Chapter 757: How can you be invincible if you have all the advantages?
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Phoenix Special Effects, as an unscrupulous software company, saw a very impressive revenue growth last year, four times that of the previous year, with revenue as high as 800 billion yuan.
The reason is very simple. There are two main reasons. The first is that there are more and more viewers watching streaming media on the Internet platform. The larger the user base, the bigger the market.
The second is that internationalization is very successful. Their business is not limited to the Internet platform, and they have also achieved remarkable results in the field of traditional TV media.
The reason for this is that the traditional TV media felt the strong competitive pressure from the Internet platform, so the TV media had to find ways to obtain more content and reduce procurement costs as much as possible.
Compared with live-action film and television works, Phoenix Special Effects, a full-fledged technology company, has unique advantages and has become the preferred partner of TV media platforms.
Coupled with a series of hype, the audience has gradually accepted the film and television dramas performed by virtual stars, and even compared with real stars, there are not so many messy things.
Audiences are more accepting of virtual stars, and TV media has no scruples about using such film and television dramas, which has led to the works of Phoenix Special Effects Company blooming all over the world.
And in order to avoid unnecessary troubles, the works of Phoenix Special Effects Company are relatively neutral, except for customized works, because these are produced according to the needs of customers and reflect the will of customers, and have nothing to do with Phoenix Special Effects Company.
For such customized works, Phoenix Special Effects Company will not use its own logo to distribute, and the charges are also different. In addition to enjoying the advertising share, it also has to pay high production costs.
The reason why it is so harsh is very simple, it is technology monopoly, even if it does so, it still has the upper hand compared to live-action film and television works, and customers are naturally willing to pay.
Last year, their production of film and television dramas was beyond the reach of other companies. They produced a total of 20,000 works throughout the year, mainly focusing on TV dramas, followed by variety shows, and finally movies.
Needless to say, there is no need to say more about TV dramas. It is estimated that the output of the whole world is not as much as that produced by one of their companies. It is simply insane.
In the field of film, their output also beats the world. Last year, they produced 2,000 films. If they were released in traditional cinemas, it would be difficult to arrange films at all.
Therefore, these movies are basically played through online theaters. Kunpeng Information Technology Co., Ltd. has launched an online theater function, and audiences can watch these movies and movies produced by other film companies through online theaters.
The latest movies like this are all charged for tickets, and the price is naturally much cheaper. Generally, you only need 10 yuan to watch a movie, but the experience is much worse than that of professional theaters.
See here,
Ye Zishu suddenly had a new idea. It is difficult to spread the traditional theater business all over the world, and the release depends on the face of the theater chain. It is really difficult.
Moreover, traditional theaters do not make much money at all, and the asset-heavy operation mode does not allow the producers to obtain a particularly high percentage of share, and the price for audiences to buy tickets is also not cheap.
He thought of a very good way to allow the audience to enjoy a super visual feast at home, and the experience is no worse than that of a movie theater.
The most important thing is that doing so will enable Kunpeng Information Technology Company to become the world's largest online cinema operator, which has a more obvious monopoly advantage than offline cinemas.
The Phoenix Special Effects Company must be able to digest such a large number of film and television works a year, otherwise they would not have produced so many works.
According to their data, they have reached cooperation agreements with about 80% of TV stations around the world in film and television works and TV programs. Although they are not exclusive suppliers, this proportion is still frighteningly high.
The remaining 20% either have concerns about Phoenix Special Effects Company. After all, such a monopoly producer of film and television works makes them feel that they are being manipulated.
There are also some TV media that are too small, making it a waste of time for Phoenix Special Effects to cooperate with them, and they simply cannot meet the conditions for signing a cooperation agreement.
In terms of Internet platform cooperation, Phoenix Special Effects chose to cooperate exclusively with Kunpeng Information Technology Company, and has no intention of cooperating with other streaming media platforms.
It is precisely this strategy that has enabled Kunpeng Information Technology to become the world's largest streaming media film and television platform, with a market share of over 95%, making it the absolute leader in this field.
It can be said that Kunpeng Information Technology Company is so successful in this field, and Phoenix Special Effects Company is the biggest contributor behind it. Other streaming media platforms originally wanted to lure Phoenix Special Effects Company to cooperate with them with high profits.
But these two companies are the same boss, and they are still companies under the same group. How could they ignore the interests of brother companies for this benefit.
Ye Zishu was very satisfied after reading the financial report of Phoenix Special Effects Company. With such a high output, the average revenue of each film and television work has reached as high as 40 million yuan.
This illustrates two problems. The first problem is that the overall quality of the TV series produced by Phoenix Special Effects is very high. If most of them are rubbish works, the average income will not be so high.
The second problem is to maximize the benefits brought by the huge cooperative media platform. A work does not stop after being released on one platform, but is broadcast on many platforms in turn.
Although as the number of playbacks increases, the advertising share shared by Phoenix Special Effects Company will be lower, but overall, it is extremely cost-effective, and this share can also be negotiated.
