#120 - All price reduction (Part 1)

Zhao Jianhua nodded and said, "President Lu, rest assured, I will focus on this. I will notify Vice President Liu later to ensure quality is prioritized. Production can be reduced, but quality must be guaranteed."

Zhao Jianhua also strongly agreed with Lu Haifeng's words. A slight decrease in production would only extend the delivery time, not causing too much impact. However, quality issues would be severe.

Once a quality problem occurs, the entire car brand will be greatly affected. Look at those car brands that suffered due to quality issues; they were abandoned by most consumers for a long time.

Even if you make subsequent improvements and there are no more problems, consumers will still be concerned. After all, cars are different from other products; a problem could even threaten their lives.

Currently, Audi's position is very precarious. The emergence of the Audi car brand seriously threatens the position of those automotive giants. If they find an excuse, they will definitely amplify it and take advantage of your weakness.

Even the slightest problem will be exploited by competitors who want to destroy you and prevent your continued development. Therefore, we must be extremely careful at this time.

Then, Lu Haifeng nodded and instructed, "Okay, you must arrange this matter properly. The most important thing right now is to focus on quality."

"Our products must be the best. Don't waste a good hand and ruin it ourselves; that wouldn't be good."

"Also, announce our order volume today to promote it further."

Zhao Jianhua replied, "Okay, no problem."

"Once we announce today's order volume of 60,000 units, it will definitely cause a huge sensation. This is definitely a very good promotional gimmick for our Audi car brand."

...

Subsequently, under Zhao Jianhua's arrangement, at nine o'clock in the evening, the massive sales volume of 60,000 Audi A4 orders in a single day was announced to the public.

The news immediately attracted the attention of countless people and the outside world was shocked, instantly causing a huge sensation.

"As expected of the Audi A4, the pioneer of turbocharging engines, who can compare with the sales volume of 60,000 units in a single day?"

"60,000 orders in a single day, this seems to have never happened with other car brands. This might break the single-day car sales record, right?"

"Be confident, it has never happened, okay?"

"My great Audi car is awesome! Who dares to say that domestic cars are not good? How much money will these 60,000 orders make?"

"Making money is what they deserve. Their cost performance is so high. Shouldn't we thank them for letting us buy the most affordable car?"

"I can only say that I am one of those 60,000 orders."

"Count me in. I also went with a few friends to order one today."

"I also went to order a car today, but when I went to order, the Audi 4S stores wouldn't give a delivery time. They just told me that the delivery would be in order of arrival. At the time, I was wondering if they wanted to raise the price. Now that I see such a large order volume, no wonder they don't dare to give a delivery time."

"It's impossible to raise the price. Didn't you see the Audi press conference? Their boss said to report any sales with price increases. How dare those Audi 4S stores raise prices?"

"It's right not to give a delivery time. An order of 60,000 units will take at least three or four months to produce."

"I originally wanted to order a car tomorrow, but now it seems I'll wait and see for a while. There's no rush to order now since I won't get the car anyway."

"Friends upstairs, listen to my advice, the more you wait, the less chance you have. Hurry up and order the car. There are already more than 60,000 orders. If you wait a while longer, it might be hundreds of thousands. The longer you wait, the longer the delivery time will be."

"I know you want to wait until there are cars in stock before you make a reservation, but you probably won't be able to wait for a year. I heard that the Audi factory's daily production capacity is only about 1,400 units. If you make a reservation now, you can pick up the car in about two months, but if you don't make a reservation, you might not be able to pick up the car for a year."

"Now who doesn't want to buy an Audi A4? Some people are unwilling to wait, but there are plenty of people who are willing to wait."

"After what you guys said, I regret it. When I went to order the car this afternoon, the sales consultant told me that it would be at least two months before I could pick up the car. After he said that, I hesitated and thought about ordering it in two months. Now it seems that not to mention two months, even waiting a few more two months won't work."

"Why am I so unlucky? I could have picked up the car earlier. Even if I go to order it tomorrow morning, I'll still be at the back of the line."

"Haha, you deserve it. Who told you to hesitate? I'm different, I didn't even ask and went straight to make a reservation."

"You guys still need to make a reservation to buy a car? I'm different. I already picked up the car today, and the license plate is already installed. The driving experience of the top-of-the-line Audi A4 is super great. Don't envy me."

"Roll, roll, roll, those who have picked up the car, get away, don't come out and spread hate."

"That's right, that's right, show off a hammer."

"This guy is a bastard. If you dare to appear in front of me, I guarantee I won't beat you to death."

"I also got a car in stock, but today the sales consultant didn't have time to deliver the car, so he told me to wait two days."

"I want to ask the person upstairs how they managed to get a car in stock today."

"I'll teach you a way. As long as the boss of an Audi 4S store is your relative, you can pick up a car in stock today."

"Roll, the two Versailles upstairs, you guys are enough."

"Brothers, ignore them, they're just here to pretend."

"That's right, ignore them, let's not bother with them."

Unlike the netizens, those car brands also received the Audi A4's sales orders in the first time. They all revealed a strong disbelief, but then felt a burst of incomparable despair.

They didn't want to believe this data from the bottom of their hearts, and hoped that this data was false, but they had to believe it.

You must know that Audi is a new car brand, but it has achieved such a large sales result just after its launch, which doesn't seem realistic no matter how you look at it.

An order of 60,000 units in a single day, even for them as automotive giants, whose products are also the most popular among consumers, has never been achieved. It can be said that this has never happened in the entire history of automotive development.

Looking at the most popular models in the past, the best-selling car was still the Toyota Corolla produced by Toyota Motor. The number of pre-orders on the first day did not exceed 50,000 units.

Moreover, these two are not in the same class. The Toyota Corolla is an A-class car of about 100,000 yuan. Because of its cheap price and super high cost performance, it has been favored by countless consumers before it was launched.