Chapter 90 Record Company Reform

On January 2, Guo Dongsheng brought an invitation to the CCTV Spring Festival Gala performance to Phoenix Software Company and asked Ye Zishu if he would accept the invitation.

Ye Zishu's "Red Ling" album, after nearly a year of sales, has sold more than 12 million copies worldwide, making it the highest-selling pop music album in Chinese.

In addition, from May to July, he held 100 consecutive concerts in Hong Kong, allowing everyone to see his high popularity.

The four Hong Kong kings who were still hyped before are far inferior to him in popularity. This can be seen from the fact that Shengshi Records compiled the easter egg songs he sang in the concert into an album and released them.

Those 100 easter egg songs, plus some new songs he added later, made up 9 albums, which were released at the end of July last year, and it has only been four or five months since they were fully loaded.

However, these 9 albums have sold a total of 150 million copies worldwide, and the average sales volume of each album is more than 16 million copies. There is still room for growth in the future.

According to the forecast given by the outside world, the average sales volume of these 9 albums may reach or even exceed 20 million copies. It can be said that in the Chinese music scene, his leaf book is the only one, and no one can exist side by side with him.

The reason why he has sold so many is that his current popularity is not only in the mainland, Hong Kong, Macao and Taiwan, but also in Japan, South Korea, Southeast Asia, and even the Chinese circles in almost all foreign countries. He has absolute influence.

Even among the native speakers of other languages, he has great influence. He can be said to be the most famous Chinese singer in history.

Not a few record companies and singers in other countries have purchased song cover copyrights from Shengshi Records, and a considerable number of them have purchased commercial playback copyrights.

Such a hot star, as early as last month, received invitations from various award shows, and all kinds of awards had to be presented to him, but he couldn't spare the time at that time, so he pushed them all away.

If he doesn't show up and don't give the award, then don't. If he doesn't show up and give the award, let Shengshi Records send someone to accept the award for him. I don't have time to be there to accept the award.

It's just that most of the music awards, some awards were still awarded to Ye Shu, because the key awards were not awarded to him, it was really unconvincing, and it would be a great harm to the music awards.

Although they really wanted Ye Zishu to come to the scene to accept the award in person, which would increase the ratings and popularity of the awards ceremony, but they didn't come, and they didn't dare not give the award. At most, they could only reduce the award for Ye Zishu.

It can't be the award for the most influential musician of the year. The result is not Ye Zishu. Anyone with a discerning eye will think that the authority of this award is not enough.

Or the best album of the year award, such an award that can usually be obtained based on album sales, if it is not awarded to Ye Shu, no one else will agree.

So although he seems to have disappeared from the music circle during this time, Shengshi Records still won the award for him.

He even had to ask him to take out one of the courtyard houses Guo Dongsheng bought as his residence in the capital. The purpose is to store these personal items. He can't put more than a dozen awards in the dormitory.

In fact, there are still many awards that will be presented from January to before the Spring Festival this year, but obviously he does not have time to attend such an award ceremony, because it will take at least two or three days to go, and it is not worthwhile.

Unless it is a lifetime achievement award like the Hong Kong Golden Needle Award, he will take the time to receive it, but he knows that at his current age, no matter how much achievement he has, it is impossible to award it to him, because he is too young, and he is too young. If you are not from Hong Kong, give him an answer or not.

However, Guo Dongsheng did not dare to make decisions about the invitation of the Spring Festival Gala. First, the Spring Festival Gala has a great influence, and second, Shengshi Advertising Company and CCTV have just reached a major cooperation.

You must know that the advertising period of the Spring Festival Gala is also a very important advertising period.

Although he doesn't think that having one more himself can add much heat to the Spring Festival Gala, because the Spring Festival Gala itself is a famous brand.

But he couldn't refuse, he had to maintain a good relationship with CCTV, and it was better to agree to CCTV's Spring Festival Gala invitation as a last resort.

