#100 - Pricing (below)

In the end, the government had to step in, and these car companies symbolically recalled a portion of the cars with broken axles, and the disgusting thing was that they just added a fixing kit to the broken axle vehicles and didn't care anymore.

The most disgusting of all was the Korean cars. The cars sold to the United States and Da Xia were basically two different models except for the appearance.

Because the automotive industry in Da Xia did not have its own technology, there was no way to compete with them, which led to their arrogance.

"President Lu is right. I've wanted to beat those foreign car companies to death for their dirty tricks, treating our Da Xia consumers like fools and fat sheep."

"What's even more infuriating is that these car companies are simplifying configurations in various ways, even to the point of being so insane that even safety airbags, a must-have configuration for a car, have become one of their optional extras."

The consumers of Da Xia are full of complaints about the various dirty tricks of foreign car companies. This is also why everyone became angry immediately after Lu Haifeng said it, and after arousing the anger in their hearts, Lu Haifeng nodded in satisfaction.

"Think about it, comrades, why are these foreign car companies so unscrupulous in fooling the consumers of Da Xia like fools? Isn't it because we don't have the core technology in this area?"

"But now, our Audi has its own core technology, and we don't have to be controlled by others in the future. But why should we harm our compatriots like those car companies do?"

"Our price is not set by them, but by ourselves. I want to restore the original price of B-class luxury cars in Da Xia, and in the future, we will also enter the C-class and D-class car market and gradually restore their original prices."

"We will use the price to bring down the prices of those top luxury cars. We will use our quality and service to make those international car companies dare not fool the consumers of Da Xia again."

"So I decided that our Audi A4, the 1.8T entry-level model, will have a minimum starting price of 248,000, and the highest-end model will not exceed 400,000."

Lu Haifeng had been thinking about this pricing strategy for a long time.

The starting price of 248,000, the production cost is about 100,000, plus taxes, the total cost of a car is about 150,000.

Removing the research and development costs and the raw material costs, there is still about 98,000 left. Lu Haifeng left more than 50,000 in profit for the dealers, and the rest is the manufacturer's profit.

The reason why he left such a large profit for the dealers is because Lu Haifeng set several overriding terms when signing the dealer contracts.

1: All charging standards of the 4S store must be strictly implemented in accordance with the manufacturer's standards.

2: 4S stores are strictly prohibited from charging fees privately for various reasons.

3: 4S stores are not allowed to force users to choose optional extras.

4: The service standards prescribed by the manufacturer must be followed.

For the above regulations, if a 4S store violates any of them, the manufacturer has the right to immediately revoke its 4S store authorization and will not refund the deposit.

The user recognition of a car brand largely comes from the service of the 4S stores of this car brand, so Lu Haifeng's requirements for the car 4S stores can be described as extremely strict.

Of course, doing so also reduces the profits of the car 4S stores a lot, so Lu Haifeng also sacrificed the interests of the manufacturer to subsidize the car 4S stores.

The higher the configuration of the model, the higher the profit Lu Haifeng gives to the car 4S stores, so he can fully guarantee that they make money, definitely more than the car 4S stores of Benma, Baolai, and Otto. With enough profit, if these dealers still dare to play tricks, then don't blame Lu Haifeng for being ruthless.

As soon as Lu Haifeng's pricing came out, everyone present was instantly stunned. If this is the case, then the manufacturer's profits would be almost compressed to a negligible level.

"President Lu, is this price too low?"

"Yes, if it is launched at this price, our profit will be too low."

Lu Haifeng tapped on the table, exuding an unquestionable aura, and said: "Our Audi A4 is destined to be a high-volume model, so as long as we can make a little profit, there is no need to worry about others."

"I want to use this price to bring down the prices of those foreign luxury brand cars. Once Audi cars come out, their good days will be over."

After setting the price of the model, Lu Haifeng announced the end of the meeting and asked everyone to prepare for the Audi car launch later.

Lu Haifeng's purpose is very simple. It would be great if he could make money and severely打击 those foreign black-hearted car companies at the same time.

At the same time, he was also looking forward to the fact that the price of Audi cars and the turbocharging technology would definitely catch those foreign car companies off guard.

Audi cars are destined to become one of the most hated brands by all foreign car companies. This is also the mission Lu Haifeng gave it on the day it was born.

After the meeting, when Lu Haifeng was thinking about things alone in the office, a staff member came to him and said: "President Lu, it's almost time, the launch is about to begin."

Lu Haifeng came back to his senses and said: "Okay, I know, let the people below prepare, the launch is about to begin."

......

At ten o'clock, the launch started on time.

I saw Lu Haifeng slowly walk onto the stage, pick up the microphone, and say with a smile: "Distinguished guests, friends from the media, and viewers in front of the live broadcast, good morning everyone."

"I am Lu Haifeng, chairman of Huaxing Technology. I am very happy to meet you here."

"Today is our Audi car launch. I won't say much nonsense. The Audi car launch officially begins."

As soon as Lu Haifeng finished speaking, a burst of warm applause rang out from the audience.

At this time, both the media and the audience were staring at the stage, and the Audi A4 sedan was about to be unveiled. No one wanted to miss this most exciting moment.

Especially those media reporters, who had already carried their long guns and short cannons, preparing to capture the moment of unveiling as soon as possible.

After Lu Haifeng paused, he continued: "More than a year has passed since the establishment of our Audi car brand. During this year, all employees of Audi cars have made great efforts and hard work."

"And today, everyone's efforts and hard work have not been in vain. Our Audi A4 has finally achieved mass production successfully."

"Here, please allow me to express my heartfelt thanks to all the employees of Audi cars. You have worked hard."

"At the same time, I would also like to thank the city and all sectors for their help to our Audi Group. It is because of everyone's help that the Audi car brand under our Huaxing Technology can develop so smoothly."

"I think everyone is very much looking forward to what kind of car our Audi A4 is, what its performance is, and I think everyone has seen the long-distance pictures, so what about the close-up ones?"

"Next, let me unveil this Audi A4 that we have carefully built for everyone."