#249 - Second round of sales

After returning from the United States, Lu Haifeng had received several calls from his maternal grandmother.

However, Lu Haifeng had been too busy to spare the time to visit her, so he kept putting it off until now.

If he didn't go soon, Lu Haifeng figured his maternal grandmother might march all the way from Yanjing to Piao City.

"I might as well go and ask Old Man Ye for help. For the future of Audi, I'll pester him relentlessly until he agrees to step in!"

Lu Haifeng had already set his sights on Old Man Ye, because only Old Man Ye could help him realize the crazy idea he had in mind.

However, the immediate priority was to create an advertisement for Audi.

Lu Haifeng immediately summoned all Audi Group managers and above for a meeting.

At the meeting, Lu Haifeng announced that they would be launching the first advertisement for the upcoming Audi A6.

Lu Haifeng then shared the advertisement content he had already conceived, instructing them to record it.

He then instructed them to find an advertising company to film and produce it, requiring it to be filmed and widely released within ten days.

Lu Haifeng had only one requirement at the meeting: don't be afraid to spend money, use all media and all channels for promotion, and create a sensational effect.

Now, after hearing Lu Haifeng's advertisement content, all the managers showed strange expressions.

"Goodness, President Lu is too cunning!"

"When the Greater China heads of companies like Volkswagen, BMW, and Alto see this, their noses will definitely be crooked with anger!"

"That's satisfying, we just want to disgust them to death!"

After delegating the advertising matters, Lu Haifeng went to work on Huaxing Technology's affairs again.

… …

In the blink of an eye, it was time for the second round of sales for Huaxing Technology.

As the sale was about to begin, the netizens waiting to buy were impatiently clicking the purchase button like crazy.

9… 8… 7… 6… …

Time ticked by, and Huaxing Technology's second round of sales began instantly at ten o'clock.

However, before some consumers could even react, the purchase button had already turned black.

Refreshing the page again, the screen displayed the two large characters "Out of Stock."

The consumers who wanted to buy the phone were dumbfounded when they saw the words "Out of Stock" on the screen.

Out of stock? It's over before I even started?

They didn't expect this second round of sales to be even faster than the first.

So, netizens on Weibo began to frantically mock Huaxing Technology's official Weibo account.

"Huaxing Technology, trash! Trash!"

"Huaxing Technology, you probably only prepared a few hundred phones!"

"I even set my alarm, and now you're telling me it's over before it even started!"

"Huaxing Technology is discriminating! The scalpers snatched up all the phones!"

Netizens were frantically mocking the official Huaxing Technology Weibo account.

After all, this second round of sales was the most anticipated event for countless netizens, but now that expectation had been shattered, and that sense of loss was very strong.

This led to thousands of comments on Huaxing Technology's official Weibo account, and all of them were insults directed at Huaxing Technology.

Lu Haifeng had already instructed the public relations department to ignore the netizens' insults and just do their jobs.

After all, the more fiercely the netizens cursed, the more popular his products were, and that was what Lu Haifeng wanted to see most.

But after a while, Zhao Lan from the public relations department knocked on the door with a grave expression and said:

"President Lu, there are unfavorable comments about the company everywhere online!"

"They're saying that Huaxing Technology is cooperating with scalpers this time to take the opportunity to raise phone prices!"

Lu Haifeng fell silent after hearing Zhao Lan's words.

Although scalpers were very despicable, they hadn't broken any laws, and he couldn't crack down on them in this situation.

Lu Haifeng also knew that if the scalpers were allowed to run rampant like this, it would be very detrimental to his company's reputation.

After thinking for a while, he said, "Then let's launch a priority purchase program!"

Lu Haifeng could only use other methods to change this situation.

The next day, amidst the condemnation from all the netizens, Huaxing Technology finally released its first official Weibo post after the second round of sales.

The content of this official Huaxing Technology Weibo post was as follows:

"Our company did not expect our products to be so popular!"

"Due to the large number of consumers who want to buy our products, demand exceeds supply!"

"In order to allow more friends who love Huaxing Technology products to purchase them, Huaxing Technology will launch a real-name purchase campaign!"

Real-name purchase campaign!

Huaxing Technology's official Weibo post did alleviate some of the consumers' dissatisfaction.

However, consumers became even more curious about what this so-called real-name purchase campaign of Huaxing Technology was all about.

After seeing Huaxing Technology's official Weibo post, many netizens flocked to Huaxing Technology's official website to find out what this so-called real-name purchase campaign was all about.

When they saw the content on Huaxing Technology's official website, they understood that Huaxing Technology's real-name purchase campaign was also for the benefit of consumers.

Because this real-name purchase meant that when registering a Huaxing account, it was necessary to bind identity information such as an ID card, Tencent QQ, and Alipay.

Moreover, the more detailed this information was, the better. After completing the filling, the system would give a certain real-name score, and the higher the score, the more likely the person would be to get the opportunity to purchase the product first.

After seeing Huaxing Technology's real-name purchase campaign, the resentment in the netizens' hearts disappeared.

After all, they could also see from this plan that Huaxing Technology's actions were aimed at cracking down on the current scalpers.

Soon, those netizens who did not have a Huaxing account began to register for Huaxing accounts, and some also began to bind relevant identity information.

In order to obtain a higher score and thus have the opportunity to purchase the product.

… …

Alibaba Building.

Looking at the content on Huaxing Technology's official website, Old Ma showed an extremely serious expression.

Obviously, he saw some tricks in Huaxing Technology's move.

"Not bad, using this method to win over a group of the company's users, so that these users become loyal supporters, is really a good move!"

Old Ma thought with a calm smile on his face. In his opinion, Huaxing Technology was doing this to attract a large number of users to the company.

And now the mobile phone market is basically competing for users, and Huaxing Technology's move is indeed a good decision. He doesn't believe that Huaxing Technology has no inventory left.