Now that Guo Dongsheng came over, he asked about the business situation of Shengshi Records Company. He usually has no time to manage this company, so he didn't know much about the data.

If it weren't for his album, when he met Guo Dongsheng, Guo Dongsheng would tell him that he didn't even know how much his album had sold.

"Since the boss held 100 consecutive concerts in Hong Kong, our company has done a very good job of recruiting new singers, and signed brokerage contracts with the trust of many music schools.

There are also songwriters who were not willing to cooperate with us before, but now more and more people are cooperating, and there are even a large number of musicians who write songs and compose for the company full-time. " Guo Dongsheng said.

"How many singers does the company have now? How many composers and how many lyricists?" Ye Zishu asked.

"There are 32 singers who have signed management contracts, 25 singers who have signed cooperation contracts, 30 full-time composers, 56 part-time composers, 10 full-time lyricists, and 40 part-time lyricists." Guo Dongsheng replied.

He also doesn't know what other record companies are like, but Shengshi Records can achieve this achievement, in his opinion, it is still very good.

It's not that the more the number, the better, but that these singers need to be cultivated from childhood to become big stars. This is the most important thing, and it is also a test of the ability of a record company.

Dozens of hundreds of ordinary singers can bring less benefits to the company than a famous singer. This is why the entertainment industry is so realistic, because the gap in benefits is too great.

"Has the company released albums for these singers?" Ye Zishu asked.

"Some companies have already created albums for them, some of them are very effective, and some have not improved much." Guo Dongsheng said.

"It seems that the company still needs to work hard on the singer's packaging, not simply release an album for the singer and everything will be fine, but start with the singer's positioning and image, and then use resources to make the singer a look that the audience likes.

It is important for a singer to have many good songs, but packaging such as the image positioning of the singer is also very important. We must build the singer as a product.

In addition, we need to keep up with market trends and create stars tailored for the market. Therefore, I suggest that the company establish its own marketing department to be responsible for market analysis. "Leaf Book said.

"We will strengthen our work in this area." Guo Dongsheng promised quickly.

"These singers are here now because of my fame, but if they haven't had a chance to make it for a long time, they have to leave the company, and the company's situation will be very different.

I hope that the company can be more professional, instead of relying on my personal support, I suggest that the company send employees to other well-known record companies to study and learn, to see how other people operate artists! "Leaf Book said.

To be honest, generally speaking, he is not very satisfied with the development of Shengshi Records. With his golden brand, the development speed is actually not much different from other record companies.

Now that Shengshi Records has him, it seems to be thriving, but the actual development situation is seriously inconsistent with the company's reputation.

"In this way, the company needs to carry out a reform, establish an artist management team system, and equip each artist in the company with a dedicated operation team.

The operation team includes agents, assistants, stylists, makeup artists, personal bodyguards and drivers. The entire team must work around the artist, and their income is closely related to the income of the artist.

In this way, in order to increase income, the team has to be more proactive in working for artists. The company will redistribute company resources every year according to the development of each team. "Leaf Book said.

The current state of the company is a bit like a big pot of rice, and the overall lack of initiative will seriously slow down the company's development, forcing him to adopt a more market-oriented approach to stimulate the company's artists and employees.

Next, Ye Zishu and Guo Dongsheng discussed the details of the reform of the record company, worked out the relevant details, and asked Guo Dongsheng to go back and implement the formulated reform rules.

To be honest, there is still a big gap between Guo Dongsheng's ability and Wang Changtian's. The gap is very obvious whether he has studied or not. If it is Wang Changtian, he doesn't need to ask these details at all, and they can do well.

I hope that this reform of the record company can give the record company a new look, and it will also reduce Guo Dongsheng's management pressure and decentralize a considerable part of the power to the artist team.

In this way, the subjective initiative of the people below can be brought into play. The company's management only needs to do a good job in logistics and integration of company resources, which greatly reduces the management pressure on the company's management.