Some very popular works, even in the second round or even the third round, still have high ratings, and the advertising share can naturally be negotiated higher.
Phoenix Special Effects Company is the most profitable film and television company in the world. There should be no doubt about this. No one can surpass this achievement for quite a long time.
Suzaku Software Company is a pure software company, mainly engaged in the R\u0026D and operation of industrial software. Although it is not particularly eye-catching among the brothers, its importance is beyond doubt.
Last year's revenue reached 300 billion yuan. Compared with the 160 billion yuan revenue of the previous year, the growth rate is close to 90%. For traditional software companies, this achievement is not easy to achieve.
But this is not the limit. There is still a lot of room for their growth in the future, it just takes time, unlike Internet companies that have such a fast explosive growth.
In view of the obvious limitations of the traditional industrial software model in the market, they began to transform and launch industrial integration solutions, which were greatly welcomed by the market.
This is the main reason for their rapid growth last year. Compared with traditional industrial software, this integrated solution has greatly improved the efficiency of all aspects of the industry and reduced management losses in industrial processes.
It was just a small trial last year, and they got off to a good start. As long as they follow this plan, the future growth is still very worth looking forward to.
But they are not satisfied with this, and are preparing to launch their own global industrial digital platform relying on Phoenix Technology's global cloud platform.
This platform is no longer limited to the internal operations of industrial enterprises, but focuses on the global industrial integration system, allowing global industrial enterprises to cooperate more closely.
This can further speed up the operating efficiency of industrial enterprises, and at the same time solve the supply chain problems of industrial enterprises, and bring more benefits to participating enterprises.
It’s just that such a platform is not easy to establish and perfect. First, there are certain technical difficulties that need to be overcome by themselves. Second, whether participating companies will buy it has yet to be verified.
However, Ye Zishu is very happy that they are so aggressive. No matter whether they are successful or not, their dissatisfaction with the status quo should be maintained.
What's more, even if their project fails, they can still afford the loss. If they dare not try in this environment, the company will be over.
Compared with Suzaku Software, which constantly seeks to break through the limitations of the industrial software field, Jiufeng Software appears to be much calmer and has not carried out drastic reforms.
Due to the advent of the global electronic information age, the business model is very different from the previous ones, which has led to the various software of Jiufeng Software Company becoming the first choice in the market.
They don't need to make big moves. The natural expansion of the market has brought them huge profits, which have increased their profits from 300 billion yuan the year before to 650 billion yuan this year.
It can be said that as long as there is a computer, there must be one or more of their software in use. Without their software system, the computer is not very useful.
Their software represents productivity. If they want to improve the efficiency per unit time, their software has become the first choice of many enterprises and individuals, none of them.
Ye Shu was not surprised by the performance of Jiufeng Software Company, but the upper limit of Jiufeng Software Company is not very high, with a high probability of revenue of 1 trillion yuan.
Therefore, in order to break through the natural bottleneck of the industry, they carried out a series of cloud-based transformation of their software and reorganized their business at the same time.
However, these actions have not been shown to the outside world, but internal changes are quietly being made, because the current software can still be sold for a period of time, and there is no need to rush to launch a new business model.
Anyway, there are no competitors in the market now, and the previous competitors have basically collapsed in the past year, and it is difficult to maintain.
Honghu Software Company, also in the traditional software industry, focuses on the research and development and operation of enterprise management software, and the results achieved last year are not bad at all.
Compared with the revenue of 200 billion yuan in the previous year, the total revenue last year reached 500 billion yuan, an increase of 1.5 times. There are four reasons for the rapid growth.
The first is that they have launched an enterprise cloud management platform, allowing many small and small enterprises to have their own enterprise management system, and it is also affordable, and the market boundary has been expanded.
The second is the intelligent management system. Compared with the traditional enterprise management system, it has a technical advantage, which can make enterprise management more rigorous without losing flexibility, and the efficiency is also greatly improved.
The third is the rich product series, which can meet the needs of different enterprises. Whether it is a small enterprise with a few employees or a large enterprise with hundreds of thousands of people, their products can meet the requirements.
The fourth is the ability to respond quickly, which is not available to other companies of the same type, and this is also due to their more efficient production tools.
In the field of enterprise customization needs, they are the fastest to meet customer needs. Others need to do it for a month, and they may only need one day to get it done.
Competition in the software market is like this. Either the advantage in efficiency or the advantage in cost must be the same. If you have an advantage in both, you will not even have a rival to fight.
And Honghu Software not only has all the above two, but also has technical advantages that other companies cannot achieve, so it is not surprising that they can achieve such results.
They only need to follow the steps step by step, keep up with market demand, and not lag behind in corporate management thinking, and their achievements will only become more and more outstanding in the future.
However, Ye Zishu is not worried about their backwardness in thinking, because his huge industrial group is the best testing ground for Honghu Software Company, and there will never be a situation of building a car behind closed doors.
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