deadly thing.

Don't think that the world can turn around without anyone. Sometimes it really can't turn around without him. This is where he has the confidence to eat alone. Others have no temper at all.

Foreign auto giants wanted to come to cooperate with them, but Huanyu Group did not take over, and had considered business strategies in various scenarios before.

If the start is not smooth and a considerable portion of the market cannot be captured in a short period of time, the Huanyu Group is prepared to use some technologies to cooperate with international giants in order to survive, so that it can also make money.

If the start goes well, then these giants really have nothing to do. Being a parts supplier for others is definitely not as good as doing everything yourself, and the profits are all in your own hands.

As for whether they will encounter huge obstacles, they didn't think too much about it. Soldiers came to cover up the water. If they really can't enter these markets, they should open up other markets.

There are many places in the world that need cars, and there is always a market for them. It's just a matter of earning more and earning less. What's more, they are confident that within a few years, the domestic auto market will rise.

With a huge domestic market, Huanyu Group can remain invincible, which is why they dare to do this, so it is understandable that the request for cooperation from international giants is ignored.

The international giants' request for cooperation is also very simple, that is, their automatic assisted driving technology, and they want to obtain cooperation opportunities in this regard.

Some giants are still polite, saying that they are still product cooperation and will not request technology authorization, thinking that it should be easier to reach cooperation.

Some people think that Huanyu Group will be like other domestic companies, relying on their arrogance to gain a psychological advantage, thus forcing Huanyu Group to cooperate with them.

And they also asked for technology sharing, which was a good idea. Faced with this kind of cooperation request, Huanyu Group responded directly to them and asked them to stay where they were cool.

Since they couldn't directly cooperate with Huanyu Group, these giants focused on the parts suppliers of Huanyu Group, but they searched left and right, and only found three or two.

Most of them are only OEM. For example, the tire technology used by the sub-group of Kirin Industrial Group actually belongs to Huanyu Group, and it only authorizes Kirin Basic Industry Group to process it on behalf of the company.

Others include various material technologies used in automobiles, all of which belong to the Huanyu Group. In name, these companies are OEMs, but unlike other ordinary OEMs, the profits of these companies' OEMs are entirely their own.

In other words, Huanyu Group will not extract additional profits from these components. This arrangement is decided by Ye Zishu to avoid conflicts between interests and conflicts in the future. Anyway, the technology is provided by him, and he has absolute decision-making power.

These auto giants inquired around and found that only the environmental protection devices provided by Kirin Environmental Industry Group, and the technology they possessed were not owned by Huanyu Group. Finally, they felt a little comfort in their hearts.

But when they learned the price, they felt a little uncomfortable. The basic exhaust gas treatment device costs 10,000 yuan for a set, and there are more high-end ones, which cost even more. The highest set costs 100,000 yuan.

However, the exhaust gas treatment device installed at the exhaust port of the car is relatively cheap. The price of a set is 5,000 yuan, which is 1,000 yuan higher than the price Ye Zishu knew at the beginning. This is actually a big mouth for the lion.

Regardless of this, there is only one exhaust gas treatment device with such excellent performance, and there is no semicolon. Since they care so much about the environment, it is worth spending more money for it.

It’s just this quotation that makes many auto manufacturers feel very entangled. Whether to install it or not, if it is installed, its own profits will be reduced. If it is not installed, the market competitiveness will be even weaker.

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