#195 - Lynk & Co car brand

Lu Haifeng quickly stopped him and said impatiently, "Alright, alright, I'm not going to run away. What's the rush? I still have something to discuss with you."

Li Li, hearing Lu Haifeng's words, asked sheepishly, "President Lu, what is it?"

Lu Haifeng poured him a glass of wine, and after they clinked glasses, he said, "Here's the thing: regarding the design language of this Qin PRO model, I suggest you create a completely new Dynasty series brand."

"As for the Geely Automobile brand, you can focus on the A-segment mini-car market, making the Dynasty series one level higher than Geely. This is just my suggestion; you can decide what to do!"

"Also, I plan to form a joint venture with you to establish a completely new automobile brand, which will then be used to compete with Honda, Toyota, and Nissan. What are your thoughts?"

Lu Haifeng wanted to establish the Lynk \u0026 Co automobile brand with Li Li, determined to make it a global civilian automobile brand capable of competing with Japanese brands and others.

Hearing about building a brand to compete with Japanese and other automobile companies, Li Li immediately perked up and said, "Yes, yes, yes! I'm extremely interested! President Lu, tell me how we can cooperate!"

"Well, specifically, our Audi Automobile will invest with technology, providing all the technical support, plus some capital. However, I want to hold 51% of the absolute controlling stake. Although you won't have control, I won't interfere with the operation. I will only offer some suggestions on major strategic directions to coordinate with our Audi Automobile. Together, we'll sell our cars all over the world, and I will use a completely new modular production platform for the production line."

This was something Lu Haifeng had been considering for a long time. Since he had promised not to enter the low-end car market, he would cooperate with those domestic car companies to establish new automobile brands to compete with Japanese car companies, while he would just sit back and collect dividends.

This cooperation with Li Changcheng of Great Wall Motors is different. For the new automobile brand jointly funded with Li Li, Audi Automobile will provide full technical support and will establish an engine production line and a transmission production line in the new factory to achieve self-sufficiency.

Of course, the core technology will still be in Lu Haifeng's hands, while Geely Automobile will be responsible for operation, sales, and after-sales maintenance.

Li Li was pondering. Although it seemed that Geely Automobile's shares were not as many as Audi Automobile's on the surface.

However, the core technology was provided by them, and he didn't have to worry about the production line. He only needed to be responsible for operation and provide capital.

Moreover, Lu Haifeng also guaranteed that he would absolutely not interfere with the operation, which reassured Li Li a lot.

Although he didn't have absolute control now, thinking about Lu Haifeng's capabilities, if he didn't cooperate with him and instead found any other CEO of a domestic car company, they would probably be willing to give him even more shares.

Because with Audi Automobile's current capabilities, as long as they were willing to take you along, you would definitely be able to make a fortune.

So, after figuring it out, Li Li decided to do it. Such a good thing might not happen again in the future.

After figuring it out, Li Li said confidently, "President Lu, tell me! How much initial investment is needed? I'll even sell my pots and pans to come up with the money and work with you."

Lu Haifeng calculated for a moment and said with a smile, "The initial investment, including the establishment of a new factory, recruitment of dealers, and investment in the production line, I estimate it will be at least 7 billion yuan!"

"I'll contribute 2 billion yuan and invest with technology. You'll contribute the remaining 4 billion yuan. If further investment is needed in the future, we'll contribute money together according to the share ratio."

If it were a normal automobile factory construction, this amount of money would not be enough to purchase the production line.

However, Lu Haifeng's equipment was all redeemed from the system with points, which could save a lot of expenses.

So, although he invested 2 billion yuan and Li Li's Geely Automobile invested 4 billion yuan, after deducting the cost of building the factory, Lu Haifeng would not only not lose money but would also make a small profit in the end.

Although this had the suspicion of taking advantage of Li Li, Lu Haifeng was also helpless because the prices of the modular automobile production platform and the engine and transmission production lines were fixed there, and they were even hard to buy with money.

If Lu Haifeng quoted a lower price, it would definitely arouse Li Li's suspicion, wouldn't that be asking for trouble?

Li Li nodded and said, "Okay, I can still come up with 4 billion yuan."

Although 4 billion yuan seemed like a lot, he could still come up with it, considering his net worth of more than 20 billion yuan.

"But President Lu, let's not rush the new brand. Can you first help me solve the R\u0026D problem of the Qin PRO?"

This was what Li Li was most anxious about. He planned to use this Qin PRO as a completely new generation of Geely's A-class car.

Lu Haifeng thought about it and decided to have Tang San free up a team to develop the Qin PRO model, so he comforted Li Li:

"This is simple. Let me show you how fast our Audi Automobile's R\u0026D speed really is."

"But it's agreed that you have to pay for this R\u0026D expense. You can't let my employees work without getting paid, right?"

Lu Haifeng agreed to help with the R\u0026D, but this R\u0026D was not free. After all, the Geely Automobile brand and the brand that the two of them would jointly own in the future were two different things. This had to be clearly distinguished.

"Of course, you guys will be doing the R\u0026D here, and I'll go back and immediately adjust Geely's production line. After you've finished the R\u0026D, we can start mass production and launch it on the market."

After the two of them discussed it, Li Li was extremely happy, exclaiming that this trip was not in vain.

Geely Automobile and Audi Automobile joining hands to establish a completely new automobile brand was absolutely beneficial for both the new brand and Geely Automobile.

Li Li even had the finance department transfer a full 500 million yuan in research funding in order to launch the Qin PRO as soon as possible.

In his words, they could spend it as they pleased, as long as the speed was up to par, everything else was insignificant.

At that time, the employees of Audi Automobile would also let him see what Audi Automobile's R\u0026D speed was all about.

......

In the blink of an eye, it was already December, and the seemingly calm mobile phone circle began to become lively.

And with Huawei's announcement that it would soon release new products, this calm mobile phone market also began to become lively.

"Huawei P8 smartphone, high-performance flagship phone, global release on December 10th."

Now, Huawei completely broke the originally gradually calming mobile phone market, and other mobile phone manufacturers also began to stir.

Xiaomi, as a model of domestic online mobile phones, was not willing to be lonely and also announced the news that it would soon release a new flagship mobile phone at this time.

"Xiaomi Note mobile phone, Xiaomi's sincere work, the first flagship mobile phone in China equipped with the Snapdragon 815, look forward to it on December 10th!"