#228 - Roll call again

After this news segment aired, it was immediately clipped and shared on various platforms by many people.

"Awesome! Just as I expected, Audi is being called out by name again!"

"From the moment Audi won the award, I already guessed they were going to praise them!"

"Audi is amazing, the first luxury car brand in Great Xia!"

"My wallet is ready, just waiting for the Audi TT to be released!"

"That's right, the Audi TT is so damn cool! I just want to know when it's coming out!"

"Same question!"

"Same question +1"

Compared to the joy of the netizens, the faces of some car companies in Great Xia were not so happy.

Because in the eyes of those car companies, this wasn't just praising them by name! This was completely treating Audi as their own son, advertising for Audi in every possible way.

If you want to gain recognition from the general consumer, you need to invest a huge amount of advertising fees for promotion.

And whether the effect of this promotion is good or not is completely unknown.

But the content of tonight's news was so obviously an advertisement for Audi, calling them the pride of national car companies.

So, someone inside FAW said sourly after seeing it: "This is too infuriating! Aren't we FAW supposed to be the country's own son?"

"Why haven't we seen them advertise for us even once in so many years!"

Inside the Honda branch, Honda Koinu almost smashed the office after seeing the news.

"Hmph! Damn Lu Haifeng!"

"You've caused Honda to suffer heavy losses recently. This time, you've become the target of public criticism at the Ward's 10 Best Engines awards. This time, I'm going to attract a few more enemies to you!"

During this period, Honda was in a major battle with Lichi Motors in the A-class car market. In order to grab sales, Honda Koinu lowered the price of the Honda Civic again and again, eventually reaching the same level as the Qin PRO.

As a result, the sales of the Honda Civic went up, but it suffered huge losses in profit.

In Honda Koinu's opinion, all of this was caused by Lu Haifeng, and the losses Lu Haifeng caused to Honda were not limited to the A-class car market.

Most importantly, Honda also lost another market, which was selling powertrains.

Originally, some of the powertrains of Great Xia's domestic car companies were bought from Honda, and they could sell them however they wanted.

Every year, Honda relied on this business to earn huge profits, and for them, this was extra income.

They sold the outdated engine models and gearboxes from their company to Great Xia's car companies, and in order to reduce costs, the quality was too poor.

This not only made money but also controlled the development of Great Xia's local automobile industry, which can be described as killing two birds with one stone.

However, since the Qin PRO came out, everything has changed. Most domestic cars have quietly switched to powertrains provided by Audi.

Moreover, the powertrains they provided were not only cheaper than those sold by Honda, cheap to the point of almost being free, but also had even stronger performance than Honda's proud car engines.

Lichi Motors' Qin PRO performance version and the SkyActiv version models were bought back by Honda for disassembly and research as soon as they were launched.

After the final disassembly and research, Honda's engineers concluded that no matter from which angle, the performance and wear of the Qiongqi series engines were more advanced than their own engines.

And what surprised Honda's engineers the most was the SkyActiv series. After testing this system, they sincerely praised its performance in terms of power and fuel economy.

Engineers are different from decision-makers. In the eyes of engineers, there is only technology, and they don't consider other things.

However, it was precisely because of this that Honda Koinu hated Audi even more.

It's already bad enough that they're handsome, but now their technology is even more advanced than Honda's. This is something he can't tolerate.

It just so happened that the news was advertising for it, so he had already contacted several car companies to prepare to stop Audi.

...

Meanwhile, inside the Great Xia branch of Volkswagen Group, the face of the branch's head, Yasefu, was also not good.

"The Audi TT launched by Audi is obviously aimed at our German luxury brands!"

"This time, we must stop the rise of Audi!"

That night, Yasefu summoned the heads of Otto, Baolai, and Benma in Great Xia.

Together, they formulated an effective strategy to target Audi, with the goal of stopping Audi's rise.

"Gentlemen, think about it! If we let Audi enter the C-class and D-class car markets again, what will happen to our market in Great Xia!"

Yasefu's face was very ugly now. Just yesterday, his good friend Walter, the chief design director of Volkswagen Group, was fired by the German headquarters.

Because Walter, at the Ward's 10 Best Engines awards in the beautiful country, was like a madman, mocking Great Xia's car companies without any gentlemanly demeanor.

Now that it has been publicized by people with ulterior motives, his personal remarks have also brought very great public opinion pressure to Volkswagen Group, and even brought serious consequences to Volkswagen Group's reputation in Europe.

And the culprit of all this was Yasefu, because he encouraged Walter to mock the Great Xia car company.

According to his idea at the time, anyway, Great Xia's car companies could not win awards, and a little sarcasm could make them recognize themselves.

However, the final result was shocking. Audi's two engines that participated in the competition won first and third place respectively.

And their Volkswagen Group did not win any awards at the Ward's 10 Best Engines awards.

This can be described as the biggest oolong incident at this year's Ward's 10 Best Engines awards.

The head of Benma Great Xia said disdainfully: "The C-class and D-class cars are not something anyone can enter!"

The head of Otto Great Xia also said: "Consumers in Great Xia value face. A brand new brand with little popularity wants to enter the C-class and D-class cars. It's simply ridiculous!"

"Even if Audi really enters the C-class car market, we can launch a price discount event together at that time, and we guarantee that those Great Xia consumers will definitely come to buy our cars like dogs!"

"That's right, speaking of which, our Baolai C-class car seems to have not been discounted for a long time. The Baolai C-class E515 entry-level is 620,000. Sales have not been going up recently. It's time to give those people some sweetness. Anyway, we earn enough from one car!"

"That's right, anyway, if the price is reduced, the money can be made up from other places. At that time, the entire mandatory optional equipment and decoration, or set up a few charging items, and the money from the price reduction will be earned back, right?"

Before leaving, the three German Great Xia heads also advised Yasefu not to take Audi to heart.

"Bastard, damn it! A bunch of short-sighted guys, you will regret it one day sooner or later!"

Yasefu cursed secretly. Now that he had reminded them, it was none of Yasefu's business if they didn't care.