#111 - Test run (Part 2)

Lu Haifeng was very happy to see the ecstatic expressions on the faces of the audience below.

Then, Lu Haifeng continued, "Now everyone has a deeper understanding of the performance configuration of this Audi A4."

"Top configuration, excellent performance, definitely the essential choice for everyone's home travel."

"Then the next step is the final stage of the press conference, which is also the point that everyone is most concerned about, that is, the price."

Hearing this, the audience immediately stopped discussing. After learning about the Audi A4, they couldn't wait to own one immediately, and the price became the focus of their attention.

No matter how good something is, it must be affordable. Everyone hopes that the price will not be set too high, preferably the cheaper the better, so that they can afford it.

But they all knew in their hearts that such a good product would definitely not be cheap, so everyone was very entangled.

Amidst everyone's expectations, Lu Haifeng said slowly: "During this period of time, I also noticed the rumors circulating on the Internet, saying that the pricing range of our Audi A4 is between 300,000 and 700,000."

"Now, do you think that for the Audi A4, is the price range of 300,000 to 700,000 worthy of its performance?"

Hearing this, many viewers were extremely disappointed. Sure enough, the rumors on the Internet are not credible.

Now, looking at Lu Haifeng's attitude in his words, they felt that they had already guessed that the price of this car was more than hundreds of thousands. Such an excellent car, equipped with advanced technology such as a turbocharged engine, plus LED headlights, high-definition navigation, explosion-proof tires, and a steel body, etc., I am afraid that a million will not be enough.

If they were the boss, they would definitely not set the price so cheap, after all, they are doing business, not charity. The configuration displayed by the Audi A4 already means that the cost is not low, and selling it cheaply will not even recover the cost.

Of course, there are also some people with strength who don't need to worry at all, because whether it is hundreds of thousands or millions, they can still afford it. Not many people will buy supercars worth tens of millions, but there are plenty of people who can afford luxury cars worth millions.

Just when they were disappointed, Lu Haifeng changed the topic and said with a smile: "That's right, the rumors circulating on the Internet are false. In order to allow more consumers to experience our car products, the guide price of our Audi A4 is between 248,000 and 400,000."

"Are you satisfied with this pricing?"

What rumors are just because they have not been officially announced, and Audi has not stood up to admit it.

The price was already decided early in the morning, and he would naturally not change it again. This price was originally intended to suppress the three major luxury brands. Audi cars originally planned to use better quality and lower prices to seize the market they own.

Moreover, for Audi cars with low R\u0026D costs, this pricing is still a huge profit. In the eyes of the audience, they think the cost is very high, because the car technology in this world is still relatively backward. Compared with this world, the technology used by Audi is simply too advanced.

So the audience naturally thinks that advanced technology means higher R\u0026D costs, but what they don't know is that the lowest cost for Lu Haifeng is R\u0026D costs, so let alone this price range, even if it is lower, it can bring Lu Haifeng a lot of profit.

You must know that in his previous life, when competition was so fierce and R\u0026D costs were so high, Audi cars still had profits to make and were very profitable, let alone now.

Of course, Lu Haifeng also thought about setting a lower price, but the current strength does not allow it. This configuration, this performance, this price is not too high.

……

Now, hearing Lu Haifeng's words, the scene was suddenly silent, and even the audience in front of the live broadcast room was shocked by the pricing announced by Lu Haifeng and stopped swiping the screen.

Their eyes were full of suspicion, as if they couldn't believe it. They didn't expect that the Audi A4, which was so excellent in performance, was actually sold much cheaper than they imagined.

Before this, even if it had been rumored that the price of the Audi A4 was between 300,000 and 700,000, many people still believed it. But after really seeing the performance configuration of the Audi A4, no one would believe that the price would be so cheap. In their opinion, the minimum price of the Audi A4 would be at least one million or more.

But now, the pricing announced by Lu Haifeng completely exceeded their expectations. This was really a surprise that came too suddenly, making the audience unable to react for a while.

After a while, the audience reacted, and immediately set off a sensation.

"Damn, did I hear correctly? The Audi A4 with such excellent performance actually starts at 248,000?"

"Oh my god, is Audi Motors going to start a price war with other car companies?"

"666, at this price, which brand car company dares to compete with Audi Motors?"

"Compared with other brand models, fools know to buy Audi cars."

"I originally thought that the price would exceed one million, and the top-of-the-line model would have to start at two million, but I didn't expect it to be only hundreds of thousands."

"I like this pricing too much, because this price is within my acceptable range, and I can also own an Audi A4."

"Envy, although I have to admit that this price is really conscientious, I still can't afford it, so I can only support the Audi car brand in spirit."

"I dare to guarantee that this is the real king of cost performance, and there is no cost performance on the market that can compare to Audi cars."

"Conscientious price, trustworthy."

……

After a while, Lu Haifeng continued to introduce: "Please look at the big screen below, this is the official guide price of each configuration of our Audi A4."

"Our Audi A4 is divided into 1.8T and 2.0T two displacement standards, and is divided into fashion dynamic type, fashion elegant type and other versions."

"Our 1.8T fashion dynamic type is priced at 248,800, the fashion elegant type is priced at 279,900, and the luxury type is 321,000."

"The 2.0T fashion dynamic type is 278,800, the fashion elegant type is 334,500, and the luxury type is 399,900."

"Starting tomorrow, everyone can order at any Audi 4S store in their respective regions. Due to limited production capacity in the early stage, the delivery will be arranged according to the order time, first come first served."

"Here, please pay attention, our Audi car brand does not allow any Audi 4S store to increase prices in any form or for any reason."

"If you encounter a situation of price increase when buying a car, you are welcome to actively report it to our official website, and there will be rewards for reporting."

Hearing these words from Lu Haifeng, the audience was immediately overjoyed. You must know that these days, as long as a new car is launched, there are few that do not increase in price.