#184 - Double Eleven (Part 2)

In their impression, the special prices for electronic products during the Double Eleven event usually only dropped by one to two hundred, which was already considered a lot.

But this time, Huaxing Technology's price reductions were at least 299 yuan, and the prices of the Hongmeng X series and Hongmeng S series were directly reduced by 300 and 400 yuan respectively.

After announcing the Double Eleven discounts, Huaxing Technology's official Weibo also released a new Weibo post, which was clearly prepared for existing users.

"Users who purchased and activated their devices from September 1st to before Double Eleven can receive a special gift package on Double Eleven by using their account! Happy Double Eleven to everyone!"

Of course, the most care was still given to some old users who purchased the Hongmeng series.

Huaxing Technology placed the most emphasis on users who purchased the Hongmeng X series and Hongmeng S series, essentially classifying these users as key users.

These users generally had strong enough financial resources and were potential loyal customers of the company.

This Double Eleven price reduction was actually very unfavorable for users who purchased phones after September 1st.

Although most people know that electronic products are prone to depreciation.

But who can stand by and watch the price of their newly purchased phone drop by hundreds of yuan all of a sudden? They would definitely feel uncomfortable.

So, if these users weren't given some compensation, they would feel that the company was deceiving them.

To appease these users' emotions, Huaxing Technology specially prepared a gift package.

The gift package included a 100 yuan phone bill voucher and discount coupons ranging from 200 to 500 yuan.

Of course, although these so-called discount coupons seemed to offer some benefits, they were essentially a sales strategy.

As the saying goes, "the wool comes from the sheep's back," and discount coupons are just a way to promote sales.

Putting these two different things into the gift package could naturally soothe the pain of being "stabbed in the back" for those users who bought phones after September.

At the same time, it also reflected Huaxing Technology's emphasis on its consumer users.

After all, there were many phones launched after September, and the price reduction of one of them was particularly shocking.

This phone was the Samsung Note4 China version, which was launched in October.

And this time, Samsung officially authorized the e-commerce platform to directly lower the price to 2600 yuan for Double Eleven.

In almost a month, the Samsung Note4 phone successfully plummeted by 1000 yuan.

The overall configuration of Samsung phones is relatively good, especially in terms of design and craftsmanship, which is stronger than other manufacturers.

However, the spontaneous explosion of the Samsung S6 also caused some consumers to lose trust in it, and now they want to regain the market by lowering prices.

Now, users who want to buy high-end flagship phones can naturally only choose between the Apple 6S and the Hongmeng X2 smart phone.

The overall configuration of Apple phones is not bad, but Apple's prices are very expensive, and repairs are troublesome.

As for the Hongmeng X2 smart phone, its overall configuration is also very strong, but it is a domestic phone, and its brand influence is naturally not as good as Apple phones.

Of course, in addition to the competition for high-end flagship phones this year, the competition for mid-to-low-end phones is also very fierce.

Huawei Honor has developed very rapidly this year, relying on marketing and sufficiently excellent products to completely open up the online market.

Currently, in the domestic mobile phone market, the largest online market share is held by Huaxing Technology, Xiaomi, and Huawei Honor.

Compared with the other two mobile phone manufacturers, Huaxing Technology started to develop the online mobile phone market earlier, and should have a natural advantage in market share.

However, in the online market itself, in addition to looking at the cost performance of products, the requirements for other aspects of products are also gradually increasing.

This has made the advantages of Huaxing Technology's Starlight series smaller and smaller, and soon the other two companies will be able to catch up and surpass it.

However, Huaxing Technology's participation in the Double Eleven promotion this year really made the other two mobile phone manufacturers feel a little pained.

After all, this promotional event was only announced the day before Double Eleven, while Xiaomi and Huawei Honor had already announced their Double Eleven discounts around November 1st.

And the discount range that the two companies announced first was too different compared to the current Huaxing Technology.

For example, the price of Xiaomi's Xiaomi phone digital series on Double Eleven is only reduced by 150 yuan.

And Huawei Honor, in order to seize more online market share, discounted the Huawei Honor digital series by 200 yuan.

Just when Huawei Honor thought that its brand could take this opportunity to seize Xiaomi's market share, Huawei Honor did not expect Huaxing Technology to be so fierce in significantly reducing prices.

Damn it, this is too ruthless. Are you planning to kill us?

Zhao Liangyun, the head of Huawei Honor, and Lei Jun, the head of Xiaomi, couldn't help but sigh after receiving such news.

Obviously, they didn't have the courage to reduce the price of their phones so much all at once.

Now, they can't help but praise Huaxing Technology, which is not only ruthless to other mobile phone manufacturers, but also ruthless to its own phones.

Time has unknowingly come to 11:59 PM on the 10th. If it were any other day, most netizens should have gone to bed early to prepare for work tomorrow.

But after a carefully planned marketing campaign, people have to stay up late every year on this day to buy what they want.

"Brothers, get ready to rush!"

"I don't know how much stock Huaxing Technology has prepared!"

"Whether I can grab a Hongmeng X2 smart phone depends on this time!"

Obviously, Huaxing Technology has also received a lot of attention from users. After all, the current Hongmeng X2 smart phone does have a very good reputation, even reaching the point where it is difficult to obtain.

At 0:00 AM on the 11th, countless users were excitedly clicking their mice or screens and frantically snapping up items.

The Double Eleven frenzy has begun.

Huaxing Technology's office is still brightly lit, and it is clear that the company also attaches great importance to this Double Eleven.

This Double Eleven can be regarded as Huaxing Technology's first real participation in Double Eleven, and the company's goals are now very clear.

First, to clear inventory, and second, to obtain enough sales to expand influence.

The second generation of the Starlight series mobile phone has now begun to be designed and is being prepared for production, and there are still more than one million units of the first generation of the Starlight series left in the company's warehouse.