Chapter 87 Advertisement Bidding Meeting

When Wang Changtian heard his words, his eyes widened immediately. Although the method Ye Zishu said seemed simple, it hit the point. Through this set of operations, it is very possible to achieve the goal.

In order for CCTV's advertising resources to gain the public's recognition, it is necessary to let the companies that want to advertise see real benefits, highlight the "standard king", and provide key traffic support.

This is to set a benchmark. When everyone sees the competition of "Bandmark King" and the explosive growth brought about by the company's product sales, no one will ignore its existence.

This can also drive the overall increase in the value of CCTV’s advertising resources. If combined with the precise analysis of the consumer groups of Shengshi Advertising Company, the advertisements in other time periods will become more valuable.

No wonder Mr. Ye was able to be a boss at a young age, and although he was a few years older, he could only be a high-level wage earner. His brains were indeed not comparable to his own.

"You have a very heavy task during this time, you must successfully organize and hold a CCTV advertising bidding meeting before January, and determine the main advertising revenue of CCTV for the next year in advance.

At the same time, we also need to let Shengshi Advertising Company do a good job in follow-up services, and provide customers with high-quality advertising production services as soon as possible. As for the others, we can take our time. "Leaf Book said.

After Wang Changtian heard this, he also deeply felt that the burden on his shoulders was heavy. This would be a turning point to change Shengshi Advertising Company. If it is well fought, Shengshi Advertising Company will have a smooth future.

"You don't have to put too much pressure on it. No matter what, CCTV's advertising resources are scarce resources, and you don't have to worry about selling them. It's just that the previous business ideas were a bit conservative.

Therefore, as long as the meeting is held smoothly, it is not difficult to double the advertising expenses promised by CCTV next year. The company's management should take small steps and must not leave too many hidden dangers. "Leaf Book said.

At this point, Ye Zishu finished what he had to say and was about to withdraw, but Wang Changtian told him that Guo Dongsheng's younger sister wanted to work in Shengshi Advertising Company.

If it is an ordinary person, as long as they pass the interview, there will be no problem, but Guo Dongsheng's younger sister is still a freshman at Tsinghua University, so there must be a lack of professional ability.

In addition, because of his relationship with Guo Dongsheng, Wang Changtian brought it up to avoid misunderstandings from the boss. Moreover, Guo Dongmei couldn't just be an ordinary employee when she came here, and the effect of training would be relatively poor.

Ye Zishu asked after hearing this, "Why doesn't she work directly under Guo Dongsheng?"

"Guo Dongsheng feels that the record company currently doesn't have much business to play a role in training. In addition, his younger sister is working under his own hands, which will bring certain difficulties in management, so he recommends it to me." Wang Changtian said.

When Ye Zishu heard it, it was indeed the case. With Guo Dongsheng's love for his sister, it was indeed difficult to manage. In addition, the current business of the record company was developing step by step, and it really did not have a good training effect.

Now Shengshi Advertising Company has been expanding at a high speed, and the new business is also in full swing. It is a good choice to come to this company.

"Then let her come over and arrange for him a job that doesn't require business trips. After all, he is still studying and it is not convenient for business trips, but he doesn't need to take special care of him. Assign tasks according to his ability." Ye Zishu said.

"I understand." Wang Changtian said.

After leaving Shengshi Advertising Company, Ye Zishu went directly to Lingtong Technology Company to see how the work of the three-in-one digital switch they are currently developing is progressing.

Although he gave a full set of technical information, according to this information, the research and development work will become relatively simple, but he is still a little worried about the current domestic supporting capabilities.

Advanced hardware equipment must have advanced spare parts support. Even if he uses more efficient algorithms in the system to improve the performance of the equipment, there is a limit to doing so.

"According to the technical information given by Mr. Ye, we

The three-in-one digital switch has been assembled using the components currently available on the market.

However, because this switch adopts the plug-in unlimited expansion technology, compared with the current digital switch, the area exposed to the air environment is larger.

However, the packaging of the current PCB (printed circuit board) is not very good. If it is exposed for a long time, it will cause the card to malfunction and the service life will be greatly shortened.

Moreover, the current PCB board has too many protruding parts on it, and it is more likely to cause damage when it is expanded. We also want to solve this problem. "Said the person in charge of the technical department of Lingtong Technology Company.

Hearing the problems they faced, Ye Zishu immediately thought of SMT patch, which has five advantages compared with traditional PCB manufacturing technology:

The first point is that the assembly density is high, and the electronic products are light in weight and small in size. Compared with traditional perforated components, the mass and area occupied by chip components are greatly reduced. Generally, the mass is reduced by 75%, and the volume is reduced by 60%.

The second point is strong shock resistance and high reliability. Since there are no short pins, or even no pins, and they are firmly mounted on the surface of the PCB, the SMT patch has strong shock resistance and high reliability.

Most importantly, the defect rate of solder joints of SMT chips is an order of magnitude lower than that of THT, which can also reduce manufacturing costs, improve the yield rate, and improve the quality a lot.

The rest are three advantages, which also have a lot of effects, including good high-frequency characteristics, easy automation, and cost reduction. It is an electronic assembly technology that only developed rapidly in the 1990s.

The most important thing is that it is not difficult to develop SMT on the basis of the existing PCB industry, so he thought of SMT technology at the first time.

In fact, our country introduced the SMT automatic placement machine as early as 1985. This piece appeared as early as the 1960s, and it is not a new technology.

But up to now, this area is not particularly mature. The technology he brought out must be much more advanced than the current technology, and can quickly advance this industry to a mature stage.

Although the main purpose of the talent cultivation system is to cultivate talents, such outdated technologies are basically ready-made, and there is no need for the system to be kept secret.

But do I want to enter the SMT field again? To be honest, he is personally reluctant to enter this industry, because for him, there is not much technical content.

Of course, it does not mean that the profit margin of PCB or SMT is low. Any manufacturing industry will be divided into high-end and low-end, and the profit in the high-end manufacturing field is not low at all.

Therefore, in the field of high-end SMT manufacturing, the profit margin may even be higher than that of the chip manufacturing industry, but the unit price is lower than that of the chip manufacturing industry, and the overall market capacity is not as high as that of the chip manufacturing industry.

The higher-end PCB manufacturers in China are basically Hong Kong and Taiwan companies. Among them, the PCB manufacturers on the other side are the most powerful. Many companies in the previous life started with the production of this product, such as Asustek.

In contrast, domestic companies are mainly low-end in this regard, and there are not many high-end manufacturing companies. He doesn't even know if there are any.

Therefore, from the perspective of inland industry development, having an advanced inland PCB and SMT advanced manufacturing enterprise is very important for future industrial security.

The most important thing is that the advanced SMT technology that he took out, if he doesn't use it himself, should he still use it for others? He has no good people to do this.

Speaking of which, in the future, his own industry will also need the support of this industry. No electronics industry can do without this support. From this perspective, he feels it is very necessary.