#230 - Enemies on all sides

"I didn't expect Samsung to come back so quickly!"

Lu Haifeng was very surprised to see the news that Samsung was about to release the Samsung S6 Pro phone in March.

Lu Haifeng attached great importance to this release of Samsung.

It was obvious that Samsung was releasing the phone at this time to target the weakest moment in the Chinese mobile phone market, because no one was releasing new products during this period.

Therefore, Samsung wanted to take advantage of this time to re-enter the Daxia market and regain the mobile phone market share it had lost.

Even in the publicity for this Samsung conference, it was announced that the release was an upgraded version of the Samsung S6, not something like the Samsung S7.

This shows Samsung's determination to wash away its shame and regain market share.

"Samsung's return this time may not be a good thing!"

As the company's vice president and head of the mobile phone department, Liu Jianyu attached great importance to Samsung's return.

The Hongmeng X series has gradually moved towards the high-end mobile phone market after two generations of development, and now only Samsung and Apple are able to compete with the Hongmeng X series in the high-end mobile phone market.

However, Liu Jianyu also knew that this state was only temporary. Although the Hongmeng X series has entered the high-end flagship market, its position is still very awkward.

First of all, Huaxing Technology was established for a relatively short period of time and does not have any reputation. Although it is now using high-end components to enter the high-end mobile phone market, there is still a very large gap compared to large manufacturers such as Samsung and Apple.

Therefore, the Hongmeng X series is now under pressure from giants such as Samsung and Apple, and is also under pressure from domestic manufacturers such as Huawei, Xiaomi, OPPO, and Vivo.

Since Huaxing Technology entered the high-end flagship market, several major domestic mobile phone manufacturers have also begun to rise under this situation, preparing to enter the high-end mobile phone market.

The Huawei P8, Xiaomi Note phone, and Blue Factory Vivo X5 commemorative edition released at the end of last year, as well as the Meizu MX4 released by Meizu this year, all have their own characteristics.

Some mobile phones even surpass the Hongmeng X2 smart phone in certain aspects, reaching the top level in the current mobile phone market.

Liu Jianyu is a relatively visionary person. He understands that domestic mobile phone manufacturers were only tentatively trying to enter the high-end market last year, and that these mobile phone manufacturers will officially rush into the high-end flagship market starting this year.

Now Huaxing Technology is besieged on all sides, with giants such as Samsung and Apple in front, and several major domestic mobile phone manufacturers eager to try behind.

Although the third generation of the Hongmeng X series mobile phone has already begun to be designed, Liu Jianyu feels more and more uncertain as time goes by.

Lu Haifeng also understands this principle. Lu Haifeng doesn't need to worry too much about the design of his own mobile phone chip, but it is hard to say in other configurations.

If the third generation of the Hongmeng X series wants to maintain its position in the high-end flagship market, it must make breakthroughs in some aspects. Relying solely on a mobile phone chip processor is not enough.

Lu Haifeng looked at Liu Jianyu's nervous look and comforted him in a slightly calm tone: "What are you afraid of?"

"There are still six or seven months, enough to design the third generation of the Hongmeng X series!"

This Samsung conference is both a challenge and an opportunity for Huaxing Technology.

Although Huaxing Technology has achieved a corner overtaking and surpassed the Samsung S6 mobile phone in sales.

But it is undeniable that Samsung is still one of the most powerful mobile phone manufacturers in the world today.

There are still many things on Samsung mobile phones that domestic mobile phone manufacturers learn from and imitate.

Perhaps the products released by Samsung this time can bring design inspiration to the third generation of Hongmeng X series mobile phones, thereby promoting the third generation of Hongmeng X series mobile phones to be more excellent.

After Lu Haifeng comforted Liu Jianyu for a while, before he had time to talk about Samsung, Secretary Xiao Ai's voice came from outside the door.

Xiao Ai came in and said: "President Lu, this is a message I got!"

Just after the New Year, Lu Haifeng received good news from Secretary Xiao Ai, and this news also made Lu Haifeng's face happy.

Duowei is now on the verge of bankruptcy, and is now packaging and selling its mobile phone business and team.

Lu Haifeng's face also showed a trace of excitement when he saw the news brought by Secretary Xiao Ai.

2014 and 2015 were the two years when the domestic mobile phone market was the most competitive, and it would not be an exaggeration to call it a hundred-machine war.

During these two extremely competitive years, many mobile phone brands withdrew from the mobile phone market, and even many well-known mobile phone brands gradually disappeared from people's sight.

And Duowei mobile phone is one of them. Duowei's positioning is female camera phones, and it is best at body design and photography.

It's just that although Duowei mobile phones have a clear market positioning, they do not have any advantages in the current mobile phone market.

First of all, OPPO and Vivo and Huaxing Technology are stronger in strength and offline stores than Duowei mobile phones, which makes Duowei mobile phones unable to beat these three major domestic manufacturers in the offline market.

As for the online market, users are basically performance enthusiasts and straight men, which makes Duowei mobile phones unable to open up in the online market.

In addition, Duowei spent a lot of advertising expenses and the cost of hiring big-name endorsements to promote its mobile phones, which makes Duowei unable to make ends meet.

Duowei now has no energy to develop its mobile phone business, so under this situation, the company's directors have the plan to package and sell the mobile phone business in order to save their capital.

After all, in the current situation, if they continue to cultivate in the mobile phone industry, I am afraid that there will be only one way to go to bankruptcy.

"Female mobile phone, check what technical patents this company has!"

Lu Haifeng is still very interested in Duowei's packaged and sold mobile phone business and design team. Of course, he also wants to see if there is anything he is interested in in this company.

Soon Secretary Xiao Ai sent the information she found to Lu Haifeng.

"AI beauty algorithm patent!"

"Soft light portrait recognition technology!"

……

Now Lu Haifeng looked at these documents, and he almost understood what Duowei's mobile phone business was good at.

As a mobile phone positioned for female users, Duowei mobile phone does a very good job in the camera aspect, and even the algorithm in the front camera is the top in China.

Although Huaxing Technology's mobile phones also have their own algorithms that can make Huaxing Technology's mobile phone photos clearer, a mobile phone is not enough to rely solely on photo clarity.